商务英语综合教程（第3版 第二册）Unit 6 参考答案

KeystotheTasksTask11.gettothebusiness2.toattractcompetitors’customers3.Can’tweachieve4.itisdevelopedto5.Keepinmind6.butalsocanbeusedfor7.asimpleprinciple8.thebestchoice9.fitsyouradvertisinggoals10.workoutTask21.F2.F3.T4.F5.TTask51.inthepastseveralmonths2.amongsomanycompetitors.3.havebeentiredof4.taxis,busesandcars.5.nolongerbelieve6.inpublicappearances7.highlypaid8.increasinglyinvideogames9.wearourclothes10.mediaentertainmentenvironmentinexpensivelyTask61.Theywanttomarkettop-gradegarments.2.Theirsaleswerenotontheriseinthepastfewmonths.3.TraditionalTVcommercials,movingcommercials,advertisingusingcelebrities,andproductplacement.4.Itspendslessandcan’tbeeditedout.Besidesitcanreachconsumersoverandoveragainwithoutextracharges.5.Theydon’thaveenoughmoney.Task91.B2.C3.A4.C5.ATask101.Onereasonisthatfamilieshavemoredisposablemoney.Anotheroneisthatparentsfeelguiltybecausetheyaretoobusytobewiththeirchildrensotheysubstitutematerialgoodsfortimespentwiththeirkids.2."Pesterpower"referstochildren'sabilitytonagtheirparentsintopurchasingitemstheymaynotbuyifthekidsdon’tnag.3.Usingresearchthatanalyzeschildren’sbehavior,fantasylives,artwork,eventheirdreams,companiesareabletothinkoutsophisticatedmarketingstrategiestoreachyoungpeople.4.Marketersplanttheseedsofbrandrecognitioninveryyoungchildren,inthehopesthattheseedswillgrowintolifetimerelationships.5.Theideaof“buzzmarketing”istofindthecoolestkidsinacommunityandhavethemuseorwearyourproductinordertocreateabuzzaroundit.Task111.arewillingto2.compensation3.autonomy4.buyingdecisions5.bynagging6.psychology7.socialneedsstreetmarket8.personalizedTask121.Parentsshouldneversubstitutemoneyforthelovetheirchildrendeserve.2.Thepoorchildworkedfortherestaurantinexchangeformeals.3.Thisdishappealstopeoplewhowanttoloseweight.4.Shehasbeennagginghimtocleantheroom.5.Within-depthcommunication，youwillknowhewilldonothingunethical.Task131.C2.B3.B4.C5.BTask141.out-of-homeadvertising;\o"Billboards"billboards2.animageassociatedwith3.books;newspapers;medicines4.advertisementtime5.specialtychannelsTask161.B2.D3.D4.A5.B6.B7.A8.A9.A10.ATask171.Thepeoplewhoworkedforhimlivedinmortalfearofhim.2.Pollutionisapressingproblemwhichwemustdealwith.3.ThisisthereasonwhyIamnotinfavorofrevisingtheplan.4.Themanufactureofthisequipmentisaverycomplexone,whichtookusalotoftime.5.Hewroteabook,whichisabouteconomics.6.他常常聚精会神地做工作，这时他会废寝忘食。7.那个整天躲在云层里的太阳，现在又光芒四射地露面了。8.密格尔的富有感染力的笑声打破了寂静。9.我们把郊游推迟到下星期，到那时我们不会这么忙了。10.有很多人想应聘这个岗位。Task18March21,20xxDearMr.Black,I'msorrytobringupmyresignationatthismomentbecauseI'vedecidedtomovetoShanghai.Thankyouforgivingmeachancetolearnandtogainthevaluableexperienceinyourcompany.IwouldappreciateitifyouwouldkindlygivemeareferenceletterbeforeIleave.Yourssincerely,WangBingTask19DearMr.Li,I'msorrytotellyouatoughdecision.IplantoresignmypositioninyourcompanybecauseIwanttofurthermystudyabroad.Ihavehadaveryhappytimeworkingwithyouandothercolleagues.FromyouIhavereceivedlotsofhelpandhavelearntmuch.Thankyoufortherewardin