高三英语培优外刊阅读学案白酒话题

高三英语培优外刊阅读班级：____________学号：____________姓名：____________外刊精选｜茅台频繁联名，能否抓住年轻人的心？这个9月，当人们还沉浸在上市首日就卖了542万杯、当天销售额突破一个亿的“酱香拿铁”时，茅台又与德芙甜蜜官宣了。短短半个月时间，茅台两次跨界推出新品，赚足了眼球。网友调侃左拥瑞幸、右抱德芙的茅台是“渣男”，同时也在问：茅台为何如此高频地与大众消费品联名，是因为高端白酒卖不动了吗？“高不可攀”的茅台如今走起了平民化路线，外媒对此怎么看？China'sMoutaiWantstoSatisfyAllYourCravingsByJackyWongChina'smostvaluableliquorbrandispouringonthecharmwithitsnewmarketingcampaigntargetingyoungerChinese.KweichowMoutai—thesecondmostvaluablelistedChinesepany—hascreatedabuzzonsocialmedialatelywithitsboldtieupswithotherfoodbrands.Itsliquorfilledchocolates—acollaborationwiththeMarsownedDovebrand—soldoutimmediatelyaftertheirlaunchovertheweekend.Aroundtwoweeksearlier,thepanydebuteditsMoutaiinfusedlatteatLuckinCoffee.Suchunorthodoxproductsaren'tlikelytobeeasignificantsalesdriveranytimesoon.ThemarketinggimmicksappeartobetargetingChina'syoungerdemographic,butthebrandwillprobablyremainindeliblyassociatedinthemindsofmanyChinesewitholder,wealthierindividualsandformaldinners.Thehighpricepointofthespiritwillalsocontinuetoputoffmanyyoungerconsumers,evenassumingthebrand'svisibilityrisesfurtherinthewakeofthesenewinnovations.Butintruth,Moutaiprobablydoesn'tneedtoworrymuchaboutwhethertheseventuresworkoutornot.Thepany'srevenuehasmorethandoubledsince2017.Itspremiumliquorbrandgivesitstrongpricingpower,andthepanyisrampingupitsdirectsaleschannelsincludingitsiMoutaiapp.Similartoitsliquor,however,Moutaistockdoesn'techeap.Withamarketvalueof$315billion,ittradesat31timesforwardearnings,paredwithDiageo's19times,accordingtoFactSet.Moutai'sstockoffersinvestorsaccesstoauniquehighendChinesebrand—andnow,chocolateaswell.Butluxuryhasitsprice:At31timesearnings,alotofothertastymorselsareavailable,too.【词汇过关】请写出下面文单词在文章中的中文意思。1.craving英[ˈkreɪvɪŋ]美[ˈkreɪvɪŋ]n._________________________________2.liquor英[ˈlɪkə]美[ˈlɪkər]n._________________________________3.pourv._________________________________4.buzzn._________________________________5.tieup英[ˈtaɪʌp]美[ˈtaɪʌp]n._________________________________6.debut英[ˈdebju:ˈdeɪbju:]美[deɪ'bju:]v._________________________________7.infuse英[ɪnˈfjuːz]美[ɪnˈfjuːz]v_________________________________8.unorthodox英[ʌnˈɔːθədɒks]美[ʌnˈɔːrθədɑːks]adj._________________________________9.gimmick英[ˈɡɪmɪk]美[ˈɡɪmɪk]n._________________________________噱头10.demographic英[ˌdeməˈɡræfɪk]美[ˌdeməˈɡræfɪk]n.____________________________11.venture英[ˈventʃə]美[ˈventʃər]n._________________________________12.morsel英[ˈmɔːsl]美[ˈmɔːrsl]n._________________________________【词块学习】请从文章中找到下面中文相对应的文词块。1_________________________________倾注2._________________________________施展魅力；以友好和礼貌的方式行事3._________________________________引起轰动4._________________________________在社交媒体上火了5._________________________________在影迷中引起很大热议6._________________________________在粉丝中引起很大热议7._________________________________不久的将来8._________________________________让人丧失兴趣、热情；推迟9.________________________________作为......的结果，作为对......的反应10._________________________________增加，使增加规模、数量11._________________________________.....很贵拓展练习阅读理解Tonallanguagesusepitch(音调)todistinguishwordsthatotherwisemightsoundthesame.InMandarin,forinstance,mămeanshorsewhereasmãmeansmother.NontonallanguageslikeSpanishsometimesincludepitchchangestosuggestemotion,forexample,butnottochangeaword’smeaning.AsaMandarinspeakerandmusician,JingxuanLiuwonderedaboutthecrossover(融合)betweenlanguageandmusic.WhilestudyingatDukeUniversity,Liuhelpedanalyzethemusicalabilitiesofnearlyhalfamillionpeoplefrom203countries.Hercolleagueshadlaunchedanonlinegameinwhichparticipantspletedseveralmusicaltasks,includingidentifyingmatchingmelodiesatdifferentpitchesandfindingbeattracksthatfitsongs’rhythms.Onaverage,nativespeakersofthe19representedtonallanguageswerebetteratthemelodytaskparedwithspeakersof29nontonallanguages.Andtheeffectwasn’tsmallatonalfirstlanguagestrengthenedmelodicunderstandingbyabouthalftheamountthatmusiclessonsdid,whichwasalsosurveyed.Buttonallanguagesspeakerstendedtobeworseattherhythmtask.Humansmustbechoosyaboutwhattheypayattentionto.Pitchpatternsarequiteimportantintonallanguages,whichmightexplainthebalancingactinmusic.“You’vegotafiniteresourceofattention,andyou’vegottodivideupthatsomehow,”saysstudycoauthorCourtneyHilton,ascientistattheUniversityofAucklandinNewZealand.Priorresearchonlanguageandmusicoftenparedjusttwotongues,usuallyEnglishandMandarin.Butotherculturalinfluences,suchasEasternandWesternmusicstyles,couldhaveaffectedresults.Byexaminingawiderangeofpeople,thenewstudyincludedlanguagesneverestimatedinthiswayandreachedmoregeneralizableconclusion.“Ourresulthereisshowingthatthelanguagesomeonespeakswhichisanimportantpartofculture—alsoshapescognition,”Hiltonsays.36.WhydidLiu’scolleagueslaunchtheonlinegame?A.Toattractmorestudentstodotheresearch.B.Tolearnaboutdifferentpeople’smusicalabilities.C.Toconfirmtheroleofmusicinpeople’slanguagelearning.D.Tofindthedifferencebetweentonallanguagesandnontonalones.37.Whatwerenativespeakersoftonallanguagesbetteratthanthoseofnontonallanguages?A.Findingbeattracks. B.Suggestingemotion.C.Distinguishingwordmeanings. D.Figuringoutmatchingmelodies.38.Whatdoestheunderlinedword“finite”inparagraph4mean?A.Valued. B.Limited. C.Special. D.Potential.39.WhichofthefollowingwordscanbestdescribeLiu’sstudy?A.Groundbreaking. B.Brainwashing. C.Inefficient. D.Unreliable.外刊精选答案【词汇过关】请写出下面文单词在文章中的中文意思。1.craving英[ˈkreɪvɪŋ]美[ˈkreɪvɪŋ]n.渴望，欲望2.liquor英[ˈlɪkə]美[ˈlɪkər]n.烈酒；液体3.pourv.倾倒，倒出4.buzzn.兴奋，热闹的气氛；嗡嗡声，蜂鸣声5.tieup英[ˈtaɪʌp]美[ˈtaɪʌp]n.合作关系，联合6.debut英[ˈdebju:ˈdeɪbju:]美[deɪ'bju:]v.首次发布，首次亮相7.infuse英[ɪnˈfjuːz]美[ɪnˈfjuːz]v.注入8.unorthodox英[ʌnˈɔːθədɒks]美[ʌnˈɔːrθədɑːks]adj.非正统的9.gimmick英[ˈɡɪmɪk]美[ˈɡɪmɪk]n.花招，噱头10.demographic英[ˌdeməˈɡræfɪk]美[ˌdeməˈɡræfɪk]n.某类人口群体11.venture英[ˈventʃə]美[ˈventʃər]n.（商业）风险，（不确定性的）新活动12.morsel英[ˈmɔːsl]美[ˈmɔːrsl]n.一口，少量【词块学习】请从文章中找到下面中文相对应的文词块。1.pouron倾注2.pouronthecharm施展魅力；以友好和礼貌的方式行事3.createabuzz引起轰动4.goviralonsocialmedia在社交媒体上火了5.createabuzzamongmoviegoers在影迷中引起很大热议6.createabuzzamongthefans在粉丝中引起很大热议7.(n