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练习40阅读理解+读后续写

I.阅读理解

A

2024・济南市高三检测说明文258词★★★☆☆

TheAIDAmodelisthefoundationofmodemmarketingandadvertisingpractice.Itoutlinesthefourbasic

stepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decorating

interest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep一the"calltoaction^^(A)一tellsthem

exactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachstagetowardreachinga

sale.

Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphrase

orpicture.Oncesomeone*sattentionhasbeenclutched,itmustbeturnedintorealinterest.Thisisbestdoneby

providingabriefdescriptionoftheproductsbenefitstotheconsumerratherthansimplylistingtheproduct'smain

featuresorproblem-solvingclaims.

Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedto

believetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialinto

arealcustomer.

uCall-to-action,,iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotential

customer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,

theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.

AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaigns

monthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuch

away.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsof

themovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsin

newspapersandontelevisionfocusonthemovie*srelease,invitingtheconsumertogoandbuyaticket.

【语篇解读】本文主要介绍了现代市场营销和广告实践的基础——AIDA模式,重点介绍了该模式的

运作原理。

1.WhatisthepurposeofpractisingAIDA?

A.Tocreatejobs.

B.Toincreasesales.

C.Toresearchmarkets.

D.Tointroduceproducts.

答案与解析:B推断。根据第一段尾句“AIDAcanchannel...reachingasale”可知,AIDA可以引导客户

的感受通过每个阶段来达成销售。据此可推知,实践AIDA就是为了增加销售量。

2.Whatdoestheunderlinedword"clutched“meaninParagraph2?

A.Seized.B.Freed.

C.Cheated.D.Affected.

答案与解析:A理解词汇。根据第二段第一句"Attractingthecustomer's...phraseorpicture”可知,吸引

客户的注意力是第一个挑战,这可以通过使用一个吸引人的短语或图片来实现。据此可推知,画线词所在

句表示“一旦某人的注意力被抓住了,就必须把它转化为真正的兴趣”,故画线词意为“抓住”,与A项的

意思最为接近。

3.InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?

A.Action.B.Interest.

C.Desire.D.Attention.

答案与解析:A理解具体信息。明题意:本题问“在AIDA模式的哪一阶段,客户可能打电话来尝试

服务?“f寻线索:根据第四段中的“^Call-to-action9iswherealloftheinitialhardworkpaysoff...theideaofa

trialoftheservices"可知,"行动号召”是指所有最初的努力都得到了回报,并导致潜在客户采取行动。例

如,他们可能会拿起电话讨论试用服务的想法一定答案:由此可知,在AIDA模式的行动阶段,客户可能

打电话来尝试服务。

4.Whydoestheauthormentionthemovieindustryinthelastparagraph?

A.TodesignanAIDAmodel.

B.TodisplayhowAIDAworks.

C.Toshowhowtomakeamovie.

D.Toadvertisethemovieindustry.

答案与解析:B推断。通读尾段可知,该段通过电影业使用AIDA模式取得成功来说明该模式的运作

原理:电影公司会提前几个月开始营销活动,营销活动通过提供有吸引力的电影片段而不透露太多信息来

开展,欲望被完整预览版的发布激发,该预览版旨在展示电影中激动人心的时刻,从特效到幽默的对白。

报纸和电视上的广告关注电影的上映,邀请消费者去买票。故选B。

B

2024・济南市高三检测议论文349词★★★☆☆

AccordingtoastudydonebyUniversityofMichigan,shoppingtoreducestresswas40timesmoreeffective

atgivingpeopleasenseofcontrolandshopperswerethreetimeslesssadthanthoseonlylookingatitems.

MorethanhalfoftheL000consumerssurveyedbyCreditKarma,headresearcherofthestudy,saidthey

haveshoppedtodealwithfeelingsofstressordepression.About48percentofmenand31percentofwomenwho

havestressshoppingsaidtheyhadpurchasedalcoholwhenstressed.About82percentofwomenspendonclothing

comparedto52percentofmen.Womenalsoleadshoppingforjewellery,42percent,comparedto22percentfor

men.

Insomesense,stressshoppingcanactuallyhelpyouliveahealthierlifebymakingsurethatyourblood

pressureislowered.Thesurveyfound82percenthadonlypositivefeelingsabouttheirpurchasesandthatthe

positivemoodwaslong-lasting.However,stressshopping,formany,couldgrowintoadrivethatusesupmoney,

causesconflict,andthereforeaddsgreatstresstolife.

Despitethein-timejoyfrompurchases,stressshoppingneverprovesalong-lastingcuretostressordepression.

Actuallyitneedstobeavoidedanyhow.Whetheryou'repurchasingpresentsorbuyinggroceries,havingtheitems

youneedwrittendownwillprovideyouwithbrightnesswhileshopping.Rewardyourselfforstickingtoyourlist

andyou'llbemorelikelytocommittoit.

Inadditionalwaysthinkaboutwhatyoustrugglewithmostfinancially.Doyouspendtoomuchmoneyatthe

mall?Eatingout?Vacations?Makealistofwhereyourmoneyisgoingandtakenecessarystepstoresistyour

desire.Forexample,ifyouspendtoomuchmoneyondiningoutonweekends,stuffyourcupboardwithfoodon

Friday.Soyou'llbemorelikelytostayinandcook.Andyouneedtogiveuptheneedtokeepupwithothers.

Everyone'sfinancialsituationisdifferentandcomparisonmayleadtodebtanddissatisfactionwithwhatyou

alreadyhave.

【语篇解读】虽然压力购物可以降低血压,保持积极持久的情绪,但是压力购物可能会发展成一种

消耗金钱、引起冲突的冲动,因此给生活增加了巨大的压力。

5.WhydoestheauthormentionthosenumbersinParagraph2?

A.Tosupportanidea.

B.Toattractreaders.

C.Tocallforactions.

D.Tointroduceatopic.

答案与解析:A推断。通读第二段可知,研究员CreditKarma调查了1000名消费者,其中超过一半

的人表示,他们曾通过购物来应付压力或抑郁。大约48%的男性和31%的女性在压力下购物,他们说自己

在压力下会买酒。大约82%的女性会在服装上花钱,而男性的这一比例为52%。女性购买珠宝的比例为42%,

男性为22%。据此可推知,这些数字是为了说明很多人通过购物来应付压力。

6.Whichofthefollowingmayhelpdealwithstressshopping?

A.Stimulatingdesires.

B.Recordingspending.

C.Turningtomedicines.

D.Comparingwithothers.

答案与解析:B理解具体信息。根据第四段中的“Whetheryoutepurchasing...brightnesswhileshopping”

可知,无论你是在买礼物还是买食品杂货,把你需要的东西写下来都会让你在购物时头脑清醒。据此可知,

可以用记录支出的方法帮助应付压力购物。

7.Whatistheauthor*sattitudetostressshopping?

A.Unclear.B.Doubtful.

C.Objective.D.Negative.

答案与解析:D理解观点、态度。根据第三段中的“However,stressshopping…stresstolife”可知,对许

多人来说,压力购物可能会发展成一种消耗金钱、引起冲突的冲动,因此给生活增加了巨大的压力。根据

第四段中的uDespitethein-timejoy...stressordepression^可知,尽管购物能带来及时的快乐,但压力购物从

来没有被证明是一种长期治愈压力或抑郁的方法。据此可推知,作者对于压力购物的态度是否定的。

8.Whatisasuitabletitleforthetext?

A.Doesshoppingbenefitus?

B.Morestressed,womenormen?

C.Shouldwecomparewithothers?

D.Canstressshoppingreducestress?

答案与解析:D理解文章主旨要义。通读全文,尤其是第一段和第四段中的“Despitethein-time...stress

ordepression,,可知,密歇根大学的一项研究表明,通过购物来减压能给人40倍的控制感,购物的人比只看

东西(不买)的人少三倍的悲伤。尽管购物能带来及时的快乐,但压力购物从来没有被证明是一种长期治愈压

力或抑郁的方法。据此可知,本文主要讨论压力购物是否能减轻压力。

II.读后续写

阅读下面材料,根据其内容和所给段落开头语续写两段,使之构成一篇完整的短文。

[2024•浙江杭州质检]MydadandIhadbeenlookingforwardtothestatecross-countryraceofmysenioryear

ofhighschool,whichwouldbetheclimax(顶点)ofmyexistence.

Iwasthefastestrunneronmyteam,andIwassupposedtomakeitintothetopfifteen.Wehadbeenworking

towardsthisraceforthreeyears.Itwaseverythingtome,anditwaseverythingtomydad.Hewasarunnerand

waswildwithjoybymysuccessinrunning.Hemadeittoeveryrace,evenflyinghomeearlyfrombusinesstrips

toseemerun.Ialwayslistenedforhisvoice,whichrangabovethecrowd-tellingmetorelaxmyarms,calling

outmytime.Hepushedme.Hecheeredforme.Hebelievedinme.Wespentcountlesshoursonthesandycanals

ofArizona.Breathinginthedustofthedesert,thesmellofblossomsoftheorangetrees,andtheterriblesmellof

thedairyfarm,wemadeourwayacrossthecity.Wepoundedmilesandmilesintoourrunningshoes,marking

thepathtogreatnesswitheverystep.Itwasajourneythatwasjustours.Adreamwaspassedonfromone

generationtothenext.

Thenthebigdaycame.Itwashotterthannormal——toohot.Mythroatfeltlikeafieldofcotton,crackedwith

thesummerheat,asIwaitedfortheguntofire.Igazedoutatthecrowd;dozensoffamiliarfacesfromschool

flickeredacrossmyview.Theyhadcomeforme.Theywerecountingonme.Isawmydadsethiswatch,worry

andexcitementetchedacrosshisface.Withthesoundofagunshot,theracebegan.

Forthefirsttwoandahalfmiles,Ifeltgreat.!hadneverbeforebeensoreadyforsomething.Theweeks

leadinguptotheracewerefilledwithhardpracticesandastrictdiet.Thescorchingsunbeatuponmyback,

blindingmewithitsbrilliance.Nothingwasgoingtostopme,though.

注意:1.续写词数应为150左右;

2.请按如下格式作答。

However,withoutwarning,mystrengthwasrunningout.

Iwhispered,6iVmsosorryIdisappointedyou,Dad.”

Onepossibleversion:

However,withoutwarning,mystrengthwasrunningout.Mylungsfoughttotakeinenoughair,andmyfeet

weretransformedintocementbricks.Neckandneckwithoneofmygreatestrivals,Icouldseethefinishline.Ihad

begunthefinalsprintintoglorywhenmykneesbuckled.NothingIcoulddowouldmakemylegsholdmyweight.

Theywereasweakasjelly.EventhoughIknewmydreamsofvictoryhadbeendestroyed,Ihadtofinishtherace.

Withallofthestrengthleftinme,Igotonmyhandsandkneesandcrawled,inchbyinch,acrossthefinishline.

ShamepulsedthroughmyveinsasDadsquatteddownandpulledmeintohisarms.

Iwhispered,"TmsosorryIdisappointedyou,DadyHegavemeagentlesmileandsaid,“Youcouldnever

disappointme.Sometimesthesethingsjusthappen.Allthatmattersisthatyoudidyourbest."Liftingmyface,

Isawmydad'seyes,inwhichIsawthesweat,thetime,andtheworkwehadputintoourdream.Themileswehad

runtogetherallforthisraceflashedacrossmymind."Butweworkedsohard.Whataboutourdr

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