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PAGEPAGE1阅读理解-细微环节理解四1、
Anewcommoditybringsaboutahighlyprofitable,fast-growingindustry,urgingantitrust(反垄断)regulatorstostepintocheckthosewhocontrolitsflow.Acenturyago,theresourceinquestionwasoil.Nowsimilarconcernsaresbeingraisedbythegiants(巨头)thatdealindata,theoilofthedigitalage.ThemostvaluablefirmsareGoogle,Amazon,FacebookandMicrosoft.Alllookunstoppable.
Suchsituationshaveledtocallsforthetechgiantstobebrokenup.Butsizealoneisnotacrime,Thegiants'successhasbenefitedconsumers.Fewwanttolivewithoutsearchenginesoraquickdelivery,Farfromchargingconsumershighprices,manyoftheseservicesarefree(userspay,ineffect,byhandingoveryetmoredata).Andtheappearanceofnew-borngiantssuggeststhatnewcomerscanmakewaves,too.
Butthereiscauseforconcern.Theinternethasmadedataabundant,all-presentandfarmorevaluable,changingthenatureofdataandcompetition.Googleinitiallyusedthedatacollectedfromuserstotargetadvertisingbetter.Butrecentlyithasdiscoveredthatdatacanbeturnedintonewservices:translationandvisualrecognition,tobesoldtoothercompanies.Internetcompanies’controlofdatagivesthemenormouspower.Sotheyhavea“God’seyeview”ofactivitiesintheirownmarketsandbeyond.
Thisnatureofdatamakestheantitrustmeasuresofthepastlessuseful.BreakingupfirmslikeGoogleintofivesmalloneswouldnotstopremakingthemselves:intime,oneofthemwouldbecomegreatagain.Arethinkisrequired—andasanewapproachstartstobecomeapparent,twoideasstandout.
Thefirstisthatantitrustauthoritiesneedtomoveformtheindustrialageintothe21stcentury.Whenconsideringamerger(兼并),forexample,theyhavetraditionallyusedsizetodeterminewhentostepin.Theynowneedtotakeintoaccounttheextentoffirms'dataassets(资产)whenassessingtheimpactofdeals.Thepurchasepricecouldalsobeasignalthatanestablishedcompanyisbuyinganew-bormthreat.Whenthistakesplace,especiallywhenanew-borncompanyhasnorevenuetospeakof,theregulatorsshouldraiseredflags.
Thesecondprincipleistoloosenthecontrolthatprovidersofon-lineserviceshaveoverdataandgivemoretothosewhosupplythem.Companiescouldbeforcedtoconsumerswhatinformationtheyholdandhowmanymoneytheymakeformit.Govemmentscouldorderthesharingofcertainkindsofdata,withusers'consent.
RestartingantitrustfortheinformationagewillnotbeeasyButifgovemmentsdon'twantsadataoconomybyafewgiants,theymustactsoon.1.Whyisthereacalltobreakupgiants?A.Theyhavecontrolledthedatamarket
B.Theycollectenormousprivatedata
C.Theynolongerprovidefreeservices
D.Theydismissedsomenew-borngiants2.WhatdoesthetechnologicalinnovationinParagraph3indicate?A.Datagiants’technologyisveryexpensive
B.Google’sideaispopularamongdatafirms
C.Datacanstrengthengiants’controllingposition
D.Datacanbeturnedintonewservicesorproducts3.Bypayingattentiontofirms’dataassets,antitrustregulatorscould
.A.killanewthreat
B.avoidthesizetrap
C.favourbiggerfirms
D.chargehigherprices4.Whatisthepurposeoflooseningthegiants’controlofdata?A.Bigcompaniescouldrelievedatasecuritypressure.
B.Governmentscouldrelievetheirfinancialpressure.
C.Consumerscouldbetterprotecttheirprivacy.
D.Smallcompaniescouldgetmoreopportunities.2
、ElNino,aSpanishtermfor“theChristchild”,wasnamedbySouthAmericanfishermanwhonoticedthattheglobalweatherpattern,whichhappenseverytwotosevenyears,reducedtheamountoffishescaughtaroundChristmas.ElNifioseeswarmwater,collectedoverseveralyearsinthewesternPacific,flowbackeastwardswhenwindsthatnormallyblowwestwardsweaken,orsometimestheotherwayround.
Theweathereffectsbothgoodandbad,arefeltinmanyplaces.RichcountriesgainmorefrompowerfulNiños,onbalance,thantheylose.AstudyfoundthatastrongNiñoin1997helpedAmerican’seconomygrowby15billion,partlybecauseofbetteragriculturalharvest,farmersintheMidwestgainedfromextrarain.Thetotalriseinagriculturalinrichcountriesingrowththanthefallinpoorones.
ButinIndonesiaextremelydryforestsareinflames.Amulti-yeardrought(干旱)insouth-eastBrazilisbecomingworse.ThoughheavyrainsbroughtaboutbyElNiñomayrelievethedroughtinCalifornia,theyarelikelytocausesurfacefloodingandotherdisasters.
ThemostrecentpowerfulNiño,in1997-98,killedaround21,000peopleandcauseddamageworth$36billionaroundtheglobe.ButsuchNiñoscomewithmonthsofwarning,andsomuchisknownabouthowtheyhappenthatgovernmentscanprepare.AccordingtotheOverseasDevelopmentInstitute(ODI),however,just12%ofdisaster-relieffundinginthepasttwodecadeshasgoneonreducingrisksinadvance,ratherthanrecoveryandrebuildingafterwards.Thisisdespiteevidencethatadollarspentonrisk-reductionsavesatleasttwoonreconstruction.
Simpleimprovementstoinfrastructure(基础设施)canreducethespreadofdisease.Bettersewers(下水道)makeitlesslikelythatheavyrainisfollowedbyanoutbreakofthediseaseofbadstomach.Strongerbridgesmeanvillagesarelesslikelytobeleftwithoutfoodandmedicineafterfloods.Accordingtoapaperin2011byMrHsiangandco-authors,civilconflictisrelatedtoElNiño'sharmfuleffects—andthepoorerthecountry,thestrongerthelink.Thoughtherelationshipmaynotbecausal,helpingdividedcommunitiestopreparefordisasterswouldatleastreducetheriskthatthosedisastersarefollowedbykillingandwoundingpeople.SincethepoorestareleastlikelytomakeupfortheirlossesfromdisasterslinkedtoElNiño,reducingtheirlossesneedstobethepriority.
1.WhatcanwelearnaboutElNinoinParagraph1?
A.ItisnamedafteraSouthAmericanfisherman.
B.Ittakesplacealmosteveryyearallovertheworld.
C.ItforcesfishermentostopcatchingfisharoundChristmas.
D.Itseesthechangesofwaterflowdirectionintheocean.
2.WhatmayElNiñosbringabouttothecountriesaffected?
A.Agriculturalharvestsinrichcountriesfall.
B.Droughtsbecomemoreharmfulthanfloods.
C.Richcountries’gainsaregreaterthantheirlosses.
D.Poorcountriessufferlessfromdroughtseconomically.
3.ThedataprovidedbyODIinParagraph4suggestthat_________.
A.moreinvestmentshouldgotoriskreduction
B.governmentsofpoorcountriesneedmoreaid
C.victimsofElNiñodeservemorecompensation
D.recoveryandreconstructionshouldcomefirst
4.Whatistheauthor’spurposeinwritingthepassage?
A.TointroduceElNiñoanditsorigin.
B.ToexplaintheconsequencesofElNiño.
C.ToshowwaysoffightingagainstElNiño.
D.TourgepeopletoprepareforElNiño.3、
WhileWeChatisChina'sbiggestmobilemessagingapp(应用软件),therearemanyequivalent(相当的)appsinothercountriesthatoffersimilarfeatures(特征).WhatsApp(US)
Users:morethan300million
Platforms:Android,10S,WindowsPhone,BlackBerry
Features:Textchat,push-to-talk,filesharing,locationsharing
Withmorethan300millionactiveusers,WhatsAppisoneofWeChat'sbiggestcompetitors.Developedbytwoex-Yahoo!employeesin2009,WhatsApporiginallyfocusedontextchat,butonAug6italsostartedpush-to-talkservice.It'snotedforitsaccessibility,easeofuseandtheabsenceofadvertisements.Theserviceisfreeforthefirstyear,afterwhich$0.99(6.06yuan)ischargedforone-yearsubscription.KakaoTalk(SouthKorea)
Users:morethan100million
Platforms:Android,iOS,WindowsPhone,BlackBerryandBada(anoperateingsystemdevelopedbySamsung)
Features:Textchat,groupchat,push-to-talk,groupcalls,filesharing
Withmorethan100millionusersinmorethan230countries,KakaoTalkisamulti-platform(多平台)textingapplicationthatallowsuserstosendandreceivemessagesforfree.WithKakaoTalk,userscanmessageeachotherone-ononeoringroupchatswithunlimitednumbersoffriends.Youcanalsochoosefrommorethan250animatedemoticons(表情符号)andsharethemwithfriends.Line(Japan)
Users:morethan200million
Platforms:Android,iOS,WindowsPhone,BlackBerryandPC
Features:Textchat,groupchat,push-to-talk,filesharing,locationsharing,gaming,stickers.
Linetopsthelistofthemostdownloadedfreeappsin52countries.Apartfromtextandvoicemessaging,Lineprovidesitsuserswithmorethan250originalstickersandemoticonstobuyfromitsownshop.Inthefirstquarterof2013alone.itmade$,7millionjustfromstickers.ThepopularappalsoallowsfriendstobattleeachotherintheLINEGame.1.Thefirstparagraphofthepassageisusedto_______.
A.introducethemostpopularmobilemessagingappsinChina
B.talkaboutnewfeaturesinthelatestmobilemessagingapps
C.drawreaders'attentiontovariouspopularmobilemessagingapps
D.explainhowmobilemessagingappshavebecomesopopular
2.Comparedwiththeothertwoapps,whichofthefollowingfeaturesmakesLinestandout?
A.Groupmobilegames.
B.Freestickersandemoticons.
C.Freedownloadoftheapp.
D.Textandgroupchat.
3.OneofthepopularfeaturesofWhatsAppisthatusers_______.
A.cansendandreceivemessagesforfree
B.canenjoylivevideochatswithingroups
C.don'tneedtoworryaboutunwantedads
D.regularlysetfreestickersandemoticons4、
DuringthepastSpringFestival,manychildrenmayhavereceivedredpacketsfromtheirfamilies.ButXingPu,a40-year-oldeconomist,isaskingthegovernmenttogiveredpacketstoeveryChinesecitizen.
Xingsuggestedthegovernmentgiveout1,000yuantoeachChinesesincethegovernmentincomehasincreasedrapidlyinrecentyears.Hesaidhissuggestionwouldalloweveryonetodirectlyenjoythefruitsofthecountry’seconomicsuccess,helpthelower-incomegroupsdealwithrisingpricesandincreaseconsumption(消费)aroundthecountry.
Recentyearshaveseenthegovernmentcarryoutaseriesofpro-poor(扶贫)andpro-rural(惠农)policies(政策),includingincreasingspendingonpublichealth-careandcuttingdowntheagriculturaltax.Butthelower-incomegroupstillneedsmorehelp.
XingsaidhehasborrowedmanyideasfrompracticesincountriesliketheUnitedStatesandSingapore.Earlierthisyear,thegovernmentsofthetwonationsofferedcashhandouts(救济)totheircitizens.AsforinChina,“Wecanevenencouragetherichtodonatetheir1,000yuanredpackettothepoor,”saidXing.
AlthoughXing’ssuggestionhasgainedwidesupportamongordinaryChineseontheInternet,manyothereconomistscriticizeditasunpractical.“Tobetterusetheincreaseofmoney,handingoutmoneyisnotasolutionthatholdsgoodforalltime.Itcouldbebettertoimprovethepublicserviceorcutthepriceofenergyuseindailylife,”saidQiaoXinsheng,aneconomicprofessor.1.XingPusuggestedthatthegovernmentgiveout1,000yuantoeachChinesebecause________.
A.thepoorshouldgethelpfromtherich
B.thegovernmentshouldhelptherich
C.thegrowingeconomicpieshouldbesharedamongthepeople
D.thegovernmentdoesn’tknowhowtousethemoney
2.Whathasthegovernmentdonetohelpthelower-incomegroup?
A.Spendinglessonpublichealthcare.
B.Increasingtheagriculturaltax.
C.HandingoutmoneytoeveryChinese.
D.Carryingoutpro-poorandpro-ruralpolicies.
3.XingPu’sideasofgivingredpacketstoeveryChinesecitizenmainlycamefrom________.
A.childrenreceivingredpacketsfromtheirfamilies
B.theUSandSingaporegovernmentsofferingcashhandoutstotheircitizens
C.thegovernment’sincreasingspendingonpublichealthcare
D.therisingpricesinthecountry
4.AccordingtoQiaoXinsheng,whatisbetterthangivingoutmoney?
A.Supplyingfoodtoeveryoneeveryday.
B.Cuttingthepriceofenergyuseindailylife.
C.Controllingtherisingofprices.
D.Increasingthegovernmentincome.5、
Rockmusicinoneformoranotheristhemostpopulartypeofmusicallovertheworld.Butwherediditcomefrom?
RockbeganintheUSAintheearly1950s.Atthattime,“rhythmandblue”music
wasverypopularwithblackAmericans.“R&B”wasamixtureofblackreligiousmusicandjazz.Ithadstrongrhythmsthatyoucoulddancetoandsimple,fastwords.
NoticingthesuccessofR&Bmusic,whitemusiciansstartedtocopythesamestyle.Bythemid-1950s,thisnewwhiteR&Bmusic,calledrock’n’roll,hadbecomeverypopular.SingerslikeElvisPresleyandBillHaleyattractedmillionsofteenagefans.Theirmusicwasfastandloud.Manyolderpeoplethoughtthatrock’n’rollwasverydangerous.
Bytheearly1960s,evenrock’n’rollhadbecomeold-fashioned.Manyofthesongshadbeguntosoundthesame.ItwasatthattimethatanewgroupfromEnglandbecamepopular—theBeatles.
TheBeatlesfirststartedbysingingAmericanstylesongs,buttheysoondevelopedtheirownstyle,withmorecomplicatedtunes.Theyalsointroduceddifferentinstruments.GroupsliketheBeatleshadaveryimportantinfluenceonthestyleofpopularmusic.
Bytheearly1970s,rock’n’rollhaddevelopedintoanewformofmusic.Electronicshadreplacedtheamplifiedguitarsanddrumsofrock’n’roll.“Rock”hadarrived.
Rockmusichadcontinuedtochangeanddevelop.Ithadcombinedwithmusicfromdifferentpartsoftheworld.Today,therearehundredsofdifferenttypesofrockmusic,andalmosteverycountryhasitsownformofrock.1.Whenhadrock’n’rollbecomeverypopular?
A.Bythemid-1950s.
B.Bytheearly1960s.
C.Bythemid-1960s.
D.Bytheearly1970s.
2.WhichofthefollowingstatementsisNOTtrueabouttheBeatles?
A.ItwasnotanAmericangroup.
B.Thisgrouphadtheirownstyle.
C.ThisgroupmadeAmericanstylesongspopular.
D.Thestyleofpopularmusichadbeeninfluencedbythisgroup.
3.ItcanbeinferredfromthepassagethatElvisPresleyandBillHaley________.
A.weresingersof“R&B”
B.weresingersinthemid-1950s
C.weremembersoftheBeatles
D.werepopularwitholdpeople
4.What'sthebesttitleofthepassage?
A.PopularMusic
B.TheHistoryofRockMusic
C.DifferentFormsofMusicinAmerica
D.TheBeatles6、
Iwasreadingtheseinterestingstoriesbehindagroupofgreatlogosintheworld.PersonallyNikeismyfavoriteone—it’ssosimple.AndIlikedthestoriesbehindthem,whichmademeforgetallotherthings.McDonald’s,Apple,MercedesBenzandAdidasowngreatlogosaswell,andtheyareamongmyfavorites.
Nike
IntheGreekmyth,Nikeisthegoddessofvictoryandthesourceofinspirationforsoldiers.ThislogorepresentsthewinginthefamousstatueoftheGreekgoddess.Nike’slogowasdesignedbyCarolynDavidsonin1971for$35,andwasregisteredasatrademarkin1995.
McDonald’s
Thelogowasdesignedin1962byJimSchindlertoresemblethearchshaped(拱形的)signsonthesideofthecompany’sthenwalk-uphamburgerstand.Lateron,thetwogoldenarcheswerecombinedtogethertoformtheM.TheMcDonald’snamewasaddedtothelogoin1968.
Apple
TherearedifferentstoriesbehindApple’slogo.ThefirstlogowasareferencetothereligiousstoryofAdamandEve,inwhichtheapplerepresentedthefruitoftheTreeofKnowledge.Oneyearlater,thesecondlogowasdesignedin1977byStevenJobsandRonaldWayne,anditdescribedSirIsaacNewtonsittingunderanappletree.Thislogodidn’tstaylong.OneyearlateritwasreplacedalmostimmediatelybygraphicdesignerRobJanoff’s“rainbowapple”,arainbow-coloredsilhouette(轮廓)ofanapplewithabitetakenoutofit.Andthentherainbow-coloredapplewasreplacedbytheone-coloredlogoin1998.Ithasnotbeenchangedsofar.
MercedesBenz
TheMercedesBenzlogo,whichwasoriginallycreatedbyGottliebDaimlerin1909,consistsofasimpledescriptionofathree-pointedstarthatrepresentsitsruleoftheland,theseaandtheair.ThecompanywasfoundedbyGottliebDaimlerandWilhelmMaybach.MercedesisthenameofMaybach’selderdaughter,whileBenzcameasaresultofacombinationwithBenz,Cie.andDMGin1926.1.Whatdoestheauthorthinkofthestoriesofthegreatlogos?
A.Theyareboring.
B.Theyareattractive
C.Theyareoutofdate.
D.Theyarepractical
2.WhatdoesNike’slogostandfor?
A.Thegoddessofvictory
B.Thesourceofinspirationforsoldiers
C.ThewingoftheGreekgoddess
D.ThestatueoftheGreekgoddess
3.WecanlearnthatApple’spresentlogois______.
A.thereligiousstoryofAdamandEve
B.Newton’ssittingunderanappletree
C.abittenapplewithonlyonecolor
D.therainbow-coloredbittenapple
4.Whichofthefollowingtimeordersdescribesthebirthsofthegreatlogos?
A.Nike–McDonald’s–Apple–MercedesBenz.
B.MercedesBenz–McDonald’s–Nike–Apple.
C.MercedesBenz–Apple–Nike–McDonald’s.
D.Nike–MercedesBenz–McDonald’s–Apple.答案以及解析1答案及解析:答案:1.A;2.C;3.B;4.D解析:1.推理推断题,依据其次段第一句中的“Suchsituation"可知答案在第一段,第一段示意出分化商业巨头的缘由是他们限制了数据市场,故答案为A项。
2.细微环节理解题.依据第三段最终两句可知答案是C项。
3.细微环节理解题.依据第五段其次、三句可知选B项。
4.推理推断题.依据第六段可知,大数据规则的松动可以让小公司获得更多的机会,故选D项。2答案及解析:答案:1.D;2.C;3.A;4.D解析:1.细微环节理解题。依据第一段最终一句ElNiñoseeswarmwater,collectedoverseveralyearsinthewesternPacific,flowbackeastwardswhenwindsthatnormallyblowwestwardsweaken,orsometimestheotherwayround.可知厄尔尼诺现象见证了海洋中水流方向的变更。故D正确。
2.细微环节理解题。依据其次段其次句RichcountriesgainmorefrompowerfulNiño,onbalance,thantheylose.可知富有国家从厄尔尼诺现象中得到的好处要大于所得到的坏处。接着在第三句中列举了1997年的厄尔尼诺给美国经济带来的好处。故C项正确。
3.推理推断题。依据第四段第三句AccordingtotheOverseasDevelopmentInstitute(ODI),however,just12%ofdisaster-relieffundinginthepasttwodecadeshasgoneonreducingrisksinadvance,ratherthanrecoveryandrebuildingafterwards.依据ODI的观点,为应对厄尔尼诺政府应当做更多的投资预防厄尔尼诺现象的危害而不是在出现问题以后再进行重新补救和复原。故A项正确。
4.目的意图题。本文主要介绍了厄尔尼诺现象对地球的影响,并告知我们的政府应当做更多的投资预防厄尔尼诺的危害而不是在出现问题以后再进行重新补救和复原。再依据最终一句“SincethepoorestareleastlikelytomakeupfortheirlossesfromdisasterslinkedtoElNiño,reducingtheirlossesneedstobethepriority.”各国政府要把削减损失放在优先的位置。也就是要事先做好打算。故D项正确。3答案及解析:答案:1.C;2.A;3.C解析:1.推理推断题。依据第一段的内容可推知,第一段在文章中起导入作用,以引起读者对各种移动沟通应用软件的关注,故选C项。
2.细微环节理解题。依据文章对三个不同移动沟通应用软件特色的介绍可知,日本的Line有gaming和stickers这两个特殊的功能,结合选项可知,故选A项。
3.细微环节理解题。依据WhatsApp(US)部分的It'snotedforitsaccessibility,easeofuseandtheabsenceofadvertisements.可知,WhatsApp受人欢迎的特点就是没有广告。故选C。4答案及解析:答案:1.C;2.D;3.B;4.B解析:1.细微环节题。依据Hesaidhissuggestionwouldalloweveryonetodirectlyenjoythefruitsofthecountry'seconomicsuccess,helpthelower-incomegroupsdealwithrisingpricesandincreaseconsumption(消费)aroundthecountry.可知XingPu建议政府给每个中国人发1000元是因为经济增长的果实应当大家共享。
2.细微环节题。依据Recentyearshaveseenthegovernmentcarryoutaseriesofpro-poor(扶贫)andpro-rural(惠农)policies,includingincreasingspendingonpublichealthcareandcallingofftheagriculturalt
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