Brand KPIs for salty snacks Balaji Wafers in India-外文版培训课件（2025.2）

CONSUMER&

BRANDBrandKPIs

for

salty

snacks:

BalajiWafers

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Balaji

Wafers’

performance

inthe

salty

snackmarket.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202482%

of

Balaji

Wafers

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•Balaji

Wafers’

brandingresonates

more

with•Balaji

Wafers

ranksfifth

inawareness

withinthesaltyMillennialssnackmarket•Balaji

Wafers

generally

appealsto

men

more

thanwomen•Thepopularity

ratingof

BalajiWafers

is

53%•Balaji

Wafers

ranksfifth

inconsumption•Among

BalajiWafers

enthusiasts,41%

fallunder

thehigh-income

category•Interms

of

loyalty,Balaji

Wafers

isthirdinIndia•Balaji

Wafers

hasascore

of

44%

formedia

buzz•Consumers

want

theirsaltysnackbrandstohavehonesty

/trustworthiness,

authenticity,andhigh

value3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Balaji

Wafers

at

82%Brand

profile:

snapshotBrand

performance

of

Balaji

Wafers

inIndia82%78%53%49%44%AwarenessPopularityUsageLoyaltyBuzz5Notes:Salty

snacks

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=979,

respondents

who

know

the

individual

brand

(popularity),

n=979,

respondentswho

know

the

individual

brand

(consumption),

n=483,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=979,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Balaji

Wafers’

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations46%

46%45%42%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeBalaji

Wafers

bygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatBalaji

Wafers

islikedby0%

of

Babyboomers

and

9%

ofGen

Xers,

whereas

thetotalshare

ofindustryusers

is0%

and

12%,

respectively.ForMillennials

andGen

Z,

45%

and

46%

feel

positivelytowards

Balaji

Wafers,

versus

42%

and

46%.

Socurrently,

forBalaji

Wafers,

Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.12%9%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestosalty

snacks,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=516,

BalajiWafersenthusiast,

n=1,240,

salty

snack

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Balaji

Wafers

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

Balaji

Wafers

shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.16%15%80%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Balaji

Wafers

hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.38%62%40%60%62%

ofmen

likeBalaji

Wafers

comparedto38%

of

women,

whereas

fortheoverall

industry,60%

ofmen

consumesaltysnacks

compared

to40%

ofwomen.80%16%

ofBalaji

Wafers

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to15%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

salty

snacks,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=516,

BalajiWafersenthusiast,

n=1,240,

salty

snack

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Balaji

Wafers

enthusiasts,

41%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.3%3%Single37%5%6%41%CoupleSingleparentNuclear41%

ofBalaji

Wafers

enthusiastsarefrom

high-income

households.Balaji

Wafers’

brandisgenerally

enjoyedmore

byconsumers

who

arepartof

amulti-generational

household,

30%

ofBalaji

Wafers

enthusiastshavethiscurrent

living

situation.4%5%20%21%30%33%29%Multi-generational30%27%37%36%29%ExtendedOther1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

salty

snacks,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=516,

BalajiWafersenthusiast,

n=1,240,

salty

snack

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

salty

snack

brands

to

have

honesty

/

trustworthiness,authenticity,

and

high

valueBrand

profile:

qualitiesQualitiesconsumerswant

from

salty

snackbrandsForsalty

snacks,thetopthree

qualitiesconsumers

want

fromabrandarehonesty

/trustworthiness,

authenticity,andhigh

value.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Balaji

Wafers

consumers

alsoappreciatethese

key

attributes,indicatingBalajiWafers

exudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatBalajiWafersenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityBalaji

Wafers

shouldwork

onpromotingfriendliness

toconvert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

salty

snacks,

which

ofthese

aspects

aremostimportant

to

you?”;Multi

Pick;“When

it

comesto

salty

snacks,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

salty

snacks,

which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;

Base:

n=483,

Balaji

Wafersconsumers’,n=516,

Balaji

Wafersenthusiast,

n=1,240,

salty

snack

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Balaji

Wafers

fans,

51%

state

that

they

get

excited

about

salty

snackproductsBrand

profile:

attitudesWhat

doconsumersthink

ofsalty

snacksingeneral?51%50%48%47%45%44%43%43%40%39%38%30%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutsaltysnackproductsIliketotalkabouttopicsrelating

tosaltysnacksBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

salty

snacks

do

youagree

with?”;

Multi

Pick;“When

it

comesto

salty

snacks,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=516,

Balaji

Wafersenthusiast,

n=1,240,

saltysnack

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1182%

of

Balaji

Wafers

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

salty

snacks,theaverage

awarenessof

abrand

inIndiais76%.

Awareness

ofBalaji

Wafers,however,

is

at78%.Awareness53%

ofIndiansaltysnackconsumers

say

theylikeBalaji

Wafers,

compared

to

anindustryaverage

brandpopularity

of53%.49%

ofindustryconsumers

inIndiasaythey

consumeBalaji

Wafers,

with

the

average

consumption

of

abrandat50%.BuzzPopularity82%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of79%.Balaji

Wafers

hasbeen

noticed

similarly

inthemediacompared

to

other

brands,with

a“Buzz”score

of44%compared

to

43%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeaverage

compared

tothe

industry.12

Notes:Salty

snacks

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents

(awareness),

n=979,

respondents

who

know

the

individual

brand

(popularity),

n=979,

respondentswho

know

the

individual

brand

(consumption),

n=483,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=979,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Balaji

Wafers

ranksfifth

in

awareness

within

the

salty

snack

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofBalaji

WafersRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Lay's97%96%95%90%78%78%70%70%64%48%22%2Parle's3Bingo!4Haldiram'sBalaji

WafersBikaji5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67Bikano8Yellow

DiamondBikanervalaChhedda's78%Outofallrespondents,

78%

were

aware

of

BalajiWafers.

Thisranksthemfifth

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Balaji

Wafers

is

53%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofBalaji

WafersRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Lay's79%76%73%61%54%53%43%42%35%32%2Haldiram'sBingo!34Parle's47%Outofconsumers

who

knew

thebrand,

53%

saidtheyliked

Balaji

Wafers.

Thisranksthemsixthcompared

toother

brandssurveyed

inthismarket.5Bikaji53%6Balaji

WafersBikano78BikanervalaYellow

DiamondUrban

Platter9PopularityN/A1014

Notes:“When

it

comesto

salty

snacks,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=979,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Balaji

Wafers

ranksfifth

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofBalaji

WafersRank#

BrandUsage

%76%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

salty

snacks,which

of

the

following

brandshaveyou

consumed

inthe

past12

months?”.1Lay's2Haldiram'sBingo!72%368%Outofconsumers

who

knew

thebrand,

49%

saidtheyconsumed

Balaji

Wafers.

Thisranksthemfifthcompared

to

other

brandssurveyed

inthismarket.4Parle's58%49%5Balaji

WafersBikaji49%51%649%7Bikano43%8BikanervalaYellow

DiamondChhedda's38%938%UsageN/A1034%15

Notes:“When

it

comesto

salty

snacks,

which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;Base:

n=979,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Balaji

Wafers

is

third

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofBalaji

Wafers’

consumersRank#

BrandLoyalty

%91%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Haldiram'sLay's18%288%3Balaji

WafersParle's82%482%5Bingo!81%6Bikaji78%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

saltysnacks,which

of

the

following

brandsareyou

likely

toconsume

againinthefuture?”.7Urban

PlatterChhedda'sBikanervalaYellow

Diamond76%875%82%973%Outofrespondents

whohaveconsumed

BalajiWafers,

82%

saidthey

would

consume

the

brandagain.LoyaltyN/A1072%16

Notes:“When

it

comesto

salty

snacks,

which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;

Multi

Pick;Base:n=483,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Balaji

Wafers

has

a

score

of

44%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofBalaji

WafersRank#

BrandBuzz%72%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Lay's2Bingo!66%3Haldiram'sParle's62%Outofconsumers

who

knew

thebrand,

44%

saidtheyhadheardaboutBalaji

Wafers

inthemedia.

Thisranksthemsixthcompared

to

other

brandssurveyed

inthismarket.454%44%5Bikaji46%56%6Balaji

WafersBikanervalaBikano44%735%833%9Chhedda'sUrban

Platter27%BuzzN/A1019%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=979,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlock