《跨境电子商务典型工作任务》课件-1.2店铺数据分析的思路 - 英文

1.2ApproachtoStoreDataAnalysis

Contents5.15.2OverallStoreDataAnalysis5.11.2.21.2.1PartialStoreDataAnalysis

AnalyzeStoreClick-ThroughRate

AnalyzeStoreConversionRate

AnalyzeOrderQuantity/InquiryQuantity

分析Clicks/VisitorVolume1.2.1

OverallStoreDataAnalysisTotal-Part-TotalAnalysisModelResearchtheaverageclick-throughrateofstoresinthesameindustryorcategory,aswellasthelevelofthetop10performersintheindustry,whichcanserveasareferencestandardforanalyzingthestore'sclick-throughrate.AnalyzeWhethertheStoreClick-ThroughRateMeetstheStandardForexample:Ifastore'sclick-throughrateforaspecificweekinacertainmonthisonly0.24%,isthisstore'sclick-throughrateuptostandard?1%-2%

Researchtheaverageconversionrateofthesameindustryorcategory,aswellastheconversionrateofthetop10performersintheindustry,touseasareferencestandard.Analyzewhetherthestore'sconversionrateisuptostandardCross-bordere-commerceB2Bplatform：

10%Cross-bordere-commerceB2Cplatform：

5%Usually:

Iftheorderquantitydecreases,furtherinvestigationisneededtoidentifythereasonsforthedecrease.Analyzewhethertherearechangesinthestore'sorderquantityandinquiryquantity.Analyzewhethertherearechangesinthestore'sclickvolumeandvisitortraffic.Iftheclickvolumeorvisitortrafficdecreases,furtheranalysisisalsorequiredtoidentifythereasonsforthedecline.1.2.2

PartialStoreDataAnalysis-ProductData目的Theoverallanalysisofthestorerevealsthattheclick-throughrateforaspecificweekinacertainmonthofthestoreisbelowthenormallevel.1-2

PartialStoreDataAnalysis-KeywordData目的Isthekeywordprecise?Mostoftheexposureofthisproductisbroughtbythekeyword"Mosquitokillerlampflybugzapper",andthisexposureisduetotheuseofP4P(adirectmarketingtool).However,infact,thiskeywordisnotprecise.Conclusion共22页/第6页Question:Thestore'sclick-throughrateforaspecificweekinacertainmonthisverylow.Reasons:Twoproductsinthisstorehaveverylowclick-throughrates,draggingdowntheoverallclick-throughrateofthe