Brand KPIs for smart home Schneider Electric in India-外文版培训课件（2025.2）

CONSUMER&

BRANDBrandKPIs

for

smart

home:

SchneiderElectric

in

IndiaConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Schneider

Electric’sperformance

inthe

smart

home

market.Fieldwork:July-August2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202464%

of

Schneider

Electric

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•Schneider

Electric’s

brandingresonates

more

with•Schneider

Electric

ranksoutsidetheTop10

inMillennialsawareness

withinthesmart

home

market•Schneider

Electric

generally

appealsto

men

morethan

women•Thepopularity

ratingof

Schneider

Electricis

24%•Schneider

Electric

ranksoutsidetheTop10

inusage•Among

Schneider

Electricenthusiasts,45%

fallunderthe

high-income

category•Interms

of

loyalty,Schneider

Electric

isoutside

theTop

10

inIndia•Consumers

want

theirsmart

home

brandstohavehonesty

/trustworthiness,

authenticity,andcoolness•Schneider

Electric

hasascore

of

22%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Schneider

Electric

at

64%Brand

profile:

snapshotBrand

performance

of

Schneider

Electric

inIndia64%54%24%22%16%AwarenessPopularityUsageLoyaltyBuzz5Notes:Smarthome

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=669,

respondents

who

know

the

individual

brand

(popularity),

n=669,

respondents

whoknow

the

individual

brand(usage),

n=110,

respondents

who

have

used

the

individual

brand

(loyalty),

n=669,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Schneider

Electric’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations49%46%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeSchneider

Electric

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatSchneider

Electric

islikedby0%

ofBabyboomers

and

18%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

0%

and

12%,

respectively.42%33%ForMillennials

andGen

Z,

49%

and

33%

feel

positivelytowards

Schneider

Electric,

versus

42%

and

46%.

Socurrently,

forSchneider

Electric,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.18%12%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestosmarthome,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=161,

Schneider

Electricenthusiast,

n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Schneider

Electric

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Schneider

Electric

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof15%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Schneider

Electric

hasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.17%78%32%68%41%59%68%

ofmen

likeSchneider

Electriccompared

to

32%

of

women,

whereasfortheoverall

industry,59%

of

men

usesmart

home

compared

to

41%

ofwomen.83%15%

ofSchneider

Electricenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to17%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

smarthome,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:

n=161,

SchneiderElectric

enthusiast,

n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Schneider

Electric

enthusiasts,

45%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%3%Single38%5%7%45%CoupleSingleparentNuclear45%

ofSchneider

Electricenthusiastsarefrom

high-income

households.Schneider

Electric’s

brandis

generallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

30%

ofSchneider

Electric

enthusiastshavethiscurrent

living

situation.2%4%30%31%31%22%31%Multi-generational35%27%22%ExtendedOther34%23%4%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

smarthome,which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=161,

Schneider

Electric

enthusiast,

n=1,153,smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

smart

home

brands

to

have

honesty

/

trustworthiness,authenticity,

and

coolnessBrand

profile:

qualitiesQualitiesuserswant

from

smart

homebrandsForsmart

home,

the

topthree

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,

authenticity,andcoolness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Schneider

Electric

users

alsoappreciatethese

key

attributes,indicatingSchneider

Electric

exudes

thesequalities.SocialCoolnessresponsibilityThequalitiesthatSchneider

Electricenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityInnovationInclusivenessFriendlinessSchneider

Electric

shouldwork

onpromoting

authenticityto

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

smarthome,which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

tosmarthome,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comes

tosmarthome,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;Base:

n=110,

Schneider

Electric

users’,n=161,

Schneider

Electric

enthusiast,

n=1,153,

smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Schneider

Electric

fans,

63%

state

that

they

get

excited

about

smarthome

productsBrand

profile:

attitudesWhat

doconsumersthink

ofsmart

home

ingeneral?63%63%52%52%49%47%44%42%41%39%34%32%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutsmarthome

productsIliketotalkabouttopicsrelating

tosmart

homeBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

smarthome

do

youagreewith?”;

Multi

Pick;“When

it

comesto

smarthome,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=161,

Schneider

Electric

enthusiast,

n=1,153,smarthome

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1164%

of

Schneider

Electric

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

smart

home,

the

average

awarenessof

abrand

inIndiais77%.

Awareness

ofSchneiderElectric,

however,

is

at54%.Awareness24%

ofIndiansmart

home

users

saytheylikeSchneider

Electric,

compared

to

anindustryaveragebrandpopularityof

39%.16%

ofindustryusers

inIndiasaythey

useSchneiderElectric,

with

the

average

usageofabrandat28%.BuzzPopularity64%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

72%.Schneider

Electric

hasbeen

noticed

lessinthemediacompared

to

other

brands,with

a“Buzz”score

of22%compared

to

35%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Smarthome

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=669,

respondents

who

know

the

individual

brand

(popularity),

n=669,

respondents

whoknow

the

individual

brand(usage),

n=110,

respondents

who

have

used

the

individual

brand

(loyalty),

n=669,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Schneider

Electric

ranks

outside

the

Top

10

in

awareness

within

the

smart

homemarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofSchneiderElectricRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1SamsungLG98%97%95%94%91%88%85%80%79%77%23Xiaomi4Havells46%5Tata

Power

SolarSystemsGoogle

NestWipro54%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.678Philips

HueSyskaOutofallrespondents,

54%

were

aware

of

SchneiderElectric.

Thisranksthemoutsidethe

Top

10

comparedtootherbrandssurveyed

inthismarket.9AwarenessN/A10Anchor13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Schneider

Electric

is

24%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofSchneiderElectricRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1SamsungHavells64%59%56%44%44%40%39%39%39%34%24%23LG4Google

NestPhilips

HueSyskaOutofconsumers

who

knew

thebrand,

24%

saidtheyliked

Schneider

Electric.

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.567Anchor76%8Tata

Power

SolarSystemsWipro9PopularityN/A10Xiaomi14

Notes:“When

it

comesto

smarthome,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=669,

respondents

who

know

theindividual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Schneider

Electric

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofSchneiderElectricRank#

BrandUsage

%50%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

smarthome,

which

of

the

following

brandshaveyouused

inthe

past12

months?”.1SamsungHavellsLG16%246%344%Outofconsumers

who

knew

thebrand,

16%

saidtheyused

Schneider

Electric.

Thisranksthemoutside

theTop

10

compared

tootherbrandssurveyed

inthismarket.4AnchorSyska31%529%6Google

NestPhilips

HueD-Link29%728%828%84%9XiaomiWipro26%UsageN/A1024%15

Notes:“When

it

comesto

smarthome,which

ofthe

following

brands

have

you

used

in

the

past12

months?”;

Multi

Pick;Base:

n=669,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Schneider

Electric

is

outside

the

Top

10

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofSchneiderElectric’s

consumersRank#

BrandLoyalty

%86%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1SamsungAnchorHavellsGoogle

NestWipro278%377%36%476%575%6Syska74%64%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

smart

home,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.7Philips

HueXiaomi74%873%9SiemensLG72%Outofrespondents

whohaveused

Schneider

Electric,64%

saidthey

would

usethebrand

again.LoyaltyN/A1072%16

Notes:“When

it

comesto

smarthome,which

ofthe

following

brands

areyoulikely

touse

againin

the

future?”;

Multi

Pick;Base:

n=110,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Schneider

Electric

has

a

score

of

22%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofSchneiderElectricRank#

BrandBuzz%55%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1HavellsSamsungLG22%255%350%Outofconsumers

who

knew

thebrand,

22%

saidtheyhadheardaboutSchneider

Electric

inthemedia.

Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.4Google

NestAnchorPhilips

HueSyska41%537%636%734%8D-Link31%78%9L&T31%BuzzN/A10Xiaomi30%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=669,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunl