brand kpis for restaurant chains the cheesecake factory in mexico-外文版培训课件（2025.2）

CONSUMER&

BRANDBrandKPIs

for

restaurant

chains:

TheCheesecake

Factory

in

MexicoConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

TheCheesecake

Factory’sperformance

inthe

restaurant

chainmarket.Fieldwork:June2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202478%

of

The

Cheesecake

Factory

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket?•TheCheesecake

Factory’s

brandingresonates

more•TheCheesecake

Factory

ranksoutside

the

Top

10

inwith

Millennialsawareness

withintherestaurant

chainmarket•TheCheesecake

Factory

generally

appealstowomen

•Thepopularity

ratingof

TheCheesecake

Factory

ismore

than

men

36%•Among

TheCheesecake

Factory

enthusiasts,55%

fall

•TheCheesecake

Factory

ranksninth

inusageunderthe

high-income

category•Interms

of

loyalty,TheCheesecake

Factory

is

ninth

in•Consumers

want

theirrestaurant

chainbrandstohavehonesty

/trustworthiness,

reliability,

andfriendlinessMexico•TheCheesecake

Factory

hasascore

of10%

formediabuzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

forThe

Cheesecake

Factory

at

78%Brand

profile:

snapshotBrand

performance

of

The

CheesecakeFactory

inMexico78%42%36%24%10%AwarenessPopularityUsageLoyaltyBuzz5Notes:Restaurantchains

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,250,

all

respondents

(awareness),

n=527,

respondents

who

know

the

individual

brand

(popularity),

n=527,

respondentswho

know

the

individual

brand

(usage),

n=124,

respondents

who

have

used

the

individual

brand

(loyalty),

n=527,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

Cheesecake

Factory’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations50%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeTheCheesecake

Factory

bygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatTheCheesecake

Factory

isliked

by2%

of

Babyboomers

and

24%

of

Gen

Xers,whereas

the

totalshare

ofindustryusers

is3%

and24%,

respectively.37%35%24%24%

24%ForMillennials

andGen

Z,

50%

and

24%

feel

positivelytowards

TheCheesecake

Factory,versus

37%

and35%.Socurrently,

forTheCheesecake

Factory,

Millennialsconnect

most

with

theirbrand

compared

tothe

overallindustryuser.3%2%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestorestaurantchains,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=190,

The

Cheesecake

Factoryenthusiast,

n=1,214,

restaurantchain

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024The

Cheesecake

Factory

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

TheCheesecake

Factoryshows

thatwomen

aremore

likely

tohaveanaffinity

with

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof6%6%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

TheCheesecake

Factory

hasasimilar

proportion

of

LGBTQIA+51%49%56%56%

ofwomen

likeTheCheesecakeFactory

compared

to44%

ofmen,whereas

forthe

overall

industry,51%

ofwomen

userestaurant

chainscomparedto49%

of

men.92%91%consumers

when

compared

totheindustryusers

ingeneral.6%

of

TheCheesecake

Factoryenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

6%

among

industryusersoverall.44%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

restaurant

chains,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=190,

TheCheesecake

Factoryenthusiast,

n=1,214,

restaurantchain

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

The

Cheesecake

Factory

enthusiasts,

55%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.4%7%Single36%9%14%CoupleSingleparentNuclear55%

ofTheCheesecake

Factoryenthusiastsare

from

high-incomehouseholds.TheCheesecake

Factory’s

brandisgenerally

enjoyed

more

byconsumerswho

arepartof

anuclearhousehold,42%

ofTheCheesecake

Factoryenthusiastshavethiscurrent

livingsituation.55%10%8%42%34%32%32%Multi-generational12%10%28%21%24%ExtendedOther17%2%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

restaurantchains,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=190,

The

Cheesecake

Factoryenthusiast,

n=1,214,

restaurantchain

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

restaurant

chain

brands

to

have

honesty

/trustworthiness,

reliability,

and

friendlinessBrand

profile:

qualitiesQualitiesuserswant

from

restaurant

chainbrandsForrestaurant

chains,the

topthreequalitiesusers

want

from

abrand

arehonesty

/trustworthiness,

reliability,

andfriendliness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%TheCheesecake

Factory

users

alsoappreciate

these

key

attributes,indicating

TheCheesecake

Factoryexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatTheCheesecakeFactory

enthusiastsareleast

focused

onareboldness

andexclusivity.ReliabilityExclusivityInnovationInclusivenessFriendlinessTheCheesecake

Factory

shouldwork

onpromoting

honesty

/trustworthiness

toconvert

enthusiastsinto

owners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

restaurantchains,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comes

torestaurantchains,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;“When

it

comes

torestaurantchains,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;

Base:

n=124,

The

Cheesecake

Factory

users’,n=190,

The

Cheesecake

Factoryenthusiast,

n=1,214,

restaurantchain

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

The

Cheesecake

Factory

fans,

38%

state

that

they

get

excited

aboutrestaurant

chainsBrand

profile:

attitudesWhat

doconsumersthink

ofrestaurant

chainsin

general?52%45%44%38%33%31%28%27%25%21%10%9%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

restaurant

chains

topicsrelating

torestaurant

chainsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

restaurantchains

do

youagreewith?”;

Multi

Pick;“When

it

comesto

restaurantchains,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=190,

The

Cheesecake

Factoryenthusiast,

n=1,214,

restaurantchain

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1178%

of

The

Cheesecake

Factory

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

restaurant

chains,the

averageawareness

ofabrandinMexico

is69%.

Awareness

ofTheCheesecake

Factory,however,

isat42%.Awareness36%

ofMexican

restaurant

chainusers

saytheylikeTheCheesecake

Factory,compared

to

anindustryaverage

brand

popularity

of46%.24%

ofindustryusers

inMexico

saythey

useTheCheesecake

Factory,with

theaverage

usageof

abrandat35%.BuzzPopularity78%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

77%.TheCheesecake

Factory

hasbeen

noticed

lessinthemedia

compared

tootherbrands,with

a“Buzz”scoreof

10%

compared

to34%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Restaurantchains

‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,250,

all

respondents

(awareness),

n=527,

respondents

who

know

the

individual

brand

(popularity),

n=527,

respondentswho

know

the

individual

brand

(usage),

n=124,

respondents

who

have

used

the

individual

brand

(loyalty),

n=527,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

Cheesecake

Factory

ranks

outside

the

Top

10

in

awareness

within

therestaurant

chain

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofTheCheesecakeFactoryRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1KFC97%97%97%96%94%92%91%88%51%48%2McDonald'sDomino's

PizzaBurger

KingPizzaHutSubway342%45Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.58%67Carl's

Jr.8ElPolloFelizWendy'sOutofallrespondents,

42%

were

aware

of

TheCheesecake

Factory.

ThisranksthemoutsidetheTop10

compared

toother

brandssurveyed

inthismarket.9AwarenessN/A10IHOP13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,250,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

The

Cheesecake

Factory

is

36%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofTheCheesecakeFactoryRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1KFC69%69%67%62%59%58%53%48%36%35%2Domino's

PizzaCarl's

Jr.336%4Burger

KingMcDonald'sPizzaHutOutofconsumers

who

knew

thebrand,

36%

saidtheyliked

TheCheesecake

Factory.

Thisranksthemninthcompared

to

other

brandssurveyed

inthismarket.5664%7Subway8ElPolloFelizTheCheesecake

FactoryIHOP9PopularityN/A1014

Notes:“When

it

comesto

restaurantchains,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=527,

respondents

who

know

the

individual

brand(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

Cheesecake

Factory

ranks

ninth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofTheCheesecakeFactoryRank#

BrandUsage

%63%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

restaurantchains,which

of

the

following

brandshaveyouused

inthe

past12

months?”.1KFC24%2Domino's

PizzaCarl's

Jr.62%352%Outofconsumers

who

knew

thebrand,

24%

saidtheyused

TheCheesecake

Factory.

Thisranksthemninthcompared

to

other

brandssurveyed

inthismarket.4Burger

King51%5McDonald's49%6Subway42%7ElPolloFelizPizzaHut40%76%840%9TheCheesecake

FactoryPolloPechugón

Rosticerías24%UsageN/A1023%15

Notes:“When

it

comesto

restaurantchains,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;Base:

n=527,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

The

Cheesecake

Factory

is

ninth

in

MexicoBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofThe

Cheesecake

Factory’s

consumersRank#

BrandLoyalty

%86%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Carl's

Jr.22%2Domino's

PizzaKFC83%383%4Burger

KingSubway82%580%6IHOP80%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

restaurant

chains,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.7PizzaHut79%8PolloPechugón

RosticeríasTheCheesecake

FactoryMcDonald's79%78%978%Outofrespondents

whohaveused

TheCheesecakeFactory,

78%

saidtheywould

usethe

brandagain.LoyaltyN/A1078%16

Notes:“When

it

comesto

restaurantchains,

which

ofthe

following

brands

are

youlikely

touse

againin

the

future?”;

Multi

Pick;Base:n=124,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

Cheesecake

Factory

has

a

score

of

10%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofThe

Cheesecake

FactoryRank#

BrandBuzz%68%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Domino's

Pizza10%2KFC66%3Burger

KingMcDonald'sCarl's

Jr.62%Outofconsumers

who

knew

thebrand,

10%

saidtheyhadheardaboutTheCheesecake

Factory

inthemedia.

This

ranksthemoutsidetheTop10

comparedtootherbrandssurveyed

inthismarket.458%557%6PizzaHutSubway42%739%8ElPolloFelizIHOP20%90%Buzz919%N/A10ElPolloPepe15%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=527,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

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