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PallasAssociatesExecutiveForum2004China
2004.3--NothinghappensunlessfirstadreamEventProposalPallasAssociatesTheForumThemesEnvisagedWesuggestthefollowingforthethethemesoftheforum:
Nothinghappensunlessfirstadream
WithDreamComesSuccessesInfranetOriginatesinDreamsNetworkShapestheFutureNetworkAddsValueInfranet’TomorrowSky,Earth,InfranetTheDreamofInfranetInfranetReshapestheFuturePallasAssociatesPreambleToday’sFable:Achildenjoyschasingdreams,heisBorntoday,andnamedJuniper,Oneday,Junipersawhisdream:Infranet——“InternetUtopia”Inreality,itisasturdybabystandingontheshoulderofagiant.Infranetshoutsoutaprophecy:“IcometoChina!Thosewhotaketheleadinginwelcomingme,Willbe
thewinnerofthefutureworld.”PallasAssociatesPreambleWeconsiderthisforumanunusualmeeting,apioneeringeventthatbringsthepastandfutureseamlesslytogether.ThemissionoftheforumistoinculcatethetwosymbioticideasofJuniperandInfranetintoChina.However,thelowvisibilityofJuniperandInfranetinChinacouldmakethiseventunnoticed,impedingthepromotion.Aftermeticulousdiscussion,weformulateherebythepromotionstrategyfortheforumasfollows:PallasAssociatesOurStrategy“DualEmphasis,EqualStrength”--A.PressMarketing(Pre-eventPressCampaign)B.ForumDesignCarryoutconceptualpropagationsforthisforumthroughabovetwoapproaches!PallasAssociatesPlanningArchitecturePre-EventPressCampaign3.20-5.25--makingfulluseofthepropagandaabilityofnewsmediatopileontheatmosphere
NewsreportSpecialColumSpecialistInterviewForumDesign5.27-29ExceptionalforumandactivitiesarrangementsPost-forummanipulations(furtheringitsinfluence)PallasAssociatesPre-EventPressCampaignInviewofthenoveltyofInfranetpromotedbyJuniperNetworksinChina’stelecommunicationandITsectors,weadvanceaoperatingoptionofusing“PressMarketing”tomakethedreamofMovingBeyondInternetcometrue.ThisapproachistoamplifythroughpressmediaandgenerateaconceptualfrenzyforJuniperandInfranetinChina,therebybuildingthecorporateimageofJuniper,andthesmoothmarketentryforInfranet.PallasAssociatesPre-EventPressCampaignThepressreportsweenvisagesasfollows:DareneglectthepowerofthinyetstrongInfranet?InfranetnetworkreshapesthefutureGatewaytosuccess——InfranetInfranetavowstobuildaneweraofbusinessnetworksGloballyleadingnetworksolutionsallfromInfranet……PallasAssociatesInitially,conceptualwarmingup,wecapitalizeontheallpurposepressmarketingandthestrongmediapurchasingpowertocreateaatmospherefortheforum,attractingtheattentionofpopulaceandtheindustryelitistsalike.Primarilythroughpressreport,specialcolum,specialistinterviewetc.Conveneapressconferenceattheoccasionof“5.17ChinaTelecomDay”toannouncethecomingInfranetForumlateMayPre-EventPressCampaignManeuveringPallasAssociatesPre-EventPressCampaignManeuveringCCTVForumThe“DialogueProgram”ofCCTV-2EconomyChannelisquiteinfluentialinChina,andinviewofthishighprofileforum,werecommendairingLnfranetNetworkTechnologyExplorationintheDialogueProgramonMay17ChinaTelecomDay,invitinginfluentialindustrycelebrity,expertsandmanagementtothepeak“Dialogue”,therebyinfluencingourtargetaudienceandthecarriers.PallasAssociatesPre-EventPressCampaignManeuveringTheforumcanenlistontheindustryauthorityliketheMinistryofInformationIndustry,usingitsprowessplusthejointforceofauthorityandmediatopromotetheconceptoftheInfranetforum,andthefar-reachinginfluencethereof.PallasAssociatesSpecialnewspaperandmagazinereportsensueaftertheforum.Publishtheconferenceproceedingsaftertheforum.VCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum.EventcontrolandsummaryreportsWeofferone-stopservicefortheentireconferencedesigningandarrangements,andprovidemediacontrol,andprepareasummaryreportaftertheforum.PostForumManeuvering
PallasAssociatesForumDesignTableofContents:ForumAtmosphereDesign;LeisureActivitiesDesign;ExpertTopicsandDebateDesignPallasAssociatesForumAtmosphereDesignConferenceSetting:Takethestyleofinformationagecreatingasenseoffuturethroughperformance,costume,stageproperty,lighting,three-dimensionalscene.MOVIE<ThefirsttimeofHumankind>inspiretheimaginationonJuniperandInfranet.ConferenceRoom:UsingthecolorofcorporateLogoforthepodium(chairthrone),highlightingcompanyLogoandLnfranetLogo,atalk-showstylewillimplementontheforumtoinspiretheatmosphere,generouslydesignedyetfirmbackboard,embodyingtheiconfeatureofinformationage.Thecomputerlightshoutsoutcompanylogoonthebackboard.Thethemeoftheforumontheexhibitionboardindarkcolor,demonstratingcorporatestrengthandmassiness.ConferenceSurroundings:Foliage&flowers,drinkingtable,protocolgirlsforguidance.PallasAssociatesLeisureActivitiesDesignMay27(pm):DelegatesvisittheGreatConscienceTemple(DaJueTemple),listeningtotheinternationallyrenownedBuddhadignitarytopreachonthepowerofBuddha,enjoyingtheperformanceofinternationalteamaster,includinginteractivediscussion.Remarks:Buddhismcherishesthecultivationofaperson’smoralityandcharacterviatranquilapperception.Incontrast,theChineseteadoctrineshowcasesgrandness,eleganceandin-depth,thusbewitching,andabsorbing.Thetwincombinationisseamless,inspiringdelegatestoappreciateinease,andcreatinganatmosphereforhigh-levelpeopletoexchangeideas,especiallyforJUNIPERtocommunicatewithclients.PallasAssociatesLeisureActivitiesDesignMay28(pm):UnveilingceremonyforLnfranetthemesculpture,theforumdelegatessignautographonthesculpture,andthenspeaktothemediaRemarks:AcollectionofsculpturecreatedbyworldfamousmasterstoinspirepeopletolookforwardtothebrightfutureofInfranet,andtheever-lastingsculpturetestifiestotheongoingstrengthofInfranet‘svitality,andcommemoratesthebirthofInfranetinChina.Thenovelyetboldcreatingstylewillpulltogethereachdelegatefromthebottomoftheirheart,givingrisetoanautomaticpromotioneffect,andeventuallydeepeningtheconceptofLnfranetand
JUNIPERdeeplyinpeople’smind,andmakingitsublime.PallasAssociatesExpertsTopicsTheinevitabilityofInfranetbeyondInternetHowthefuturebusinessnetworkmodelshapeup?ThemetopicsdiscussionInteractivediscussionPallasAssociatesForumFlowDetailedConferenceFlowMay26:AirportpickupMay27(am):KeynotespeechesMay27(pm):SpeechbytheBuddhadignitaryfromtheGreatConscienceTempleetc.May28(am):KeynoteDiscussionMay28(pm):Ribbon-cuttingceremonyforLnfranetthemesculpture,forumelitistssignautographincollection,andgroupphototaking.May28(evening):Banquet,brilliantperformance—maskedballorBanquetwithperformance,speciallydesignedinteractivegameMay29:SendoffPallasAssociatesForumVenues(Recommended)BEIJINGVENUECHINAWORLDTRADECENTERKERRYCENTERINTERNATIONALCLUB
PallasAssociatesMediaListPeople'sPostandTelecommunicationsNewsCommunicationsWorldCommunicationsWeeklyCommunicationsTimesCommunicationsInformationNewsWeb(Sohu,Tom,Sinaetc)CCTVPallasAssociatesPostForumValueAddedServices
--notinthebudgetVCDThetreasurecontentsoftheforumavailableinspecialqualitymagazinesformemoryTechnicalsymposiumsperiodicallyoroccasionallypendingontheinfluenceoftheforum.PallasAssociatesFullydemonstratethefirstclasscharmofInfranetbusinesscommunicationnetwork.Buildupanamiableexploring&interactivesetting,promotetheexchangesofideasandcommunicationsamongdelegates.Enhanceasoundclient-customerrelationshipBoostthecharmandaffinityofJuniperNetworksStrengthentheconfidenceofclientsinJuniperNetworksRaisethebrandimageandvisibilityofInfranetintheChinesemarketUpgradetherecognitionandreputationoftheInfranetbrand.
GoalstoAchievePallasAssociates
PressMarketingForu
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