《电子商务 英语》课件2

目录Unit1

IntroductionofE-commerceUnit2

EstablishBusinessRelationsUnit3

InquiryUnit4

Offer&Counter-offerUnit5PaymentUnit6ShipmentUnit7ContractUnit8OnlinesalesUnit9After-salesandClaims

IntroductionofE-commerceUnit

1Unit1IntroductionofE-commerceE-commerceistheabbreviationofElectronicCommerce,alsoknownas“EC”.ECistheprocessofbuying,selling,transferring,orexchangingproduct,services,andinformationviacomputernetwork.AbroaderdefinitionofEC,notjustbuyingandsellinggoodsandservices,butalsoservingcustomers,collaboratingwithbusinesspartners,conductingE-learning,andconductingelectronictransactionswithinanorganization.IntroductionofE-commerceDialogue(1)Jane:

Goodmorning,you’vereachedtheofficeofABCCompany.ThisisJanespeaking.MayIhelpyou?Caller:Goodmorning.I’dliketospeaktoMr.Johnson,please.Jane:Mr.Johnsonisnotintheofficenow.MayItakeamessage?Caller:Yes,thisisHua-ZhangfromXcompany,I’dliketotalkabouttheshipmentofthegoodswithhim.Jane:OK,andcanIhaveyournumber?Caller:I’msurehehasit.Jane:OK,I’llpassalongthemessageassoonasMr.Johnsonreturns.Part1DialogueUnit1IntroductionofE-commerceDialogue(2)Jane:Goodafternoon,ABCcompany,mayIhelpyou?Caller:Hi,thisisJamesTaylor,I’mcallingforMr.Jones.Jane:Heisawayfromhisdeskatthemoment,wouldyouliketoleaveamessage?Caller:Yes,couldyoupleasetellMr.JonesthatJamesTaylorcalled?It’sabouttheshipmentofthegoods,Weneedtosetadatefor……Jane:I’msorry,Ididn’tcatchthatlastbit.We’vegotabadconnection!Couldyoupleaserepeatthat?Caller:Yes,it’sabouttheshipment,weneedtosetadatefornextweek’smeeting.Jane:OK,andcouldyoupleasespellTaylor?Caller:Sure,it’sT-A-Y-L-O-R,Rasinred.Jane:Gotit,thanks.Part1DialogueUnit1IntroductionofE-commerce（一）EssentialQualitiesofBusinessWriting*Clearness*Courtesy*Conciseness*Correctness*Completeness*Consideration*ConcretenessPart2BusinessletterwritingUnit1Unit1IntroductionofE-commercePart2Businessletterwriting（二）TheStructureofBusinessEnglishLetters*Letterhead*Thedate*Insidenameandaddress*Salutation*Body※Who?※Why?※What?※When?※Where?※How?*ComplimentaryClose*ThesignatureUnit1

EstablishBusinessRelationsUnit2EstablishBusinessRelationsAsuccessfulbusinessusuallystartwithestablishingrelationshipswithpotentialcustomers.Thecommonwaysforthebuyersandsellersunderstandeachotherareasfollows:onlinesearching,chamberofcommerce,commodityfairs,exhibitions,advertisement,andalsomarketinvestigation,bank,commercialagencyetc.Unit2EstablishBusinessRelationsDialogue(1)Buyer:Nicetomeetyou,Mr.Johnson.I’mHua-ZhangfromABCcompany,hereismynamecard.Seller:

Nicetomeetyou,too,Mr.Zhang.Buyer:Ispecializeintheimportofcannedfood.IhaveheardyournameandaddressfromtheInternet.Weareinterestedinyourproductandwonderifwecouldenterintobusinessrelations.Seller:You’vecometotherightplace.We'vebeenin this line formore thantwentyyears,hereisourlatestcatalogueforyourreference.Buyer:

That’sgood!CanIhavesomesamples?Seller:OK.Herearepartsofoursamples,youcantakeit,andwearewillingtoestablishbusiness relationships with yourcorporation.Part1DialogueUnit2EstablishBusinessRelationsDialogue(2)-1A:Goodmorning.I'mDanielJohnsonfromABCTradingCompany.Hereismybusinesscard.B:Goodmorning,Mr.Johnson.Thankyouforyourcomingtoday.IsthisyourfirsttriptoChina?A:No,I'vebeenheremanytimesbefore,butitisalwaysapleasuretocomeoncemore.I’veknownyoubytheadsontheinternetandIcomehereforthepurposeofdoingbusinesswithyou.B:Totellyouthetruth,ourcannedfoodhavelong-standinghistoryandarewell-knowninAsianmarketfortheirsupremequality.A:Good.Thencouldyoutellmesomedetailsabouttherawmaterials?B:Wemanufacturedcannedfoodofvariousfruit,suchasyellowpeaches,litchi,apples,orange,pineapple,andsoon.Part1DialogueUnit2EstablishBusinessRelationsDialogue(2)-2A:I’mmoreinterestedinyouryellowpeachones.B:That'sgreat.Theyellowpeachcannedfoodisourbestseller.Itenjoyshighreputationbothathomeandabroad.A:Good!Ifourcustomerscallforthem,we’llsurelytakeyourcompanyintoconsideration.Thenwhatabouttheprices?B:Asyouknow,yellowpeachisnotonlydeliciousbutalsonutritious,anditdeserveshighprice,butIcanassureyouthatyou’llgetthelowestquotationifwefinallycometobusiness.Herearesomeofourcataloguesandbrochures,youmayhavealookfirst.A:Thanks,I'llstudythemandhopetotalktoyoulater.Part1DialogueUnit2EstablishBusinessRelationsBusinessletter(1)DearSirs,WeknowyournameandaddressfromtheInternet,welearnedthatyouarehandlingtheimportandexportofcannedgoods.wearewritingtoyoutoestablishlong-termtraderelations.Wehavebeenimportersofcannedgoodsformanyyearsandenjoyedhighreputationinourcountry.Atpresent,weareinterestedinyourproductsandwillappreciateitifyoucouldsendusyourlatestcatalogues.Ifthequalityofproductsissatisfactoryandthepricesarecompetitive,wetrustimportantbusinesswillbeclosed.Welookforwardtoyourearlyreply.Yourstruly,Part2BusinessletterUnit2EstablishBusinessRelationsBusinessletter(2)DearSirs，WelearnedyournameandaddressfromtheChineseExportCommoditiesFair.Wewishtoinformyouthatwespecializeincannedfood,andshallbepleasedtoenterintotraderelationswithyou.Weencloseacataloguewhichhasmanynewproducts.Ifyouneedanynecessarycertificates,pleasefeelfreetoletmeknow.Welookforwardtoyourearlyreply!YoursfaithfullyPart2BusinessletterUnit2

InquiryUnit3InquiryAbusinessbeginswithaninquiryfromthebuyerortheseller.Inquiryconsistsofgeneralinquiryandspecificinquiry.Ageneralinquiryusuallyaskingforgeneralinformation,suchasthewaysofgettinginformation,introduction,productcatalogueandpricelist,sometimes,samplesarerequired.Whileaspecificinquiryaskformorespecificinformation,suchasthe

product

type,

specification,quantity,price,deliverytime,termsofpayment,andalso,samples.Unit3InquiryDialogue(1)A:Couldyoutellmewhatitemsyouaremostinterestedin?B:Weareinthemarketforthecannedfoods.A:That’sjustourlineofbusiness.We’vegotsomemoresampleshere.Wouldyoupleasetakealookatthem?B.I’dloveit.A:Ourcannedfoodsareverypopularintheinternationalmarket.Theyaresellingquitewellandinhighdemandthesedays.B:They'reindeedimpressive.Ihopeyoustillhavesomeinstock.A:Well,butonlyasmallquantityavailable.Ifthingsgoonwell,youmayhaveit.B:OK,couldyoutellmewhenyouwillgiveusthequotation?A:Iwillsendyouanemailaround10o’clockonFridaymorning.Part1DialogueUnit3InquiryDialogue(2)-1A:Hereisoursample.B:Youcertainlyhavealargecollectionofsamplefoodshere.A:Yes.Weareexportingawiderangeoffoodproductstomanycountries.AndI'msuretheywillfindareadymarketinyourcountry.B:Ithinkso.Howmanyyearshaveyoubeeninthislineofbusiness?A:Well,it'sbeen50yearssincewespecializedinthefoodstuffprocessingbusiness.B:Wow,suchalonghistory.Soyou'vebeenthroughalottostandfirminthebusiness.A:Yousaidit.Ourproductsarefineinqualityandmoderateinprice.Andweusuallyleavemuchprofitmarginforresellerssothattheycanjoinhandswithusinpushingthesale.B:Hm.thatsoundsgreat.Well,willyoushowmesomesamplesofcannedfood？Part1DialogueUnit3InquiryDialogue(2)-2A:Yes.Thisway,please.Ourcannedfoodisinvariousweights.Thelargestweighsthreeandahalfpoundsnet,andthesmallestiseightouncesnet.B:Thesmallersizesareconvenient.Andspecificallythecorefamily,thatis,Mum,DadandKidisingreatneedofthem.A:Actuallythecorefamilyiswhatthesmallersizestargetat.B:Good.AndIwonderifyourcannedfoodtastesbetter.A:Youarewelcometohaveatry.Hereitis.Oursisofprimequality.B:Oh,it'stasty.I'dliketoorderthiskindifthepriceiscompetitive.Part1DialogueUnit3InquiryDialogue(2)-3A:Youcanrestassured.Ourpricecomparesfavorablywiththepricesfromothersuppliers.B:Good.ButIamnotsurewhetherthecannedfoodistothetasteofourpeople.WouldyoumindifItakesomesampleshomebeforemakingadecision?A:That'sallright.B:Well,Ihaveanappointmentat4:00,soIhavetogo.Shallwetalkaboutthedetailstomorrowmorning?A:OK.Seeyouthen.B:Seeyou.Part1DialogueUnit3Inquiry(1)GeneralInquiryfromth