外贸函电unit 2 Enauiries and Replies part 1教材

2024/7/81UnitTwoEnquiries&Replies

PART1Establishingbusinessrelations2024/7/82ObjectiveandRequirementObjectiveUnderstandingandwritingthelettersconnectedwithEnquiriesandRepliesReadingandunderstandingtherelativedocumentsRequirementGraspingtheusualusageofprofessionalwordsandsentences2024/7/83IntroductionAnenquiryisarequestforinformation,suchasprices，quantitiesandotherrelativedetailsaboutspecificgoods.GeneralenquirySpecificenquiryMainpointsaspecificenquirylettershouldinclude2024/7/84SpecimenLettersRequestforestablishingbusinessrelationsandreplyGeneralenquiryandreplySpecificEnquiryforPriceandReplySpecificEnquiryforCopyMachineandReplyPart1

Establishingbusinessrelations2024/7/85BusinessknowledgeTheStudyofLettersUsefulwordsandsentencesStructureBusinessKnowledge(1)Banks(2)ChambersofCommerceinforeigncountries(国外商会)(3)ChineseCommercialCounselor‘sOfficeinforeigncountries(中国驻国外商务参赞处)(4)Othercommercialinstitutionsathomeandabroad.(5)theintroductionfrombusinessconnections;(6)self-introductionbycustomersthem-selves;ChannelsforObtainingInformationAboutaNewFirm

ChannelsforObtainingInformationAboutaNewFirm(7)marketinvestigations;（8）mutualvisitsbytradedelegationsorgroups;（9）attendanceattheexportcommoditiesfairsorexhibitions;(10)advertisementsinmagazine,oninternet,overradio,onTVandsoon.lettersaimingatestablishingbusiness

relationsThesourceofinformation(howyoulearnedofthiscompany);stateyourintentionofestablishingbusinessrelations;Briefintroductiontoyourowncompany(linesofyourbusiness,little“advertising”onyourproductsorservice);lettersaimingatestablishingbusinessrelations4.showthereferenceastoyourfirm’screditstanding.(告诉对方你公司的信誉）5.Expressingtheexpectationofcooperationandearlyreply（表达与对方合作和早日收到回复的愿望）.(一).Thesourceofinformationandtheintention1.Wewritetointroduceourselvesasoneofthelargest(leading)exporters(importers)fromChina,ofawiderangeofMachineryandEquipment.2.weapproachyoutodayinthehopeofestablishingbusinessrelationswithyouandexpect,byourjointefforts,toenlargeourbusinessscope.3.WeoweyounameandaddresstotheChamberofCommerce,Tokyo,whoinformedusthatyouareinthemarketforPersonalComputers.4.WehaveobtainedyouraddressfromtheCommercialCounsellorofyourEmbassyinLondonandarenowwritingyoufortheestablishmentofbusinessrelations.5.YourfirmhasbeenrecommendedtousbyJohnMorris&Co.,withwhomwehavedonebusinessformanyyears.6.Throughthecourtesyof……,wecametoknowyournameandaddress.Alsoweareinformedthatyouareaprospectivebuyerof…….Asthisitemfallswithin(bewithin;liewithin)thescopeofourbusinessactivities.Weshallbepleasedtoenterintobusinessrelationswithyou.2024/7/8137.Wehavelearnedfrom…..,thatyouarealeadingimporterofhouseholdelectricappliance,andatpresentyouareinthemarketforElectricFans.8.ChinaCouncilforthePromotionandInternationalTradeinBeijinghasreferredyourletterof……toourheadofficeinBeijing,whohasinstructedustocontactyouinthehopeofestablishingbusinessrelations.(二)briefintroductionofcompany1.weareoneofthelargestcomputermanufacturersinourcountryandhaveexportedtheproductforabout10years.2.wespecializeintheexportationofChineseChemicalsandPharmaceuticals[,fɑ:mə“sju:tikəlz],whichhaveenjoyedgreatpopularitiesinworldmarket.3.weareoneoftheleadingexportersof……(product)in……(country/area)andhaveenjoyed

anexcellentreputationthrough20years’successfulbusinessexperiences.I’msureyouwillquitesatisfiedwiththeexcellentqualityofourgoodsandservices.2024/7/8164,weareverywellconnectedwithallthemajordealershereoflightindustrialproducts,andfeelsurewecanselllargequantitiesofChinesegoodsifwegetyouroffersatcompetitiveprices.5.wehaveextensivesalesnetworksforthislineofgoods,soweareconfidentthatwecansellyourproductsatthelowestpossibleprice.6.wehaveexcellentconnectionsinthetradeandarefullyexperiencedwiththeimportbusinessforthetypeofproduct.7.we,therefore,takepleasureininformingyouthatweareanenterprisemanufacturingvariouselectricfansandhaverecentlyproducesanewmodelofgentlebreezeelectricfanentitled“ChangFeng”8.WeencloseabrochureandaPriceListtoacquaintyouwithourcommoditiesnowavailableforexport.Quotationandsampleswillbeairmailedtoyouuponreceiptofyourspecificinquiry.9.weencloseacopyofourlatestcataloguecoveringthedetailsofallitemsavailableatpresent,andhopesomeoftheseitemswillbeofinterest(interesting)toyou.10.InordertogiveyousomeideasofvariousqualitiesofHandicraftswecarry,wehavepleasureinforwardingyoubyaironecatalogueandafewsamplesforyourperusallpə”ru:zəl].(三)Expressingtheexpectationofcooperationandearlyreply1.pleaseletushaveallnecessaryinformationregardingyourproductsforexport.2.Should,bychance,yourcorporationnotdealwiththeimportofthegoodsmentionedabove,wewouldbemostgratefulifthislettercouldbeforwardedtothecorrectimportcorporation.3.wearelookingforwardtoyourfavourableandpromptreply.4.wehopeyouwillgiveusanearlyreply.5.yourimmediatereplywillbehighlyappreciated.(四).showthereferenceastoyourfirm’screditstandingAsto(for;regarding)our(creditfinancial)standing(finances),youarepermittedtomentiontheBankofEngland,London,asareference.Asto(for;regarding)our(creditfinancial)standing(finances),pleaserefertothefollowingbank:OurbankersaretheBankofTokyo,Japan.Theycanprovideyouinformationaboutourbusinessandfinances.2024/7/822SpecimenLettersRequestforestablishingbusinessrelationsandreplya.RequestforEstablishingBusinessRelationsMarch3,2006DearSirs,WelearnfromourCommercialOfficeinyourcountrythatyouarealargebuyeroftable-cloths.Asarticlesofthiskindfallwithinthescopeofourbusinessactivities,wetakethisopportunitytoexpressourwishtoenterintobusinessrelationswithyou.Chinesetable-clothsareknownfortheirgoodquality,attractivedesignsandfineworkmanship.TheyhaveenjoyedgreatpopularityintheEuropeanmarket.Webelievethatthroughourjointeffortstheywillalsomeetwithafavorablereceptioninyourcountry.2024/7/823Inourtradewithmerchantsofvariouscountries,wealwaysadheretotheprincipleofequalityandmutualbenefit.ThepolicyofoursgreatlyhelpstostrengthentraderelationsandpromotefriendshipbetweentheChinesepeopleandthepeopleofothercountries.Wearesureofgoodbusinessprospectsbeforeus.2024/7/824Inordertogiveyouageneralideaofourtable-cloths,wearesendingyou,underseparatecover,acopyofthelatestcatalogue.Ifyoufindanyoftheitemsinteresting,pleaseletusknowassoonaspossible.Weshallbegladtosendyouquotationsandsamplesuponreceiptofyourdetailedenquiry.Yourrapidspecificenquirywillbeappreciated.Yoursfaithfully,2024/7/825Case1贵公司主要从事纺织品的进出口业务，想与瑞典的某企业建立业务关系，随函附寄出口清单一份。从事纺织品的进口与出口建立业务关系随函寄清单一本获得信息的来源是北京的瑞士大使馆的商务参赞处KeypointsDearSirs,WeoweyournameandaddresstotheCommercialCounselor’sofficeoftheSwedishEmbassyinBeijingwhohasinformedusthatyouareinthemarketfortextiles.Weavailourselvesofthisopportunitytoapproachyoufortheestablishmenttraderelationswithyou.Weareastate-operatedcorporation,handlingboththeimportandexportoftextiles.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofexportlistcoveringthemainitemssuppliableatpresent.Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.Weshallbegladtogiveyouourlowestquotationsuponreceiptofyourdetailedrequirements.Inourtradewithmerchantsofvariouscountries,wealwaysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromote,byjointefforts,bothtradeandfriendshiptoourmutualadvantage.Welookforwardtoreceivingyourenquiriessoon.Yoursfaithfully,J.Robinson2024/7/8282024/7/829SpecimenLetters

Requestforestablishingbusinessrelationsandreplyb.ReplytotheRequestforEstablishingBusinessRelationsMarch23,2006DearSirs,WethankyouforyourletterdatedMarch3,2006,andshallbepleasedtoenterintotradingrelationswithyou.Aftercheckingthecatalogue,wearehappytoinformyouthatweareinterestedinNo.1314and1316listinyourcatalogue.Weshallbeappreciativeif

yousendusthesamplesofthetwokinds,offerusthedetailsofyourpricesandstatethetermsofpayment.Inviewofthedemandsforyourproducts,animmediatereplyisappreciated.Yoursfaithfully,UsefulwordsandphraseThroughthecourtesyof…….Owe…..to…..Beinthemarketforcontact;approachfall(be;come)withinthescope(frame)ofourbusinessactivities.awiderangeofConnected(with);connectionDealwith(inthelineof);dealercompetitive;competition;competitorsSpecializeinenjoygreatpopularity/reputationacquaintsb.WithencloseForwardtoBrochure;pamphlet;(illustrated)catalogue;quotation;enquiry(inquiry);offercoveringcredit(business)standing=financesMention……asareferenceRefertoSmt.Beofinterest/interestingappreciate/appreciated=obligedAssumenoresponsibilityIntroduceSentencepatterns.1.Self-introduction1)Weare…我们（我方、我公司）为……Weareastate-operatedcorporation,handlingtheexportofanimalby-products.我方（我们、我公司）为经营畜牧产品出口的国营公司。WeareChinaNationalTextilesImportandExportCorporation,withitsheadquartersinBeijing.我们（我公司、我方）为（是）中国纺织品进出口总公司，总部在北京。2)Thisistointroduce…as…兹介绍……为……ThisistointroduceourselvesasoneoftheleadingexportersofgarmentsinChina.兹介绍，本公司为中国最大的服装出口商之一。3)toinformsb.that…告知某人Wewishtoinformyouthatwearespecializedintheexportofartsandcrafts.现奉告，我方专门经营工艺品出口。Wearepleasedtoinformyouthatwehandleawiderangeofelectricfans.特此奉告，我方经营的电扇品种齐全。4)tohave(owe)one’snameandaddressfrom…从……处得知某人名字和地址WehaveyournameandaddressfromChinaCouncilforthePromotionofInternationalTrade.我们从中国国际贸易促进会得悉贵公司名称和地址。Wearegladtohaveyournameandaddressfrom“TheJournalofCommerce”.我们高兴地从《商业日报》获悉贵公司名称和地址。5)toownone’snameandaddressto…承蒙……告知……WeoweyournameandaddresstoItalianCommercialBankwhohasinformedusthatyouareinthemarketforball-bearing.承蒙意大利商业银行告知贵公司名称和地址，并告知贵方欲购进滚珠轴承。WeoweyournameandaddresstoMessrs.Collins&Co.,throughwhomwehavelearntyouareimportersoftable-cloth.承蒙柯林斯公司告知贵公司名称和地址，从该公司出我方得知贵公司是台布进口商。6)Throughthecourtesyof…由于……的好意ThroughthecourtesyoftheParisChamberofCommerce,wehaveyournameasafirmwhoisinterestedindoingbusinesswithus.经由巴黎商会，我们得悉贵公司有兴趣与我方进行贸易。ThroughthecourtesyofMr.White,wearegiventounderstandthatyouareoneoftheleadingimportersofsilkinyourarea.经由怀特先生我方得悉贵公司为所在地区中最大的丝绸进口商之一。7)ontherecommendationof由……推荐（介绍）OntherecommendationofMessrs.Harvey&Co.,wehavelearnedwithpleasurethenameofyourfirm.由哈维公司介绍，我方高兴地得知贵公司的名称。2.初步的意向和要求（InitialIntentionsandDesires)1).toestablishbusinessrelationswith…和……建立贸易关系Weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.我们借此机会致函贵方以了解可否与贵方建立贸易关系。Wehavecometoknow