《跨境电商直播（双语）》课件-3.3传播跨境电商直播信息

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境电商直播（双语）03/LearningscenePreheatacross-borderlivestream跨境直播预热准备3.3Spreadinformationofacross-bordere-commercelivestream传播跨境电商直播信息3.3.1Shootaspecialshortvideo3.3.2Postononlineandofflinechannels3.3.1Shootaspecialshortvideo3.3.1Shootaspecialshortvideo3.3.1Shootaspecialshortvideo3.3.1ShootaspecialshortvideoShortvideobyspecialcompaniesCutandpasteCNY500Basicmenu:cut+shootingCNY800-1000Standard::cut+shooting+music+LOGOCNY1000-10000CompanyImage:CNY10000-50000Normally:CNY2500perproductOtherways:CNY160-300per30seconds3.3.1ShootaspecialshortvideoOrgainseteamArelativelyprofessionalshortvideocreationteamgenerallyincludesdirectors,screenwriters,photographersandeditors。WritescriptAgoodscriptisthekeytocreatingpopularshortvideos.Thescriptcanbewrittenbyaspecialwriteroradaptedbasedonotherpopularshortvideosorstories.3.3.1ShootaspecialshortvideoCollectfundBeforeshootingashortvideo,itisnecessarytoestimateandobtainasmuchmoneyaspossibleaccordingtothesizeoftheteam,thecostofvariousequipmentandprops,theshootingtimeanddifficulty,andtheeditingprocess。PlandetailsAfterthescriptandfundsarefullyprepared,wecanbegintoimplementalltheshootingpreparations.Atthesametime,itisalsonecessarytoarrangeaccommodation,transportationandfilmingschedule,anditisbettertomakeadetailedshootingplan.3.3.1ShootaspecialshortvideoAteamwith1-3membersissatisfactoryatthebeginningofacompanySource:黄守峰等.直播电商实战［M］.北京：人民邮电出版社.2022-6People3.3.1ShootaspecialshortvideoEquipmentAquietanddarkroomCamera(mobilephone)1Mainlight,2-3associatelightsSpecialboxorotherfacilities3.3.1ShootaspecialshortvideoContentsYourtargetcustomer’sexpectationsBrandimageLifestyleandpromotionholidayWhoisthehost(hosts)OnlinechannelLivestreamdayandtimeProductsandpromotionForothervideoaspreheatingStory：scene1,2,3(place)3.3.1ShootaspecialshortvideoSource:Weibo3.3.1ShootaspecialshortvideoSource:Weibo3.3.1ShootaspecialshortvideoSource:Weibo3.3.1ShootaspecialshortvideoGroupworkAnalysethreecasesbyusing7Pmarketingmix3.3.1ShootaspecialshortvideoStructureTime0Scene1CameraABCScene2CameraABCDEFScene3CameraABCScene4CameraABCScene5CameraABCScene6CameraABC3.3.1ShootaspecialshortvideoProceduresforProductsyouchooseDownloadJianyingandregisterPlatformrequirementCreateyourideasWritescriptTakeseveralvideoclipsAddposterandwords3.3.2PostononlineandofflinechannelsVideocliponlineOfflinePlatformTVSpecialvideoplatformSocialnetworkCompanywebsiteAdvertisementCompanyimageActivities3.3.1Shootaspecialshortvideo8thexposure30millionvideoview7thexposure7-11million6thexposure2-3million5thexposure0.4-0.6million4thexposure100-120K3thexposure12-50K2ndexposure3K1stexposure3001.numberofcomments2.forwards3.favorites4.addingfan5.completionrate6.verticality7.activity8.health抖音3.3.1ShootaspecialshortvideoSmilebehindalgorithmandcode,inclusivetrafficdistributionmechanismMiddleuserstrafficclimbingImprovetheopportunitiesofhighqualityusers02TopusersRestrictiveassessmentofGinicoefficientAvoidmonopolizingplatformtraffic01BottomusersTrafficsupportMakeeveryonegetbasicexposure03快手3.3.1ShootaspecialshortvideoTobefitforthemaintargetcountry’stime,andselectdailyleisureandentertainmentTheproducthasadvantages,canstandoutamongthesamekind,andmeetstheneedsoftheaudienceinthelivestreamroomInteractwiththeaudience,answertheaudience'sdoubts,anduselotterycouponstoheatatmosphere,guidetheaudiencetobuyproductsatthebestpriceMakefulluseoftheplatform'slargetrafficofshoppingfestivalsAILXPRESS回顾RevisionChoosechannelsandtimeforacross-borderlivestreaming选择跨境直播的渠道和时间3.1Designtitleandcoverforacross-borderlivestream设计跨境电商直播标题和封面3.2Spreadinformationofacross-bordere-commercelivestream

传播跨境电商直播信息3.33.3Spreadinformationofacross-bordere-commercelivestreamGroupwork:FortheproductandmarketyouselectedAccordingtodetail