bvlgari competitor report december 2015january 2016宝格丽竞争对手报告

BVLGARICompetitorReport2015.12~2016.01JewelryVanCleef&ArpelsNewYearGiftingtoEditors&KOLsHighlightVanCleef&ArpelspresentedNewYeargiftpackstomediaaswellasahand-writinggreetingcard.Thegiftpackismadebyleatheranditisfilledwithabottleofchampagne,chocolate,tea...EditorsandKOLsshowtheirgiftsonsocialplatformstoincreasethebrandexposure.DateDecember,2015VanCleef&ArpelsCartierDiorSwarovskiOthersWatchSIHH2016SalonInternationaldelaHauteHorlogerie(SIHH)2016HighlightOnthewholetheorganizersedonthe5daysofthefair,from18.Januaryto22.January2016,about16exhibitorspresentedlatestwatchcreationsinGenevaattheSalonInternationaldelaHauteHorlogerie(SIHH).Discoverthehighlightsfromtheexhibition.Severalbrand’sambassadorandfriendsareinvitedtoSIHHthisyear,including2ChineseactorsandafashionKOL,ZhouXun,KwaiLunmeiandGogoboi.ThatindicatesmoreattentionisattachedtoAsia,especiallyChinamarket.Highjewelrywatchforladywithcomplications.Manybrandsbegantofocusonlady’swatchduringthisSIHH.It’satrendtocreateskeletonwatch.Moreartisan-creatorsandindependentworkshopsdemonstratedtheircreation.Watchwithhighconcerns.DateMonday,18.JanuarytoFriday,22.January

2016VenueGenevaSwitzerlandMediaMediaofwatchindustryformallovertheworldSittingsSIHH2016CartierSittings&ProductsSIHH2016Sittings&ProductsVan

Cleef&ArpelsSIHH2016IWCSittings&ProductsSIHH2016PIAGETSittings&ProductsSIHH2016Jaeger-LeCoultreSittings&ProductsReverso85thAnniversaryCelebrationNightSIHH2016GlashütteOriginalGlashütteOriginalBrandBookLaunchEvent&NewBoutiqueOpeninginSKPHighlightGlashütteOriginalheldalaunchtopresenttheChineseversionofitsfirstbrandbook–IMPRESSIONS.OnNovember30,GlashütteOriginalheldagrandopeningforitsnewboutiqueinBeijingSKP,thefifthGlashütteOriginalboutiqueinChina.DateBrandBookLaunchEventNovember29th2015;NewBoutiqueOpeningCeremonyNovember30th2015VenueAncientBookPavilion,NationalLibraryofChina,Beijing;SKP,BeijingMediaAbout30titles，most

formBeijing,Shanghai，includingmagazines,newspapers，TV&Videos，websitesGlashütteOriginalOnsiteGlashütteOriginalOnsiteJaeger-LeCoultreJaeger-LeCoultreDalianBoutiqueOpeningHighlightBrandAmbassadorZhaoWeiinauguratedtoDalianboutiqueopening.Ambassadorpressmaterialforbothtraditionalanddigitalmedia,couldcontributetomaintainingbrand’simageandgeneratinghighqualitycoverage.Jaeger-LeCoultreeducateditsheritage&newboutiqueconceptintheevent.DateJan7th2016VenueDalianCelebrityZhaoWeiMediaAbout30titles，most

formDalian，includingmagazines,newspapers，TV&Videos，websitesJaeger-LeCoultreEventPRPhotoshootingJaeger-LeCoultrePiagetPiagetNewBoutiqueOpeningCeremonyHighlightPiagetDejiBoutiqueisPiaget’sfirstboutiqueinNanjing.Ms.MargueriteSAMalsoattendedtheeventandcuttheribbonattheopeningceremonytogetherwithrenownedactorMr.WangKai.DateJan12th2016VenueDejiPlaza,NanJingCelebritiesWangKaiMediaAbout40titles，most

formNanjing，includingmagazines,newspapers，TV&Videos，websitesPiagetEventPiagetCelebrityOMEGAPlanetOMEGAExhibitionHighlightByshowingavarietyoficonictimepieces,thePlanetExhibitionexploreOMEGA’sworldandrevealsthestoriesbehindOMEGA’sproducts,sponsorshipsandevents.ThethemesoftheexhibitionwillbeprojectedontothelargeinstallationsandcoverOMEGA’sWatchmaking,SportingSpirit,SeaExploration,Ladies’Watches,GoingtoSpace,JamesBond,andSocialEngagement.DateDecember18th2015–January3rd2016