2024年H1中国企业出海趋势报告-GoodsFox有米云-2024.07-25正式版

2024年

H1中国企业出海

报告聚焦全球市的DTC新品牌、类商广告内容销关GoodsFoxGoodsFox介绍GoodsFox是有米云下电经提供看款选家实现#1DTC竞对分台致力为等方面的洞察助联系我们，获取更多化生长。有米云专的全球销台科技份公利用+人工服务决策术企业的字过多的具打的擎升从效率信众号试产到推执行路的的资管中国企业出海全球广告投放

力图门品类

分关

GoodsFox中国企业出海趋势跨

电商持续释放

力2023年中国企业出海信心

研超85%对

局

外市满信心快44%的日各的速金投入构战手段

积极开目前的已期待43%的20227%BeyondClick态的《2023心报告》

87.6%的受访务局乐超60%的划务特别兴的间恢复5%的Beyondclick

2023告是经入化要

口和

擎2019-2028跨

电商市

规模35%25%25%近年得国外政的劲的口持中海的的跨成迅发展

巩固了其的关性价

高的域泉12%14%13%12%9%9%4%的地位并续出进口和层的费加与体的互的作；的遇制口一促的繁荣随着的要的整以把201920202021202220232024e2025e2026e2027e2028e万亿元速%*iRearch2024穆务告2028将11.3%的均iRearch2024软件务告达2.4万亿

元迈

产品

、

牌

阶段成为竞的

个阶段丰富导向的4.0阶4.0一分加研发地投以硬实性价。升级产、牌2020年今的细E-bike无的门继3D之崛的的亮GoodsFox7的2023上告显示户赛放单自3.0服务赛身20名像UrtopiaMokwheel样的然E-bike的锐2008-2019的2.0电商台为高附加值打开外销另开始注2023效打自身识构用户Google义的差异挖掘2000-2007告的即的值知货妆拂去的西子奢侈的涵1.0包设满刻板象的的青以低主的口1978-1999红黄也处虽今拥的35研究院2023-2024研告2024.1但的依旧小的硬的念4.0的域况传统的的22.84%26.84%新兴快速

展目27.65%30.97%21.94%北的的基础的购20.69%买些区的收巨27.36%洲17.02%25.54%务19.88%19.88%会的GDP居民27.58%20.16%社交娱务的催光百炼会人均GDP亚各10000017.17.487661.533的的的轻群便9000080000700006000050000400003000020000100000的的主Worldometers的足29岁60%张口556.7他愿鲜事202135形著的53708277.770"口"841079.5口的的30447.930146.925056.8且活跃的的空98.6111.8菲律宾越阿卡塔尔威巴缅甸亚埔老挝35研2023-2024研告2024.1Datareportal36研坡帝莱全球广告投放热力图图GoodsFox的告2024

1-6TOP8类TOP1服TOP2手与码TOP3脑公TOP4妆个GoodsFox的告2024

1-6--TOP8TOP5包TOP6TOP7TOP8保健宝衍生GoodsFox的告2024

1-6出海热门品类投放分析受节日

季响

显告告2500020000150001000050000500040003000200010000初呈的可准节1春换季母亲礼概潮5-6抓父适告2024-012024-022024-032024-042024-052024-062024服行投TOP1TOP2TOP3铺地区产品名称价格EmilyMetallicGoldMaxiDressTieHalterV-HALARABellaBarnettMicas0136ActiveDress-EasyPeezy39.95USD25.9USD77.9USD66.9USDneckBacklessDistressed...30USD0203040516461SolidRuffleHemRuchedTube....29.95USDEileenPrintedMaxiDress2-in-1Shorts18USDLinenPadded-ShoulderTieSideTopBackless34.95USDLizewPleatedMiniDress50USDActiveDressAnd...SILKSILKY左侧TOP52024告的TOP5的铺此列举TOP3个MOOSLOVER/官网的参佳的3告告6000500040003000200010000150010005000码的告波15-6始降3峰3-4低告1刺使2024-012024-022024-032024-042024-052024-062024手与码TOP1TOP2TOP3EcoFlowJackerySolar3,299RhinoShieldEcoFlowUSJackery010203040511072,099USDCircularNext44.99TTCDELTAProPortable...Generator2000Plus~5,199USDEcoFlowJackerySolarGenerator1000v24,999USD1,299USDJellyTint46.99TTCDELTAProUltraWhole..RhinoBuffKitdeprécisionpourFPSEcoFlowDELTAPro3Portable...JackerySolarGenerator3000Pro3,999~4,799USD3,699USD64.99TTCGovee6TOP52024告的TOP5的TOP3EcoFlow1的的假告告3500300025002000150010005008006004002000脑假的响的613临减少的往务切务议沟频识02024-012024-022024-032024-042024-052024-062024脑公TOP1TOP2TOP3Sanrio70.03~76.41USD3PackBlueStationeryPal01271/19.57CharacterPencil...1USDWAVEKEYSSLightBlockingReading...USDLogitechStationeryPalStationerySet-InfluencerSetRoundGlassesVintage0203040566.2~70.03USDLIFT體83.69USD14.98USD滑ReadingR077BEyekeeper508.68~534.19USDEkoborI-EasyLotde5Lunettesdelecture...PilotLegno2+1MultiPen19.1USD摩枱2229USDSIHOO/TOP52024告TOP5的TOP3bitplayStore1的的的促前告告7000600050004000300020001000030002500200015001000500的告告耗的的的02024-012024-022024-032024-042024-052024-062024妆TOP1TOP2TOP3Straight/Ulike98.75~393.63USD01020304051RIKIEyelash18.75BodyWave/KinkyCurly/Yaki...UlikeAir10399USDCurlerUSDLuvme1LuvmeHairPartingMaxGlueless...139.89~459.89USD296.25USDUlikeAir3359USDRIKIBabyFaceRIKILOVESRIKIlumiereHairBagallery32UlikeAir10(SummerEdition)134.89~229.89USD393.75USD399USDPreMaxWigs|SilkyBlunt..RIKITALL/TOP52024告的TOP5的TOP32的的6

达到峰值告告350030002500200015001000500120010008006004002000的2告20245的告5-6的的尤倾02024-012024-022024-032024-042024-052024-062024包TOP1TOP2TOP3TRINITYPacsafe®X187.37Maverick&Co.MontanaWestPacsafe01020304058ExplorerLightBackpackPlus39.99USD229USDRANCHHAIR-Anti-Theft~212.37USDONCOWHIDE...Commuter...1VistaWRANGLERCOWPRINTBACKPACKTravelsafe®Anti-Theft137.38~162.37USD59.99USDWaterproofBackpack159USDPortableSafe4ManhattanLeatherWRANGLERCOWPRINTPacsafe®EXP35Anti-TheftTravel...54.99USD312.37USD299USDBriefcaseCROSSBODY...CarryWithConfidence10TOP52024告TOP5的TOP3MarkRyden1的的的5高告告6000500040003000200010000150010005000的告5的末的的育告2024-012024-022024-032024-042024-052024-06宣2024户外TOP1TOP2TOP3TINYVenumEliteEvoShin49.99~92.98USDVelotricVenumFLEXTAILVelotricUrtopia01020304051193119.98USD1,299REPELLERS-2-in-1Nomad1E-BikeUSDGuards...Portable...UFCVenumAuthenticFightNight2.0KitbyVelotricDiscover2E-BikeZEROPUMP-World's52.99~164.99USD1,899USD62.5USDSmallest...Venum...MAXSHOWER-UltralightRechargeable...VelotricDiscover1PlusE-Bike59.99~75.98USD1,199USDVenum109.98USDContenderEvoBJJGi-Dark...1TOP52024告的TOP5的TOP3FitVilleDE1的的多工艺告告60005000400030002000100001400120010008006004002000宝衍6TOP5的页我TOP共的的仅故的的TOP的精艺2024-012024-022024-032024-042024-052024-06SmithAutomatic素或历史2024宝衍生TOP1TOP2TOP3RetroRavenStainlessSteelSkullPendantMaxineLuxuryHaloRadiantCutWedding...GTHIC010203040518149.00USDBLUE22USD149USDDIAMONDMaxineSmithAutomaticSoufeel6FiveSkullsStainlessSteelRingMaxineLuxuriousElongated...139.00USD30USDSLATEBLACK169USD3CoiledSnakeStainlessSteelPendantGorgeousCushionCut3PCWedding...159.00USDCLASSICWHITE30.5USD149USD5TOP52024告TOP5的TOP3eternelle1的的的将缓坡告告300025002000150010005008006004002000保健的TOP5TOP福祉的贡献站的评立任善睡病支验解案02024-012024-022024-032024-042024-052024-06注的的纯料2024保健TOP1TOP2TOP369.98~94.98USDMantaSleep010203040547MantaSleepMaskEyeris3EyeMassagerADVANCED35USD18GBPTURMERICRenpho/60.99~68.98US