2024春国家开放大学《管理英语3》形考任务1-8参考答案

国家开放大学《管理英语3》形考任务1-8参考答案形考任务1一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每10分）。1、——Wehavethreemajordivisions:Operations,SalesandMarketing,FinanceandAdministration.Howmanydepartmentsdowehave?Whichdivisionareyouin?Whichdepartmentshowsthebest?2、一Isupposethere12、Ishouldimagineso.Noproblem.Thafsagoodidea.3、Anumberofboys3、Anumberofboysabsentsometimeduringtheterm.A.havebeenhasbeenC.w川4、Hewillwritetomeassoonashe4、Hewillwritetomeassoonashehome.A.willhavereturnedB.returnswillreturn5、Thisisthemanlastnight.whomIsawhimwhomIsawwhoIsawhim6、— 一No,sorry,Ididn'tknowtheruleaboutpunchingin.Areyoulatethismorning,Wendy?Didn'tyoupunchoutthismorning,Wendy?Didn'tyoupunchinthismorning,Wendy?7、一Iwishyousuccessinyourcareer.Goahead.Itdoesn'tmatter.Thesametoyou.8、Iamyourearlycoming.lookingforwardtolookingforwardlookforwardto9、Theprogrammegivesstudentsthetolearnmoreaboutglobalwarming.successambitionopportunity10、Thekeysuccessfulimplementationisclearlycommunicatingthestrategytothewholecompany.toinof11>一I'mleavingforShanghaitomorrow.Seeyoulater.Haveapleasanttrip!Let*sgooutforadrink.12>一Whoshouldberesponsiblefortheaccident?一Theboss,nottheworkers.Theyjustcarriedouttheorder.asaretoldastoldastheytold13、Leavethereferencebooksbehind,youwon'tbeabletothinkindependently.A.orandso14、Abusdriverthesafetyofhispassengers.isresponsibleinisresponsibleforisresponsibleto15、Myfriendinvitedmetheartclub,andIaccepteditwithpleasure.jointojoinjoining二、听力理解听对话录音，根据对话内容判断正误(每题10分)。操作提示：句子正确选择下拉选项框为“T”；句子错误选择下拉选项框为“F”。Wendypunchedinthismorning.(F)Theyneedtopunchoutafterwork.(T)Theyneedtoworkovertime.(T)Theycanwearcasualclotheswhengoingoutonasalescall.(F)Theycanuseofficephonesforpersonalmatters.(F)二、阅读理解阅读下面的文章，根据文章内容判断文章后的句子是正确(T)还是错误(F)o(每题10分)ManagingOneselfWeliveinanagefullofopportunities:Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession,nomatterwhereyoustartedout.Butwithopportunitycomesresponsibility.Companiestodayaren'tmanagingtheiremployees1careers.Professionalworkersmustbetheirownchiefexecutiveofficers(CEO).Ifsuptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.Todothosethingswell,you'llneedtohaveadeepunderstandingofyourself—notonlywhatyourstrengthsandweaknessesare,butalsohowyoulearn,howyouworkwithothers,whatyourvaluesare,andwhereyoucanmakethegreatestcontribution,becauseonlywhenyouoperatefromstrengthcanyouachievetrueexcellence.History'sgreatachievers一Napoleon,daVinci,andMozart—havealwaysmanagedthemselves.Buttheyaresounusualbothintheirtalentsandintheiraccomplishmentsastobeconsideredrareexceptions.Now,mostofus,eventhoseofuswithmodesttalents,willhavetolearntomanageourselves.Wewillhavetolearntodevelopourselves.Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.Andwewillhavetostaymentallyalertandengagedduringa50-yearworkinglife,whichmeansknowinghowandwhentochangetheworkwedo.操作提示：句子正确选择下拉选项框为“T”；句子错误选择下拉选项框为“F”。Companiestodayareresponsibleforemployee'scareer.(F)ItistheCEOwhodecidesyourplace.(F)Youneedtounderstandyourcompanywellsothatyoucandothingswell.(F)Understandingyourselfmeansknowingwellaboutyourstrengths,weaknesses,yourvalues,howyoulearn,howyoudowithothersandsoon.(T)Ordinarypeoplecannotmanagethemselveswell.(F)二、完型填空(每空10分)。操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。Joachim'svisionisbasedonanideacalledpleaching(编织),wheretreebranchesaregrownsothattheynaturallyweavetogether.Sincethegrowthpatternsoftreesare(affected)bywindandsunlight,itmaybepossibletocontrolthewayatreedevelops.TheseFabricatedTreeHouseHabitatswouldusetreesgrownintoshapesashousing.Oneofthe(advantages)ofthesedesignsisthattreeswouldnothavetobecutdownforlumber.MA100percenttreehousewouldtakeyearstocreate/1Joachimsaid.(Dependingon)theclimate,ahousecouldtakeanywherefrom5to30yearstogrow.Fortunately,there'sawaytospeeduptheprocess.Joachimsuggestsincludingecologicalmaterialssuchassod(草皮),grassesandlivingbranchesinthehousingdesigns.HThismaterialwouldbeabletomoveasthehousegrows,HJoachimsaid.Ahomewouldbecomeanactualecosystem,acommunityofplants,animals,andbacteriaworkingtogether.Thetreeswouldalsogiveoffwatervaporthatwouldassistin(cooling)thehomes.Solarpanelsandwindwouldhelpprovideenergy.Thetreehomesmightevenhavesoilpockets,whereplantscouldgrowfromthestructureitself.WorkhasalreadybegunonJoachim'sfirstdesign一ahousemadefrom50percentrecycledand50percentlivingthings.Joachimisconfidentaboutthe(importance)ofhiswork,asheusesnaturalproductswithoutdestroyingnature.HTheenvironmentanditsstudyareveryimportant.Weneedtorespectnature,don'ttakeitforgranted/1hesaid.二、听力理解听对话录音，根据对话内容完成下方题目(每题10分)。操作提示：通过题干后的下拉框选择题目的正确答案。Thetwospeakersare.teacherandstudentcolleaguesC.classmatesTherearedivisionsinthecompany.A.3B.4C.10CustomerServiceisapartofdivision.OperationsSalesandMarketingFinanceandAdministrationTheSalesandMarketingincludesdepartments.23C.4ThedirectoroftheSalesandMarketingisnow.inanonlinemeetingonholidayonabusinesstrip二、阅读理解阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）OrganizationStructureinHoogleEngineeringI'mMichaelBush,ManagingDirectorofHoogleEngineering.IampleasedtowelcomeyouheretoourwebsiteandI'dliketotellyoualittleaboutthecompanyanditsorganization.HoogleEngineeringwassetupin1960.Itwasdividedintoseveraldepartmentsatthattime,suchasthesalesdepartment,marketingdepartment,andproductiondepartment.Lotsofmanagerswereemployedtomanageitall.Fortunatelythingsaredifferentnow.SixtypeopleareemployedbyHoogleandcommunicationbetweendepartmentsisconsideredtobeoneofthemostimportantaspectsofthebusiness.Themarketisglobalsoweneedtomakecontactwithcustomersworldwide,notjustlocally.Butintheolddayswewereallindifferentdepartmentsandneverspoketoeachother.Wehadatallstructure.Traditionallywehadpeopleatthefirstlevelontheshopfloor,manufacturingproductsaccordingtotheinstructionswhichtheyweregiven.Thenyouhadasupervisorylevelofpeoplewhosupervisedthemeveryday.Thenyoumoveduptothemiddlemanagement,whoweredoingthetasksofgettingnewbusiness,andthenyouhadtheseniormanagementteam,andthenyouhadtheboard,whodecidedthebusinessstrategy.Sotherewerealotoflevelsinthecompanyintheolddaysactually.Thestructuretodayisthatweformteamswithinteamstoplacepeoplewhocanmanufactureaproduct.Eachteamhasmembersthatcanmanufacturedifferentproducts.Theactualteamsnowareself-managing,sowedon'tevenhaveteamleaders.You'vegottheteams,andthenyou'vegottwopeople,onlytwopeople,whoarewhatyouthinkofasmanagement.Thisisgenerallycalledflatstructure.操作提示：通过题干后的下拉框选择题目的正确答案。HoogleEngineeringwassetupin.thenineteenthcenturythetwentiethcenturythetwentyfirstcenturyTherearemanydifferentofmanagementinatallstructure.kindslevelsfunctionsPeopleinaflatstructureusuallyworkin.departmentsfamiliesteamsAllofthefollowingstatementsaretrueaccordingtothepassageEXCEPTmunicationinthecompanyisbecomingmoreandmoreimportanttheauthorthinksthetwostructureshavethesamefunctionstherearemoreindividualresponsibilitiesintheflatstructureThebesttitleforthepassageis.OrganizationStructureinHoogleEngineeringHistoryofHoogleEngineeringSuccessinHoogleengineering二、翻译为下面的句子选择正确的翻译(每题10分)。操作提示：通过题干后的下拉框选择题目的正确答案。Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession.()A.如果你足够聪明，有野心和继续推进，那么你就可以得到你选择的职业。B.如果你既聪明过人，又有上进心，并且勇往直前，那么你就可以升职。C.如果你既聪明过人，又有上进心，并且勇往直前，那么你就可以在自己所选的职业领域中出类拔萃。It'suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.()A.由你决定是否勤奋工作，并在大约50年的职业生涯中，能否积极上进，取得成效。B.在大约50年的职业生涯中，能否积极上进，勤奋工作，取得成效是取决于你自己的。C.由你来决定在可能持续的大约50年的职业生涯中，能否积极上进，取得成效。Theyaresounusualbothintheirtalentsandtheiraccomplishmentsastobeconsideredrareexceptions.()A.正因为他们既才智过人，又成就非凡，所以他们这样的例子少之又少。B.他们的才华和成就都不一般，极少考虑别人。C.他们是如此不同寻常的，被认为是罕见的例外。Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.()A.我们将不得不做出最大的贡献。B,我们应该拿下最大的项目。C.我们应该把自己放到能做出最大贡献的位置。Somearestillnervousaboutlosingtheirjobsdespitethelowwages.()A.尽管工资不高，但还是有很多人担心失去这份工作。B.因为工资低，很多人打算去辞职。C.尽管福利不好，但还是有很多人担心失去这份工作。形考任务2一、选择填空，从每题选项中选出一个能填入空白处的最佳选项(每题10分)。一fathertookpartinthecharityactivityintheneighbourhoodyesterday?-Peter's.答案:WhoseIheardthatyoureallyhadawonderfultimeatJohn'sbirthdayparty,?答案:didn'tyou3、importantitisforkidstoimaginefreely!答案:How4^—Sorry,Imadeamistakeagain.—Practisemoreandyou'IIsucceed.答案:Nevermind.5、— 一Shegavetwoweeks.答案:Howmuchtimedidshegive?6、一CouldIhelpyouwithyourheavybox?Youaresotired— Icanmanageit.答案:No.thanks.7、——HowdidyoufindyourvisittoQingdao,Joanna?答案:Oh,wonderfulindeed.8、一I'mmorethanhappytogooutthisweekend.—We'vegotsomuchworktodoatthattime.答案:Forgetit.9、Hegaveuphisstudyincollegein.答案:despair10、Itookitforthatyouwouldn'tcomehereagain.答案:granted11、Ifyouneedfurtherinformation,pleaseouroffice.答案:contact12、It'stopointtoortalkaboutstrangersinpublic.答案:notpolite13、Thewasonlysentencedtopayafineof$10,000.答案:criminal14、Thelightistooformetoread.Icannotstandanymore.答案:dim15、Undernocircumstancetotellliestoparents.答案:arechildrenallowed二、翻译。为下面的句子选择正确的翻译（每题10分）。操作提示:通过题干后的下拉框选择题目的正确答案。Thoughtheyhavealotofapplicants,theycan'tfindthepeopletheywant.A.虽然有很多应用，他们还是找不到他们想要的人。B.虽然有很多应聘者，但是他们却找不到合适的人。C.虽然有很多程序，但是他们却找不到合适的程序员。

Practisingmoreisthekeytoleaningalanguage.A.学习语言的关键是要多练习。B.勤于练习就是学习英语的钥匙。C.多做运动对于语言学习来说有好处。Somearestillnervousaboutlosingtheirjobsdespitethelowwages.A.尽管工资不高，但还是有很多人担心失去这份工作。B.因为工资低，很多人打算去辞职。C.尽管福利不好，但还是有很多人担心失去这份工作。Theteacherpointedoutthegrammarmistakesinthewriting.A.老师指出了书法里的语法错误。B,老师指出了作文里的拼写错误。C.老师指出了作文里的语法错误。Howwilltheevaluationoftheseinvestmentsbecarriedout?A.如何进行这些项目的投资?B.如何对这些投资进行评估呢?C.如何对这些项目进行评价？10分）。二、听力理解。听对话录音，根据对话内容判断正误（每j10分）。Whatisthepossiblerelationshipbetweenthetwospeakers?Acouple.Colleagues.C.Teacherandstudent.Whatistheopinionofthefemalespeakerabouthighsalaries?Shethinkshighsalariescangetalotoftalents.Shethinkshighsalariesarethekeyfactorinmotivatingthestaff.Shethinkshighsalariesstoppeoplefrommovingon.Whocontrolsovertimework?Theemployers.Theworkers.Thecompanies.FAIRinfairwagesmeans.generalcompetitivehighThetopicofthedialogisabout.howtocontrolovertimehowtopaywageshowtomotivatetheemployees二、完型填空（每空10分）。操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。Whenitcomestoselectingcandidatesthroughinterview,moreoftenthannotthedecisionismadewiththefirstfivemunutesofameeting.Yetemployersliketo【convince]themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.Intoday'smarketplace,the(quality]ofstaffisfundamentaltothecompany'ssuccessand,asaresult,recruitersuseallmeansattheirdisposaltosecurethebestinthefield.Onemethodinparticularthathasriseninpopularityistesting,eitherpsychometrictesting()心理)则试)，whichattemptstodefinepsychologicalcharacteristics,oraptitudetesting.Theideaisthatthosetestingprovideanorganizationwithanextrawayofestablishingacandidate'ssuitabilityforarole.TheemploymentofpsychometricorabilitytestingasoneLcomponent]oftherecruitmentprocessmayhavesomemerits,butinrealitythereissimplynoreal[measure).Theanswertothisproblemisexperienceininterviewtechniquesandastrongdefinitionoftheelementsofeachpositiontobefilled.Theinstinctivedecisionthatmanyemployersmake,basedonaCVandthefirstfiveminutesofameeting,areperhapsnolessvalidthananyothertoolemployedinthe(business]ofrecruitment.二、阅读理解阅读下面的文章，根据文章内容，完成相应的选择题。(每题10分)HUMANRESOURCESMANAGEMENTHumanResourcesManagement(HRM)istheprocessofmanagingpeopleandtheirrelationshipsinanorganization.Thesetwoprocessesareimportantinthesuccessandgrowthofabusiness.Inmanagingpeople,staffingisthemostimportantcomponentofHRM.Itneedstomakeguidelinesandproceduresforhiringandplacement.Staffingalsoinvolvesthemanagementofemployeesonmatterslikemonitoringofholidays,absences,healthandsafety,disciplinaryaction,anddismissal.AnotherimportantelementofHRMinmanagingpeopleiskeepingtheemployeesinthecompany.Thetrainingofemployeestoenablethemtoimprovetheircareerdevelopmentisveryimportant.GoodHRMpoliciesensurethatthereareclearregulationswhichshowthepaylevelsforthedifferentpositionsinanorganization.Itisimportantforthestafftoknowthecareerpath,pay,trainingandotheropportunitiesthatareavailabletothem.PerformancemanagementisanotherimportantcomponentofHRM.Thereasonforthisisthatmanyemployersuseittoevaluatecareerimprovementandtodeterminepayincreases.ThesecondaryroleofHRMisthemanagementoftherelationshipsamongpeopleinanorganization.Thisincludesstaffwithindepartmentsaswellasacrossthewholeorganization.Therelationshipbetweenstaffandmanagementisanimportantfactorinthesuccessofanorganization.Itdecideshowfastanorganizationwillrealizetheirgoals.ThefocusofHRMisthepeoplewithinanorganization.Regularplanning,monitoringandevaluationareimportantforthesuccessofHRM.Successfulmanagementensuresthatallemployeesknowtheirrole,careerdevelopmentandalsofeelpartofanorganization.操作提示:通过题干后的下拉框选择题目的正确答案。1.is/areimportantinthesuccessofabusiness.TeamworkspiritandhighsalaryTheprocessofmanagingpeopleandtheirrelationshipsTalentsandtheirgoalsThemostimportantcomponentofHRMis.staffingplanningmonitoringAccordingtothepassage,itisimportantfortheemployeestoknowthecareerpath,pay,trainingandotheropportunitiesthrough.noticespoliciesadvertisementsWecanusetoevaluatecareerimprovementandtodeterminepayincreases.staffingHRMpoliciesperformancemanagementisNOTmentionedinthetextaboutthesuccessofHRM.RegularplanningandmonitoringEvaluationC.Training二、阅读理解阅读下面的文章，根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分)WARFORTALENTGOESONINJOBMARKETThewarfortalentreadslikeheadlinesfrommanyyearsago,butithasnevergoneaway,says日eanorNickerson,directorofUKoperationsforTopEmployers.Manycompaniestheyhaveresearchedareshortoftalents.Thoughthecompaniesmayreceivemanyapplications,theycannotfindthepeopletheywant.TopEmployers1researchshowsthatofferinggoodcareerchancesisthekeytoattractingandkeepingthetalent.Smartemployeesknowtheirownvalueandwillwanttoknowwhattheiremployerscanofferthemafter5or10years1careerdevelopment.So,keepingstaffisthebiggestchallengeemployersfaceinthelongrun.Yetnoteveryemployeefeelsthattheycanbettertheircareerchances.Somearestillnervousaboutlosingtheirjobs,despitearecentfallinunemployment,saystheTradesUnionCongress(TUC).TUCpointsoutthatsomefour-fifthsofnewjobscreatedhavebeeninpartoftheeconomywhereaveragepayratesarelessthan?8anhoursincetherecessionbegan.Manyofthesejobsareontemporaryorzero-hourscontracts.AreportfromtheOfficeforNationalStatisticspublishedinFebruaryshowedthatrealwageshavebeenfallingconsistentlysince2010.It'sthelongestperiodsinceatleast1964.We'restillinthehardestlivingstandardssqueezeforoveracenturyandthosewhoarealreadyworkinghavehadyearsofreal-termspaycuts,saysTUCspokespersonLizChinchen.Understandingthepressuresthatstafffaceisagoodstartingpointforanyemployer.Ifemployerswanttoshowconcernfortheirstaff,theyshouldbepayingthemwellandunderstandthatzero-hourscontractsbringinsecurityandextrememoneyworries.操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为FoAccordingtoresearchbyTopEmployers,manycorporationshaveenoughtalentsfortheirdevelopment.[F]Thedatashowsthekeytoattractingtalentsistoofferhighsalary.[F]Thebiggestchallengeforemployerstoiskeepingstaffinthelongrun.[T]Notallemployeesbelievethattheycangetabetteroffer.【T】Thewageshavebeenrisingconsistentlysince2010.【F】形考任务3一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。1、一Everythingisgoingsmoothly.答案:Whatdoyouthinkofeverything?2、一Areyougoingonholidayforalongtime?答案:No.Onlyacoupleofdays.3、一IwonderifIcoulduseyourcomputertonight?答案:Sure,goahead.4、一Inwhatformwillyoutaketheinvestment?答案:We'llcontributeasiteandtherequiredpremises.5、——Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?答案:ldon'tthinkso.6、一Isitpossibleforyoutoexpandbusinessthere?答案:Yes/thinkso7、Abudgetisanestimationoftheandoveraspecifiedfutureperiodoftime.答案:revenue;expenses8>lfthebuildingprojectbytheendofthismonthisdelayed,theconstructioncompanywillbefined.答案:tobecompleted9、JohnaswellasMikejustbeenbackfromanimportantmeeting.答案:has10、Let'sdiscusstheseproblemsatthemeeting,?答案:shallwe11、Purchasingthenewproductionlinewillbeadealforthecompany.答案:profitable12、Rent,electricityandinsuranceareallexamplesofthecompany's■答案:overhead13、Themanagerurgedhisstaffnottothesplendidopportunity.答案:miss14、Theyaretryingtothewastedischargedbythefactoryforprofit.答案:exploit15、Theyrecommendedthattheamusementpark.答案:beextended16、Youcangoout,youpromisetobebackbefore12o'clock.答案:aslongas二、翻译。为下面的句子选择正确的翻译（每题10分）。操作提示:通过题干后的下拉框选择题目的正确答案。Thecostofthenewprojectwillgooverbudget.[A]A.新项目的支出将超过预算。B.新项目的支出将在预算以内。C.新项目的支出将重新核算。Howwilltheevaluationoftheseinvestmentsbecarriedout?[B]A.如何进行这些项目的投资？B.如何对这些投资进行评估呢？C.如何对这些项目进行评价？Acreditcardisaninterestfreeshort-termloan.[A]A・信用卡是短期的无息贷款。B,信用卡倾向于短期贷款。C.信用卡贷款不用还款。Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.[C]A.数据评估就是要制定有效市场营销策略。B.数据评估和市场策略都非常重要。C.数据评估是制定有效市场营销策略的重要一环。Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.rcjA.我们应该鼓励人们在市中心开车。B.我们应该鼓励人们不要在市中心开车。C.我们应该劝阻人们不要在市中心开车。二、完型填空（每空10分）。操作提示:通过题目中的下拉选项框选择恰当的词语补全填空。ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand[arriveJhomelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon[without]agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe[country）withagardenofhisown.Then,inthecountryonecanbefree【from]thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsofLnature].二、阅读理解。阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）THREESTEPSTOAGOODMARKETINGBUDGETWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.STEP3:ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.操作提示:通过题干后的下拉框选择题目的正确答案。Whatshouldthebudgetplanbebasedon?Lb]Thecompany'sreliableexpense.Thecompany'sreliableincome.Thecompany'sreliablecost.WhatdoesdisposableincomemeaninPassage3?Lc]Totalincome.Previousincome.C.Netincome.

Youhavetobeclearofwhenorganizingfinancialinformation.[A]theincomeandexpensesthemarketingfundthebudgetmanagementThethreemainfactorsthatdecidehowyouspendmarketingfundsare.[Blthemoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendthebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudiencetheassetsyouhave,theproductandtheincomeKeepingthebudgetinmindwhenmakingmarketingdecisionswillavoid.[C]usinglessthanyouearnusingmoneyunnecessarilyusingmorethanyouearn二、阅读理解。阅读下面的文章，根据文章内容判断文章后的句子是正确⑴还是错误(F)。正确⑴还是错误(F)。(每j10分）SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDITTosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.EASYACCESSTOCREDITFormostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren'tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.MISUSINGCREDITCARDSAcreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan*taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.GIVINGINTOTEMPTATIONWeallneedtoenjoylife,butdon'twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren'tinyourbudget.Whenyouknowthatyoucan'taffordanactivity,don'tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.SPENDINGTOFEELGOODEveryoneenjoysgettingsomethingnew——buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'tgooverboard.You'llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyoullfeelevenbetterwhenyoudon'thavetospendthenexttwoyearstryingtopayitoffwith20%interest.操作提示:句子正确选择下拉选项框为T;句子错误选择下拉选项框为FoYouhavetopayforthecreditcardloansbytheendofeachmonth.[T]Usingacreditcardtopayisspendingfreemoney.[F]It'seasytogetacreditcardbuthardtomakeendsmeet.1T1Ifyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.[F]Spendingtofeelgoodmeanskeepingyourspendingwithinthebudget.LT]形考任务4一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。1、一Howdidyoumissyourtrain?答案:Well,Iwascaughtinthetrafficjam.2、一I'mdogtired.Ican'twalkanyfurther,Tommy.—,Jenny.Youcandoit.答案:Comeon3、一I'vestartedmyownsoftwarecompany.答案:Nokidding!Congratulations!4、一lt"sgettingdark.I'mafraidImustbeoffnow.—OK. 答案:Seeyou.5、一Whendowehavetopaythebill?—December30.答案:By6、一Wouldyoulikesomemorebeer?—,please.答案:Justalittle7、Bringmeaglassofbeer,?答案:willyou8、Canyoutellmehowtotherailwaystation,please?答案:toget9、Itoknowhowoftenthebusrunsduringrushhour.答案:happen10、Iboughtanewcarlastmonth,butImyoldcaryet.答案:havenotsold11>Ididn'tfinishmyhomework.Neither.答案:didhe12、InBeijing,thebestseasoninayearisprobablyautumn.答案date13>Manyfactorsbothathomeandabroadthebankruptcyofthemultinationalcorporation.答案:contributedto14、Raisingpigsmyjobatthattime.答案:was15Wethelastbusanddidn'thaveanymoneyfortaxi,sowehadtowalkhome.答案:missed二、翻译，为下面的句子选择正确的翻译（每题10分）。操作提示:通过题干后的下拉框选择题目的正确答案。.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.A.我们应该鼓励人