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26哈尔滨冰雪节“冰雪暖世界”圈粉全球,哈尔滨荣膺全国公共关系优秀案例2024-12-2622:34·\t"/article/7452728790712680975/_blank"新街派生活报21日,2024中国公共关系发展大会在北京举办,会上发布了“2024年度优秀公共关系案例展示”。哈尔滨市委宣传部选送的案例《哈尔滨国际冰雪节精彩纷呈,“冰雪”力量助推城市发展》成功入选“年度公共关系优秀案例”。图片由哈尔滨市委宣传部提供在2023-2024年冰雪季,哈尔滨市依托“有为政府”“有效市场”“有爱市民”,及时将力量沉到“第一线”、服务做到“家门口”、诚意送到“心坎上”,着力擦亮“政通人和”魅力之城、“开放有序”活力之城、“友爱友善”幸福之城三张名片,叫响“礼迎天下客、冰雪暖世界”,将冰雪“冷资源”转化为推动哈尔滨全面振兴发展的强大势能。哈尔滨冰雪“现象级”之路的铺就,离不开历史机遇、城市文脉、市民素质、宣传策划、游客响应等众多要素的有力支撑,也离不开宣传工作的融合给力。2024中国公共关系发展大会由中国公共关系协会主办,聚焦“公共关系与中国特色社会治理”主题。大会共推选出30个“年度公共关系优秀案例”和20个“年度公共关系示范案例”,总结展示了2024年度公共关系助力高质量发展、中国特色社会治理等方面的实践和成果。龙头新闻·生活报记者:张立一、完形填空Harbin,innortheasternChina,isthesiteoftheHarbinInternationalSnowandIceFestival,thebiggestwinterfestivalintheworld.Someofthebiggestandmostbeautifulicesculptures(雕塑)canbeseeninthefestival.Harbin’slocationandfreezingtemperaturesmakeita1placetohostawinterfestival.ThecitycentresitsonthebanksoftheSonghuaRiver.Theriverfreezesoverinthewinterandprovideshundredsofthousandsofcubicmetresofice.Iceartistsfromaroundtheworldturntheblocksoficeintobuildings,animals,andother2.Theworld’slargestwinterfestivalgrewoutofatraditionalicelanterndisplayandgardenpartythatwas3heldin1963.Thesnowandicesculpturesbecamepartoftheicelanternfestivitiesin1985.In2001,thecelebrationandHeilongjiang’sInternationalSkiFestivaljoinedtogetherandstartedtouseitscurrent(现行的)name.It’shardtoimaginethatthisgranddisplayoficeandsnowsculpturesstartedasiceinabucket.Traditionalicelanternswerecreatedbyfreezingwaterinabucket,4theice,andmakingaholeintotheblockofice.Acandlewasthenplacedinsidetheblocktocreatealantern.Today’screationsaremuchmorecarefully5andtakemuchmoretimetoform.Althoughthebasicmaterialsarethesame-water,light,andice-thedisplaysnowincludeLEDlightsandalotofdetails.Froma6blockoficetotheworld’slargesticeandsnowamusementpark,thefestivalhasmadeadramaticchange.Nowonderitattractsmillionsofpeopleeachyear.1.A.convenient B.common C.natural D.necessary2.A.attractions B.characters C.inventions D.products3.A.only B.first C.even D.also4.A.throwingaway B.keepingoff C.puttingup D.takingout5.A.described B.designed C.organized D.selected6.A.bright B.fresh C.simple D.perfect二、阅读理解AThefamousInternationalIceandSnowFestivalisheld(举办)inHarbinfromJanuary5thtoFebruary5theveryyear.WhenthemostcitiesinthenorthofChinaclosetheirdoorstothecoldwinterwind,Harbinalwayscomestolife.WangTao,areporterinHarbin,said,“Ifeelveryexcitedbecauseiceandsnowareimportantpartsofourcity.Theymakeourcitymorebeautifulandthroughthefestival,peoplecanhaveagreatexperienceandfunhere.”Anothermansaid,“IamtravellinginHarbinnowwithmyfriend.MyfriendisfromGuangxiandIamfromHebei.Welookforwardtothefestivalandwereallyenjoythewhitesnowhere.Theymakeusfeelexcited.”根据语篇内容,判断下列句子正误,正确的在答题卡上将“T”涂黑,错误的在答题卡上将“F”涂黑。7.Thefestivallasts(持续)fortwomonths.8.WangTaoworksasareporterinHarbin.9.WangTaothinksthefestivalgivespeopleachancetohavefun.10.Themanandhisfriendarefromthesamecity.11.ThewhitesnowinHarbinmakesthemanandhisfriendrelaxed.BEnjoyingSnow&Ice—ChinaTheSnow&IceFestivalisheldinHarbininChinafromJan5toFeb5everyyear.Itlastsamonth.TheHarbinfestivalisthelargestsnowandicefestivalintheworld.Therearemanyiceandsnowactivities.PeopleinHarbinlikedoingtheseactivities.Burningman—TheUnitedStatesTheBurningManFestivallastsaweek.ItfallsonthefirstMondayinSeptemberintheUS.Thebestpartofthebestfestivalistheburningofalargesculpture(雕塑)ofaman.Pouringwater—ThailandTheSongkranFestivalisthecelebrationoftheNewYearinThailand.ThailandcelebratesitfromApril13thto15th.Thaipeoplerunaftereachother,pouringwater.Songkranisoneofthemostimportantreasonswhymanyforeignerstraveltothebeautifulland.Throwingtomatoes—SpainSpaintakes“tomatofights”toawholenewlevel.Butthetomatoesarethrown,noteaten.ThefestivaltakesplaceduringthelastWednesdayinAugust.Trucksbringtomatoesintoapublicsquare.Peoplerushtothetomatoesandthrowthemintothecrowd(人群).12.Whichfestivallastsforthelongesttime?A.TomatoThrowingFestival. B.TheSongkranFestival.C.TheBurningManFestival. D.TheSnow&IceFestival.13.Wherewillyouprobablyenjoyoneofthefestivalsinwinter?A.China. B.Spain. C.Thailand. D.TheUnitedStates.14.WhichofthefollowingisTRUEaccordingtothepassage?A.Thetomatoesarethrownintothecrowdtoeat.B.Burningalargerealmanisthebestpartofthefestival.C.ManyforeignerstraveltoThailandbecauseofSongkran.D.OnlypeopleinHarbinlikedoingtheiceandsnowactivities.15.Whatarethesepassagestalkingabout?A.Differentcountriesintheworld. B.Interestingfestivalsintheworld.C.wonderfulmatchesintheworld D.Colourfulactivitiesintheworld.16.Thepassageismostprobablytakenfrom________.A.asciencereport B.astorybook C.atourguide D.afashionmagazineCItwasthecoldesttimeoftheyearinHarbin.OntheseventhdayofDecember,thecitywelcomedanicecollectingfestival.OntheSonghuaRiver,peoplecollectedthefirsticecubesof2023.Thefestivalisasymbolofthecity’siceandsnowseason.IcefromtheSonghuaRiverisclear.Sculptorsturnitintowinterwonders—bigandamazingicesculptures.“Iceisthebodyofasculpture,andlightisitssoul,”saidSuShi,anicesculptorinHarbin.Toolsareimportantwhenmakinganicesculpture.Chainsaws(链锯)anddiegrinders(气动磨头)arecommonones.Sculptorsusethemtomakeholesandcutsmallcorners.Irons(熨斗)arealsoveryuseful.Theycanworklikeglue.Aftersculptorsmakeasmallpart,theyuseanirontomelt(融化)italittle.Thishelpsthesmallparttostickontothesculpture.Wintercanbeharsh(恶劣的).Butthesesculpturesbrightenthelong,coldmonthswiththeirbeautyandcreativity.17.Whendidthecitywelcomeanicecollectingfestival?A.OnNovember7. B.OnDecember17.C.OnNovember17. D.OnDecember7.18.Whatisasculpture’ssoul?A.Ice. B.Snow. C.Light. D.Water.19.AccordingtoParagraph2,whatareimportantwhenmakinganicesculpture?A.Chainsaws. B.Diegrinders. C.Irons. D.Tools.20.Whatdowelearnfromthepassage?A.Thewriterdoesn’tlikewinteratall.B.Bigandamazingicesculpturesarewinterwonders.C.Theicesculpturesarenotbeautiful.D.Snowisthebodyofasculpture.DOnDec7,Harbinhadanice-collectingfestival.PeoplegottogetherontheSonghuajiangRiverandpickedupthefirsticecubesoftheyear.Theycuttheiceintobigcubes40to50cmthick.Thefestivalisasymbolofthecity’siceandsnowseason.IcecubesfromtheSonghuajiangRiverareclear.Later,sculptors(雕塑师)willchangetheicecubesintomanyamazingicesculptures.“Iceisthebodyofasculpture,andlightisitssoul(灵魂),”saidSuShi,anicesculptorinHarbin.Toolsareimportantformakinganicesculpture.Chainsaws(电锯)anddiegrinders(电磨)arewhatpeopleoftenuse.Sculptorsusethemtomakeholesandcarve(刻)smallcorners.Irons(熨斗)arealsoveryuseful.Aftersculptorsmakesmallpartslikearabbit’sear,theyuseironstomelt(融化)thebottomoftheearalittle.So,theearcanstickontothehead.YoucanfindsomeamazingicesculpturesatHarbinIceandSnowWorld.Also,theiceslideandFerriswheeltherewillmakeyourday.Wintercanbehardforsomepeople.Butthesesculpturesbrightenthelongcoldmonths.21.Whatdidpeopledoduringtheice-collectingfestival?A.TheywenttoswimintheSonghuajiangRiver.B.TheygoticecubesfromtheSonghuajiangRiver.C.TheymadeasymboloftheSonghuajiangRiver.D.TheymadeicesculpturesneartheSonghuajiangRiver.22.WhatisSuShi’sideaaboutusinglightinsculptures?A.Itshouldbeasclearasice.B.Itislessimportantthanice.C.Itmakesthesculpturescometolife.D.Itmakesthesculpturesbright.23.WhatareParagraphs4and5mainly(主要地)about?A.Whatpeopleusetomakesculptures.B.Howpeoplecuticecubesintosmallpieces.C.Howpeopleusetoolstogeticefromtheriver.D.Whyitishardtomakesmallpartsofananimal.24.Inthelastparagraph,thewriterwantsustoknowthat________.A.therearemanyicesculpturesinwinterB.itusuallytakesadaytomakeaniceslideC.itisfuntovisitHarbinIceandSnowWorldD.peoplecanenjoyicesculpturesallyearlonginHarbin三、任务型阅读ALearnthesecretsbehindmakingicesculptures(雕塑)OnDec7th,2023,Harbinhadanice-collectingfestival.PeoplegottogetherontheSonghuajiangRiverandpickedupthefirsticecubes(立方体)oftheyear.Theycuttheiceintobigcubes40to50cmthick.Thefestivalisasymbolofthecity’siceandsnowseason.IcecubesfromtheSonghuajiangRiverareclear.Later,sculptors(雕塑师)willturntheicecubesintomanyamazingicesculptures.“Iceisthebodyofasculpture,andlightisitssoul(灵魂),”saidSuShi,anicesculptorinHarbin.Toolsareimportantformakinganicesculpture.Chainsaws(电锯)andelectricgrinders(电磨)arewhatpeopleoftenuse.Sculptorsusethemtomakeholesandcarve(刻)smallcorners.Irons(熨斗)arealsoveryuseful.Aftersculptorsmakesmallpartslikearabbit’sear,theyuseironstomelt(融化)thebottomoftheearalittle.So,theearcanstick(粘)ontothehead.YoucanfindsomeamazingicesculpturesatHarbinIceandSnowWorld.Also,theiceslideandFerriswheeltherewillmakeyourday.Wintercanbehardforsomepeople.Butthesesculpturesbrightenthelongcoldmonths.25.Whereistheiceforthesculpturesfrom?26.Whyistheice-collectingfestivalmeaningfulinHarbin?27.Whattoolsdopeopleoftenusetomakesculptures?28.DoyouwanttogototheHarbinIceandSnowWorldnextyear?Whyorwhynot?B阅读短文,然后根据短文内容回答问题。Everyyear,onJanuary5th,thecityofHarbininnortheastChinachangesintoawinterwonderland.TouristsfromallaroundtheworldcometovisittheHarbinInternationalIceandSnowFestival.Thefestivalstartedin1985andbeganasawinterparty.Thefestivaloftenlastsforonemonth.However,iftheweatherstayscoldanddry,itwillgoonforafewmoredays.Temperaturesareusuallyverycold.Theycangodownto-17℃.Icesculptors(雕塑家)usedifferenttoolstocarve(雕刻)thehardiceandsnow.Thesesculptorsdisplaytheirworksintwomainareas(区域).“SunIsland”hashugesnowsculptures(雕塑品)ofpeopleandanimals.“IceandSnowWorld”hassculpturesofbuildings.Atnight,thesebuildingsarelitupwithcolorfullights.Visitorscandoalotofotheractivities,suchasskiingandiceskating.TheycanalsogoswimmingintheicywateroftheSonghuaRiver.29.WhydotouristsfromallaroundtheworldcometoHarbineveryyear?30.Whendidthefestivalstart?31.Whichareahassculpturesofbuildings?32.Whatotherplaceswouldyouliketovisit?Why?(Write15to20words.)四、短文填空A阅读下面短文,根据语境或所给单词的提示,在每个空格内填入一个恰当的词,要求所填的词意义准确、形式正确,使短文意思完整、行文连贯。Harbin,ChinaisregardedtobeoneofthecoldestplacesonEarth.Infact,since1985,thecityhas33(invite)peopleathomeandabroadtoexperienceitforthemselveswiththeHarbinIceFestival34January5everyyear.Astheworld’slargestwinterfestival,itusuallystaysupforseveralmonthsandallows35(million)ofcurioustravelerstopassthrough.Duringthistime,manybeautifulsculptures(冰雕)aremadeforvisitorsandlitupwithcolorfullightsatnight.Thereareconcertsandperformancesby36(tradition)Chinesemusiciansaswellasinternationalacts.Besides,thefestivalalsohasactivitiessuchassledding,skiing37skating.Nomatterwhattypeofactivityyouchoose,theHarbinIceFestival38(provide)aspecialchancetoexplorethebeautyandfunthatwinterbrings!TheHarbinIceFestivalis39excitingevent,offeringvisitorsthechancetoexperiencefantasticcreationsmadeoficeandsnow.From40(it)beginning,ithasnowbecomeaninternationalattraction.Notonlyisthefestivalfunandeducational,butitallowspeopletolearn41(much)aboutChineseculture,historyandtraditionsthanbefore.Itis42(real)awonderfuleventthatshouldnotbemissed.BHarbinisabeautifulcityinChina.ItisthecapitalofHeilongjiangProvinceinthenorth-eastofChina.Thiscityisfamousforitscoldwinters.Peoplec43itthe“IceCity”.Everyyear,millionsofpeoplefromallovertheworldvisitHarbin.TheycometocelebratethefamousHarbinIceandSnowFestival.ThefestivalusuallybeginsinJanuary.Duringthefestival,visitorscanenjoythebeautifulIceandSnowWorld.Theycans44manyfantasticiceandsnowsculptures(雕塑).Theycangoskatingands45too.Ifyoulikeiceandsnow,youwillloveHarbin.Harbinisover800y46old.Touristscanseemanyt47buildingsinthecity.ComeandvisitHarbin.Youwillloveit.COnDecember7,HarbinhadtheIceCollectingFestival.PeoplegottogetherontheSonghuaRiverand48(pick)upthefirsticecubesoftheyear.Theycuttheiceintobigcubes40to50cmthick.Thefestivalis49symbolofthebeginningoftheHarbinwintercarnival(狂欢节).IcecubesfromtheSonghuaRiverareclean.Later,sculptors(雕刻家)will50(turn)theicecubesintomanydifferentice51(sculpture).“Iceisthebodyofasculpture,andlightis52(it)soul(灵魂),”saidSuShi,anicesculptorinHarbin.Toolsare53(importance)formakinganicesculpture.Chainsaws(链锯)and

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