商务英语阅读下2省公开课一等奖全国示范课微课金奖课件

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ReadingCoursewareBook2第1页ChapterTwelveAbstractsfromArticlesonConsignment&Auction寄售与拍卖分析文摘第2页StepOneFirst,readMaterialOneunderteacher’sinstructions.Thenteachergiveshintsortipsforreading.Finally,teachercheckstheanswersandgivesexplanations.第3页WhenConscienceandClosetCollideREVIEWINGherwardrobeearlierthisseason,ElizabethMarvinhadamomentofreckoning.“Howdidthisclosetbecomesomassivelyoverstuffed?”shemused,disconcertedbythesightofsomanyMarnijackets,ChloébagsandJimmyChooshoesjostlingforspaceontheracks.“Frommygreenperspective,partofmefeelsguiltyaboutbeingsuchamajorconsumer.”第4页ButMs.Marvin,theNewYorksalesdirectorfortheNationalAudubonSocietyandaself-described“majorenvironmentalist,”feltneithersoguiltynorsostrappedthatsheplannedtostopshoppingcoldturkey.“InsteadofbuyingthatChloéjacketthatIwantrightnow,”shesaid,“I’mmuchhappierpurchasingsomethingataconsignmentstorethatismuchless.”第5页Inrecentmonths,high-enddesignerresaleshopshavebeenthebeneficiariesofasubtleshiftinconsumerthinking,asfashionlovers,eventhosewhocanaffordtosplurge,reassesstheirpriorities.Unsettledbycontinuingrecessionfearsandthesoaringpricesofdesignerclothes,andassailedbyqueasyconsciencesaswell,manyfindtheseshopsawaytoupdatetheirwardrobeswithoutseriouslydentingtheirbankaccounts—ortheirsenseofsocialpropriety.第6页“Everyoneisfeelingthepinchthesedaysorknowspeoplewhoarefeelingthepinch,”saidLindaKenneyBaden,aprominentlawyerinNewYork.“It’sgoodtobuyausedcaragain,andit’schictobuyusedclothes.”第7页ShopperslikeMrs.Baden,somewithformidableretailhabits,areturningtoconsignmentstorestooffloaddesignerclothingandaccessoriesandtoaccumulatesparecash,asoftenasnotplowingtheprofitsbackintotheverysamestore.Cash-strappedbargainseekersandaffluenttrophyhuntersalikeareparingtheirclosets,earning40to50percentoftheresaleshop’saskingprice.Resaleshopperspayroughlyaquartertoathirdoftheoriginalmarketvalueofstill-covetedSaintLaurentMusebags,StellaMcCartneyjumpsuitsandLouboutinpumps.第8页Merchantsreportthatthenumberofshoppersandconsignorsisclimbingandthatbusinesshasrarelybeensorobust.“Theriseoftheeuro,sky-highretailpricesandtheideaofrecycling—thosearesomeofthethingsthatdrivecustomersrighttoourdoor,”saidLauraFluhr,anownerofMichael’s,the54-year-oldgrandedameoffancyresalestoresontheUpperEastSideofManhattan.第9页“Inanotherwisebleakretailscene,consignmentisathrivingarea,”Ms.Fluhrsaid,notingthatherbusinessis30percentaheadforthefirstfourmonthsof.SheaddedthattheextravagantpricesofnewdesignerfashionsandtheinfluxofEuropeanvisitorsscouringNewYorkforbargainshavecontributedtothegrowth.第10页“Peoplearereallyresentingdesignerpricesatconventionalstores,”saidInaBernstein,theownerofIna,thedesignerresalechaininManhattan.“Inaway,that’swhyourbusinessisup.”Shesaidthatsalesareaheadby15percentfromJanuarythroughAprilateachofherfiveboutiques.第11页VickiHaberman,whosellsprivatelyandthroughaWebsite,ascribesaheightenedinterestinconsignmentshoppingpartlytoconsumers’apparentlyunquenchableappetiteforluxurylabels,eventhosethataregentlyworn.“Everytimeyouopenamagazine,youseesomebodywearingaquote-unquotevintagedesignergown,”shesaid.“Shoppingvintageandconsignmenthaslostmuchofitsstigmaandbecomemainstream.”第12页AprilwasarecordmonthforRicky’sExceptionalTreasures,aluxuryresalestoreoneBay.RickySerbin,theowner,reportedthathissitehadabout150,000hitsandsome4,000visitsaday.“ThesepeopledonotneedtobeshoppingoneBay,”Mr.Serbinsaidofhiswell-heeledcustomers.“Theytellthemselves,‘I’mgettinga$13,000gownfor$2,000or$3,000,’whichisnothingtothem.”Ifacustomerpartswith$1,000forajeweledLanvinnecklaceatthesite,it’sabargaincomparedwiththeoriginal$8,000tag.“Theymayseethatasatighteningofthebelt,”Mr.Serbinnotedtartly.第13页Certainlytherewardsofbuyingandsellingthroughresaleshopscanbemoreemotionalthanpractical.AsJudyYun,acustomerandconsignoratIna,acknowledged,therearenosavingsingettingback$350foraBalenciagabagthatcost$1,600,thenspendingthemoneyona$400pairofManoloBlahniksandals.Shebuysandconsignsnonethelessbecause,shesaid:“Ilikeseeingthatlittlebitofextracash.Actually,it’snotsolittlewhenyou’retalkingaboutaBalenciagahandbag.”第14页AmongthecovetablepiecesatInalastweekwereaPradapinkmock-crocodileeveningbag,whichwassellingfor$825,comparedwiththeoriginalpriceofabout$2,200;aD&Geveningdressinbronze-coloredlacefor$475,$1,800new;anda$325pairofLouboutinpumps,originally$775.AtActII,adesignerresalestoreinKansasCity,Mo.,piecesfromSt.John,YvesSaintLaurent,PradaandDiorarequicktovanishfromtheracks,saidGloriaEverhart,theowner.ChanelbouclétweedsandHermèshandbagscanfetchpricesinthethousandswherevertheyturnup.第15页Otherlabelsthatoncesizzledhavelosttheirdraw.“Escadahasgonecold,andsohasArmani,”saidBarbaraNell,theowneroftheDaisyShoponOakStreetinChicago.Butforthemostpart,clothesthathavegathereddustinclosetsformonthsrarelymolderonconsignmentracks.Thatisbecausehigh-endmerchantsturntheirinventoryfrequently,buyingpiecesthatarenomorethanafewseasonsoldanddroppingpriceseveryfewweekstoensurethatthewareslookfreshandwillsellatareasonablecost.第16页Bothmerchantsandconsumerssaythatpurgingtheclosetandbuyingcastoffscanbecleansingforthesoul.“Thewholeideaofrecyclingandgoinggreenmotivatessomeofourcustomers,”saidMs.FluhrofMichael’s.“PeopleareawarethatJimmyChoosfilllandfills,too.”Ms.Yunsaidshehasgrownincreasinglysensitivetoenvironmentalissues.“Sellingtoresaleshopsbecomesaplatformtorecycle,”shesaid.“Besides,Itellmyself,‘It’sobscenetohavesomuch.’”第17页Fiveyearsago,Mrs.Baden,thelawyer,rarelygavemuchthoughttopayingfullretailforaneveningdressshewasunlikelytowearagain.Butintheweeksapproachingarecentgala,sheboughtaChanelgownatRicky’soneBayforonethirdofitsoriginal$10,000price.“Iwasgoingtowearittojustonefunction,”sherecalled.“Tospendthatkindofmoney—Icouldn’tjustifyit.”第18页StepTwoStudentsreadMaterialTwothemselvesfirstly.Thenteachercheckstheanswerswithoutgivingexplanations.第19页vocabularyreckon:vt.a.猜测;预计b.〈非正〉思忖;构想c.考虑;认为d.〈正〉计算vi.料想；预计；指望disconcert:vt.a.使不安,使为难b.使慌张,使窘迫strap:vt.a.用皮带捆扎,用带子系（或捆、扎、扣）好b.用皮带抽打c.包扎；给…打绷带n.带子d..挎带,肩带;背带consignmentn.a.托付货物;托卖货物b.寄售;托运;托付;交付c.以寄售方splurgen.<非正>乱花钱;糟践钱;浪费vt.&vi.乱花(钱);糟践(钱);浪费queasyadj.a.恶心；欲吐b.易反胃c.稍感担心；略有不安；心神不定pinchvt.a.偷窃,偷b.逮捕,拘留c.夹痛,扎痛d.使入不敷出vt.&vi.a.捏,掐,夹,拧n.a.捏,掐,夹,拧b.一撮,微量c.困苦,穷苦chicadj.<法>漂亮,时髦,潇洒n.高雅,雅致第20页formidableadj.a.可怕,令人畏惧b.令人惊叹[钦佩];令人敬畏c.难以克服[对付]cash-strappedadj.a.缺乏现金,资金约束b.经济困难jumpsuitn.连衣裤,(尤指女式)连衣裤unquenchableadj.难抑制,不能毁灭vintagen.a.(优良品牌)葡萄酒b.采摘葡萄酿酒期间（或季节）；葡萄收获期（或季节）c.一个收获季节采得葡萄(所酿酒)d.特定年份（或地方）酿制酒；酿造年份e.某年代产品;年代adj.a.（指葡萄酒）优质,上等,佳酿b.（过去某个时期）经典,优质；（某人）最正确作品c.古色古香（指1917–1930年间制造,车型和品味受人青睐）d.成绩卓著一年；成功一年stigman.耻辱标识,瑕疵well-heeledadj.富有,穿着考究covetableadj.可羡慕,值得渴望第21页tweedn.a.(用于缝制大衣和成套服装)粗花呢b.花呢套装sizzlevi.a.发咝咝声b.表现良好;进行顺利vt.a.把...烧得哧哧响,烧焦b.恶言相骂n.a.咝咝声b.<美,口>咝咝发烫东西;热得要命一天purgevt.a.去除(政敌等);清洗b.涤除(罪恶等)c.〈律〉消除(错事等)不良影响;以认错赎(罪)d.〈医〉使通便e.净化（心灵、风气等）；涤荡（污秽）n.a.去除异己,整肃(行动),清洗b.〈医〉泻药slump:v.(价格等)暴跌,(买卖)清淡;衰落;萧条shed:v.去除,除去（不想要或不需要东西）pesky:adj.讨厌,麻烦auction:n.拍卖patron:n.用户；主顾

第22页salesroom:n.拍卖场mum:adj.缄默；无言；不说话derivative:n.衍生物hybrid:n.混合物converge:v.达成一致,趋于或达成联合、共同结论equilibrium:n.平衡forebear:n.祖先,祖宗cliffhang:v.扣人心弦,悬疑

第23页open-outcry:n.公开叫价quaint:[kweint]adj.古怪有趣sleek:[sli:k]adj.时髦pit:[pit]n.期货交易场Brentcrudefutures:北海布伦特原油期货benchmark:n.基准点；可依照做出衡量和判断参考点liquidity:n.流动资金；资产折现力WestTexasIntermediate:西德州轻质原油第24页hedgefund:对冲基金propup:支撑,支持glitch:n.小故障,小毛病lot:n.一批（在一起）拍卖物品viable:adj.可行；可实施unsustainable:adj.无法维持treasury-bond:国库券headway:n.前进；进展dabble:v.(作为兴趣或兴趣)随便搞搞,涉猎第25页单元注释Consignmentistheactofconsigning,whichisplacinganymaterialinthehandofanother,butretainingownershipuntilthegoodsaresoldorpersonistransferred.Thismaybedoneforshipping,transferofprisonerstoauction,orforsaleinastore(i.e.aconsignmentshop).寄售是一个委托代售贸易方式。它是指委托人(货主)先将货物运往寄售地,委托国外一个代销人(受托人),按照寄售协议要求条件,由代销人代替货主进行销售,在货物出售后,由代销人向货主结算货款一个贸易方式。第26页Anauctionisaprocessofbuyingandsellinggoodsorservicesbyofferingthemupforbid,takingbids,andthensellingtheitemtothehighestbidder.Ineconomictheory,anauctionmayrefertoanymechanismorsetoftradingrulesforexchange. 拍卖也称竞买,商业中一个买卖方式,卖方把商品卖给出价最高人。拍卖品并不都是处理商品,现在外面很多拆房子、换季拍卖等,实质上是一个大甩卖、贱卖,我们所说拍卖是一个高档次行为,不是削价处理,价格是不固定,必须要有二个以上买主,要有竞争,价高者得,没有这三个条件不能称为拍卖。第27页MARNI于1994年由Castiglioni家族创建，如今已是意大利一线时尚女装。出众、独到设计以及严谨、高品质格调，为MARNI这个品牌赢得了专属标志性格调:折衷主义。对于MARNI来说:折衷主义就是早期嘻皮风与当代感完美融合。长久以来，MARNI主设计师Consuelo一直坚持自己理念，不标新立异也不因循守旧或盲目跟风，从而使MARNI在众多设计师品牌中树立了自己鲜明个性。第28页4. CHLOE诞生于20世纪50年代,那正是生活化成衣品牌向贵族式巴黎高级女装传统挑战之时,CHLOE品牌创造出了简练美观、可穿性强当代成衣理念.CHLOE品牌是巴黎高级成衣界变色龙,它虽相当频繁地聘用各国名师,但品牌格调框架并未因设计师更迭而改变,一直保持着法