基于学情分析的老年游客服务策略与教学方法

教师说课PPT1教材剖析2学情剖析3教学思想4教学方法5教学过程教学反思Morethan50%ofyourtrafficcomesfromsocialmediaplatforms.SohowdoyougoaboutexecutingacontentstrategyANDkeeptrackofwhat’strending?Hereareafewtoolstomakethegoingeasy…教学重点教学难点高龄游客的特征如何灵活提供服务教学目的!Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.知识目的01才能目的02情感目的03Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.Clickheretoaddyourtext.学情剖析单击这里增添阁下的题目文句单击这里增添阁下的题目文句单击1.学生原有的基础单击这里增添阁下的题目文句单击这里增添阁下的题目文句单击2.学生先学的基础单击这里增添阁下的题目文句单击这里增添阁下的题目文句单击3.学生的关注点©1999-2014IXWebHosting.Allrightsreserved“后茶馆式”教学!一种关注学生学习获得知识的方法过程，提高学生学习效能的教学方式教育指导

思想?陶行知:知识来源于实践。陶行知认识论：行（实践）知（知识）行（实践）教学

教法Ifnotliterally,atleasttosomeextent!Tryandgetrealtimereviewsonyourproducts/services.Askquestionsaboutwhatyourcustomersexpectnextandtrytofitsomeofthosesuggestionsintoyourwork.Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven.Afterall,thisisexactlywhatpeoplelookfor-tobeheard!教学

过程5分钟合理安排，分解目的20分钟精确定位，明确目的18分钟处方教学2分钟布置作业ProducingaVarietyofContent9%NoAnswer3%第一节课合理安排，分解目的Don’talwaysgoforanallseasonlook,getamakeoverbasedonclimate,festivities,etc;itgivesahumantouchtoyourbusiness.Ahumanbusinessismorerelatablethanonethatsoundsalsoroboticandonlysalesoriented.Ifoverhaulingthewebsiteeverytimeisn’tafeasibleoption;optforchangingthelooksofyoursocialprofiles.Forexample,bringsomevariationinyourcoverpicturesonFacebookifyoufeellikekeepingtheprofilepictureconstanttoyourbusinesslogo.课前课上第一节课合理安排，分解目的1基本实际内容2遵循原则3使用方式4指导思想导学卡：现代心理学研究认为，合作学习是最佳的学习方式，学生在合作中交流，交流中形成合作的意识第一节课合理安排，分解目的课堂随想：人们在生产生活当中所经历的典型的富有多种意义的事件陈述。第二节课精确定位，明确目的案例剖析：教学

过程..becauseinaworldwherewehaveaccesstounlimitedinformationinamatterofseconds,informationbasedmarketinghasbecomevital.一、案例关键点第二节课精确定位，明确目的Itsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhat’strendinginyourcircles,butalsohelpsyouwithCRM.Itoffersyouinsightsonthepopularityofyourbusiness第二节课精确定位，明确目的二、创设情景、导出难点设计意图：isbyfarthemostpopulartoolinthemarket.Noonehasthetimetogothroughtextheavyposts;butwhodoesn’tlikebrightimages?Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy.Theyarethemostsharedposttypeacrossonlineplatforms.第二节课精确定位，明确目的三、教师师范，学生点评场景设计：教学反思有行动有感动有活动增添题目增添题目增添题目板书

设计一、高龄游客的特征Cuttingedgetechnologyatreasonableprices.touchtoyourbusiness.ScalabilityAbilitytoflexhostingplansinsyncwiththeincreasingneedsofthewebsite.二、导游人员的服务The24/7technicalsupportispromptandneverletsyourwebsitedown.SecurityCertifiedbythelikesofMcAfee,IXserversprovidethemostsecureenvironmentforhostingyourweblogs.WithTheMostSharedContentBeing..Here’sSomethingGoodToKnow!60%ofconsumersenjoyreadingrelevantcontentfrombrands.82%ofconsumersfeelmorepositiveaboutacompanyafterreadingcustomcontent.70%ofconsumersfeelclosertoacompanyasaresultofcontentmarketing.GatherTopics!Beforeyoustartcreatingyourcontentplanandstrategy,it’salwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjustrelevanttoyourbusiness,butalsotrendinginyourcircles.Talkingabout“what’sin”helpsyoukeepyouraudiencehooked.TellYourStory!Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe.Shareyourstoryandyouruniqueexperiencesalongtheway.Itmakesyourbusinessmorerelatable.SwayyItsatoolthatanalyzesyoursocialcommunity,matchesthemostrelevantcontentfromaroundthewebandoffersitonyourdashboard,helpsyoubuildarelationshipbetweenyourcontentandyourfollowers.SwayyRebelMouseClaimedasthefrontpageofsocialmedia,helpsyoucuratecontentforallyouronlineprofilesonasingledashboardbasedonwhatyourbusinessisknownforandwhatconversationsyouraudiencehasbeenengagingin.RebelMouse谢谢大家SocialMentionisatool