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练习40阅读理解+读后续写
I.阅读理解
A
2024・济南市高三检测说明文258词★★★☆☆
TheAIDAmodelisthefoundationofmodemmarketingandadvertisingpractice.Itoutlinesthefourbasic
stepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decorating
interest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep一the"calltoaction^^(A)一tellsthem
exactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachstagetowardreachinga
sale.
Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphrase
orpicture.Oncesomeone*sattentionhasbeenclutched,itmustbeturnedintorealinterest.Thisisbestdoneby
providingabriefdescriptionoftheproductsbenefitstotheconsumerratherthansimplylistingtheproduct'smain
featuresorproblem-solvingclaims.
Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedto
believetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialinto
arealcustomer.
uCall-to-action,,iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotential
customer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,
theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.
AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaigns
monthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuch
away.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsof
themovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsin
newspapersandontelevisionfocusonthemovie*srelease,invitingtheconsumertogoandbuyaticket.
【语篇解读】本文主要介绍了现代市场营销和广告实践的基础——AIDA模式,重点介绍了该模式的
运作原理。
1.WhatisthepurposeofpractisingAIDA?
A.Tocreatejobs.
B.Toincreasesales.
C.Toresearchmarkets.
D.Tointroduceproducts.
答案与解析:B推断。根据第一段尾句“AIDAcanchannel...reachingasale”可知,AIDA可以引导客户
的感受通过每个阶段来达成销售。据此可推知,实践AIDA就是为了增加销售量。
2.Whatdoestheunderlinedword"clutched“meaninParagraph2?
A.Seized.B.Freed.
C.Cheated.D.Affected.
答案与解析:A理解词汇。根据第二段第一句"Attractingthecustomer's...phraseorpicture”可知,吸引
客户的注意力是第一个挑战,这可以通过使用一个吸引人的短语或图片来实现。据此可推知,画线词所在
句表示“一旦某人的注意力被抓住了,就必须把它转化为真正的兴趣”,故画线词意为“抓住”,与A项的
意思最为接近。
3.InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?
A.Action.B.Interest.
C.Desire.D.Attention.
答案与解析:A理解具体信息。明题意:本题问“在AIDA模式的哪一阶段,客户可能打电话来尝试
服务?“f寻线索:根据第四段中的“^Call-to-action9iswherealloftheinitialhardworkpaysoff...theideaofa
trialoftheservices"可知,"行动号召”是指所有最初的努力都得到了回报,并导致潜在客户采取行动。例
如,他们可能会拿起电话讨论试用服务的想法一定答案:由此可知,在AIDA模式的行动阶段,客户可能
打电话来尝试服务。
4.Whydoestheauthormentionthemovieindustryinthelastparagraph?
A.TodesignanAIDAmodel.
B.TodisplayhowAIDAworks.
C.Toshowhowtomakeamovie.
D.Toadvertisethemovieindustry.
答案与解析:B推断。通读尾段可知,该段通过电影业使用AIDA模式取得成功来说明该模式的运作
原理:电影公司会提前几个月开始营销活动,营销活动通过提供有吸引力的电影片段而不透露太多信息来
开展,欲望被完整预览版的发布激发,该预览版旨在展示电影中激动人心的时刻,从特效到幽默的对白。
报纸和电视上的广告关注电影的上映,邀请消费者去买票。故选B。
B
2024・济南市高三检测议论文349词★★★☆☆
AccordingtoastudydonebyUniversityofMichigan,shoppingtoreducestresswas40timesmoreeffective
atgivingpeopleasenseofcontrolandshopperswerethreetimeslesssadthanthoseonlylookingatitems.
MorethanhalfoftheL000consumerssurveyedbyCreditKarma,headresearcherofthestudy,saidthey
haveshoppedtodealwithfeelingsofstressordepression.About48percentofmenand31percentofwomenwho
havestressshoppingsaidtheyhadpurchasedalcoholwhenstressed.About82percentofwomenspendonclothing
comparedto52percentofmen.Womenalsoleadshoppingforjewellery,42percent,comparedto22percentfor
men.
Insomesense,stressshoppingcanactuallyhelpyouliveahealthierlifebymakingsurethatyourblood
pressureislowered.Thesurveyfound82percenthadonlypositivefeelingsabouttheirpurchasesandthatthe
positivemoodwaslong-lasting.However,stressshopping,formany,couldgrowintoadrivethatusesupmoney,
causesconflict,andthereforeaddsgreatstresstolife.
Despitethein-timejoyfrompurchases,stressshoppingneverprovesalong-lastingcuretostressordepression.
Actuallyitneedstobeavoidedanyhow.Whetheryou'repurchasingpresentsorbuyinggroceries,havingtheitems
youneedwrittendownwillprovideyouwithbrightnesswhileshopping.Rewardyourselfforstickingtoyourlist
andyou'llbemorelikelytocommittoit.
Inadditionalwaysthinkaboutwhatyoustrugglewithmostfinancially.Doyouspendtoomuchmoneyatthe
mall?Eatingout?Vacations?Makealistofwhereyourmoneyisgoingandtakenecessarystepstoresistyour
desire.Forexample,ifyouspendtoomuchmoneyondiningoutonweekends,stuffyourcupboardwithfoodon
Friday.Soyou'llbemorelikelytostayinandcook.Andyouneedtogiveuptheneedtokeepupwithothers.
Everyone'sfinancialsituationisdifferentandcomparisonmayleadtodebtanddissatisfactionwithwhatyou
alreadyhave.
【语篇解读】虽然压力购物可以降低血压,保持积极持久的情绪,但是压力购物可能会发展成一种
消耗金钱、引起冲突的冲动,因此给生活增加了巨大的压力。
5.WhydoestheauthormentionthosenumbersinParagraph2?
A.Tosupportanidea.
B.Toattractreaders.
C.Tocallforactions.
D.Tointroduceatopic.
答案与解析:A推断。通读第二段可知,研究员CreditKarma调查了1000名消费者,其中超过一半
的人表示,他们曾通过购物来应付压力或抑郁。大约48%的男性和31%的女性在压力下购物,他们说自己
在压力下会买酒。大约82%的女性会在服装上花钱,而男性的这一比例为52%。女性购买珠宝的比例为42%,
男性为22%。据此可推知,这些数字是为了说明很多人通过购物来应付压力。
6.Whichofthefollowingmayhelpdealwithstressshopping?
A.Stimulatingdesires.
B.Recordingspending.
C.Turningtomedicines.
D.Comparingwithothers.
答案与解析:B理解具体信息。根据第四段中的“Whetheryoutepurchasing...brightnesswhileshopping”
可知,无论你是在买礼物还是买食品杂货,把你需要的东西写下来都会让你在购物时头脑清醒。据此可知,
可以用记录支出的方法帮助应付压力购物。
7.Whatistheauthor*sattitudetostressshopping?
A.Unclear.B.Doubtful.
C.Objective.D.Negative.
答案与解析:D理解观点、态度。根据第三段中的“However,stressshopping…stresstolife”可知,对许
多人来说,压力购物可能会发展成一种消耗金钱、引起冲突的冲动,因此给生活增加了巨大的压力。根据
第四段中的uDespitethein-timejoy...stressordepression^可知,尽管购物能带来及时的快乐,但压力购物从
来没有被证明是一种长期治愈压力或抑郁的方法。据此可推知,作者对于压力购物的态度是否定的。
8.Whatisasuitabletitleforthetext?
A.Doesshoppingbenefitus?
B.Morestressed,womenormen?
C.Shouldwecomparewithothers?
D.Canstressshoppingreducestress?
答案与解析:D理解文章主旨要义。通读全文,尤其是第一段和第四段中的“Despitethein-time...stress
ordepression,,可知,密歇根大学的一项研究表明,通过购物来减压能给人40倍的控制感,购物的人比只看
东西(不买)的人少三倍的悲伤。尽管购物能带来及时的快乐,但压力购物从来没有被证明是一种长期治愈压
力或抑郁的方法。据此可知,本文主要讨论压力购物是否能减轻压力。
II.读后续写
阅读下面材料,根据其内容和所给段落开头语续写两段,使之构成一篇完整的短文。
[2024•浙江杭州质检]MydadandIhadbeenlookingforwardtothestatecross-countryraceofmysenioryear
ofhighschool,whichwouldbetheclimax(顶点)ofmyexistence.
Iwasthefastestrunneronmyteam,andIwassupposedtomakeitintothetopfifteen.Wehadbeenworking
towardsthisraceforthreeyears.Itwaseverythingtome,anditwaseverythingtomydad.Hewasarunnerand
waswildwithjoybymysuccessinrunning.Hemadeittoeveryrace,evenflyinghomeearlyfrombusinesstrips
toseemerun.Ialwayslistenedforhisvoice,whichrangabovethecrowd-tellingmetorelaxmyarms,calling
outmytime.Hepushedme.Hecheeredforme.Hebelievedinme.Wespentcountlesshoursonthesandycanals
ofArizona.Breathinginthedustofthedesert,thesmellofblossomsoftheorangetrees,andtheterriblesmellof
thedairyfarm,wemadeourwayacrossthecity.Wepoundedmilesandmilesintoourrunningshoes,marking
thepathtogreatnesswitheverystep.Itwasajourneythatwasjustours.Adreamwaspassedonfromone
generationtothenext.
Thenthebigdaycame.Itwashotterthannormal——toohot.Mythroatfeltlikeafieldofcotton,crackedwith
thesummerheat,asIwaitedfortheguntofire.Igazedoutatthecrowd;dozensoffamiliarfacesfromschool
flickeredacrossmyview.Theyhadcomeforme.Theywerecountingonme.Isawmydadsethiswatch,worry
andexcitementetchedacrosshisface.Withthesoundofagunshot,theracebegan.
Forthefirsttwoandahalfmiles,Ifeltgreat.!hadneverbeforebeensoreadyforsomething.Theweeks
leadinguptotheracewerefilledwithhardpracticesandastrictdiet.Thescorchingsunbeatuponmyback,
blindingmewithitsbrilliance.Nothingwasgoingtostopme,though.
注意:1.续写词数应为150左右;
2.请按如下格式作答。
However,withoutwarning,mystrengthwasrunningout.
Iwhispered,6iVmsosorryIdisappointedyou,Dad.”
Onepossibleversion:
However,withoutwarning,mystrengthwasrunningout.Mylungsfoughttotakeinenoughair,andmyfeet
weretransformedintocementbricks.Neckandneckwithoneofmygreatestrivals,Icouldseethefinishline.Ihad
begunthefinalsprintintoglorywhenmykneesbuckled.NothingIcoulddowouldmakemylegsholdmyweight.
Theywereasweakasjelly.EventhoughIknewmydreamsofvictoryhadbeendestroyed,Ihadtofinishtherace.
Withallofthestrengthleftinme,Igotonmyhandsandkneesandcrawled,inchbyinch,acrossthefinishline.
ShamepulsedthroughmyveinsasDadsquatteddownandpulledmeintohisarms.
Iwhispered,"TmsosorryIdisappointedyou,DadyHegavemeagentlesmileandsaid,“Youcouldnever
disappointme.Sometimesthesethingsjusthappen.Allthatmattersisthatyoudidyourbest."Liftingmyface,
Isawmydad'seyes,inwhichIsawthesweat,thetime,andtheworkwehadputintoourdream.Themileswehad
runtogetherallforthisraceflashedacrossmymind."Butweworkedsohard.Whataboutourdr
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