高中英语牛津译林版-模块4教案：《Unit 1 Advertising》Reading 教案 1

§Reading§

TeachingAims:

•Tolearnmoreaboutadvertisements

•Tolearnhowtoreadaexpositorywriting

•ToreadthepassageAdvertisementsandcompleterelatedanswers

•Toimprovetheirreadingcomprehensionskillbyfullyparticipatinginall

activities

TeachingKeyPoints&TeachingDifficulties:

♦Howtoimprovetheirreadingabilitythroughteachingactivities

♦Howtoletthemgainsomeinsightintoadvertisementsandhelpthemdeal

withadvertisementsintheirdailylife

♦Theusagesofsomekeywords

TeachingProcedure:

StepOne:Leading-in

T:(Greetthestudentsasusual)Inthelastlessonwediscussedsix

advertisementsandtalkedabouttheireffectsonus.Todaywewillgoonto

learnmoreaboutadsbyreadingapassagecalledAdvertisements.Pleaselook

atthetitleandtellme:

>Whatmightbetalkedaboutinthearticle?

Ss:...(Anypossibleanswersareacceptable)

(Thisstepistohelpthempredictthecontentsofthepassagewhichisofgreat

helptoimprovingtheirreadingcomprehensionability)

StepTwo:ReadingCoiiiprehcnsion

T:VeryGood!Nowlet'sreadthearticletocheckwhetheryourpredictionis

correctotnot.Firstofall,pleaseopenyourbooktopage2.Gothroughthe

questionsinpartAfirstandthenreadthetextsilentlytofindtheanswersto

thethreequestions:

1)Whatdoadvertisementsencouragepeopletodo?

2)WhatdoesPSAsstandfor?

3)WhatarePSAsmeanttodo?

(Remindstudentstouseskimmingandscanningskillstofocusonand

identifytheinformationneededtoanswerthesequestions.Letthempay

attentiontothethreesubtitlesinthepassagewhichcanhelpthemfindthe

informationtheywant.)

Ss:...(Encouragethemtogivetheiranswersintheirownwords.)

SuggestedAnswers:

1)Theyencouragepeopletobuyaproductserviceorbelieveinanidea.

2)Itstandsfbrpublicserviceadvertisements

3)PSAsaremeanttoeducatepeopleabouthealth,safety,oranyothersocial

issues.

T:Wonderful!Sincewereadthearticleonce,Ithinkyoucanageneralideaof

thepassage.Butifyouwanttogetabetterunderstandingofthearticle,you

shouldreadanarticleseveraltimes.SopleaselookatPartClonpage4.Here

areanotherfivequestionsforyoutoanswer.Thistimeyoumustreadthetext

morecarefullyandgetthedetailedinformation.(readaloud)

PartCl:

1)Whereareadvertisementsmostcommonlyfound?

2)WhatisthedifferencebetweencommercialadsandPSAs?

3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?

4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?

5)WhyshouldwefollowtheadviceinPSAs?

Ss:...(Askthemfinisheditindividually)

(Lclthemmakeamarkwheretheyfindtheanswuis.Thiscantrainandimprove

theabilityofidentifyingtherelevantinformation.)

SuggestedAnswers:

1)Billboards,newspapers,magazine,theInternet,radioandtelevisionarethe

mostcommonplacestofindadvertisements.

2)Theformerispaidtopromoteaproductorservicewhilethelatterisplaced

forfreeandintendedtoeducatepeople.

3)Becauseeveniftheydon'tlie,itdoesn'tmeantheytellyouthecomplete

truth.

4)Chinabeganthecampaignin1996.

5)BecauseallthePSAsaremeanttobehelpful.

T:Great!NowIthinkmostofyouhavegotabetterunderstandingofthearticle.

NextIet\goontodotheTrueorFalseexerciseinPartC2.Pleasegooverthe

articleagainasquicklyaspossibletodecidewhethertheyareTorFaccording

tothepassage.WriteT(true)orF(false)nexttotheeachsentence.

PartC2:

1)Advertisementsarefoundinmanyplaces.

2)PSAsareonlyfoundinnewspapers.

3)Alltheadvertisementstellthecompletetruth.

4)PSAsandcommercialadsusesomeofthesamemethods.

5)Commercialadscanoftengiveusvaluableinformationabouthowtoliveour

lives.

6)AnadwarningpeopleagainstsmokingisanexampleofPSA.

(Makesurethatstudentscandistinguishandpickouttherelevantinformation

withinthegiventime.Afterstudentsfinishtheexercises,checktheanswersas

awhole.Askthemtocorrectthefalseones.Whilecheckingtheanswersof

partC2,paycloseattentiontostudents5mistakes.Explainthemtothestudents

ifnecessary.)

SuggestedAnswers:

l.T2.F3.F4.T5.F6.T

StepThree:ReadingStrategy

T:Nowyouhavereadthearticletwice.Ithinkmostofyouhavenodifficultyin

understandingit.Yetdifferenttypesofpassagesrequiredifferentreading

strategy.Thearticlewehavelearntisanexpositorywriting.Then:

>Doyouknowhowtoreadanexpositoryarticle?

Ss:No.

1:Ok.Pleasereadthereadingstrategyonpage3andtrytoanswerthetwo

questions:

1)Whatisexpositorywritingmeanttodo?

2)Whatisitsbasicformat?

Ss:...

(Remindthemtoconcentrateonthelettersinbold)

PossibleAnswers:

1)Itismeanttointroduceyoutobasicinformationonatopic.

2)Itusuallyfollowsthebasicformat:introductionofsubject,supporting

details,conclusion.

T:Good!Ifyoureadexpositorywritinginfuture,remembertousewhatyouhave

learnttoday.Itwillhelpyougetagoodunderstandingofthepassageand

improveyourreadingability.That'*allforthereading.Tfyouhaveanyproblem,

pleasepointitoutandaskmeforhelp.

(Giveexplanationsifnecessaryandaskthemcompletetheleftexercisesafter

class.)

TheKeystoPartD:

l.b2.e3.c4.f5.g6.h7.a8.d

TheKeystoPartE:

1.advice2.advertisements3.intended4.publicwelfare5.promote

6.customers7.persuasive8.natonwide9.campaignlO.encourage

StepThree:Post-readingDiscussion

T:Welldone!Lastbutnotleast,workinpairsanddiscussthesequestionswith

yourparlncr.

1)Whatarethedifferencesbetweencommercialadsandpublicserviceads?

2)Doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts?

Whyorwhynot?

3)WhatisthemostimpressivePSAyouhaveeverseen?Whydoyouthinkit

isimpressive?

(Ihisservesasaconsolidatingexerciseforstudentstopractisetheirspoken

English.EncouragethemtodiscussfreelyandbravelyinEnglishandlaterask

somestudentstoexpressthemselves.）

StepFour:LanguagePoints

1）doresearchon/into…做有关...的研究

2）sharevt,分享、分担；具有相同的（观点、想法、经历等）

sharesthwithsb同某人分享某物

sharesthamong/between...将某物平均分给...

e.g.Tomsharesabedroomwithhistwinbrother.

e.g.Themotherwassharingacakeamongthechildren.

e.g.Jimsharesmyopinionsonhumancloning.

3）persuadevt.劝说、说服

persuadesbtodosth说服了某人做某事

persuadesbintodoingsth说服了某人做某事

persuadesboutofdoingsht说服T某人不做某

e.g.Itriedtopersuadehimtojoinusbutfailed.

4）encouragevt.鼓励、激励；促进、助长

encouragesbtodosth鼓励某人做某事

encouragesbin...在...方面鼓励某人：助长某人的

e.g.Parentsshouldnotencouragetheirchildrenintheirlaziness.

5）servicen.服务；帮助

atyourservice听您吩咐、供你差遣或使用

dosbaservice给某人帮忙

ofservice有用的;有帮助的

servevt.为……服务;接待、招待；伺候（吃饭）、端（菜）；供应（饭

菜、酒水等）

e.g.Servethepeopleheartandsoul.

e.g.Firstcome,firstserved.

e.g.Therestaurantdoesn'tservewine.

6）believesb相信某人说的话

believein…信仰……；信任……；相信……的存在

e.g.DoyoubelieveinGod?No,Ibelieveinthetruth.

e.g.Manypeoplebelieveinalienseveniftheycan'tgivepersuasiveevidence.

7)intendvt.想要、打算、计划

intendtodosht打算做某事

intenddoingsth打算做某事

intendsbtodosth打算让某人做某事

intendsthfor...为...准备某物

sthbeintendedfor...某物是为...准备的

...beintendedtodo...是用来做

e.g.Thegovernmenthasintendedtoreducethepricesofhouses.

e.g.TintendedthegiftforTomonhisbirthday.

e.g.Thebookisintendedforchildren.

8)claimvt.要求；认领、索取；声称；主张

claimtodosth声称要做某事(还未做)