外贸函电2教材

EnglishForInternationalBusinessCommunication主讲：宋丽芝外贸英语函电ContentsBusinessLettersEstablishingBusinessRelationsEnquiriesOffers4123Counter-offers5ConclusionofBusinessPackingandShipmentInsurance,Complaintsand

ClaimsTermsofPayment7JobApplication68910ContentsChapter2LetterforEstablishingBusinessRelationscontractCounter-offerOfferChapter2LetterforEstablishingBusinessRelations

Section1Section2Section3TheWaysofSeekingClientsAbroadHowtoWritetoProspectiveClientsReadingsExercisesWritingsSection1TheWaysofSeeking

ClientsAbroad

1.Howtofindthesuitableclients(3)SalesagentsabroadTradeDirectories(4)ForeignExchangeBanks(2)Embassies;Consulates;ChambersofCommerceinforeigntrade;(1)(5)OldClientsorFriends(6)Advertisements(7)BranchOfficeorRepresentativeAbroad1.Howtofindthesuitableclients(8)Interneta.Homepageb.E-mailc.Advertisementontheinternetd.BulletinBoardsysteme.ChatroomSection2HowtoWriteto

ProspectiveClients1.Structure

(1)Thesourceofyourinformation(2)Yourintentionorthepurposeofyourletter(3)Self-introductiona.thenatureofthecompany’sbusinessb.businessscope(4)Yourexpectation2.UsefulSentences

(1)Thesourceofyourinformation1)Weoweyournameandaddresstosomeoneorsomewhere

e.g.我们从瑞士驻北京的大使馆商务参赞处得知贵公司的名称和地址并被告知你方欲购纺织品。

2)Wehaveyournameandaddressfromsomeoneandsomewhere……..3)Wehaveobtainedyournameandaddressthroughsomeoneandsomewhere

e.g.我方从我国驻贵国的大使馆商务参赞处获得贵公司的名称和地址并得知贵公司有意与我公司建立业务关系。4)Yournameandaddresshasbeengiventousbysomecompany

5)Throughthecourtesyof……..,Wehavelearnedthatyouare………

e.g.承蒙我们驻伦敦的商务参赞处的介绍，我们注意到贵方有意与我方做生意。6)Ontherecommendationof……,wehavelearnedthat….

e.g.OntherecommendationofMessrsHarvey&Co.,wehavelearnedwithpleasurethenameofyourfirm.7)Yourcompanywasrecommendedtousby……..

(2)YourPurposes1)Weavailourselvesofthisopportunitytoapproachfortheestablishmentoftraderelationswithyou.

availoneselfof

e.g

我方借此机会对你方的密切合作表示感谢。approachvt.e.g.我方一客户向我洽订100吨白糖。2)Wearewillingtoenterintobusinessrelationswithyourfirmonthebasisofequality,mutualbenefitandexchangingwhatonehasforwhatoneneeds.3)Weintendtodosth.e.g.我们有意扩展我们在贵国的业务。(3)Self-introduction

1)我们是一家经营纺织品进出口业务的国营公司。2)Wetaketheopportunitytointroduceourselvesasanimporteroffertilizersinourcountry.3)我们是一家资信状况良好且享有很高声誉的出口商，从事下列货物的出口。BusinessScope(list,details)Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourexportlistcoveringtheitemssupplicableatpresent.为了使你们对我们可供出口的各类纺织品有一个总的概念，随信寄上商品目录和价格单各一份，供你们查阅。Abookletincludingageneralintroduction,thescopeofbusinessandothertopicsofourcompanyisenclosedforyourreference.Enclosedareourcatalogueandpricelistcoveringthecompletelineofourgoods.Enclosev.随函附寄,把文件放入信封内Weareenclosingourcommercialinvoice.Enclosedaretwocopiesofourpricelist.Enclosedpleasefindacopyofourpricelist.WehavereceivedyourletterofMay5alongwithtwoenclosures.(4)Yourexpectation1)我们希望你方尽最大努力既促进业务又增进友谊（hope）2)盼早复（Lookingforwardto）3)我方期待贵方尽快做出令人满意的答复（await）4)我方希望收到贵方具体的询盘（appreciate）Section3Readings,Exercises&Writings

Readings

Exercises

WritingsInstructionSeller/A:Buyer/C:

ABCManufacturingCompany

BeijingImportandExportCompanyDearSirs，

Wehavebeen

告知thatyou

经营PVC

产品．

Ifyourcorporation经营这些商品，please

电告我们anoffer

根据，按照

the

详情

onthe

附上list．Weareapplyingforan

进口许口证andarethinking“orderingafairlylargesupplyofthesegoods”.

Wewould

非常感激ifyouwouldkindly

空邮给我们acopyofyour

目录表and

价格单．Meanwhile，pleasealso提供给我们anyadditionalinformationyouconsidernecessary．

Ifyoudonot

经营thesecommodities，wewould

请求贵方adviseusthecompetentcompanytowhomweshould

递交我们的询盘。Wehopeitwillnot

造成任何麻烦andthankyouverymuchforyourvaluablehelp．

Yoursfaithfully，Readings:2-1.C1Readings:

2-2.A1DearSirs，Wehavereceivedyourletter．Wewishto对我们公司做一简单介绍ourcompany．由于thesupportof我们忠诚客户，andthededicationandhardworkfromourcompanymembers，ABC一直是美国和世界上最大的PVC产品制造商。ABCwillstrivetoimproveonallaspectsofouroperation．Ultimatelyourgoalistocontributetosocietyat1arge．

ABC成立in1980followingthepurchase“eightPVCproductsmanufacturingfacilities”．Duringthepasttwenty-fouryearsofoperation，wehaveexpandedouroperationsthroughsixadditionalplants．

ABChasthemostmodernPVCproductionfacilitiesinNorthAmerica，andourdistributionnetworkcoversa11majorNorthAmericanproductmarkets．

ABC's12plantsareexpandedandupgradedtokeeppacewiththelatestglobalproductiontechnology．ABChasindependentlydevelopeditsownin-housecomputertechnologysystemtoprovideexactcontroloverthePVCproductextrusionprocess．Thissystemensuresthehighestefficiencyinourproductionprocesswhichdirectlycontributestopreservingacleanandhealthyenvironment．

Wealsohopetoknowyourcompany’smainbusiness．

Yoursfaithfully,Exercises:

2-3.C2亲爱的先生们：兹答复你们5月10日的来信。北京进出口公司过去是一个经营各种制成品进出口的国有公司。3年前，通过股份制改造，它成为一家上市公司。公司的组织结构如下：总经理张明负责经营管理公司并对董事会负责