商务英语听力（4）学习通超星期末考试答案章节答案2024年

商务英语听力（4）学习通超星期末考试章节答案2024年A.Listentothefirstsectionofalectureandwritedownthesignpostmarkers.[音频]Fillinthefollowinggapstogetsignpostmarkets.(1)

problemsofurbanization.Inparticular,(2)________________

thoseproblemswhicharepeculiartodevelopingeconomies(3)____________threepossiblepolicieswhichcouldbeusedtocontrolortostemuncontrolledurbanizationindevelopingcountries.Certainurbanproblemsofcoursearecommontobothdevelopedanddevelopingcountries,forexample,poorhousing,unemployment,problemsconnectedwithtraffic,airpollutionandsoon.However,thereareproblemswhichareverypeculiartodevelopingeconomiesandthisisduetothefactthatdevelopingcountriesneedtocreateabasicinfrastructurewhichisnecessaryforindustrializationandconsequentlyforeconomicgrowth.Infact,it’stheprovisionofthisinfrastructurewhichconstitutestheurbanizationprocessitselfandthisinfrastructureorrathertheprovisionofthisinfrastructuremayhaveundesiredeffectsontheeconomyasawhole.(4)________

undesirableconsequencesoreffectswhich

(5)

.

答案:TodayIwanttodiscuss;Iwanttotalkabout;andtodiscuss;Nowit'sthese;Nowitisthese;I'dliketodealwithfirstB.Listentothedialoguesagainandcompletethefollowingtable.Dialgoue5

Despitethefactthatthesalesofournewproduct(1)___________________,ourtotalmarketshare(8)

_______________.

答案:remainrobust;slippedB.Listentothedialoguesagainandcompletethefollowingtable.Dialgoue4

Theinitiatorshouldmakesureitcan(1)___________________longerthanthe(2)_______________.

答案:survivealowprice;competitorsB.Listentothedialoguesagainandcompletethefollowingtable.Dialgoue3

(1)________________hasbeenWalmart'smain(2)__________________.

答案:Lowpriceofbrandnameproducts;

lowpriceofbrandnamegoods;competitiveadvantageB.Listentothedialoguesagainandcompletethefollowingtable.Dialgoue2

Throughcompetitiveadvantagethefirmcan(1)_______________foritscustomersand(2)___________foritself.

答案:createsuperiorvalue;superiorprofitsB.Listentothedialoguesagainandcompletethefollowingtable.Dialgoue1

Acompetitiveadvantageexistswhenthefirmisabletodeliver(1)_________________

butat(2)

________________,ordeliverbenefitsthat(3)____________________.

.

答案:thesamebenefitsascompetitors;alowercost;exceedthoseofcompetingproductsA.ListentofiveshortdialoguesandchoosethemainideasfromA-Gtomatchthedialogues.

答案:A、Walmarthasn’tbeenengagedmuchinpricewar.;B、Inpricewar,theinitiatormustbesurethatitcansurvivealowpricelongerthanthecompetitors.;C、Bothcostcontrolandqualitycontrolareimportanttoowningacompetitiveadvantage.;D、Thesalesdirectorisconcernedabouttheirsalesperformance.;F、Everycompanyshouldpossessitsowncompetitiveadvantage.Reasonsforlookingtooverseasmarketforgrowth:(1)

cutthroatcompetitiondomestically(2)

Globalcompetitors:(3)

andGroupDanoneCompetitors’targetglobalmarket:(4)_____________inLatinAmerica,EasternEuropeandAsiaHowdothecompetitorsdo?NestleandUnileverbothrealizeover30percentoftheirsalesfrom(5)

Unileverhasdonewellbypushing(6)

inIndia.Kraft’sstrategytoboostrevenuesinemergingmarkets:(7)

(8)

答案:saturateddomesticmarket;lowbrandloyalty;Unilever;Nestle;UnileverandNestle;fast-growthemergingmarkets;developingcountriesalone;stapleslikericeandsalt;expandtherangeoftheproductsandbrands;acquirelocalcompetitorsNameofthecompany:KraftIndustry:(1)

_________

Nationality:(2)

Domesticrank:(3)

Image:(4)

Sales:

over

(5)

lastyearKraftHeinzMcDonald’sCoca-ColaLessthan30percent(6)____

percentover

(7)

percentover

(8)

_____percentForeignmarketperformancebycomparison(percentageofthetotalsales):

theywouldbeclassifiedas(9)

TheStrongestforeignmarket:BritainRankinitsstrongestforeignmarket:(10)

______

答案:food;American;No.1;Numberone;numberone;number1;Americanfoodicon;foodicon;icon;$30billion;$30billion;30billionUSdollars;30billionUSD;thirtybillion;thirtybillionUSdollars;44;50;80;aslowmovingline;slowmovingline;eighth;8thWhyarecompaniesengagedinacquisitionormerger?

答案:D.Becausethroughacquisitionormergercompaniescangrowrapidlywithoutcreatinganotherbusinessentity.Howdoesacompanydevelopitscompetitiveadvantage?

答案:A.Bymatchingthefirm’sstrengthswithupcomingopportunities.Allofthefollowingremarksexplaintheimportanceofstrategicmanagementexceptthat_______.

答案:C.strategicmanagementisthedutyofthecompany’sCEOWhichofthefollowingstatementsisNOTtrueaccordingtotheseconddialogue?

答案:C.Corporatestrategylooksatthedetailsinbusiness.WhatdoesSWOTstandfor?

答案:B.Strengths,weaknesses,opportunities,andthreats.B.Listentofivesentencesandfillintheblankswiththehedgingexpressionsyouhear.1.(1)___________

it's(2)___________goingtofeelquiteabitcoolertomorrow,(3)________chillyeven.2.Withregardtoscienceachievement,(4)_____________

that

(5)_____________academicinitiativeisbasedonstudents'academicperformance.3.IcomeinwithmylessonplanandIthink:Don'ttheyknowtheyshouldbeenjoyingthis?Butteachingisaboutbeingfulfilledwithyourbesteffort,(6)____________.It's(7)___________

bootcamp.Ifyousurviveit,youcansurviveanything.4.(8)_____________Gouldoverstatedhisargumentregardingan(9)____________weaknessinDarwin'snotes.5.Thedata(10)___________osupporttheassumptionofsignificantdifferencesbetweenthetwogroupsofstudents.

答案:Ithink;probably;perhaps;Iwouldargue;tosomeextent;Isuppose;kindoflike;perhaps;apparent;(10)appearHedgingreferstothewaysinwhichpeopleexpresscautionoruncertaintyaboutwhattheyaresaying.Hedgingtakesvariousforms,andiscommoninbothspokenandwrittenEnglish.

A.Listentothetalkandwritedownatleastfivehedgingexpressionsyouhear.(could+V,would+V,might+V)(1)________________(2)________________(3)________________(4)________________(5)________________

答案:couldbe;wouldbe;wouldbealso;couldenjoy;mightfeel;couldreceive;couldmotivate;E.Listentotheshortdialogueandcompletethefollowingsummary.Intheneweconomy,peopleexpecttheirmanagersnotjustto(1)_________

tothem,butto(2)__________

forthem.Themanagersmustorganizeworkersto(3)__________

,developtalentsand(4)____________

insteadofonly(5)____________.

答案:assignatask;defineapurpose;nurtureskills;inspireresults;maximizingefficiencyD.Listentotheshortdialogueandanswerthefollowingquestion.Question:Whyareworkersnolongercogsinamachine?Answer:

Maybeit'sbecausenowadaysmostworkersare(1)___________;theirintelligenceandideasmaybringgreatbenefitstothecompany.

答案:highlyeducatedC.Listentotheshortdialogueandcompletethefollowingsummary.Intheindustrialage,managementcouldbe(1)_________

.Theforeman'sjobwasto(2)______,organizetheworkand(3)__________

gotdone.Hedidn'thavetothinkmuchabout(4)________

andtheworkers.

答案:separatedfromleadership;followorders;ensurethejob;theproducts;productsB.Listentotheshortdialogueandanswerthefollowingquestion.Question:Howdoyouunderstandthesentence"Inoneword,themanagerdoesthingsrightandtheleaderdoestherightthing"?Answer:

Itmeansthatthemanagermakessurethatthecompanyis(1)_________andtheleadertrieshisbesttokeepthecompany(2)___________.

答案:runningnormally;developinginabetterwayA.Listentotheshortdialogueandtellthedifferencesbetweenleadershipandmanagementbychoosingtherightanswerforeachblank.WritetheletterA,B,C,orDforeachblank.

The

ManagerThe

Leader

Thejobisto(1)________.Thejobisto(2)________.

Theemphasisisputon(3)______.

Theemphasisisputon(4)________.AadministrationBinspireandmotivateCplan,organizeandcoordinateDpeople

答案:C;c;B;b;A;a;D;dWhatdothespeakersthinkMirandashoulddo?

答案:C.Mirandashouldestablishagoodrelationshipwithhersubordinates.Whyaremostmanagementjobsheldbymen?

答案:B.Menaremoreambitious,decisiveandstrong-mindedthanwomen.Accordingtoarecentsurvey,inwhichaspectarewomenmanagersNObetterthanmen?

答案:A.Communication.WhyisMirandacalledadevilboss?

答案:D.Sheisruthlessanddemanding.WhatinformationaboutMirandaisnottrue?

答案:A.Sheistheactressinthemovie.B.Listentothepassageagainandanswerthefollowingquestions.Q1.

WhatdoesPepsiregardasakeytoinnovation?A1.Pepsiregards(1)____________asakeytoinnovation.Q2.

Insteadofhierarchyorseniority,whatdoesPepsiemphasizetoencourageparticipationinteams?A2.Pepsiemphasizesresults,not(2)___________or(3)___________,toencourageparticipationinteams.Q3.

WhatarethefeaturesofCoca-Cola'smanagementstyle?A3.Coca-Cola'smanagementstyleiscomparedtoatraditionalSouthernculture,withits(4)___________andconservatism.Q4.

WhatarePepsi'smiddlemanagers'performanceevaluationandcompensationrelatedto?A4.Pepsi'smiddlemanagers'performanceevaluationandcompensationaretiedto(5)__________.Q5.

HowaboutCoca-Cola'sleadershipinitiativeathighestlevel?A5.Coca-Colahasnoclear(6)______________plansathighestlevel.TherearenoobviousinternalcandidateswhowouldbecapableandwelcomedintheCEOposition.

答案:teamwork;hierarchy;seniority;classconsciousness;theirabilitytodevelopworkers;theirabilitytodevelopworkers.;managementsuccessionListentothepassageandcompletethefollowingtable.PepsiCoCoca-ColaCommunication1.Afrequent(1)“

”surveyabout(2)

,(3)

,

andsoon2.Adaily(4)

3.

A(5)“

”hotlinetoreport(6)

or(7)

activitiesA(8)

foremployeeswhichemphasizeson(9)________

and(10)

.Teamwork1.

Toomuch(11)

whichencourages(12)

butcausesalackof(13)

2.

Anemphasison(14)__________;(15)“

”organizationculture1.

Ahighlevelof(16)

whichreducestheabilityofteams

to(17)

2.Relatively(18)

culture;a(19)“

”managementstyleLeadership

initiatives(20)

minoritycandidatesfor(21)

positionsMaking(22)

oneofthetoppriorities

答案:OrganisationHealth;"OrganisationHealth";organisationhealth;"organisationhealth";careerdevelopment;diversity;e-newsletter;SpeakUp;"SpeakUp";speakup;"speakup";illegal;unethical;companywideblog;company-wideblog;globalcommunication;electronicmedia;decentralization;participation;unityandcoordination;results;brash;centralization;workautonomously;formalandhierarchical;genteel;identifyingandmentoring;Identifyingandmentoring;middleandseniormanagement;executiverecruitinganddevelopmentGarethsaysthatthefaultinTrident'sadvertisingliesinthe

答案:A.designoftheadvertisementsGarethsuggeststhatthepoorinternalcommunicationsreflectthemiddlemanagers'attitudetowards

答案:B.theemployeesGarethsaysthattheserviceengineersshould

答案:A.haveawiderroleGareththinksthatthedifficultyforthesalesforceiscausedby

答案:C.uncertaintyabouttheirresponsibilitiesInGareth'sopinion,whatisthemainreasonfortheworkforcebeingdemotivated?

答案:B.lackofjobsecurityGareththinksthattheparentcompany

答案:C.wantsTridenttosucceedwithoutanyhelpGarethsaysthatTrident'sproblemwithsellingtheproductiscausedbythe

答案:A.productspecificationsPreparingforCollegeInterviewsFirstwayofpracticing•Doing(1)_________•Firststeptounderstandinganinterview•Qualitydependingupon(2)_____ofyourpartner•Anidealpartnerisanapplicant--whoappliesforthesameschoolwith(3)_______

--whoiswillingtobe(4)________•Doingtwothingstohelpyou--(5)_______withyourpartner--seeingyourpartner’s(6)_________•Anothergoodpointaboutyourinterviewpartner

--lettingyouknowhow(7)_______yourresponseswere

--pointingoutspecificallywhereyou(8)_________

Secondwayofpracticing•Interviewingfirstwitha(n)(9)________school•Havingtimetodevelopandrefineinterviewingskills

Usingbothapproaches•tomaximizebenefitsofpracticeby

--askingyourpartnerquestions

--(10)___________

答案:mockinterviews;thepreparation;adifferentbackground;tough;switchingroles;strengthsorweaknesses;convincing;didn'tdowell;didn'tperformwell;lessimportant;self-reviewingyourexperience;reviewingyourexperience/star3/origin/5bd17b4d648c6f60b0c1957307bbecb2.png

答案:success;challengingsettings;NationalSpellingContest;passionandperseverance;futureareality;

futurerealized;marathon;grittier;measuresoftalent;notfixed;(10)atemporaryconditionWhat is the advantage of joining a college savings plan?

答案:D.Studentswithdrawwithoutpayingtax.Customerswilloftenopenuptosomeonewhois_________tothecompany.

答案:C.unrelatedIfthemarketiscoveredwithsimilarproductsorservices,itmaybe_________tointroduceanotheroption.

答案:A.uselessNowadaysthrough_________,wecangetmuchvaluableinformationaboutourcompetitors.

答案:D.theInternetAsforanexistingproduct,wecanmakeasimpleinquirytoourcustomersabout_________.

答案:C.howtheyfeelaboutdoingbusinesswithusAsforanewproductorservice,weshouldfirstsolvetheproblemof_________.

答案:B.whoourpotentialcustomersareA.Listentofiveshortdialoguesandmatcheachofthemwiththestrategythatbestsummarizesthemainideaofthedialogue.

答案:A、Beclearaboutyourcompetition.;B、Identifyyourtargetmarket.;C、Gethonestfeedbackfromyourcustomers.;D、Gatherfeedbackfromyourexistingcustomers.;E、Figureouthowsaturatedyourmarketis.Besideshavinggooddataaboutcustomers,whatelsecanmakeyouselecttherightmarketposition?

答案:C.Dataaboutthemarketsegmentsandthebuyingmotivesofthosesegments.Howcanyouenhancetheabilityofacompanytoadjustmarketpositioning?

答案:A.Bygainingup-to-dateknowledgeofthemarketplace.Whichoneofthefollowingsentencesistrue?

答案:B.Thebeerhasdifferentpackagesizesbecauseeachmayappealtoaseparatemarketsegment.Howcanyouappealtoeachsegmenttoensureitbuysyourproductorservice?

答案:D.Alloftheabove.Whatisthefunctionofmarketpositioning?

答案:C.Itwillgiveyourproductorservicebrandidentification.KFCneedstointroducenewproductsmorefrequentlyinordertostayontop.

答案:错Manyrisingfast-foodchainshaveposedathreattoKFCnowadays.

答案:对KFCismoresuccessfulthanMcDonald’sbothinandoutsideChina

答案:错KFCoffersalotoflocalizedfoodbecauseChinesepeopledon’tlikechickenverymuch.

答案:错KFCselectedlocalpartnersatthebeginning.

答案:对JointventureistheonlyformallowedbyChineseregulationsforforeigncompanies.

答案:错KFC'sstrategiesinWesterncountriescanworkquitewellinChina.

答案:错KFCChinahasachievedgreatsuccessthankstotheirflexiblestrategies.

答案:对B.Listentotwoshortdialoguesandcompletethefollowinganswersbyfillingineachblankwithnomorethanthreewords.[音频]2.WhatarethecharacteristicsofMom-and-Popandmassdiscounters?Mom-and-Pop:

individually(1)__________________

retailoutlet;

(2)______________;

providingahighlevelofservice;

relatively(3)_____________

.Massdiscounters:

generalorspecialtymerchandisers;

offering(4)___________

;

offeringfewerservices;

offering(5)_____________

.

答案:ownedandoperated;family-runbusinesses;smallproductselection;discountpricing;lower-qualityproductsB.Listentotwoshortdialoguesandcompletethefollowinganswersbyfillingineachblankwithnomorethanthreewords.[音频]1.Whatbenefitsdoretailersoffer?Toconsumers:

possibletobuy(1)___________

goodsat(2)______________.Tosuppliers:opportunitiesto

reachthe(3)___________

;

buildproductdemandthrough(4)______________

;

get(5)_____________

tohelptheproductmarketer.

答案:smallquantitiesof;areasonableprice;targetmarket;retailpromotions;feedbackA.Listentothreeshortdialoguesandcompletethefollowingtable.CanalsobecalledHowitworksRetailingA

distributionchannelfunctionIt

caneither

(1)

productsor

(2)

them,thensellthem

directlytoconsumers.RetailerResellerIt

(3)

productsfromonepartyand

(4)

toanother.CustomersatisfactionRetailers

can

(5)

toletthecustomers

(6)

.ConsumersRetailer’s

buyersThey

buysomethingfrom

(7)

or

(8)

.

答案:buy;manufacture;obtains;sells;developstrategies;makemorepurchases;retailers;otherconsumersB.Listentothepassageagainandcompletethefollowingsentences.1.Ifarightquestionisasked,asalespersonwillleadtheconversationnaturallytowards(1)______________.2.Ifacustomerhasn’tanyplanaboutwhattobuy,asalespersoncanhelpthecustomer(2)_____________.3.Salespeopleshouldknowhowtoaskquestionsthatwill(3)

_________

intotheircustomers.4.Ifthefrontlinestaffcangiveconfidentanswerstotheircustomers,itwillcreateagreater(4)___________

forthecustomers.5.Ifastaffmembercanonlyanswerstandardquestions,(5)

.

答案:thecustomerandtheirneeds;customerandtheirneeds;thecustomersandtheirneeds;customersandtheirneeds;tomakeadecision;makeadecision;givethemmoreinsight;feeli