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MOVINGTHEPOSTALSECTORFORWARDSINCE1875|SPRING2025
THEROAD
TODUBAI2025
UPUMEDIAZONE
“VoiceMail”offerspostalstoriesfrom
aroundtheworld.Experiencedpodcast
hostIanKerr–thefounderofPostal
HubPodcast–speakstothepeoplewhodeliverthemail,thedecisionmakersthatinfluencethesector,andthosewhowork
sohardbehindthescenestohelpthingsmovefromAtoB.
Listenandsubscribeonyourfavourite
streamingplatform:
/en/
News-Media/Podcast
“DigitalUnion”istheUniversalPostal
Union’smonthlynewsletterproviding
newsandinformationontheactivitiesoftheUNspecializedagencyresponsible
forpostalmatters.
Subscribetostayupdatedonthelatestpostaldevelopments:
/en/
News-Media/Newsletter
TheUPU’sblog“PostalMatters”offersfresh
insightsintotheinternationalpostalsector,aswellasitstechnologicaladvancesandlatest
innovations.Postaloperatorsandotherpostalsectorplayersarewelcometosendustheir
contributionscontainingreflections,viewsandperspectivesonthepostalfuture,e-commerce,sustainabledevelopment,financialinclusion
andotherrelatedareas.
Checkoutthelatestarticles:
https://www.upu
.int/en/News-Media/Blog
Tohaveyourpostalblogfeatured,contactusat
communication@
STRATEGYPILLAR1
STRATEGYPILLAR2
STRATEGYPILLAR3
FOREWORD
6
Drivingthefuturefrom150yearsofprogresstoCongress2025
7
EDITOR’SNOTE
NextStop:Dubai2025
8
UPUAT150
UPUminesexpansive
archives‒InterviewwithVincentSchicker
33
SPEAKERS’CORNER
FROMTHEEMIRATESTOTHEWORLD:THEUAESHARESITSVISIONFORADIGITALAND
SUSTAINABLEPOSTALFUTURE
AstheUnitedArabEmiratesgearsuptohostthe
UPU’s28thUniversalPostalCongressinDubai,itisalsomakingstridesinpositioningitselfasaglobalhubfortrade,e-commerce,anddigitalinnovation.
10
SOLUTIONSPOTLIGHT
NewCDSintegrations
withZonosandHurricane
39
MARKETFOCUS
Beyondthemail:how
PHLPostbecamealifelineduringtyphoonsCarina
andKristine
42
MARKETFOCUS
Post4Health:
deliveringhealthcare
44
DIGEST
22BRODYBUHLERTALKSFUTURE
UPUKNOWLEDGECENTRE
ALIGNINGPOSTALSTRATEGIES
WITHGLOBALGOALS
Inaneramarkedbyrisingglobalchallenges‒fromclimatechangeandinequalitytodigitaldividesandfragileeconomies‒theimportanceofcoordinated,purposefulactionhasneverbeengreater.
27
4
MOVINGTHEPOSTALSECTORFORWARDSINCE1875
CONTENTS
COVERSTORY
THEROAD
UNIONPOSTALEistheUniversalPostalUnion’sflagshipmagazine,foundedin
1875.Itispublishedquarterlyinfour
languagesandtakesacloserlookat
UPUactivities,featuringinternational
newsanddevelopmentsfromthepostalsector.
Themagazineregularlypublisheswellresearchedarticlesontopicalissues
facingtheindustry,aswellasinterviewswiththesector’sleadingindividuals.
ItisdistributedwidelytotheUPU’s
192membercountries,including
thousandsofdecision-makersfrom
governmentsandPosts,aswellasotherpostalstakeholders.AllregarditasanimportantsourceofinformationabouttheUPUandthepostalsectoratlarge.
UNIONPOSTALEisalsopublished
inFrench,Spanish,Arabic,andChinese.
TheUniversalPostalUnionneither
endorsesanyproductsorservices
offeredbythird-partyadvertisersnorguaranteestheveracityofanyclaims
madebythesame.OpinionsexpressedinthearticlesarenotnecessarilythoseoftheUPU.
Itisexpresslyforbiddentoreproduce
anypartofUNIONPOSTALEmagazine(includingtext,imagesorillustrations)
withoutpriorpermission.
SPRING2025
Referstotheseasonin
thecountryofpublication.
EDITOR-IN-CHIEF:
YanaBrugier(YB)
AUTHORS:MakikoHayashi(MH),LinLiu(LL),FabienneBlaser,(FB),IhabZaghloul(IZ),AkshayaShivkumar(AS),Benjamin
Combes(BC),KaylaRedstone(KR),TitaniJosephMkanalumo(TJM),HelenNorman(HN)andTaraGiroud(TG)
DESIGNANDLAYOUT:
TODUBAI2025
AstheUniversalPostalUnion(UPU)movestowardsits28thUniversalCongressin
Dubai,itdoessoatadefiningmomentinits150-yearhistory.Theyear2024markedamilestonefortheUPUasitcelebratedacenturyandahalfofenablingglobal
communicationandempoweringpeopleacrossnations.Now,withitssightssetonDubai2025,theUPUisnotjustreflectingonitspast–itstandsatapivotaljuncture.
14
UPUKNOWLEDGECENTRE
UPURESEARCHHIGHLIGHTS
POTENTIALOFPOST-FINTECHPARTNERSHIPSTOOVERCOMEGENDERINEQUALITY
30
UPUAWARDS
UPUCOMPETITIONCLASS2024:WHEREINNOVATIONMEETSTRADITIONFORMEMBERSOFTHEWORLD
ASSOCIATIONFORTHEDEVELOPMENTOFPHILATELY
37
SonjaDenovski
PRINTING:UPUPrintShopSUBSCRIPTIONS:
publications@
ADVERTISING:
communication@
COVERPHOTO:SonjaDenovski
CONTACT:
UNIONPOSTALE
InternationalBureau
UniversalPostalUnion
3015BERNE
SWITZERLAND
PHONE:+41313503111
E-MAIL:communication@WEBSITE:
/en/News-Media
MARKETFOCUS
POST4HEALTH:DELIVERING
HEALTHCARE
52
TheCOVID-19pandemicexposedvulnerabilitiesinhealthcarelogistics,includingsocialisolationandvaccineaccessibility
gaps.ThroughtheUniversalPostalUnion(UPU)Post4Healthproject,Postsextendedtheirscopebeyondmaildeliverytobridgelogisticalgapsandimprovehealthcareaccessibility
forthreebillionpeopleinremoteareas.
5
UNIONPOSTALE|SPRING2025
6
MOVINGTHEPOSTALSECTORFORWARDSINCE1875
DIRECTORGENERAL’SFOREWORD
DRIVINGTHEFUTUREFROM150YEARSOFPROGRESSTOCONGRESS2025
DRIVINGTHEFUTUREFROM150YEARSOFPROGRESSTOCONGRESS2025
“ThepathtoDubai2025isaboutmorethan
strategyandpolicy.
Guidedbythevoicesof
allmembercountries,
ourcollectiveresolvewillenableustochartafuturewherepostalservices
remainacornerstoneofglobaldevelopment.”
MasahikoMetoki
DirectorGeneral,UPU
financialsustainabilityandtheexpansion
ofe-commercecapabilities.Byfostering
interoperability,enhancingdigitalplatformsandsupportingregionalpostalhubs,
weaimtomakepostalservicesmore
accessible,efficientandcompetitiveintheglobalmarket.Theseeffortsarecrucial
tomaintainingpostalservicesasdriversofeconomicgrowthandsocialinclusion,particularlyinunderservedregions.
Additionally,theUPUGlobalLeaders
Summitwillbeasignificantplatformfor
dialogue,bringingtogetherindustry
pioneersandpolicymakerstoalignprioritiesandforgenewpartnerships.Thissummit
willhelptoensurethatpostalservicesremainintegraltoglobaltrade,digitaltransformationandfinancialinclusion.
ThepathtoDubai2025isaboutmorethanstrategyandpolicy.Guidedby
thevoicesofallmembercountries,ourcollectiveresolvewillenableustochartafuturewherepostalservicesremainacornerstoneofglobaldevelopment.
Iinviteallstakeholderstoparticipate,
contributetheirinsightsandshapethis
newchapter.ThedecisionsmadeinDubaiwilldefinethenextcycleandthelong-
termtrajectoryofthepostalsector.AswegatherinDubai,withthesteadfastsupportofourhostcountry,theUnitedArabEmirates,letusdriveprogressandbuildafuturewherepostalservices
remainvital,innovativeandinclusive.
MasahikoMetoki
DirectorGeneral,UPU
AstheUniversalPostalUnion(UPU)
embarksonthejourneytowardsits28th
CongressinDubai(UnitedArabEmirates),westandatamomentofbothreflection
andtransformation.OurrecentcelebrationoftheUPU’s150thanniversaryreminded
usofourrichlegacy–150yearsofenablingcommunicationandempoweringpeoplesacrossnations.Yet,evenaswehonourthismilestone,ourfocusisfirmlyonthefuture.
InSeptember2025,delegatesfrom192
membercountrieswillgatherinDubai–a
citysynonymouswithinnovationandglobalconnectivity.Postaloperatorsworldwide
arenavigatingcomplexchallenges,
fromrapiddigitalizationandevolving
customerexpectationstosustainability
imperativesandregulatorycomplexities.Ourstrengthliesinourabilitytoadaptandinnovate.TheDubaiCongresswillbean
opportunitytoaddressthesechallengesandseizeopportunitiesthroughstrategiccollaborationandbolddecisionmaking.
CentraltotheDubaiCongresswillbethe
endorsementoftheUPUstrategyfor2026–2029,layingthegroundworkforaresilient,efficientandinclusivepostalecosystemthatmeetstheevolvingneedsofourincreasinglydigitalworld.Thestrategyfocusesonthreekeypillars:modernizingtheregulatory
frameworkforseamlessglobaloperations,embracingtechnologicalinnovationto
enhanceservicedelivery,andpromotinginclusivedevelopmentthroughcapacity-buildingandcooperation.Sustainability
willbeacross-cuttingpriority,aligningourgrowthwithenvironmentalstewardship.
MasahikoMetoki
Follow
Togetherwiththestrategy,theDubaiBusinessPlanoutlinesactionablestepstotransformpostalservices.Prioritiesincluderegulatorymodernization,
@UPU_DG
AstheUPUmovesfromcelebratingits150-year
anniversary,thiseditionofUnionPostaletakesa
forward-lookingapproach,settingthestageforthe
NEXTSTOP:DUBAI2025
EDITOR’SNOTE
28thUniversalPostalCongresshappeninginDubainextSeptember.
Inourcoverstory,TheRoadtoDubai2025,we
explorehowtheUPUispreparingfortheCongress,wheredecisionswillbemadetoguidetheglobal
postalsector’stransformation.Complementing
this,anexclusiveinterviewwithAbdullaAlashram,DeputyChairoftheCongressOrganizing
Committee,discussesthenation’sboldvisiononhowtheupcomingUPUCongresscandrive
industry-wideinnovation.
Innovationremainsakeythemeinthisedition,withadeepdiveintothepotentialofpost-fintech
partnershipstobridgegenderinequality,aswellasanupdateonthenewCDSintegrationthatwillhelppostaloperatorscomplywithnewElectronic
AdvancedDataregulations.Wealsocontinuedexploringthefutureofthepostalsectorwith
Escher’sCEO,BrodyBuhler,whounveiledsomesurprisinginsightsfromtheir2024FutureofthePostsreport.
Tobalanceinnovationwithhistory,aspecialfeatureontheUPU’sarchivesrevealshiddengemsfromthepast,whilethe2025UPUcompetitionclassmergesartwithhistory,celebratingcreativeexpressionin
thepostalworld.
Thisissuealsoshinesalightontheessentialrole
thatthepostalsectorcanplaytosupport
sustainabledevelopmentgoals,fromPHLPost’s
disasterreliefeffortsafterTyphoonstothe
Post4Healthinitiative,tosupportpostaloperatorstoenhancedeliveryofvaccinesandmedicationsinremoteareas.
WithCongress2025onthehorizon,thisedition
offersaglimpseintotheideasandinitiatives
shapingthenextchapteroftheglobalpostalsector.Happyreading!
YANABRUGIEREditor-in-chief
8
MOVINGTHEPOSTALSECTORFORWARDSINCE1875
UPUAT150
UPUMINESEXPANSIVEARCHIVES—INTERVIEWWITHVINCENTSCHICKER
UPUMINESEXPANSIVE
ARCHIVES-INTERVIEWWITHVINCENTSCHICKER
InterviewbyTARAGIROUD
Imagesoftrucksandtrainsfromabygoneeraflashinblackandwhiteonthescreen.Shakyvideoreelsshowworkers
climbingmountainsandcrossingterraininsnowmobiles—allofthisinservicetoonemissionthatbeganmorethan150yearsago:delivercommunicationsacrossborderstothe
farthestreachesoftheglobe.
Theseimageswereamongarchivalmaterialbrought
togetherinathree-minutehistoricalvideotocommemoratetheUniversalPostalUnion’s150thanniversary.ThisjourneythroughpostalhistorywasdesignedbyVincentSchicker,aMaster’sCandidateinHistoryattheUniversityofFribourg,
whocompleteda6-weekinternshipfortheUPUin2024.Schickerwastaskedwithdraftingascriptandselecting
archivalmediafortheUPUvideo.Itwasaninternshipthatconnectedwithhisinterestsandideals.
“Ialwaysfoundquitefascinatinghowpostalserviceswereoneofthebigelementsinbringingpeopletogether,
throughnewcommunicationsandnewinventions,”said
Schicker,who,asachildamassedhisown12-volumestampcollection.
Asahistorianandresearcher,theinternshipallowedhimtohighlightthisroleofpostalserviceforothers.
“Theideaoftransmittinghistoricalknowledgeandmakingitaccessibletothegreateraudience,that’ssomethingthat’sinterestingtome,”hesaid.
SchickersearchedarchivalmaterialsattheUPUheadquartersinBerne,includingdocuments,photographs,andmovie
reels,whereheunearthedawealthofhistoricalartefacts.
Amongthosewerenearly1,000moviereels.Heviewed
approximately50ofthem,includingpromotionalmovies,
trainingvideos,andhistoricalfilmsdocumentingcongressesdatingbacktotheStockholmCongressin1924,theoldest
reelhefound.
Alsoamongthearchiveswereinnumerablephotographs.Schickerwasabletotracetheluxuryoffilm’spresenceat
UPUMINESEXPANSIVEARCHIVES—INTERVIEWWITHVINCENTSCHICKERUPUAT150
UPUcongresses.EarlierUPUcongressesproducedonlyafewdozenphotos.Thevolumeofphotographsincreasedthroughthe1990switheachcongressdocumentedin
hundredsuponhundredsofimages.Then,inthe2000s,whendigitalphotographyreigned,Schickerstruggledtoaccessarchivesbecausedigitalfileswerestoredinvariousplaces,notallofthemknown.
Thearchivalmaterialstoldrichandvariedstories.Insome,thedangersfacedbypostalworkerswerehighlighted.Forexample,hesawtrainingvideosfordeliverypersonnelin
theUnitedStatesofAmericathatinstructedmailcarriersonhowtoremainsafewhenmeetingdogsontheirroutes.InaBelgianPostalServicemovie,driversofarmouredtruckswereinstructedonhowtorespondwhenbeingchased
duringanattemptedrobbery.
Moviereelsalsonarratedtheadvancementsin
technologiesthathelpedthepostalsectordelivermail
andpackagesfartherandfaster.Oneofthebiggest
transportationchangesevidentinthearchiveswasthe
introductionofairmail,Schickersaid.Thesefilmsnotonlyshowedairmailroutesorpromotedservicesbutprovidedsafetyinstructionsforlandinginbadweather.
partoftheUPU’sundergroundlevels.Thentheprojector’s
lightbulb,anoldhalogenmodel,neededreplacing.Anew
onewaslocatedinyetanotherpartofthebasement,hesaid,sittingbetweentwopiecesofcameraequipment.Next,thedriverbeltofthemotorgaveout,requiringanewonetobeorderedfromtheNetherlands.Whileeachofthefixesand
findsseemedtoworkforawhile,bytheendoftheinternshipSchickercouldonlyusetheprojectifhecrankeditbyhand
“likeanoldcar,”hesaid,whichwasnotwithoutitsownrisks.“Ikeptafireextinguishernexttomeincasesomethingwentwrong.”
Despitethesehurdles,whicharecommoninarchivalwork,Schickersaid,hemanagedtoviewanddigitizesomeofthereels,preservingtheirhistoricalvalueforfuturegenerations.Thisdigitizationprocessisurgent,hestressed,assomereelsareshowingsignsofdegradation,emittingavinegar-like
smell.
“Onceit’sstarted,there’snothingwecandoexceptmaybeputtheminafreezer,”hesaid.
SchickeralsocreatedfourshowcasesofUPUhistory,locatedinitsheadquarters:“Airmail”:showcasingoldairmail
routemaps,aswellasstampsrelatingtothetheme;“UPU
“Ialwaysfoundquitefascinatinghowpostalserviceswereoneofthebigelementsin
bringingpeopletogether,throughnewcommunicationsandnewinventions.”
Monuments”:rejectedcandidaciesforthecurrentUPU
MonumentinBern;“TributetotheUPUstaff”:documents
usedorproducedbytheUPUcentralservices,including
telegraphiccodes,vocabularyfortranslators,reels,andmostnotably,in-depthstatisticsconcerningalltheUPUmembersdatingbacktoitsfoundation;“ServicesoftheUPU”:lesser-
knownservices,suchaspostalchequesandpostalidentitycards.
VincentSchicker,Master’sCandidateinHistory,UniversityofFribourg
HecouldnothavecompletedtheprojectwithoutthehelpofUPUstaff,JohnStevensonandMikeLaheyne,fortheir
“Acivilianplanecouldn’tlandiftheydidn’tseeafew
hundredmetresinfrontofthem,”Schickerexplained,
“butairmailrouteshadspecialprocedurestolandby
instrumentsifvisibilitywasmuchmorereduced.That’showvitalitwasthattheycoulddeliverthemail.”
Historicalandtechnologicalprogressinpostalservices
couldbeseeninarchivalimagesofnewtelephoneservices,thenintothedigitalagewithcomputersandthefirstboothsforinterpretersatCongresses.
invaluablehelpingettingtheprojectorrunningandhelpinghimlocatevaluableitems,aswellasSolangeAvila,thenowretiredlibrarian.
Nowin2025,withSchicker’sinternshipcompleted,the
archivalsearchwrappedup,andthehistoricalvideoreleasedtothepublic,SchickersaidthebasementlevelsoftheUPU
stillhavestoriestotell.Therearemyriaddocumentsto
examine,reelstoviewandstudyanddigitizebeforethey
arelosttodecomposition,digitalfilesthathavenotbeen
accessed,andevenastashofundevelopedrollsoffilmthathaveyettobeviewed.TG
“Youcouldseepicturesofthesecretariesandtheofficers
Thehistoricalvideocanbewatchedhere:
/
watch?v=M6cURuZkJ7k&t
whoareinchargeofgatheringallthedocumentsinallthelanguages,”Schickersaid.“Thenthedigitalagecameinandnowit’smostlyemailsandPDFs.”
Thearchivalsearchwasnotwithoutchallenges.Schicker’smainstruggleinvolvedanoldprojectorrequiredtoview
themoviereels.TheUPU’sprojectorwasmissingitspowerbank.Heeventuallystumbleduponitbychanceinanother
9
UNIONPOSTALE|SPRING2025
10
MOVINGTHEPOSTALSECTORFORWARDSINCE1875
SPEAKERS’CORNER
VOICESFROMTHEPOSTALSECTORANDBEYOND
VOICESFROMTHEPOSTALSECTORANDBEYOND
FROMTHEEMIRATESTOTHEWORLD:THEUAESHARESITSVISIONFORADIGITALAND
SUSTAINABLEPOSTALFUTURE
AstheUnitedArabEmiratesgearsuptohosttheUPU’s28thUniversalPostalCongressinDubai,itis
alsomakingstridesinpositioningitselfasaglobalhubfortrade,
e-commerce,anddigitalinnovation.
InaninterviewwithUnionPostale,
AbdullaMohammedAlashram,DeputyChairoftheCongressorganizing
committeeandarepresentativeofUAE’s7X,discussesthenation’sboldvisionforleveragingtechnologyinreshapingpostaloperations,and
howcollaboration,facilitatedbytheupcomingUPUCongress,candriveindustry-wideinnovation.
InterviewbyKAYLAREDSTONE
11
UNIONPOSTALE|SPRING2025
FROMTHEEMIRATESTOTHEWORLD:THEUAESHARESITSVISIONFORADIGITALANDSUSTAINABLEPOSTALFUTURE
INTERVIEW
PostalservicesintheUnitedArabEmirates(UAE)haveundergoneastrategictransformationtoreflectthe
country’sexpandedambitionofdigitaltransformationandbecomingaglobaltradepowerhouse.
“TheUAE’scommitmenttodigitaltransformationisdeeplyrootedinitsambitiontobeagloballeaderinconnectivity,trade,andinnovation,asoutlined
in‘WetheUAE2031’,”explainsAlashram.“The
postalsectorhasbeenakeybeneficiaryofthis
vision,leveragingAI,blockchain,andautomationtoenhanceefficiency,security,andtransparency.”
HehighlightsthatbeingreadytoembracetheopportunitiesofemergingtechnologieswillhelpstrengthenUAE’ssupplychains,reduceinternationaltradebarriersandsupport
localbusinessesenteringtheglobalmarket.Inthepast
severalyears,theUAEhasstreamlinedlogistics,improvedlast-miledeliveryandsecuredcross-bordere-commercetransactionsthroughtheimplementationofAI,blockchainandothercutting-edgetechnologies,fromenhancing
routeplanning,reducingtransittimes,andoptimising
mailandparcelhandling,tominimizingmanualerrorsbyimplementingdigitaldocumentationsystemsthatenablefasterprocessingandreducedpaperworkinaccuracies.
“Theseimprovementsalsotieinwiththenation’sbroaderpushforaknowledge-based,sustainableeconomy,whereinnovativesolutionsandsmartinfrastructureplayapivotalroleinenhancingcompetitiveness,”saysAlashram.
“Thesuccessfuladoptionoftechnology inthepostalsectorrequiresacareful balancebetweeninnovationandregulatoryframeworks.Itisnotenough toimplementcutting-edgesolutions; theymustbeintegratedinawaythatensuresaccessibility,interoperability,andlong-termsustainability.”
AbdullaMohammedAlashram
DeputyChairoftheCongressorganizingcommitteeandarepresentativeofUAE’s7X
Enablinginnovation
Thisnationalapproachtotransformationhascreatedahospitableregulatoryenvironmentforpostal
innovation,overcomingacommonlycitedbarrierbypostaloperatorsseekingtokeeppacewithevolving
technology.Alashramcreditsstrongcollaboration
betweenpostaloperators,regulators,andtechnologyprovidersforenablingrapidprogress,whileensuringthatnooneisleftbehindasthepostaloperator
upholdsitsroleasauniversalserviceprovider.
“Oneofthekeylessonslearnedisthatdigitaltransformationmustbeanenablerratherthanadisruptor,”saysAlashram.
“Thesuccessfuladoptionoftechnologyinthe
postalsectorrequiresacarefulbalancebetween
innovationandregulatoryframeworks.Itisnot
enoughtoimplementcutting-edgesolutions;they
mustbeintegratedinawaythatensuresaccessibility,interoperability,andlong-termsustainability,”headds.
“Throughstrongcollaborationbetweenpostal
operators,regulatorybodies,andtechnology
providers,theUAEhasbeenabletodevelopsolutionsthatenhanceservicequalitywhilekeepingpacewithevolvingglobaltradeandcommunicationneeds.”
Protectingpeople,postandplanet
Aspostalinfrastructurechanges,soshouldapproachestoprotectingcustomersandtheplanet.
Globalpostalindustryshiftstowarddigitizationhave
thrustcybersecuritytotheforefrontasatoppriority.
TheUAEhastakenmeasurestosafeguarddigital
transactionsandcriticalinfrastructure,therebymaintainingtrustine-commerceandcross-bordertrade.
“Aproactiveapproachtocybersecurityhasbeen
adopted,focusingonstrengtheningdigitalidentityverification,enhancingdataprotectionframeworks,andcollaboratingwithglobalpostalpartnersand
organizationsliketheUPU,”saysAlashram.
Hehighlightsseveralmeasuresthecountryhasadopted
tosecureitsnetworkandfostercustomerconfidencein
cross-bordere-commerceservices.Sofar,theUAEhas
implementedblockchaintechnology,introducedAI-drivenfrauddetection,andadherestointernationalsecurity
standardstoprotectthepostalserviceanditsusers.
SustainabilityisanotherintegralpartoftheUAE’seconomicagenda,withambitioustargetstoachievecarbonneutrality.Thepostalsectorplaysacriticalroleinadvancingthese
objectivesbyreducingcarbonemissions,improvingenergyefficiency,andintegratingenvironmentallyresponsiblesolutionsintologisticsoperations.
12
MOVINGTHEPOSTALSECTORFORWARDSINCE1875
SPEAKERS’CORNERVOICESFROMTHEPOSTALSECTORANDBEYOND
“SustainabilityisacornerstoneoftheUAE’slong-term
economicanddevelopmentstrategy,”statesAlashram.“Thefocusisonreducingcarbonemissions,enhancingenergy
efficiency,andintegratingenvironmentallyresponsiblesolutionsintoeverystageofthepostalsupplychain.”
TheUAEhasalreadyadoptedelectricandalternativefueldeliveryvehicles,implementedsmartlogisticssolutionstooptimizeroutesandminimizeemissions,andisusingsustainablepackagingmaterialstoreducewaste.
“Byembeddingenvironmentalresponsibilityintoitslogisticsinfrastructure,theUAEisreinforcingitspositionasagloballeaderinsustainabletradeandtransport,whilesettingnewbenchmarksforthefutureofpostalservices,”hesays.
Globalizingcollaboration
Lookingahead,Alashramemphasizestheongoingneedforstrongercross-sectorcollaboration.
“Inanerawheree-commerceanddigitaltradearerapidly
reshapingcross-borderlogistics,strongpartnershipsbetweenpostaloperators,logisticsproviders,and
e-commerceplatformsarecriticaltoenhancing
efficiency,interoperability,andsustainability,”hesays.
TheUAEisalreadyworkingwithpartnersworldwideoncommontechnologyframeworks,ensuring
interoperabilityindigitaltradeandcontributingto
internationaldiscussionsonregulatorybestpractices.
ThecountryactivelyparticipatesinglobaldialogueontheseissuesviatheUPU,whereitservesasamemberofboth
theCouncilofAdministrationandthePostalOperations
Council.WhiletheUPUalreadyprovidesaninvaluable
spaceforcountriestoexchangeideasandexperiences,
AlashramsuggestswaystheUPUanditsmemberscanfostermorerapiddigitaltransformationacrosstheindustry.
“AlthoughtheUPUhasbeeneffectiveinpromoting
collaborationandstandardization,theshiftingglobaleconomyneedsmoreflexibleframeworksand
increasedpublic-private-partnershipstomeetthe
increasingdemandsofe-commerce,fintech-driven
postalservices,andcross-bordertradefacilitation,”hesays.“Acceleratingdigitaladoptionwhilemakingsurethatregulatoryframeworkscontinuetobeinclusive
andflexibleenoughtoaccommodatearangeofmarketconditionsshouldremainatoppriority.”
Hereiteratesthecountry’sdrivetoleadthesediscussionswheneverpossible.
“TheUAEremainscommittedtomodernizingtheindustryandenhancingthecontributionofpostalnetworkstoeconomicgrowthin
collaborationwiththeUPUanditsmembers.”
CountdowntoDubai
TheUAEwillhavethechancetotakethespotlightasa
catalystforinternationalpostalcooperationandinnovationasthehostofthe28thUniversalPostalCongress,which
willtakeplaceinDubaithiscomingSeptember.The
quadrennialdecision-makingbodyoftheUPUissetto
drawthousandsofrepresentativesfrompostaloperators,governmentministries,postalregulatorsandwiderpostalsectorplayersfromacrossits192membercountries.
“TheUAE’sdecisiontohostthe28thUniversalPostal
Congressisareflectionofitslongstandingcommitment
toglobalcollaboration,innovation,andtradefacilitation,”assertsAlashram,whoisoverseeingUAE’splansashostasDeputyChairoftheCongressOrganizingCommittee.
“Asakeylogisticshub,theUAEisinauniquepositiontoadvanceconversationsaboutmodernizing
theworld’spostalindustry,”hesays.
VOICESFROMTHEPOSTALSECTORANDBEYOND
Representativesfromthehostcountry(UAE)andtheUPUgatheredinDubaifortheCongressOrganizationCommitteemeetingheldinJune2024.
INTERVIEW
FROMTHEEMIRATESTOTHEWORLD:THEUAESHARESITSVISIONFORADIGITALANDSUSTAINABLEPOSTALFUTURE
13
UNIONPOSTALE|SPRING2025
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