第三版剑桥商务初级MODULE3资料

3.1MODULE3BUSSINESSTOPICCompanybiographyREADING1Workinpairs.Doyoulikefastfood?Whenwasthelasttimeyouwenttoafastfoodrestaurant?Whatdoyoulikeaboutfastfoodrestaurant?Whatdoyoudislike?Canyounamesomefamousfastfoodrestaurant?2Readthetextabouthowonemantransformedasmallrestaurantintoaglobalbusiness.Findthefollowinginformation.1theplaceoftheoriginalMcDonald’srestaurant2whatwasontheoriginalMcDonald’smenu3thenamesoftheownersoftheoriginalMcDonald’s4whodevelopedtheMcDonald’sfranchise5howmanyMcDonald’srestaurantstherearetodaySanBernardino,Californiahamburgers,Frenchfries,softdrinksandmilkshakes

RichardandMaurice(Mac)McDonald

RayKroc

over31,000KFC,McDonald's,SUBWAY,BurgerKing,PizzaHut,Domino'sPizza(US)Lanzhoustretchednoodles，ShaxianRefection，YongheSoybeanMilkandKungfuMODULE3.1BUSSINESSTOPICTHEMANBEHINDMcDonald’s

IN1954,TWOBROTHERSranasmall,butbusy,restaurantinSanBernardino,California.Therestaurantfeaturedalimitedmenuthatincluded:hamburgers,Frenchfries,softdrinksandmilkshakes.Themilkshakeswereverypopularandtherestauranthadpurchasedtenspecial“Multimixer”milkshakemakers.Eachonecouldmixfivemilkshakesatatime.AsalesmannamedRayKrocwastheexclusivedistributorofthe“Multimixer”milkshakemachinesatthattime.Raydecidedtovisittherestaurant;hewantedtofindoutwhytheyhadsomanymachines.RaytalkedtoRichardandMaurice(Mac)McDonald,theownersoftherestaurant.Hesawhowtheypreparedthefoodusingequipmentthattheyhadinvented.Theserviceintherestaurantwasfastandthepriceswereinexpensive.MODULE3.1BUSSINESSTOPIC

Rayrealizedthatthiswasafantasticopportunity.Hewantedtoopenmorerestaurantandsellmoremultimixers.InApril1955,RayopenedhisfirstfranchisedMacDonald’srestaurantinDesPlaines,Illinois.Firstdaysaleswere﹩366.12.Raycontinuedtofranchisenewrestaurantsandtoexpand.In1961,heboughtthebusinessfromtheMacDonaldbrothersfor﹩2.7million.Today,McDonald’sCorporationhasover31,000restaurantsinover100countries.ThereisevenoneinKuwaitCity,whichopenedin1994.Onitsfirstday,therewere15,000peoplelininguptoeatattherestaurant.MODULE3.1BUSSINESSTOPIC3Readthetextcarefully.Choosethebestending(A,BorC)foreachsentence(1-4).1In1954,RichardandMauriceAranahamburgerrestaurant.Bdidn’tlikemilkshakes.Cpreparedthefoodbyhand.2RayKrocAownedarestaurantinCalifornia.Binventedamilkshakesmaker.Csoldmachinesformakingmilkshakes.3RayopenedAhisfirstrestaurantinCalifornia.BhisfirstrestaurantinIllinois.Chisfirstrestaurantin1961.4WhenarestaurantopenedinKuwaitCity,itwasAnotverybusyonthefirstday.Bquitebusyonthefirstday.Cextremelybusyonthefirstday.ACBCMODULE3.1BUSSINESSTOPICGRAMMARThepastsimpleIntheaffirmativeform,regularverbsendwith–ed:talked,play-played,stop-stopped,study-studied,travel-travelled,prefer-preferred.Forirregularverbs,suchasspeak-spoke,tell-told,youhavetolearntheforms.4Lookatthereadingtext.Underlinealltheverbsinthepastsimple.Decidewhichareregularandwhichareirregular.Writetheinfinitiveandthepastsimpleformsinatableinyournotebook.Comparewithyourpartner.Regularverbs

Irregularverbs

infinitive

pastsimple

pastsimple

infinitive

feature

pastsimple

pastsimple

featured

run

ran

bewas/were

havehadcancould

seesawbuyboughtInclude-includeddecide-decidedwant-wantedtalk-talkedprepare-preparedrealize-releasedopen-openedcontinue-continuedMODULE3.1BUSSINESSTOPICThepastsimpleisused:totalkaboutactionsthathappenedinthepast.Thetimeisspecified,orunderstoodfromthecontext.Raytalkedtotheowners.totalkaboutpaststates.In1954,twobrothersranasmallrestaurant.MODULE3.1BUSSINESSTOPIC5Workinpairs.HowmuchdoyourememberaboutMcDonald’s?Askeachotherthesequestions.Thenlookatthetextagaintocheckyouranswers.1WherewastheoriginalrestaurantownedbytheMcDonaldbrothers?2Whatdiditsell?3Wasitexpensive?4WhendidRayKrocopenthefirstMcDonaldfranchise?5Howmuchmoneydidtheytakeonthefirstday?6HowmuchdidRayKrocpaythebrothersforthebusiness?7WhendidtheKuwaitCityrestaurantopen?8WastheKuwaitCityrestaurantasuccess?InSanBernardino,CaliforniaHamburgers,Frenchfries,softdrinks,andmilkshakes.No.Itwasverycheap.InApril,1955＄366.12＄2.7millionIn1994Yes,itwas.MODULE3.1BUSSINESSTOPICGRAMMARCompanyprofiles1Workinpairs.Writethreethingsyouknowabouteachofthesecompanies.easyJetTHEBODYSHOPTheyofferlow-costflights.Theticketsareverycheap.Theydon’tgiveyoufreedrinksonboard.Youhavetopayforthedrinks.Youcanbuyaholidayonlineandgetverygoodprices.Theirwebsiteisuser-friendly.Youcanbookaflightorahotelwithafewclicks.Theysellpersonalcareproducts(eg,soaps,shampoo,make-up).Theirproductsaremadefromnaturalproductsandarenottestedonanimals.TheystartedintheUK.Theyhaveshopsallovertheworld.MODULE3.1BUSSINESSTOPIC2Completethetextwiththecorrectformoftheverbs.Whichcompanyinexercisedoesthistextdescribe?AnitaRoddickandherhusbandGordongottheideafortheirbusinessin1970,whenthey(1)__________(visit)anaturalcosmeticsstoreinSanFrancisco.BackinEngland,they(2)____________(begin)producingtheirownnaturally-inspiredcosmeticsandthey(3)___________(open)theirfirstshopin1976.Theproductsandtheshop’sphilosophy(4)__________(be)revolutionaryforthetime.TheRoddicks(5)___________(buy)therawmaterialsdirectfromtheproducers,andthey(6)____________(pay)theirCommunityTradesuppliersafairwage.Today,TheBodyShopcontinuestobringethicaltradetothehighstreetinmorethan55countries.visited

began

opened

were

bought

paid

MODULE3.1BUSSINESSTOPIC3Completethetextwiththecorrectformoftheverbsinthebox.Whichcompanyinexercise1dosethistextdescribe?bebecomebeginnot/havenot/ownsellnot/selltakeStellios(1)___________thefirsttwoaircraftheoperated.He(2)___________ticketsthroughTravelAgenciesandhe(3)___________anycompanyemployees.Everythingwascontractedfromothercompanies.Itwas1995,andit(4)___________thebeginningofarevolutioninairtravel.Justthreeyearslater,thecompany(5)___________thefirstonlineairticket,it(6)_____________servicesoutsidetheUKandit(7)___________deliveryofitsownfleetofplanes.Whenitmergedwithanotherlow-costairline,Go,in2002,it(8)________________Europe’sbiggestbudgetairline.

didn’town

didn’tselldidn’thavesold

wasbegan

took

becameMODULE3.1BUSSINESSTOPIC4Workinpairs.Usethepromptstowritequestionsabout.Doyouknowtheanswerstoanyofthesequestions?

1BrentHobermanandMarthaLaneFox/thecompany(start)Where______________________________________________________________2thewebsite(sell)What_______________________________________________3thecompany(expandinto)Whichcountries_____________________________________________________4they/aftersixyears(have)Howmanyemployees_______________________________________________5thecompany(gopublic)When_______________________________________________________6Martha/thecompany(leave)When_______________________________________________________didBrentHobermanandMarthaLaneFoxstartthecompany?didthewebsitesell?didthecompanyexpandinto?didtheyhaveaftersixyears?didthecompanygopublic?didMarthaleavethecompany?

MODULE3.1BUSSINESSTOPIC53.1Listenandwritetheanswerstothequestionsinexercise4.1_____________________________2_____________________________3_____________________________4_____________________________5_____________________________6_____________________________InBrent’slivingroom.Lateflightsandlatehotelbookings.France,GermanyandSweden.1,400.In2000.In2003.1.afreelancer:apersonwhoisself-employedandworksforseveralbusinesses.(freelancerwriter,Ftranlator…)2.anon-profitorganisation:anorganisationthatdoesnottrytomakeaprofit.(art,charity,education,religion,academicandenvironmentalprotection,YouthFederation,theWomen’sFederation,DisabledFederation,Writers’association)3.apubliclimitedcompany:acompanywhosesharescanbeboughtandsoldbythepublicandwhosedebtsarelimitedifitfailsfinancially.4.asoletrader:apersonwhotradesbyhimselfwithouttheuseofacompanystructureorpartnersandbearsfullresponsibilityfortheactionsofhisbusinesses.5.alimitedcompany:acompanywhoseownershavelimitedresponsibilityforthemoneythatitowns.6.apartnership:acompanythatisownedby2ormorepeople7.self-employed:apersonwhodoesn’tworkforanemployer,butfindsworkforhimself.MODULE3.1BUSSINESSTOPICMODULE3.1BUSSINESSTOPICSPEAKINGDecidewhetherthesetypesofbusinessorganizationsusuallyhaveoneowner(O)ormorethanoneowner(M).1afreelancer_____________5alimitedcompany(Ltd)_____________2anon-profitorganization____________6apartnership_____________3apubliclimitedcompany(plc)_____________7self-employ__________4asoletrader____________PresentingyourcompanyOMMMOOMMODULE3.1BUSSINESSTOPIC7Doyouseeyourselfasamillionaireoracelebrityentrepreneur?Workinpairstodesignyourowncompany,choosingoneofthetypesofbusinessorganizationinexercise6.Completethefirstcolumnofthetablewithyourcompanybiography.

YourcompanybiographyYourpartner’scompanybiographyCompanynameTypeofcompanyProduct/ServiceofferedGotideaforbusinessin…(when)Firstbusinessactivity(when/where)Expanded(whereto/when)NotablesuccessesKeydates/achievementsCurrentoperationsNumberofemployeesCurrentvalueofcompanyCurrentpersonalworth

MODULE3.1BUSSINESSTOPIC8

Practisegivingaspokenpresentationaboutyourcompany,usingthenotesyoumadeinexercise7.9Nowpresentyourcompanytoanewpartner.Whileyoulistentothepresentation,completethesecondcolumnofthetableabovewithasmuchinformationasyoucanaboutthiscompany.Askfollow-uporclarificationquestionsasnecessary.10Useyournotestowriteashortparagraph(60-80words)aboutyourcompany.Youwillnotneedtousealloftheinformation.Choosethemostrelevant,interestingorunusualfacts.Beforeyoustart,readtheparagraphsaboutTheBodyShopandeasyJetagain.Followasimilarorganizationinyourparagraph.11Workwithyourpartnerfromexercise7again.Exchangeyourparagraphsandcomparethem.Didyouchoosethesameinformationtowriteabout?MODULE3.2BUSSINESSSKILLSVOCABULARY3.2

CompanyperformanceWhatcompaniesdo1.ThinkofsomecompanieswhosenamesbeginwiththeletterAorB.Apple,Amway,Anta,BMW,BestBuy,BankofChina,BYD,Benz2.Canyouwriteasmanycompaniesasyoucaninoneminute?Apple,Nokia,Samsung,Sony,Acer,Ericsson,Hewlett-Packard(HP),Toshiba,Panasonic,Lenovo,Siemens,Microsoft,Dell,Intel,LG,Canon,Google,Sharp,

Huawei,Wal-Mart,Carrefour,Tesco(乐购),Metro(麦德龙）P&G,Johnson&Johnson,Unilever(联合利华）

Pepsi,Coca-cola,Nestle,Kraft,McDonald’s,DanoneToyota,Volkswagen,GeneralMotors,Ford,Nissan,Hyundai,Honda,BMW,Peugeot,DongfengMotor.Kia3.CanyouusetheverbstodescribetheactivitiesofthecompaniesinEx.2.

design,sell,distribute,provide,manage,publish,market,export,import,produce,supply,organise,manufacture3.2MODULE2BUSSINESSTOPICATHENSDAILYMENUAthensDailyMenuannouncesanewlineinvegetarianandorganicmenus,toaddtoitsextensivehigh-qualityproductrange.AthensDailyMenuprovidescateringservicesformajorbusinesses,hospitals,schoolsandcolleges,usingonlyqualityingredientstopreparetastyandnutritiousmenus.Thecompanysuppliesmealsforover15,000peopleeverylunchtime!Withanefficient,high-qualitycateringserviceAthensDailyMenucanhelpanyorganisationtoimproveitsimage,andmakefinancialsavings.Theyalsoprovidecateringforspecialoccasions,frombanquetsforupto1,000peopletoromanticdinnersfortwo.Products/services:Customers:Otherinformation:meals,cateringservicesmajorbusinesses,hospitals,schoolsandcolleges15,000mealseverylunchtime3.2MODULE2BUSSINESSTOPICSISSO

PLCSISSOispleasedtoannouncethesigningofamajornewdealwithaJapanesecarmanufacturer.ThedealguaranteesthefutureofbothSISSOplantsandisasymbolofSISSO’sgrowthphilosophy.SISSOmanufacturesinnovative,high-qualityseatsandinteriorsforcars,sportutilityvehiclesandvans.SISSOdesignsitscomponentsincloseconjunctionwiththeclient,guaranteeingsatisfaction.WithclientsinbothEuropeandtheUSA,SISSOexportsuptohalfofitsproduction.

Products/Services:Customers:Otherinformation:seatsandinteriorsforcars,sportutilityvehiclesandvansclientsinEuropeandtheUSAexportsupto50%ofitsproductionWhatisthenewslead(导语）ofeachnews?AthensDailyMenuannounces…SISSOispleasedtoannounce…Who:AthensDailyMenu/SISSOWhat:anewlineinvegetarianandorganicmenus/thesigningofamajornewdealwithaJapanesecarmanufacturerWhy:toaddtoitsextensivehigh-qualityproductrangeSentencestructure:S-V-OWordsbeingchosen:announce(not‘makeanannouncement’)line(not‘atypeofproduct’)high-qualityproductrange(not‘productrangewhichisofhighquality’)MODULE2BUSSINESSTOPIC3.23.2MODULE2BUSSINESSTOPICWritingPressreleaseUsetheinformationbelowtowriteasimilarpressreleaseforanothercompany.Companyname—SoapHeavenProducts/Services—soaps,shampoosandskin-caregoodsCustomers---teenagers-male&female,WesternEuropeOtherinformation—anewCEOisjoiningthecompany;ambitiousexpansionplansintonewEUmarketsReadandthink:Oftheaboveinformation,whichinformationisalready-knowninformation?Whichinformationisnewly-informed?Whatshouldbethefirstsentenceabout?Themostimportantinformationortheleastimportantinformation?Invertedpyramid3.2MODULE2BUSSINESSTOPICListeningCompanystructure1.listenandfindoutthecompany’scorebusiness.2.listenandcompletetheorganisationalchart.PARKERELECTRONIXChiefExecutiveOfficerNigelParkerQualityAssuranceDavidPitcherProductLinesOliverRandallMarketing&SalesSarahDeaconIndustrialDepartmentGerhardKulerAdministration&FinanceRossScottProjectDepartmentVincentPaxtonR&DactivitiesRossBentonBusinessDevelopmentLindaMercerContracts&PurchasingArnaudGamage3.2MODULE2BUSSINESSTOPICListeningListenforspecificinformation1.ThecompanyisbasedinthenorthofEngland.2.ThefounderofthecompanywasNiger’suncle.3.Itwasfoundedin1960.4.Itslatestproductisanewopticalinstrument.(光学仪器）5.Ithas70employees.6.ParkerElectronicshasaturnover（营业额）of$7.5million.3.2MODULE2BUSSINESSTOPICVocabularyReferencephrases:1.rise/goup/increase/growmoderately2.fall/drop/decrease/declineslightly3.rise/goup/increase/growsteadily4.fall/drop/decrease/declinegradually5.rise/goup/increase/growsharply/dramatically6.fall/drop/decrease/declinebadly/steeplygrowtogrowby温和上升略微下降稳步增长逐步下跌迅猛增长急剧下降上升到上升了MODULE2BUSSINESSTOPIC

Readtheextractfromacompanybrochure.Whoisitwrittenfor?A.potentialinvestorsB.potentialstaffC.anewCEOAnagencybuiltonproactiveprocesses1.spiderWebisoneoftheleadingWebdesignagenciesinEurope.2.Weachievedthispositionthroughourqualitydesignandcommitmenttomeetingclients’needs.Weworkhardtogiveclientsadedicatedservice,andweprovideuniqueandindividualwebdesignsforeachcompany.Ourcompanyorganisationmeansthatclientshaveeasyaccesstoourstaff,andourclients’websgoonlineonscheduleandwithinbudget.3.Thecompanyisgrowingsteadily.OurUKlocationneverlimitsusandtwoyearsagowestartedworkingsuccessfullywithclientsalloverEurope.4.Lastyearwedoubledourclientbaseandoursharepriceroseby30%.Inthecomingyearwearehopingtoconsolidateourleadingpositionandtocontinuegivingexcellentreturnstoourinvestors.5.Withasolidreputationinafast-growingmarket,spiderWebisfacingastrongfuture.

spiderWeb3.2ReadingMODULE2BUSSINESSTOPIC1.potential:existinginpossibility2.proactive:(ofapolicyorpersonoraction)controllingasituationbycausingsomethingtohappenratherthanwaitingtorespondtoitafterithappens3.invest:furnishwithpowerorauthorityinvestorinvestment4.leading:a.indicatingthemostimportantperformerorrole

eg.Hewasaskedtoplaytheleadingroleintheplay.主要的b.goinginadvance

eg.Heisleadinginthebicyclerace.领先的5.achieve:accomplish,carryout,complete6.commitment:theactofbinding捆绑yourself(intellectuallyoremotionally)toacourseofactioneg.Wemadeacommitmenttokeepworkingtogether.commit:performanacteg.Thegovernmentiscommittedtoimprovingtherailsystem.7.meetclients’needsMODULE2BUSSINESSTOPIC8.dedicated:devotedtoacauseoridealorpurposededicate:giveentirelytoaspecific