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Chapter10FollowerSatisfactionandEngagementCopyright©2022McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.ChapterOutlineIntroduction.Understandingandinfluencingfollowersatisfaction.Understandingandimprovingemployeeengagement.IntroductionToomanyhighlytrained,committedprofessionalsreturnagainandagaintothemethodologythatemployeeengagementprogramsarewhat“WEmightdotomakeTHEMfeelinvestedinUS.”TheyareanHRbrand-loyaltymarketingprogram,really.MarkKille,humanresourcesconsultant.Happyfollowersmaybecontentwiththesituationandexpresslittleurgencytogetanythingdone,whereasdissatisfiedworkerssometimesproducesuperiorresults.UnderstandingandInfluencingFollowerSatisfactionSatisfiedworkersaremorelikelyto:Continueworkingforanorganization.Engageinorganizationalcitizenshipbehaviorsthatgobeyondjobdescriptionsandrolerequirements.Helpreducetheworkloadorstressofothersintheorganization.Dissatisfiedworkersaremorelikelytobeadversarialintheirrelationswithleadershipandengageindiversecounterproductivebehaviors.Dissatisfactionisakeyreasonwhypeopleleaveorganizations,andmanyofthereasonspeoplearesatisfiedordissatisfiedwithworkarewithintheleader’simmediatecontrol.EmployeeTurnoverHasthemostimmediateimpactonleadershippractitioners.Functionalturnover
isconsideredhealthyforanorganizationExamples:Whenfollowersretire,donotfitintotheorganization,oraresubstandardworkers.Dysfunctionalturnover
occurswhenanorganization’sbestandbrightestbecomedissatisfiedandleave.Mostlikelytooccurwhendownsizingistheresponsetoorganizationaldecline.Table10.1:WhyPeopleLeaveorStaywithOrganizationsSources:SIGMAAssessmentSystems,;PaceCommunication,HemispheresMagazine,November1994,p.155;“KeepingWorkersHappy,”USAToday,February10,1998,p.1;B.G.Graves,“WhyPeopleQuitTheirJobs,”HarvardBusinessReview,September2016,/2016/09/why-people-quit-their-jobs;andB.KayeandS.Jordan-Evans,Love‘EmorLoseEm:GettingGoodPeopletoStay,5thed.(SanFrancisco:Berrett-Koehler,2014).WhyDoPeopleLeaveOrganizations?WhyDoPeopleStaywithOrganizations?LimitedrecognitionandpraisePromiseslong-termemploymentCompensationExcitingworkandchallenge LimitedauthorityFairpay PoororganizationalcultureEncouragesfun,collegialrelationships RepetitiveworkSupportivemanagement ItemsFoundonJobSatisfactionSurveysGlobalsatisfaction:Assessestheoveralldegreetowhichemployeesaresatisfiedwiththeirorganizationandtheirjob.Facetsatisfaction:Assessesthedegreetowhichemployeesaresatisfiedwithdifferentaspectsofwork,suchaspay,benefits,promotionpolicies,andworkinghoursandconditions.Findingsregardingglobalandfacetsatisfaction.Peoplegenerallytendtobehappywiththeirvocationoroccupation.Hierarchyeffect:Peoplewithlongertenureorinhigherpositionstendtohavehigherglobalandfacetsatisfactionratingsthanthosenewertoorlowerintheorganization.Lifesatisfaction:Concernsaperson’sattitudesaboutlifeingeneral.TypicalItemsonaSatisfactionQuestionnaireTheseitemsareoftenratedonascalerangingfromstronglydisagree(1)tostronglyagree(5).Overall,Iamsatisfiedwithmyjob.Ifeeltheworkloadisaboutequalforeveryoneintheorganization.Mysupervisorhandlesconflictwell.Mypayandbenefitsarecomparabletothoseinotherorganizations.Thereisarealfutureforpeopleinthisorganizationiftheyapplythemselves.Exceptionalperformanceisrewardedinthisorganization.Wehaveagoodhealthcareplaninthisorganization.Ingeneral,Iamsatisfiedwithmylifeandwhereitisgoing.GlobalandFacetSatisfactionandJobSatisfactionSurveysJobsatisfactionsurveysareusedextensivelyinbothpublicandprivateinstitutions.Surveyresultsaremostusefulwhencomparedwithresultsfromareferencegroup,suchasanorganization’spastresultsorratingsfromsimilarorganizations.Leadersmustbewillingtotakeactionbasedonsurveyresultsorrisklosingcredibilityandactuallyincreasingjobdissatisfaction.TheoriesofJobSatisfaction:OrganizationalJusticeOrganizationaljusticeisbasedonthepremisethatpeoplewhoaretreatedunfairlyarelesssatisfied,productive,andcommittedtotheirorganizations.Likelytoinitiatecollectiveactionandengageincounterproductiveworkbehaviors.Consistsofthreecomponents.Interactionaljustice:
Reflectsthedegreetowhichpeoplearegiveninformationaboutdifferentrewardproceduresandaretreatedwithdignityandrespect.Distributivejustice:
Concernsfollowers’perceptionsofwhetherthelevelofrewardorpunishmentisproportionatetoanindividual’sperformanceorinfraction.Proceduraljustice:
Relatestotheprocessthatrewardsandpunishmentsareadministered.TheoriesofJobSatisfaction:Herzberg’sTwo-FactorTheoryIdentifiesthefollowingfactorsofsatisfaction:Motivators:Factorsthatleadtosatisfactionatwork.Hygienefactors:Factorsthatleadtodissatisfactionatwork.Effortsdirectedtowardimprovinghygienefactorswillnotincreasefollowers’motivationorsatisfaction.Keytoincreasingfollowers’satisfactionlevelsistojustadequatelysatisfythehygienefactorswhilemaximizingthemotivatorsforaparticularjob.Figure10.3:Herzberg’sTwo-FactorTheoryAccessthetextalternativeforslideimages.UnderstandingandImprovingEmployeeEngagement1
SomeaspectsofjobsatisfactionarehighlyrelatedtoemployeeengagementEmployeeengagement:Followers’attitudesabouttheorganizationandtheirworkactivities.Fullyengagedfollowersarebelievedtobemorecommittedtoteamandorganizationalsuccess,putforthmorework-directedeffort,andputinthehoursnecessarytocompleteassignedtasks.Disengagedfollowersdonotcareaboutorganizationalsuccessandaremoreinterestedincollectingpaychecksthancompletingworkassignments.UnderstandingandImprovingEmployeeEngagement2Surveysareadministeredtodeterminewhatpercentageofpeopleareactivelyengaged,engaged,disengaged,oractivelydisengaged.Presenteeismiscommoninmanyorganizations.Presenteeism:Notionofbeingatworkwhileone’sbrainisnotfullyengaged.Employeeengagementhasbecomesopopularovertheyearsbecauseoftheengagement-shareholdervaluechain.Organizationswithhigherpercentagesofengagedandactivelyengagedfollowersshouldultimatelygeneratehighershareholderreturns.UnderstandingandImprovingEmployeeEngagement3Someorganizationsfeelobligatedtosurveyemployeesbutnotcompelledtoimproveengagementscores.Otherorganizationserroneouslybelieveperkscauseemployeeengagement.Thisdoesnotmakeupforlongworkhoursormonotonouswork.Thebestapproachisforleaderstoshareresultswiththeirfollowersandjointlyidentifythefactorspotentiallyaffectingtheresultsaswellasareasofstrengthandimprovementintheengagementscores.Biggestobstacletoimprovingemployeeengagement:Incompetentmanagement.Someleadershavenoideahowfollowersfeelaboutwork.Othersmistreattheirfollowersanddonotcarewhethertheyareengaged.SummaryJobsatisfactionisthesetofattitudespeoplehaveaboutwork,theircareers,andtheirlives.Employeeengagementisconcernedwithfollowers’specificattitudesabouttheirwork,theequipmenttheyuse,theimpactoftheirwork,recognitionandrewards,andtheirimmediatesupervisors.Localeconomic
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