日本音乐行业市场前景及投资研究报告-外文版培训课件滨崎步

INDUSTRIES

&

MARKETSMusicindustryinJapanCHAPTER

01OverviewSalesvalueofthemusicindustryinJapanfrom2014to2023(inbillionJapaneseyen)MusicmarketsizeJapan2014-2023400350337.2307.4304.8301.5299.8297.9298.5289.330025020015010050283.2272.7020142015201620172018201920202021202220234Description:ThemusicindustryinJapanrecorded337.2billionJapaneseyeninsalesgeneratedviarecordedanddigitalmusicin2023.Asabreakdownbyformatshows,recordedaudiomusiccontinuedtobethelargestformat,followedbystreams.

ReadmoreNote(s):2014to2023;recordedmusic(basedonproductionvalue)anddigitalmusic(basedonsales)Source(s):RecordingIndustryAssociationofJapanSalesrevenueofthemusicindustryinJapanin2023,byformat(inbillionJapaneseyen)MusicmarketsizeinJapan2023,byformatRevenueinbillionJapaneseyen60

8002040100120140160RecordedaudiomusicStreams146.3105.6RecordedmusicvideosDownloads74.510.2Others0.75/statistics/689264/japan-music-industry-revenue-by-formatThemusicindustryinJapangeneratedmorethan146billionJapaneseyeninsalesrevenueviarecordedaudiomusicin2023.Digitalmusic,whichconsistsofdownloads,streams,andotherformats,accountedfor116.5billionyenduringthatyear.

ReadmoreNote(s):Japan;2023Source(s):RecordingIndustryAssociationofJapanProductionvalueofrecordedmusicinJapanfrom2014to2023(inbillionJapaneseyen)RecordedmusicproductionvalueJapan2014-2023300254.2254.4245.7240.325020015010050232229.1220.7202.3194.4193.6020142015201620172018201920202021202220236Description:TheproductionvalueofrecordedmusicinJapanamountedto220.7billionJapaneseyenin2023.Whiletheproductionvaluerecoveredforthesecondyearinarowandalmostreachedpre-pandemiclevels,along-termdownwardtrendcanbeobserved.Thisdevelopmentisalsoreflectedintheproductionvolumeofrecordedmusic.ReadmoreNote(s):Japan;2014to2023;figuresincluderecordedaudiomusicandmusicvideosSource(s):RecordingIndustryAssociationofJapanProductionvalueofrecordedmusicinJapanin2023,bytype(inbillionJapaneseyen)RecordedmusicproductionvalueJapan2023,bytypeProductionvalueinbillionJapaneseyen020406080100120140160Audio146.25Musicvideos74.477/statistics/1287768/japan-recorded-music-production-value-by-typeTheproductionvalueofrecordedaudiomusicinJapanamountedtomorethan146billionJapaneseyenin2023.Itmadeupthelion'sshareoftheproductionvalueofrecordedmusicduringthatyear,whilemusicvideosaccountedforasmallershare.ReadmoreNote(s):Japan;2023Source(s):RecordingIndustryAssociationofJapanProductionvolumeofrecordedmusicinJapanfrom2014to2023(inmillionunits)RecordedmusicproductionvolumeJapan2014-202325022622421320219520015010050181159151146147020142015201620172018201920202021202220238Description:TheproductionvolumeofrecordedmusicinJapan,whichincludesaudiomusicandmusicvideos,amountedto159millionunitsin2023.Whilethevolumeincreasedcomparedtothepreviousyear,itfacesalong-termdownwardtrend.Thisdevelopmentisalsoreflectedintheproductionvalueofrecordedmusic.ReadmoreNote(s):Japan;2014to2023;figuresincluderecordedaudiomusicandmusicvideosSource(s):RecordingIndustryAssociationofJapanProductionvolumeofrecordedmusicinJapanin2023,bytype(inmillionunits)RecordedmusicproductionvolumeJapan2023,bytypeProductionvolumeinmillionunits600204080100120Audio111.97Musicvideos47.119/statistics/1287761/japan-recorded-music-production-volume-by-typeTheproductionvolumeofrecordedaudiomusicinJapanamountedtoapproximately112millionunitsin2023.Itmadeupthelion'sshareoftheproductionvolumeofrecordedmusicduringthatyear,whilemusicvideosaccountedforasmallershare.ReadmoreNote(s):Japan;2023Source(s):RecordingIndustryAssociationofJapanCHAPTER

02RecordedaudiomusicProductionvalueofrecordedaudiomusicinJapanfrom2014to2023(inbillionJapaneseyen)RecordedaudiomusicproductionvalueJapan2014-2023200186.4182.6177.7173.918016014012010080157.6152.8146.3134.9129.91286040200201420152016201720182019202020212022202311Description:TheproductionvalueofrecordedaudiomusicinJapanamountedtomorethan146billionJapaneseyenin2023.Inthesameyeartheproductionvolumeofrecordedaudiomusicamountedto112millionunits.

ReadmoreNote(s):Japan;2014to2023Source(s):RecordingIndustryAssociationofJapanProductionvalueofrecordedaudiomusicinJapanin2023,byitem(inbillionJapaneseyen)ProductionvalueofrecordedaudiomusicJapan2023,byitemProductionvalueinbillionJapaneseyen0204060801001205"CDAlbums5"CDSinglesVinylDiscs102.0736.896.27Cassettes

0.213"CDSingles

0.13Others*0.6812Description:Theproductionvalueof5"CDalbumsproducedinJapanamountedtomorethan102billionJapaneseyenin2023.Thetotalproductionvalueofrecordedaudiomusicamountedto146.25billionyenduringthatyear.

ReadmoreNote(s):Japan;2023;*ThecategoryincludesSACDs,DVDs-Audio,DVDs-MusicandMDs.ThefiguresarecompiledresultsofthemembercompaniesoftheRecordingIndustryAssociationofJapan(RIAJ)andalsoincludeOEMsalesbyRIAJmembers[...]

ReadmoreSource(s):RecordingIndustryAssociationofJapanProductionvolumeofrecordedaudiomusicinJapanfrom2014to2023(inmillionunits)RecordedaudiomusicproductionvolumeJapan2014-2023200180160140120100801721701611541391341121061061036040200201420152016201720182019202020212022202313Description:TheproductionvolumeofrecordedaudiomusicinJapanamountedto112millionunitsin2023.Thevalueofrecordedaudiomusicstoodat146.3billionJapaneseyenduringthatyear.

ReadmoreNote(s):Japan;2014to2023Source(s):RecordingIndustryAssociationofJapanProductionvolumeofrecordedaudiomusicinJapanin2023,byitem(in1,000units)ProductionvolumeofrecordedaudiomusicJapan2023,byitemProductionvolumeinthousandunits010,00020,00030,00040,00050,00060,00070,00071,30580,0005''CDAlbums5''CDSinglesVinylDiscs37,2952,6913''CDSingles

186Cassettes

119Others37314Description:Morethan71.3million5"CDalbumsandalmost37.3million5"CDsingleswereproducedinJapanin2023.Thatyear,thecountry'stotalproductionvolumeofrecordedaudiomusicamountedtoaround111.97millionunits.

ReadmoreNote(s):Japan;2023;*ThecategoryincludesSACDs,DVDs-Audio,DVDs-MusicandMDs.ThefiguresarecompiledresultsofthemembercompaniesoftheRecordingIndustryAssociationofJapan(RIAJ)andalsoincludeOEMsalesbyRIAJmembers[...]

ReadmoreSource(s):RecordingIndustryAssociationofJapanProductionvalueofmusicCDsinJapanfrom2014to2023(inbillionJapaneseyen)MusicCDproductionvalueJapan2014-2023200184.1180.1174.918016014012010080170.7154.2149.5139.1129.8126.9123.36040200201420152016201720182019202020212022202315/statistics/1102104/japan-total-music-cd-production-valueTheproductionvalueofmusicCDsinJapanamountedto139.1billionJapaneseyenin2023,whichwasanincreaseofmorethanninebillionyencomparedtothepreviousyear.TheproductionvolumeofmusicCDsincreasedto109millionunitsin2023.ReadmoreNote(s):Japan;2014to2023Source(s):RecordingIndustryAssociationofJapanProductionvolumeofmusicCDsinJapanfrom2014to2023(inmillionunits)MusicCDproductionvolumeJapan2014-2023180170168159160140120100801521371321091041041016040200201420152016201720182019202020212022202316/statistics/1198770/japan-total-music-cd-production-volumeTheproductionvolumeofmusicCDsinJapanamountedto109millionunitsin2023,whichwasanincreaseofeightmillionunitscomparedtothepreviousyear.TheproductionvalueofmusicCDsreachedmorethan139billionJapaneseyenin2023.

ReadmoreNote(s):Japan;2014to2023Source(s):RecordingIndustryAssociationofJapanCHAPTER

03DigitalmusicSalesvalueofdigitalmusicinJapanfrom2014to2023(inbillionJapaneseyen)DigitalmusicsalesvalueJapan2014-202314012010080116.510589.578.370.664.557.36052.947.143.740200201420152016201720182019202020212022202318Description:Afterseveralyearsofgrowth,thesalesvalueofdigitalmusicinJapanreached116.5billionJapaneseyenin2023.Musicstreamingmadeupmorethan90percentofalldigitalmusicsalesduringthatyear.

ReadmoreNote(s):Japan;2014to2023Source(s):RecordingIndustryAssociationofJapanSalesvalueofdigitalmusicinJapanin2023,byformat(inbillionJapaneseyen)DigitalmusicsalesvalueJapan2023,byformatSalesvalueinbillionJapaneseyen600204080100120StreamsDownloadsOthers105.6210.220.6619/statistics/1287821/japan-digital-music-sales-value-by-formatThesalesvalueofdigitalmusicstreamsamountedtoabout105.6billionJapaneseyenin2022.Musicstreamsmadeupthelargestshareamongdigitalmusicsalesduringthatyear,followedbydownloadswitharound10.2billionyeninrevenue.

ReadmoreNote(s):Japan;2023;digitalmusicsalesrevenuederivedfromdirect,licenseorconsignmentsalesbyRIAJmemberscompaniesSource(s):RecordingIndustryAssociationofJapanSalesvolumeofdigitalmusicinJapanfrom2014to2023(inmillionunits)DigitalmusicsalesvolumeJapan2014-202325019720015010050178159146133114917349400201420152016201720182019202020212022202320Description:ThesalesvolumeofdigitalmusicinJapanstoodat40millionunitsin2023,whichwasadecreaseofninemillionunitscomparedtothepreviousyear.Despitethediminishingsalesvolumeinrecentyears,thesalesvalueofdigitalmusicsteadilyincreased,whichisaresultofthegrowthofmusicstreaming.ReadmoreNote(s):Japan;2014to2023Source(s):RecordingIndustryAssociationofJapanSalesvolumeofdigitalmusicinJapanin2023,byformat(inmillionunits)DigitalmusicsalesvolumeJapan2023,byformatSalesvolumeinmillionunits0510152025303540SingleTracks37Albums321Description:Approximately37millionsingletracksofdigitalmusicweresoldinJapanin2023.Intotal,thesalesvolumeofdigitalmusicamountedtoaround40millionunitsduringthatyear.ReadmoreNote(s):Japan;2023Source(s):RecordingIndustryAssociationofJapanCHAPTER

04MusicstreamingSalesvalueofmusicstreaminginJapanfrom2017to2023(inbillionJapaneseyen)MusicstreamingsalesvalueinJapan2017-202312010080105.6292.874.3858.926046.534020034.87201826.320172019202020212022202323Description:Afterseveralyearsofstronggrowth,thesalesvalueofmusicstreaminginJapanreachedapproximately105.6billionJapaneseyenin2023.Themarketconsistsofthesegmentssubscriptionaudio,subscriptionmusicvideos,ad-supportedaudio,andad-supportedmusicvideos.Asabreakdownofthemarketshows,subscription-basedaudioisbyfarthelargestsegmentofthemarket.ReadmoreNote(s):Japan;2017to2023;combinedsalesvalueforthemusicstreamingsegmentssubscriptionaudio,subscriptionmusicvideos,ad-supportedaudio,andad-supportedmusicvideosSource(s):RecordingIndustryAssociationofJapanSalesvalueofmusicstreaminginJapanin2023,bysegment(inbillionJapaneseyen)MusicstreamingsalesvalueinJapan2023,bysegmentSalesvalueinbillionJapaneseyen30

40010205060708090SubscriptionaudioAd-supportedaudio85.049.02Ad-supportedmusicvideosSubscriptionmusicvideos6.195.3724Description:Thesubscriptionaudiosegmentaccountedformorethan85billionJapaneseyenofthemusicstreamingsalesvalueinJapanin2023,whichmadeitbyfarthelargestsegment.Thetotalmusicstreamingsalesvalueduringthatyearamountedtoabout105.6billionyen.ReadmoreNote(s):Japan;2023Source(s):RecordingIndustryAssociationofJapanLeadingmusicappsinJapanin2023,basedondownloads(inmillions)MostpopularmusicappsinJapan2023,basedondownloadsDownloadsinmillions01234567SpotifyAmazonMusicLINEMusic6.624.32.99YouTubeMusicPokekara2.21.98Soundcore1.241.080.970.88KaraokekanShazamvocacolleSimpleTapPiano*0.5625Description:In2023,Spotifywasdownloadedmorethan6.6milliontimesinJapan,whichmadeittheleadingmusicappintermsofdownloadsduringthatyear.ItwasfollowedbyAmazonMusic,whichwasdownloadedoverfourmilliontimes.

ReadmoreNote(s):Japan;JanuarytoDecember2023;totalnumberofdownloadsregisteredduringtheperiod;iPhone/iPadAppStoreandGooglePlay;*OnlyAppStore.Valueshavebeenrounded.Releasedategivenhereisthedateofdataaccess.

ReadmoreSource(s):AppMagicLeadingmusicappsinJapanin2023,basedonapprevenue(inmillionU.S.dollars)MostpopularmusicappsinJapan2023,basedonapprevenueApprevenueinmillionU.S.dollars60

8002040100120140LINEMusicAmazonMusicYouTubeMusicPokekara126.6931.9917.412.7AWA12.39VoicePocochaKaraoke@DAMSpotify4.494.393.01Smule2.272.09Topia26Description:LINEMusicgeneratedarevenueofmorethan126millionU.S.dollarsinJapanin2023,whichmadeittheleadingmusicappinthisregard.ItwasfollowedbyAmazonMusicandYouTubeMusic.ReadmoreNote(s):Japan;JanuarytoDecember2023;in-apppurchase(IAP)revenuereducedbyplatformfeesandinclusivetaxes;iPhone/iPadAppStoreandGooglePlaySource(s):AppMagicCHAPTER

05ConcertsNumberofmusicconcertsinJapanfrom2014to2023(in1,000s)NumberofconcertperformancesinJapan2014-2023403534.5532.3431.8931.6731.4829.8629.553025201510527.5826.3810.642020020142015201620172018201920212022202328Description:ThenumberofmusicconcertsinJapanreachedmorethan34.5thousandin2023.Thenumberstronglydecreasedin2020duetotheCOVID-19pandemic,whichledtothecancelationofmanyliveevents,butstartedtorecoverin2021andreachedpre-pandemiclevelsin2022.ReadmoreNote(s):Japan;2014to2023Source(s):ACPC(Japan)NumberofmusicconcertvisitorsinJapanfrom2014to2023(inmillions)NumberofconcertattendeesinJapan2014-20236056.3249.5448.6248.315040302010047.5347.6847.7942.6122.8410.86202020142015201620172018201920212022202329Description:ThenumberofconcertvisitorsinJapanreachedabout56.3millionin2023.Thenumberstronglydecreasedin2020duetotheCOVID-19pandemic,whichledtothecancelationofmanyliveevents,butstartedtorecoverin2021andreachedpre-pandemiclevelsin2022.ReadmoreNote(s):Japan;2014to2023Source(s):ACPC(Japan)ConcertticketsalesinJapanfrom2014to2023(inbillionJapaneseyen)ConcertticketsalesinJapan2014-2023600514500398.44003002001000366.5344.8332.4318.6310274.915377.9201420152016201720182019202020212022202330Description:TheconcertticketsalesinJapantotaled514billionJapaneseyenin2023.Salesstronglydecreasedin2020duetotheCOVID-19pandemic,whichledtothecancelationofmanyliveevents,butstartedtorecoverin2021andovertookpre-pandemiclevelsin2022.ReadmoreNote(s):Japan;2014to2023Source(s):ACPC(Japan)CHAPTER

06GenresandartistsNumberofnewlyreleasedmusicrecordingsinJapanin2023,bygenreandplaceoforiginNumberofnewmusicreleasesinJapan2023,bygenreandplaceoforiginNumberofreleases2,00001,0003,0004,0005,0006,000Domestic:Pop/kayokyoku*Domestic:Enka**5,363569465374Domestic:AnimeDomestic:ScreenDomestic:KidsDomestic:LightmusicDomestic:Classical857572Domestic:TraditionalDomestic:Others42147International:Rock/pop/danceInternational:Jazz/fusionInternational:ClassicalInternational:AdditionalgenreInternational:ScreenInternational:Others882602562282641932Description:Morethan5.3thousanddomesticpopandkayokyokumusicrecordingswerereleasedinJapanin2023.Rock,pop,anddanceconstitutedthelargestcategoryamonginternationalreleases,with882releasesintotal.

ReadmoreNote(s):Japan;2023;albumsandsinglesreleasedasphysicalmedia;*Kayokyokurefersto"oldies,"Japanesepopularmusicthatwasreleasedbetweenthe1920sand1980s.**EnkaisaJapanesemusicgenre(technicallyasub-categoryof[...]

ReadmoreSource(s):RecordingIndustryAssociationofJapanNumberofdomesticdebutsbymusicartistsinJapanfrom2014to2023NumberofdomesticdebutsbymusicartistsJapan2014-2023500447450400350300250200150100504274214214114003703633523340201420152016201720182019202020212022202333Description:In2023,370musicartistsmadetheirdomesticdebutsinJapan,whichwasadecreasecomparedtothepreviousyear.Amongtheseartists,290werefirstdebuts,while80wereseconddebuts.

ReadmoreNote(s):Japan;2014to2023;figuresincludefirstandseconddebuts;agroupiscountedasoneartistSource(s):RecordingIndustryAssociationofJapanMostpopularfemaleidolgroupsinJapanasofOctober2022MostpopulargirlgroupsJapan2022Shareofrespondents0%1%2%3%4%5%6%7%Nogizaka466.4%MomoiroCloverZ5.1%5%PerfumeNiziU4.7%Twice3.3%Blackpink2.4%ShojoJidai2.1%BiSHAKB481.8%1.8%Sakurazaka46(formerlyKeyakizaka46)1.6%34Description:AsurveyconductedinOctober2022showedthatNogizaka46wasthemostpopularfemaleidolgroupinJapan,with6.4percentoftherespondentsstatingthattheylikedNogizaka46themostamongfemaleidolgroups.ThegroupwasfollowedinpopularitybyMomoiroCloverZ,Perfume,andNiziU.ReadmoreNote(s):Japan;October1to3,2022;47,153respondents;15-69years;onlyoneanswerpossible;amongLINEusersSource(s):LINEResearchMostpopularmaleidolgroupsinJapanasofOctober2022MostpopularboygroupsJapan2022Shareofrespondents0%1%2%3%4%5%6%7%BTS6.1%Tokio4.5%King&Prince3.8%KinKiKids3.6%Exile3.1%KanjaniEight2.8%2.8%SnowManSandaimeJSoulBrothersfromExileTribeNaniwaDanshi2.7%2.4%Dish//1.9%35Description:Asurveyconductedin2022revealedthattheSouthKoreanboybandBTSrankedasthemostpopularmaleidolgroupinJapan.FollowingBTSinpopularityweretheJapaneseartistsTokio,King&Prince,andKinKiKids.

ReadmoreNote(s):Japan;October1to3,2022;47,153respondents;15-69years;onlyoneanswerpossible;amongLINEusersSource(s):LINEResearchCHAPTER

07MostpopularsongsandalbumsMostpopularmusicsinglesinJapanin2023,basedonsalesvolume(in1,000units)LeadingmusicsinglesJapan2023,basedonsalesvolumeSalesvolumeinthousandunits4000Lifegoeson/Weareyoung(King&Prince)Tapestry/W(SnowMan)2006008001,0001,2001,109.031,027.91985.91982.92Kokoniwanaimono(Nogizaka46)Dangerholic(SnowMan)Ohitorisamatengoku(Nogizaka46)Hitowayumeonidomiru(Nogizaka46)Doshitemokimigasukida(AKB48)Idolnankajanakattara(AKB48)Onechoice(Hinatazaka46)843.59760.66700.74677.37587.2581.72Shoninyokkyu(Sakurazaka46)37Description:"Lifegoeson/Weareyoung"byKing&Princewasthebest-sellingmusicsingleinJapanin2023.Thesinglesoldmorethan1.1millionunitsintheperiodfromNovember2022toNovember2023.ItwasfollowedbySnowMan's"Tapestry/W"andNogizaka46's"Kokoniwanaimono."ReadmoreNote(s):Japan;November28,2022toNovember26,2023;physicalsalesSource(s):BillboardJapanMostpopularmusicalbumsinJapanin2023,basedonsalesvolume(in1,000units)LeadingmusicalbumsJapan2023,basedonsalesvolumeSalesvolumeinthousandunits200

400

60008001,0001,2001,4001,408.871,600Mr.5(King&Prince)iDOME(SnowMan)1,267.42SocialPath(feat.LiSA)/SuperBowl-Japanesever.(StrayKids)FML(Seventeen)1,089.95991.28SeventeenJapanBestAlbum"AlwaysYours"(Seventeen)TheSound(StrayKids)719.31624.17Koe(SixTones)606.73598.37SeventeenthHeaven(Seventeen)Popmall(NaniwaDanshi)493.96427.12Sweet(TomorrowXTogether)38/statistics/1291702/japan-best-selling-music-albums"Mr.5"byKing&Princewasthebest-sellingmusicalbuminJapanin2023.Thealbumsoldmorethan1.4millionunitsintheperiodfromNovember2022toNovember2023.ItwasfollowedbySnowMan's"iDOME,"whichsoldmorethan1.2millionunits.ReadmoreNote(s):Japan;November28,2022toNovember26,2023;physicalsalesSource(s):BillboardJapanMostpopulardownloadsongsinJapanin2023,basedonnumberofdownloads(in1,000s)LeadingdownloadsongsJapan2023,basedonnumberofdownloadsNumberofdownloadsinthousands0100200300400500600Idol(Yoasobi)Daizerokan(10-Feet)509.75245.46217.22212.06Subtitle(OfficialHigeDandism)Kizunanokiseki(ManwithaMissionxmilet)Show(Ado)170.36Kaijunohanauta(Vaundy)WhereOurBlueIs(TatsuyaKitani)KickBack(KenshiYonezu)Shukufuku(Yoasobi)144.6137.61128.58122.21116.15Specialz(KingGnu)39Description:"Idol"byYoasobiwasthemostpopulardownloadsonginJapanin2023.Theopeningsongforthepopularanimeseries"OshinoKo"wasdownloadedmorethan509thousandtimesfromNovember2022toNovember2023.Itwasfollowedby10-Feet's"Daizerokan"andOfficialHigeDandism's"Subtitle."ReadmoreNote(s):Japan;November28,2022toNovember26,2023Source(s):BillboardJapan;GfKJapan;LuminateData(NielsenMusic)MostpopulardownloadalbumsinJapanin2023,basedonnumberofdownloads(in1,000s)LeadingdownloadalbumsJapan2023,basedonnumberofdownloadsNumberofdownloadsinthousands20

3001040506059.770KessokuBand(KessokuBand)TheBook3(Yoasobi)23.3120.4718.4317.716.28Uta'sSongs:OnePieceFilmRed(Ado)Humor(backnumber)Antenna(Mrs.GreenApple)Golden(JungKook)Layover(V)12.8611.9811.6210.31Himitsustudio(Spitz)TheEndofYesterday(Ellegarden)Specter(SuiseiHoshimachi)40Description:"KessokuBand"wasthemostpopulardownloadalbuminJapanin2023.Thealbumbytheeponymousfictionalmusicgroupfromtheanimeseries"BocchitheRock!"wasdownloadedmorethan59thousandtimesfromNovember2022toNovember2023.ItwasfollowedbyYoasobi's"TheBook3"andAdo's"Uta'sSongs:OnePieceFilmRed."ReadmoreNote(s):Japan;November28,2022toNovember26,2023Source(s):BillboardJapan;GfKJapan;LuminateData(NielsenMusic)MostpopularstreamingsongsinJapanin2023,basedonnumberofstreams(inmillions)LeadingstreamingsongsJapan2023,basedonnumberofstreamsNumberofstreamsinmillions2000100300400500600Idol(Yoasobi)Subtitle(OfficialHigeDandism)Kaijunohanauta(Vaundy)527.14430.04343.09KickBack(KenshiYonezu)275.05DanceHall(Mrs.GreenApple)W/X/Y(TaniYuuki)243.03240.7223.95Overdose(Natori)Shinjidai(UtafromOnePieceFilmRed)(Ado)Daizerokan(10-Feet)221.78221.21MixedNuts(OfficialHigeDandism)207.7941Description:"Idol"byYoasobiwasthemostpopularstreamingsonginJapanin2023.Theopeningsongforthepopularanimeseries"OshinoKo"wasstreamedmorethan527milliontimesfromNovember2022toNovember2023.ItwasfollowedbyOfficialHigeDandism's"Subtitle"andVaundy's"Kaijunohanauta."ReadmoreNote(s):Japan;November28,2022toNovember26,2023Source(s):BillboardJapan;GfKJapan;LuminateData(NielsenMusic)CHAPTER

08ConsumersFrequencyoflisteningtomusicinJapanasofOctober2022FrequencyofmusicconsumptionJapan202245%41.9%40%35%30%25%20%15%10%5%18.3%12.1%11.6%4.9%4.4%3%1.9%1.2%0.7%0%Almostevery

4to5daysper

2to3daysper

Onedayper

2to3daysper

Onedayper

Onedayinhalf

Onedayper

Lessthanthe

Idonotlistenday

week

week

week

month

month

ayear

year

above

tomusic43/statistics/1291076/japan-frequency-of-listening-to-musicAccordingtoasurveyconductedinJapaninOctober2022,41.9percentoftherespondentslistenedtomusiconanalmostdailybasis.Thecombinedshareofrespondentswholistenedtomusicatleastonceperweekamountedto83.9percent.

ReadmoreNote(s):Japan;October2022;1,000respondentsSource(s):NavitMostcommonlyusedmethodsoflisteningtomusicamongpeopleinJapanasofDecember2023LeadingmethodsofmusicconsumptionJapan2023Shareofrespondents0%

10%20%30%40%50%60%70%YouTube58.6%Television(incl.paidchannels)Subscription-basedmusicstreamingservice(all)*MusicCD25.8%25.6%25.6%MusicfilescopiedfromCDRadio(incl.internetradio)19.1%16.4%Liveconcertorperformance16.4%16.2%Subscription-basedmusicstreamingservice(excl.AmazonMusicPrime)AmazonMusicPrime(Primememberbenefits)MusicDVD/Blu-raydisc13.3%12.5%11.6%11.5%Freevideostreamingwebsites(excl.YouTube)TikTokFreemusicappsorservices10.3%44Description:AccordingtoasurveyconductedinJapaninDecember2023,58.6percentofrespondentsusedYouTubetolistentomusic.ThestreaminggiantwasthemostcommonlyusedmethodoflisteningtomusicinJapan,followedbytelevisionandsubscription-basedmusicstreamingservices.ReadmoreNote(s):Japan;December8to12,2023;2,522respondents;12-69years;multipleanswerspossible;respondentswholistenedtomusicwithinthepasthalfyear;*Thecategory"Subscription-basedmusicstreamingservice(all)"includesthe[...]

ReadmoreSource(s):RecordingIndustryAssociationofJapanMostcommonactivitiesregardingmusicwithinthepastyearinJapanasofMarch2023Leadingmusic-relatedactivitiesJapan2023Shareofrespondents0%10%20%30%30.3%40%50%60%Purchasedaudioequipment(incl.headphonesandearphones)tolistentomusicPurchasedanartist'sgoods/purchasedfestivalororiginalgoodssoldatapublicperformance15.5%Purchasedamagazine,book,orphotobookthatfeaturesanartistPurchasedclothesoraccessoriesforaconcertoraliveperformanceJoinedapaidfanclub(orcontinuedtobepartofapaidfanclub)Engagedinoshikatsu**10.3%9.5%9.4%9.1%Purchasedaninstrume