IBM：走向社会化的知识管理(KMGoesSocial)

IBMKnowledgeManagementBluePrintWorkshopDavidGurteenKMgoesSocialDavidGurteenBeginwiththeendinmindAbriefhistoryofKMTheimpactofsocialtools

andWeb2.0onKMTheevolutionofKMKM1.0toKM2.0KMgoesSocialDavidGurteenTwoearlyformsofKMTechno-centricKM

People-centricKM

BlendedDavidGurteenTechno-centricKMCorporateKMBirth1995(LotusNotes1989)Internet,Intranets,Office,E-mailThemanagementofunstructuredinformationDatabaseandsearchcentricFormanyorganizationswhatKMisabout!DavidGurteenPeople-centricKMPersonalKnowledgeManagement(PKM)PeopleCentredKnowledgeManagement(PCKM)Softtoolse.g.Cops,AfterActionReviewsPioneersBP(ChrisCollison,GeoffParcell)BuckmanLabs(BobBuckman)DavidGurteenPeople-centricKMToolsCommunitiesofPracticeStorytellingandnarrativeAfteractionreviewsPeerassistsRetrospectsKnowledgeCafesOpenSpaceAppreciativeInquiryDavidGurteenKMTodayBothformsofKMpracticedKCUKCollaborationContentOver-hyped,underperformedIsKMdead?KMchanging/evolvingNotdrivenbythetraditionalKMcommunityDavidGurteenTheDisruptorSocialToolsQuietlyevolvingonthewebRootsnotinKMSocialToolthoughtleadersandevenKMadvocatesavoidthelabel!DavidGurteenSocialToolsWhataresocialtoolsfor?FindingandconnectingwithpeopleBuildingcommunitiesSharingKnowledgeTheyareinfactpersonal/socialKMtools!DavidGurteenSocialToolsWeblogsWikisSocialbookmarking&taggingSocialNetworkingCommunitiesInstantMessaging/PresenceRSSFeedReadersMicro-bloggingPodcasts,videocastsMashupsBloggerTechnoratiMediaWikiLinkedIn,FacebookDeliciousGoogleReader,BloglinesSkypeFlickrYouTube,GoogleVideoTwitterOdeoSlideshareiPodCreativeCommonsDavidGurteenSocialToolsYouwillneverunderstandSocialToolsbyreadingaboutthemorintellectualanalysisThereisnosubstituteforusingandexperimentingwiththemTheyhaveemergentpropertiesthatarenotimmediatelyapparentDavidGurteenWeb2.0ThesocialwebTheparticipatorywebBuiltaroundsocialtoolsEvolved,emergedNotplannedNotIBMorMicrosoftOpenprotocolsLowcostDavidGurteenEnterprise2.0TakingWeb2.0intotheorganizationWeblogsandWikisIBMandMicrosoftnowinthegameAndmore…DavidGurteenBusiness2.0,Management2.0,Leadership2.0,Education2.02.0memeisspreading!SocialToolsareincrediblypowerfulChangethegamePutpowerinthehandsofthepeople!Canbeseenasdisruptive&evensubversiveDavidGurteenSowhatdoesthismeanforKM?DavidGurteenKM1.0Theoldtraditional,corporate,techno-centriccommandandcontrolformofKMDavidGurteenKM2.0TakePeople-centricKM,PKMCoPs,AARs,KCafes,…SocialComputingWeblogs,Wikis,…TocreateAnewformofKMKM2.0orSocialKMDavidGurteenKM2.0KMisnolongeracentralcorporatefunctionitisnowanintegralpartofaeveryone’severydaywork

KnowledgeisnolongercontrolledcentrallybuttheownershipandcontrolisdistributedthroughouttheorganizationDavidGurteenSocialKMCorporateTopdownCentralisedCommand&ControlMonolithicsystemsExplicitKnowledgePersonalBottomupDecentralisedDistributedEcosystemsTacitKnowledgeKM1.0KM2.0DavidGurteenKMToolComparisonTaxonomiesPeopleFindersDatabasesE-mailNewslettersDiscussionForumsSocialTaggingSocialNetworkingBlogs&WikisInstantMessagingRSSFeeds&ReadersBlogsKM1.0KM2.0DavidGurteenSocialKMKM1.0KM2.0KMisextraworkKMispartofmyeverydayworkWorkisbehindcloseddoorsWorkisopenandtransparentPeopleareafraidtotalkopenlyAnyonecansayanythingPeopledirectoriesprovidecontactinformationSocialNetworkingplatformsreflectwhoisdoingwhatwithwhomContentiscentralised,protectedandcontrolledContentisdistributedfreelyanduncontrolledITchoosesthetoolsIuseIhaveachoice&selectmyowntoolsKnowledgesharingisdatabasecentricKnowledgesharingispeoplecentricKnowledgeisforciblycapturedjustin

caseKnowledgeisnaturallycapturedaspartofmyworkBestPracticesStoriesDavidGurteenSocialKMKM1.0KM2.0Distributebye-mailSubscribetofeedsCoPscentrallycontrolledAnyonecanstartaCoPCentrallycontrolledpublishingAnyonecanpublishSearchforexpertsandcontentseparateContentfilteredthroughexpertsContentiscentralised,protectedandcontrolledContentisdistributedfreelyanduncontrolledContextstrippedRichstories,audioandvideoProfessionalvoice,3rdpersonPersonalvoice,1stpersonThinkquietlyaloneThinkoutloadtogetherEfficiencyandproductivityImproveddecisionmaking&innovationDavidGurteenKMisaboutConversationKMissimplytheartofenablingtrusted,context-richconversationsamongtheappropriate

membersofcommunitiesaboutthingsthesecommunitiesarepassionateabout.DavePollardApowerfulglobalconversationhasbegun.ThroughtheInternet,peoplearediscoveringandinventingnewwaystosharerelevantknowledgewithblindingspeed.Asadirectresult,marketsaregettingsmarterandgettingsmarterfasterthanmostcompanies.TheCluetrainManifestoDavidGurteenSocialKMIthink,atitsbest,KMisasocialphenomena.Itswherepeoplecometogethertosharetheirknowledge,tolearnfromeachotherandtoworkmoreeffectivelytogether-tomeetboththeirbusinessandpersonalobjectives.That’smyviewofKM.DavidGurteen,ECKM,September2006,Budapest.DavidGurteenKMisgoingSocialDavidGurteenDavidGurteenGurteenKnowledgeTel:+441252812878Email:david.gurteen@DavidGurteenLicenceYoumayusetheseslidesunderthefollowingCreativeCommonsLicence

Attribution-ShareAlike2.0

/licenses/by-sa/2.0/uk/DavidGurteen9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。2月-252月-25Friday,February21,202510、人的志向通常和他们的能力成正比例。16:56:4116:56:4116:562/21/20254:56:41PM11、夫学须志也，才须学也，非学无以广才，非志无以成学。2月-2516:56:4116:56Feb-2521-Feb-25