电子商务专业英语（附全套音频第3版）-习题答案

人邮电子商务英语教程（第二版）习题答案PAGEPAGE41Unit1【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)WhatisElectronicbusinessiscommonlyreferredto?Whatmayitbedefined?Electronicbusinessiscommonlyreferredtoas“eBusiness”or“e-Business”.Itmaybedefinedastheutilizationofinformationandcommunicationtechnologies(ICT)insupportofalltheactivitiesofbusiness.2)Whatisthedifferencebetweene-businessande-commerce?Whilee-businessreferstomorestrategicfocuswithanemphasisonthefunctionsthatoccurusingelectroniccapabilities,e-commerceisasubsetofanoveralle-businessstrategy.3)Whatdoese-commerceofteninvolve?E-commerceofteninvolvestheapplicationofknowledgemanagementsystems.4)Whatdoese-businessinvolve?E-businessinvolvesbusinessprocessesspanningtheentirevaluechain:electronicpurchasingandsupplychainmanagement,processingorderselectronically,handlingcustomerservice,andcooperatingwithbusinesspartners.5)WhatisBusiness-to-Business(B2B)?Business-to-Business(B2B)isatermcommonlyusedtodescribecommercetransactionsbetweenbusinessesliketheonebetweenamanufacturerandawholesalerorawholesalerandaretaileri.e.boththebuyerandthesellerarebusinessentity.6)WhatisB2C?AndwhatdoesC2Cinvolve?B2C(Business-to-Customer)istheactivitiesofbusinessesservingendconsumerswithproductsand/orservices.C2C(Consumer-to-Consumer)involvestheelectronically-facilitatedtransactionsbetweenconsumersthroughsomethirdparty.7)WhatdocompaniesuseB2Enetworkstodotypically?Typically,companiesuseB2Enetworkstoautomateemployee-relatedcorporateprocesses.8)WhatdoesBusiness-to-Governmentencompass?Business-to-Government(B2G)encompassesmarketingproductsandservicestothroughintegratedmarketingcommunicationstechniquessuchasstrategicpublicrelations,branding,advertising,andweb-basedcommunications.9)WhatisGovernment-to-Business?Government-to-Businessistheonlinenon-commercialinteractionbetweenlocalandcentralgovernmentandthecommercialbusinesssector,ratherthanprivateindividuals.10)WhatisGovernment-to-Government(G2G)?Government-to-Government(G2G)istheonlinenon-commercialinteractionbetweengovernmentorganizations,departments,andauthoritiesandothergovernmentorganizations,departments,andauthorities.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)order1)n.定单2)flexibly2)adv.灵活地3)retailer3)n.零售商人4)transaction4)n.交易，事务5)supplier5)n.供应者，厂商，供给者6)discount6)n.折扣7)manufacturer7)n.制造商，厂商8)cooperatewith...

8)与...合作9)electronicbusiness9)电子商务10)rawmaterial10)原材料【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)特殊报价，特价优待1)specialoffer2)n.消费者2)consumer3)n.佣金3)commission4)终端客户4)endconsumer5)n.支票5)cheque6)企业单位,营业单位6)businessentity7)价值链7)valuechain8)vt.

定义，详细说明8)define9)n.使用，利用9)utilization10)保险单10)insurancepolicy【Ex.4】TranslatethefollowingsentencesintoChinese.1)Manyinstitutionsexchangeinformationbyhandbecauseofincompatiblecomputersystems.由于计算机系统不兼容，许多机构通过人工方式进行信息交换。2)Weprolongthecooperationrelationshipwiththissuppliervoluntarily.我们自愿延长和此供应商的合作关系。3)BritishRailaregoingtoplaceanorderforahundredandeighty-eighttrains.英国铁路公司将订购188列火车。4)Theaimistopromoteclosereconomicintegration.目的是进一步促进经济一体化。5)Theuserathomecanaccesshiscompany'sintranetbydial-upauthentication.用户在家里可以通过拨号验证访问他公司的内部网。6)Thisallowsittoupdateapplicationsovertheintranetorextranet.这就允许通过企业网或外网来更新应用程序。7)]Thenewdevicecanalsocancelthecheckafterthetransactioniscomplete.交易完成后，这种新设备也能注销支票。8)Theshopkeeperhasgonetothewholesalertobuynewproducts.店主到批发商处进货去了。9)Takethegoodsbacktoyourretailerwhowillrefundyouthepurchaseprice.把商品退还给你的零售商，他们会按原价退款的。10)Thesalesmenworkoncommissiononly销售人员只根据销售量提取佣金。【Ex.5】Completethefollowingsentenceswiththeinformationgiveninthetext.1)Commerceis,quitesimply,theexchangeof________________,usuallyfor______.goodsandservices,money2)Buyersarepeoplewithmoneywho_________________________,whilesellersarethepeoplewho_________________________.wanttopurchaseagoodorservice,offergoodsandservicestobuyers3)Sellersaregenerallyrecognizedin_______differentforms:________________.two,retailersandwholesalersordistributors4)Retailers___________andwholesalersordistributors____________andotherbusinesses.selldirectlytoconsumers,selltoretailers5)Producersarethepeoplewho_________________________________________.createtheproductsandservicesthatsellersoffertobuyers.6)Ifyouwouldliketosellsomethingtoacustomer,attheverycoreofthematteris________________.Youmusthave________________tooffer.thesomethingitself,aproductorservice7)Youmustalsohaveaplacefromwhichto______________.Afterthatyouneedtofigureoutaway___________________.sellyourproducts,togetpeopletocometoyourplace,8)Youneedawaytoacceptorders.AtWal-Martthisishandledby_____________.Inamailordercompanytheorderscomeinby_____________andareprocessedbyemployeesofthecompany.Youneedawaytodelivertheproductorservice,oftenknownas____________.thecheckoutline,mailorphone,fulfillment9)Sometimescustomersdonotlikewhattheybuy,soyouneedawayto____________.Sometimesaproductbreaks,soyouneedawayto__________________.acceptreturns,honorwarrantyclaims10)Manyproductstodayareso__________________thattheyrequire_________________________tohelpcustomersuseplicated,customerserviceandtechnicalsupportdepartments

Unit2【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)Whileelectroniccommerceisthe‘frontend’forsellingproductsovertheInternet,ElectronicBusinesscoverstheuseoftechnology,processesandmanagementpracticesthatenhancescompetitiveness.2)B2BstandsforBusiness-to-Business.B2CstandsforBusiness-to-ConsumerandC2BConsumer-to-Business.3)A.ItsellsbooksovertheInternet.4)ChemCandC(whichdealwithchemicals).Theydealwithchemicals.5)ThefirststageintheevolutionofB2BwastheElectronicDataInterchange(EDI)whereabuyermaintainedseparateconnectionswitheachsupplier.6)ThesecondstagewasthebasicE-commercemodelwherecompaniesputtheirproductcataloguesontheInternetandconductedone-to-onetransactions.7)NowB2BE-commerceisinthethirdstageofevolution.E-commerceinitiativebringstogetherlargenumbersofbuyersandsellers,therebycreatingacommunityoftraders.8)TherearethreedifferenttypesofB2Bexchangesoperate.Theyarebuyer-controlled,seller-controlledandthird-partyexchanges.9)B2BE-commercehelpstoremovebarriersraisedbygeographicfragmentationofthemarket.Whilebuyersgettoknowaboutnewsellerswithbetterproducts,suppliersdiscovernewbuyers.B2Balsohelpsineliminatingunnecessaryinventorybuild-upforbothbuyersandsellers.AsB2Bpromotesinformationflowandenhancestransparency,supply-chainmanagementbecomespossible.Inaddition,boththesellersandsellersenjoyreducedorderprocessingcostsandlowercostofinteractingwitheachother.10)TheB2Bprocessstartswitharequisitionforanorder.Second,beforetheordersareprocessed,theexchangeshavetohavethesetofsuppliersforeachoftheproductsfortheindustrywhichtheyarecateringto.Inthethirdstage,theexchangesmatchtheordersofthebuyerswiththesuppliers.Thefourthstageisensuringthattheordersarefulfilled.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)baseon1)基于2)inventory2)n.存货，库存量3)firm3)n.公司，(合伙)商号4)brandvalue4)品牌价值5)pricing5)n.定价6)infrastructure6)n.基础或根基，基本设施7)profitability7)n.盈利能力，收益性，利益率8)commission8)n.佣金9)buyer9)n.买主，顾客，采购员10)community10)n.社区【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)n.时间表，进度表1)schedule2)n.投放市场2)launch3)国内市场3)domesticmarketplace4)vt.促销4)promote5)总交易成本5)overalltransactionscost6)增值服务6)value-addedservice7)n.发展的进程，阶段或时期7)stage8)n.进展，发展，演变，进化8)evolution9)信息流9)informationflow10)vt.提高，增强10)enhance【Ex.4】TranslatethefollowingsentencesintoChinese.1)你没有真正看到它，这只是你的想象。2)通过了英语考试该会增加你获得这个职位的机会。3)新来的移民日益增多。4)你们是不是每天早晨听当地电台的天气预报?5)他把英镑换成了等值的美元。6)他主动帮助我。7)学生家庭如果不富裕,这个学生就得挣钱以弥补部分大学费用。8)她卖出东西可得10%的佣金。9)除了继续下去，我们没有选择的余地。10)如何来推销这种产品你有什么好办法吗?【Ex.5】Decidewhetherthefollowingstatementsaretrueorfalseaccordingtothepassage.1)T2)F3)T4)T5)F6)F7)T8)F9)T10)T

Unit3【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)B2Ce-commercereferstotheemergingcommercemodelwherebusinesses/companiesandconsumersinteractelectronicallyordigitallyinsomeway.OneofthebestexamplesofB2Ce-commerceisA,anonlinebookstorethatlauncheditssitein1995.2)InaB2Ce-commercethefocusismoreaboutenticingprospectsandconvertingthemintocustomers,retainingthemandsharevaluecreatedduringtheprocess.3)InatypicalB2CoftheinformationbetweenbusinessandconsumertypicallyflowsthroughthemediumofInternet.4)Thisflowofinformationincludesproductorders/servicerequestsfromcustomers,productinformation,specifications,providingofservicesbyBusinessetc.5)TypesofservicestypicallycoveredunderB2Ce-commerce:a.Auctionstores()b.Onlinestores(e.g.)c.Onlineservices(e.g.)6)AdvantagesofInternetauctions:Convenience:Itgivestheparticipantsconvenienceasbiddercanstayathishomeorofficeandstillparticipateinthebiddingjustasintraditionalauctions.Inaddition,itisalsomoreconvenientforabiddertofindmoreaboutthegoodsbeingauctioned.Flexibility:Traditionalauctionsallowonlysynchronousbiddingrequiringallbidderstoparticipateatthesametime.Incontrast,Internetauctionsallowasynchronousbiddinglastingdaysorweeks,whichoffersmoreflexibilitytothebidders.

Increasedreach:ThepotentialofreachofanInternetbasedauctionsiteisglobalandthusthemarketforauctionedgoodsisverylarge.Economicaltooperate:Thesearecheapertorunaslotofcostsrelatingtoinfrastructurerequiredforaconventionalauctionsystemisnotnecessaryforthis.7)DisadvantagesofInternetauctions:Inspectionofgoods:InanInternetbasedauction,itisnotpossibletophysicallyinspectthegoods.Thebiddershavetorelyontheinformationprovidedorsometimes,mayhavetorelyonsomeelectronicimagesofthegoodsonauction.Potentialforfraud:Internetbidderhastotrustthatthesellerwouldactuallysendthegoodforwhichhepaid.AlsotypicallypaymentsaremadebyprovidingcreditcarddetailsthroughtheInternet,whichmaynotalsobealwayssafe.8)OnlineStores:Benefitsforthecompany:a.Increaseddemandb.Alow-costroutetoglobalreachc.Cost-reductionofpromotionandsalesd.ReducedcostsOnlineStores:Benefitsforthecustomersa.Lowerpricesb.Widerchoicec.Betterinformationd.Convenience9)Inordertodevelopmorevaluetothecustomers,thefollowingmaybeconsidered.a.Merchantshavetotrytofindwaystogaincompetitiveadvantageinfactorsotherthanjusttheprice.b.Onlineshopsneedtoprovideashopping-experiencethataddressesallofthecustomer’srequirements.Itshouldalsotrytoprovideanenvironmentthatiseasytoexplore.c.Expansionoftherangeofservices.d.Findcost-effectivewaystoincreasecustomerbaseandgeneratehigherrevenues.10)MikeMcCabefoundedMaketheMin1998.ItsmissionistosimplifythelivesofInternetusersbycreatingfunctional,interactiveservicesthatwillmaketheirliveseasierandbetter.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)safe1)adj.安全的，受保护的2)opportunity2)n.机会，时机3)tangible3)adj.可触摸的，有形的4)solution4)n.解决方案5)cheap5)adj.便宜的，廉价的6)income6)n.收入，收益，进款，所得7)commercemodel7)商业模式8)technologyplatform8)技术平台9)merchant9)n.商人，批发商，贸易商，店主adj.商业的，商人的10)online10)n.联机，在线式adj.联机的，在线的【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)adj.节约的，经济的1)economical2)依赖，依靠2)relyon3)adj.竞争的，竞赛的3)competitive4)n.商标，品牌，牌子4)brand5)虚拟商店5)virtualstore6)adj.不同时的，异步的6)asynchronous7)赢利模式7)revenuemodel8)n.出价，投标，叫牌8)bidding9)adj.无线的n.无线电9)wireless10)adj.虚拟的10)virtual【Ex.4】TranslatethefollowingsentencesintoChinese.1)纽约股票交易所于一九二九年大崩溃。2)他访问了七个可能的顾客,但一笔生意也没有做成。3)你言行不一。4)他从教40年一直很受欢迎。5)你工作的收入是多少？6)自行车被看成是比公共汽车更实惠的交通工具,因为公共汽车票价在最近三年内涨了五倍。7)他不会说英语，这使他在参加国际会议时于不利的地位。8)经过更仔细的检查,发现那是假的。9)好运就是当机会来临时，你早已做好了准备。10)有求必应是不可能的。【Ex.5】Completethefollowingsentenceswiththeinformationgivenintheernationale-commerce,globale-commerce,productsandservicesincreasedsales,internationalmarketreach,boostedbrandawarenessvariouscountries,theiruniquebuyinghabits,preferencesincreasevisibility,buildscredibility,yourreputationregulatoryhurdles,customs,taxes,tradeagreementscollaborativeadvocacy,complianceefforts,industryassociations,internationalorganizations,standardizeddifferentregulations,shippingcosts,customsprocedures(8)importedorexported,protectingdomesticindustries,regulatingtrade,generatingrevenue(9)inconsistent,lesspredictable,inforeignmarkets,moveunfavorably(10)fierceglobalcompetition,potentialmarketsaturation

Unit4Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)Whatarethealternativenamesforonlineshopping?Thealternativenamesforonlineshoppingare:e-web-store,e-shop,e-store,Internetshop,web-shop,web-store,onlinestore,onlinestorefrontandvirtualstore.2)Whatmustonlinecustomershaveinordertocompleteatransaction?OnlinecustomersmusthaveaccesstotheInternetandavalidmethodofpaymentinordertocompleteatransaction.3)Howdoconsumersfindaproductofinterest?Consumersfindaproductofinterestbyvisitingthewebsiteoftheretailerdirectlyorbysearchingamongalternativevendorsusingashoppingsearchengine.4)Howdoonlineshopperscommonlymakepayments?OnlineshopperscommonlyuseacreditcardoraPayPalaccounttomakepayments.5)Howcanphysicalitemsbedelivered?Physicalitemscanbedeliveredinthefollowingways:Shipping,DropshippingandIn-storepick-up.6)Howcandigitalitemsorticketbedelivered?Digitalitemsorticketscanbedeliveredinthefollowingways:Downloading/Digitaldistribution,Printingout,provisionofacodefor,ore-mailingofsuchitemsasadmissionticketsandscrip(e.g.,giftcertificatesandcoupons)andWillcall,COBO(inCareOfBoxOffice),or"atthedoor"pickup.7)Whyarecustomersattractedtoonlineshopping?Customersareattractedtoonlineshoppingnotonlybecauseofhighlevelsofconvenience,butalsobecauseofbroaderselections,competitivepricing,andgreateraccesstoinformation.8)Whatarethetwomajordimensionsofinformationloadmentionedinthepassage?Thetwomajordimensionsofinformationloadarecomplexityandnovelty.Complexityreferstothenumberofdifferentelementsorfeaturesofasite,oftentheresultofincreasedinformationdiversity.Noveltyinvolvestheunexpected,suppressed,new,orunfamiliaraspectsofthesite.Thenoveltydimensionmaykeepconsumersexploringashoppingsite,whereasthecomplexitydimensionmayinduceimpulsepurchases.9)Whatmustbusinessesdoinordertoincreaseonlinepurchases?Inordertoincreaseonlinepurchases,businessesmustdevotesignificanttimeandmoneytodefining,designing,developing,testing,implementing,andmaintainingthewebstore.10)Whatarethemostimportantfactorsdeterminingwhethercustomersreturntoawebsite?Themostimportantfactorsdeterminingwhethercustomersreturntoawebsiteareeaseofuseandthepresenceofuser-friendlyfeatures.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)site1)n.网站2)payment2)n.付款，支付3)framework3)n.构架，框架，结构4)debitcard4)借记卡5)retailer5)n.零售商6)coupon6)n.商家的优待券7)channel7)n.渠道8)module8)n.模块9)database9)n.数据库10)consumerexpectation10)客户期望【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)adj.动态的1)dynamic2)n.包裹2)package3)参与，与…有关3)beconcernedwith4)账单地址4)billingaddress5)n.快递5)courier6)adj.令人满足的，令人满意的6)satisfying7)信用卡7)\o"/wiki/Credit_card"creditcard8)n.店头，店面8)storefront9)n.浏览器9)browser10)n.采用10)adoption【Ex.4】TranslatethefollowingsentencesintoChinese.1)InyourWebbrowser'scachearethemostrecentWebfilesthatyouhavedownloaded.网页浏览器的高速缓存区里有你最近下载的网页文件。2)Thehostmakesmoneyfromadvertisingbannersplacedonthestorefront'sWebpages.主机服务商可以通过放在在先商店首页上的广告横幅赚钱。3)There'salso5Mbofwebspacesothatyoucancreateyourownpersonalwebsite.还有5兆的网络空间，你可以建立你的个人网站。4)Alreadywe'veseeninternetshoppingbecomeacompetitortobricks-and-mortarstores.我们已经看到网上购物成为一个实体店的竞争对手。5)clerksimplyverifiesthatthepaymentandinvoiceamountmatch.职员只是核实付款和发票上的数额是否一致。6)Onceyouhavefilledyourshoppingcart,Itistimetoproceedtocheckout.一旦你已经装满你的购物车，现在是该结账的时候。7)Theyhavecomputerizedsystemstoensuredeliveryoftherightpizzatotherightplace他们已经实现了系统的计算机化，以保证比萨的送货准确无误。8)Wewillthensendyouaninvoiceforthetotalcoursefees然后我们会把全部课程费用的发票寄给你。9)Wewanttoencouragethemtogrouptogethertoactasabigpurchaser.我们想鼓励他们组成一个大的采购团。10)BringthecouponbelowtoanyTecnostoreandpayjust£10.99.持下面的优惠券到任意一家Tecno专卖店，只需付10.99英镑。Ex.5】Answerthefollowingquestionsaccordingtothepassage.1)Whataretheusualbusinesshoursofonlinestores?Onlinestoresareusuallyavailable24hoursaday.2)Whatisthedifferencebetweenonlinestoresandphysicalretailstore?Onlinestoresmustdescribeproductsforsalewithtext,photos,andmultimediafiles,whereasinphysicalretailstores,theactualproductandthemanufacturer'spackagingwillbeavailablefordirectinspection.3)Whatcanbeusedtolookupsellersofaparticularproductorservice?Searchengines,online\o"Pricecomparisonservice"pricecomparisonservicesand\o"Discoveryshopping"discoveryshoppingenginescanbeusedtolookupsellersofaparticularproductorservice.4)Whyareconsumersathigherriskoffraudwhenshoppingonlinethanface-to-facetransactions?Becauseofthelackofabilitytoinspectmerchandisebeforepurchase,consumersareathigherriskoffraudthanface-to-facetransactions.5)Whathasbecomeamajorconcernformerchantsande-commerceserviceproviders?Computersecurityhasbecomeamajorconcernformerchantsande-commerceserviceproviders?6)Whatareafewproblemsthatshopperspotentiallyface?Afewproblemsthatshopperspotentiallyfaceareidentitytheft,faultyproducts,andtheaccumulationof\o"Spyware"spyware.7)Whydomostcompaniesoffershippinginsurance?Mostcompaniesoffershippinginsuranceincasetheproductislostordamaged.8)Whydomanywebsiteskeeptrackofconsumershoppinghabits?Manywebsiteskeeptrackofconsumershoppinghabitsinordertosuggestitemsandotherwebsitestoview.9)Whatdoproductslesssuitablefore-commerceinclude?Productslesssuitablefore-commerceincludeproductsthathavealowvalue-to-weightratio,productsthathaveasmell,taste,ortouchcomponent,productsthatneedtrialfittings—mostnotablyclothing—andproductswherecolourintegrityappearsimportant.10)Whatisoneofthegreatbenefitsofonlineshopping?Oneofthegreatbenefitsofonlineshoppingistheabilitytoreadproductreviews,writteneitherbyexpertsorfellowonlineshoppers.

Unit5【Ex.1】Answerthefollowingquestionsaccordingtothepassage.(1)Whatcrucialfeaturesandcapabilitieswillyouwanttoconsiderwhenitcomestochoosinghowandwheretomakeyoure-commercesite?Whenitcomestochoosinghowandwheretomakeyoure-commercesiteyouwillwanttoconsidersomeofthefollowingcrucialfeaturesandcapabilities:mobile-friendliness,security,reliability,Back-officetoolsandmultichannelsellingcapabilities.(2)Whatshouldyourplatform-of-choiceoffer?Yourplatform-of-choiceshouldofferfraudprevention,databackupsandothere-commercewebsitesecuritymeasuresthatkeepyoursiteanddatawell-protected.(3)Whatdoes“Youre-commercewebsiteservesasthefaceofyourbrand.”mean?Thismeansyou’llwanttogetthedesignrightfromthestart.(4)Whatshouldyouthinkaboutwhenyoucustomizeyourtheme?Whenyoucancustomizeyourtheme,youshouldthinkaboutimages,fontsandcolors,yourhomepage,navigationandthemobileexperience.(5)Asyoubuildoutyourproductpages,whatshouldyoupaycloseattentionto?Asyoubuildoutyourproductpages,youshouldpaycloseattentiontothefollowingelements:productnames,productimages,productdescriptions,shippingandreturninformation,productreviewsaswellascross-sellingandupsellingopportunities.(6)Whatareyourecommendedtodowhencreatingyoure-commercesite?Whencreatingyoure-commercesiteyouarerecommendedtoofferasmanypaymentoptionsaspossibletogivecustomersexactlywhattheywant.(7)Whatshouldyoure-commerceplatformdo?Youre-commerceplatformshouldmakeiteasyforyoutosetcustomrulesandintegrateyourmostimportantappssothatyoucandeliveroutstandingcustomerserviceandtrackthecostofshippingwitheachorder.(8)Whatshouldyoudotoregisteradomainname?Toregisteradomainname,youshouldfindadomainregistrarthat’saccreditedbytheInternetCorporationforAssignedNamesandNumbers(ICANN).(9)Whatisitcriticalonceyou’vemadeyoure-commercesite?Onceyou’vemadeyoure-commercesiteit’scriticalthatyoutakethetimetotestitthoroughly.(10)Howcanyouexpandyourreachwhileengaginguserswithaclearintenttoshop?Byestablishingastrongomnichannelretailstrategy,youcanexpandyourreachwhileengaginguserswithaclearintenttoshop.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.(1)accessory(1)n.附件；配件；附属物(2)dropship(2)v.直接代发货，运输(3)multichannel(3)adj.多渠道的(4)template(4)n.模板；样板(5)creditcardpayment(5)信用卡支付(6)third-partychannel(6)第三方渠道(7)headerimage(7)标头图像，页眉图片(8)authenticity(8)n.真实性；可靠性(9)capability(9)n.能力；才能；性能；容量(10)mobile-friendliness(10)n.移动友好性【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.(1)第三方市场(1)third-partymarketplace(2)模式；图案；样品(2)pattern(3)预览，预展(3)preview(4)展示场合；陈列柜(4)showcase(5)向上销售，追加销售(5)upsell(6)变化，变异，变种(6)variation(7)数据备份(7)databackup(8)数字钱包(8)digitalwallet(9)产品评论(9)productreview(10)社交媒体(10)socialmedia【Ex.4】TranslatethefollowingsentencesintoChinese.(1)这家在线商店为男性和女性提供各种各样的时尚配饰。(2)该公司决定采用代发货的方式来降低库存存储成本。(3)该网站的主页展示了最新的促销活动和新品。(4)对于电子商务网站来说，具备移动端友好性以获得更好的用户体验至关重要。(5)该品牌采用多渠道方法，通过各种线上和线下平台接触客户。(6)该网站为客户提供了多种图案选项以供选择。(7)客户可以在购买前预览产品。(8)新产品在网站主页上展示。(9)许多电子商务平台为建立在线商店提供了现成的模板。(10)该网站在结账过程中向客户推荐追加销售产品。【Ex.5】Completethefollowingsentenceswiththeinformationgiveninthetext.clearandthorough,befinishedanddelivered,improvingyourbusiness(2)receivingandprocessingorders,shippinganddelivery,returnsandexchanges,customersatisfaction(3)inventorymanagement,orderplacement,paymentcollecting,fulfilment,communication(4)overseeingandcontrolling,inventorycontrol,storageorganization,receivingandshippinggoods,(5)time,money,acentralisedinventorymanagementprocedure(6)successfulrelationship,thetimelydeliveryofgoods,fallbackplans(7)e-commerceoperations,staffing,equipment(8)manualprocesses,time,whatishappeninginsideafacility(9)orderfulfillment,afavourablereputation,long-termcustomerretention(10)financialactivities,e-commerceoperations,balancesheets,inventorywrite-offs

Unit6【Ex.1】Answerthefollowingquestionsaccordingtothepassage.1)Whatisthekeyobjectiveofdigitalmarketing?Thekeyobjectiveofdigitalmarketingistopromotebrands,buildpreferenceandincreasesalesthroughvariousdigitalmarketingtechniques.2)Whatdodigitalmarketingactivitiesinclude?Digitalmarketingactivitiesincludesearchengineoptimization(SEO),searchenginemarketing(SEM),contentmarketing,influencermarketing,contentautomation,campaignmarketing,ande-commercemarketing,socialmediamarketing,e-maildirectmarketing,displayadvertising,e–books,opticaldisksandgames,andanyotherformofdigitalmedia.3)Whatisdigitalmarketingoftenreferredtoas“onlinemarketing”,“internetmarketing”or“webmarketing”.Digitalmarketingisoftenreferredtoas“onlinemarketing”,“internetmarketing”or“webmarketing”.4)Whatisthedifferencebetweenpulldigitalmarketingandpushdigitalmarketing?PulldigitalmarketingischaracterizedbyconsumersactivelyseekingmarketingcontentwhilePushdigitalmarketingoccurswhenmarketerssendmessageswithoutthatcontentbeingactivelysoughtbytherecipients.5)Whatarethemultipleonlinemarketingchannelsmentionedinthepassage?Themultipleonlinemarketingchannelsmentionedinthepassageareasfollow:•Affiliatemarketing•DisplayAdvertising•Emailmarketing•SearchMarketing•SocialMedia•SocialNetworking6)WhatdoestheICCcodehave?TheICCCodehasintegratedrulesthatapplytomarketingcommunicationsusingdigitalinteractivemediathroughouttheguidelines.7)Whatisadigitalmarketingsystem?AdigitalmarketingsystemisamethodofcentralizedchanneldistributionusedprimarilybySaaSproducts.Itcombinesacontentmanagementsystem(CMS)withsyndicationacrossweb,mobile,scannablesurface,andsocialchannels.8)Whatisthegoalofwebpublication?Thegoalofwebpublicationistogivetheuseradigital“home”ontheweb,whereclients,guests,fansandotherwebbrowsersarriveasadestination.9)Whatformcansocialpublicationcantake?Socialpublicationcantaketheformofastatusupdate,atextmessage,a“tweet”,aphoto,avideoandmanyothermeansofsocialcommunication.10)Whatformdoesmobilepublicationoftentake?Mobilepublicationoftentakestheformofamobileoptimizedwebsitetheme,withlargernavigationandacleaneruserinterface.【Ex.2】TranslatethefollowingwordsandphrasesintoChinese.1)innovative1)adj.创新的2)contentmarketing2)内容营销3)collaborative3)adj.合作的，协作的4)digitalmarketing4)数字营销5)marketingchannel5)销售渠道6)resourcesharing6)资源分配，资源共享7)link7)v.链接8)individually8)adv.个别地9)target9)n.目标，对象10)domainregistering10)域名注册【Ex.3】TranslatethefollowingwordsandphrasesintoEnglish.1)adj.合理的，有道理的1)reasonable2)adj.可测量的2)measurable3)n.竞争，(政治或商业性)活动3)campaign4)网站托管4)webhosting5)移动设备5)mobiledevice6)adj.可靠的，可依赖的，负责的6)responsible7)合作行销7)affiliatemarketing8)数字交互媒介8)dig