Lesson 1 Cosmetic Market Overview 化妆品市场概况-1751424576150

Lesson1CosmeticMarketOverview化妆品市场概况Task2TheHistoryofCosmetics任务二：化妆品的发展历史课前回顾与预习1了解化妆品的起源、发展历史。目录Contents1PART1【Originofcosmetics化妆品的起源】2PART2【Developmentofcosmetics化妆品的发展】PART1【Originofcosmetics化妆品的起源】CONTENT1[TextReading文章阅读]Cosmeticproductsaretodaypartofourregularcultureandfashion,butthatwasnotalwaysthecase.Thefirsthumanmadecosmeticsappearedinearlymoderncivilizationssome6thousandyearsagoasthewaytoenhancetheappearanceandodorofthehumanbody,butthedifficultmanufacturingprocesses,harmfulingredientsandtheirconnectiontothehighrulingclassescreatedtheauraofexclusivityaroundthem.如今，化妆品已经成为我们日常文化和时尚的一部分，但事实并非总是如此。作为改善人体外观和气味的方法，最早的人类化妆品出现在大约6000年前的现代文明早期，但制造过程困难，有害成分及其与高级统治阶级的联系，创造了他们与周围的排他性氛围。CONTENT1[TextReading文章阅读]ThefirstarcheologicalevidenceofcosmeticscomesfromtheexcavatedtombsofAncientEgyptpharaohs,buthistoriansareconvincedthatfirstnaturalmadecosmeticswereusedbyourprehistoricancestorsmuchbeforeriseofmoderncivilizations.6thousandyearoldrelicsfromEgypttellusthattheirroyaltyandhighclassenjoyedseveralcosmeticproducts,suchasfacecreams,perfumedoils,eyeliners,hairpaints,castoroil,lipsticks,andlipgloss.化妆品最早的考古证据来自于出土的古埃及法老的坟墓，但历史学家们确信，早在现代文明兴起之前，我们的史前祖先就已经使用了第一批天然化妆品。六千年的古埃及遗迹告诉我们，他们的皇室和上层享有多种化妆品，如面霜，香水油，眼线，发彩，蓖麻油，唇膏和唇彩。CONTENT2[KeyWords&Phrases重点单词和短语]civilization[sivələˈzeiʃn]n.文明；文化odor['əʊdə]n.气味；名声aura[ˈɔ;rə]n.光环；气氛；（中风等的）预兆；气味exclusivity[eksklu:ˈsivəti]n.排外性；独占权；特有性frown[fraʊn]vi.皱眉；不同意vt.皱眉，蹙额n.皱眉，蹙额archeological[,ɑ:kiə'lɒdʒikəl]adj.考古学的excavate[ˈekskəveit]vt.挖掘；开凿vi.发掘；细查tomb[tuːm]n.坟墓；死亡vt.埋葬CONTENT2[KeyWords&Phrases重点单词和短语]pharaoh[ˈferoʊ]n.法老；暴君prehistoric[priːhiˈstɔːrik]adj.史前的；陈旧的ancestor[ˈænsestər]n.始祖，祖先；被继承人relic[ˈrelik]n.遗迹，遗物；废墟；纪念物castoroil蓖麻油PART2【Developmentofcosmetics化妆品的发展】基督教兴起后，基督教妇女开始用珠宝和化妆品来庆祝她们的宗教。然而，随着罗马帝国的衰落，欧洲进入了黑暗时代，恶劣的生活条件、贫穷、疾病和不断的战争阻止了昂贵和奢侈的时尚潮流的传播。这意味着几乎所有化妆品的痕迹都从欧洲文化中消失了，不仅因为它的稀缺，还因为基督教会积极阻止它的传播。CONTENT1[TextReading文章阅读]WhenChristianityrose,Christianwomanstartedtocelebratetheirreligionwithjewelryandcosmetics.However,withthefalloftheRomanEmpire,Europeenteredintodarkageswhereharshlivingconditions,poverty,illnessesandconstantwarspreventedthespreadingofexpensiveandextravagantfashiontrends.ThismeantthatalmostalltracesofcosmeticproductdisappearedfromtheEuropeanculture,notonlybecauseofitsscarcitybutalsobecauseChristianchurchactivelypreventedit’sspreading.TheonlyreallypopularperiodoftimewhencosmeticswaswellreceivedwasduringandshortlyafterthereignofEnglishQueenElizabethI(1558-1603).HeruniquefashionstyleofstarkwhitefacesandbrightlycoloredlipscapturedtheattentionofroyaltyandaristocratsacrossEnglandandFrance,butthatlastedonlyforashorttime.CONTENT1[TextReading文章阅读]化妆品唯一真正受欢迎的时期是在英国女王伊丽莎白一世(1558-1603)统治期间及之后不久。她独特的时尚风格——纯白的脸庞和色彩鲜艳的嘴唇吸引了英国和法国皇室和贵族的注意，但这只持续了很短的时间。Thedawnofcosmeticusefinallyarrivedinthesecondpartof19thcenturywhenindustrialrevolutionandgreatadvancesinchemistry(chemicalfragrances)enabledmucheasierandvariedproductionofvariouscosmeticproducts.Withmuchlowerpriceandchemicalingredientsthatweremuchlessdangerousforhealth,cosmeticsstartedgainingseriousfoothold.19世纪后半叶，工业革命和化学的巨大进步(化学香料)使得各种化妆品的生产更加容易，也更加多样化，化妆品的使用终于迎来了曙光。由于价格低得多，化学成分对健康的危害也小得多，化妆品开始站稳了脚跟。CONTENT1[TextReading文章阅读]Theturningpointinthewesternfashioncamein1920swhenmassmarketedcosmeticproductsfinallybecamefinanciallyviable.Earlydecadesofcosmeticspopularityinthewestbroughtusmanyinventiveproducts,suchasLipGlossbyMaxFactor,synthetichairdyeandsunscreenbyL'Oréal,suntanandrednailpolishbyCocoChanel,andothers.西方时尚的转折点出现在20世纪20年代，当时大规模销售的化妆品终于在经济上可行了。化妆品在西方流行的最初几十年给我们带来了许多发明产品，如MaxFactor的唇彩，L'Oréal的合成染发剂和防晒霜，可可·香奈儿的防晒霜和红色指甲油，等等。CONTENT1[TextReading文章阅读]CONTENT1[TextReading文章阅读]AftertheWorldWarIIanditsperiodofheavymaterialrationing,cosmeticindustryexperienceditssecondrenaissance.Today,cosmeticsindustryisamulti-billiondollarbusinessthatstretchesacrossentireworld,alwaysfindingnewwaysandfashiontrendsthatsustainsandensuresitsgrowth.第二次世界大战后，化妆品工业经历了第二次复兴。今天，化妆品行业是一个数十亿美元的产业，遍布全球，总是寻找新的方式和时尚趋势，以维持和确保其增长。CONTENT2[KeyWords&Phrases重点单词和短语]Christianity[ˌkrɪstiˈænəti]n.基督教;基督教徒;基督教教义;harsh[hɑːʃ]adj.严厉的；严酷的；刺耳的；粗糙的；刺目的；丑陋的scarcity[ˈskersəti]n.不足；缺乏warrior[ˈwɔːriər]n.战士，勇士；鼓吹战争的人exotic[iɡˈzɒtik]adj.异国的；外来的；异国情调的influx[ˈinflʌks]n.流入；汇集；河流的汇集处Renaissance[riˈneisns]文艺复兴footholdn.据点；立足处synthetic[sinˈθetik]adj.综合的；合成的，人造的n.合成物FinishtheAfter-classReadingExercise.FinishtheTranslationExercise.巩固与提升Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent1________yearsago,thefirstcosmeticsappearedin_______________.2In________,cosmeticswasbroughtto___________wherewomanwasnotconsideredbeautifulifshedidnotuse_____cosmetics.3Around__________,when__________rose,evenkingssometimespaintedtheir__________.

4Withthefallofthe___________,almostalltracesofcosmeticproductdisappeared.5Inthe12thand_____century,warriorsbroughtexoticcosmeticitemsfromthe____________whereneveroutoffashion.6(1558-1603)Theonlytimewhencosmeticswaspopularwasduringthereignof_________________________.7Between______________and_________________,cosmeticproductswereuncommonamongmajorityofEuropeancivilization.8Thedawnofcosmeticsarrivedin_____________________,thanksto______________________andgreatadvancesinchemistry.9In______,theturningpoint,

whenmassmarketedcosmeticproductsbecamefinanciallyviable.10After_____________,cosmeticindustryexperiencedits_____renaissance.11Today,cosmeticsindustryisa_________________business.Thetime-lineofcosmeticshistory化妆品历史时间线Thefirsthumanmadecosmeticsappearedinearlymoderncivilizationssome6thousandyearsagoasthewaytoenhancetheappearanceandodorofthehumanbody,......最早的人类化妆品出现在大约6000年前的现代文明早期，作为一种增强人体外观和气味的方式。Keys:

6thousandyearsago,

thefirstcosmeticsappearedinearlymoderncivilizations.

No.YearImportantEvent1________yearsago,thefirstcosmeticsappearedin_______________.Thetime-lineofcosmeticshistory化妆品历史时间线InRome,womanwasnotconsideredbeautifulifshedidnotusefacialcosmetics.Lipsticks,skincreamsmadefrombeeswax,oliveoilsandrosewater,powders,haircolorsandmanyotherbeautytreatmentswerewidelyusedintheperiodof100BCandbeyond.在罗马，女人如果不化妆就被认为不美丽。唇膏、由蜂蜡制成的护肤霜、橄榄油和玫瑰水、粉末、染发剂和许多其他美容产品在公元前100年及以后被广泛使用。Keys:

Intheperiodof100BC,cosmeticswasbroughttoRomewherewomanwasnotconsideredbeautifulifshedidnotusefacialcosmetics.

No.YearImportantEvent2In________,cosmeticswasbroughtto___________wherewomanwasnotconsideredbeautifulifshedidnotuse_____cosmetics.Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent3Around__________,when__________rose,evenkingssometimespaintedtheir__________.

WhenChristianityrose,Christianwomanstartedtocelebratetheirreligionwithjewelryandcosmetics.EventheOldTestamentmentionedtwokingswhopaintedtheireyelidssometimesaround840BC.当基督教兴起时，基督教妇女开始用珠宝和化妆品来庆祝她们的宗教信仰。就连《旧约》也提到过，在公元前840年左右，有两位国王有时会在眼皮上化妆。Keys:Around840BC,whenChristianityrose,evenkingssometimespaintedtheireyelids

.

Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent4Withthefallofthe___________,almostalltracesofcosmeticproductdisappeared.However,withthefalloftheRomanEmpire,Europeenteredintodarkageswhereharshlivingconditions,poverty,illnessesandconstantwarspreventedthespreadingofexpensiveandextravagantfashiontrends.ThismeantthatalmostalltracesofcosmeticproductdisappearedfromtheEuropeanculture,......然而，随着罗马帝国的衰落，欧洲进入了黑暗时代，恶劣的生活条件、贫穷、疾病和不断的战争阻止了昂贵和奢侈的时尚潮流的传播。这意味着几乎所有的化妆品痕迹都从欧洲文化中消失了，......Keys:

WiththefalloftheRomanEmpire,almostalltracesofcosmeticproductdisappeared.

Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent5Inthe12thand_____century,warriorsbroughtexoticcosmeticitemsfromthe____________whereneveroutoffashion.IsolationofEuropefinallycametotheendinthe12thand13thcentury,whenwarriorsreturningfromthecrusadesbroughtwiththemexoticcosmeticitemsfromtheMiddleEastwheretheyneverwentoutoffashion.欧洲的独立最终在12和13世纪结束，当战士们从十字军东征中归来时，他们带来了来自中东的异国情调的化妆品，在那里这些化妆品永远不会过时。Keys:

Inthe12thand13thcentury,warriorsbroughtexoticcosmeticitemsfromtheMiddleEastwhereneveroutoffashion.Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent6(1558-1603)Theonlytimewhencosmeticswaspopularwasduringthereignof_________________________.TheonlyreallypopularperiodoftimewhencosmeticswaswellreceivedwasduringandshortlyafterthereignofEnglishQueenElizabethI(1558-1603).化妆品唯一真正受欢迎的时期是英国女王伊丽莎白一世(1558-1603)统治期间及之后不久。Keys:(1558-1603)TheonlytimewhencosmeticswaspopularwasduringthereignofEnglishQueenElizabethI.Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent7Between______________and_________________,cosmeticproductswereuncommonamongmajorityofEuropeancivilization.Nothingchangedmuchbetweenlate17thcenturyandmid-19thcentury.CosmeticproductswereuncommonamongmajorityofEuropeancivilization,insomecasesreceivingstatusofbannedandabsolutelyinappropriatemerchandise.从17世纪晚期到19世纪中期，没有什么变化。化妆品在大多数欧洲文明中并不常见，在某些情况下被列为禁止和绝对不合适的商品。Keys:

Betweenlate17thcenturyandmid-19thcentury,cosmeticproductswereuncommonamongmajorityofEuropeancivilization.Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent8Thedawnofcosmeticsarrivedin_____________________,thanksto______________________andgreatadvancesinchemistry.Thedawnofcosmeticusefinallyarrivedinthesecondpartof19thcenturywhenindustrialrevolutionandgreatadvancesinchemistry(chemicalfragrances)enabledmucheasierandvariedproductionofvariouscosmeticproducts.19世纪后半叶，工业革命和化学(化学香料)的巨大进步使得各种化妆品的生产更加容易和多样化，化妆品的使用终于迎来了曙光。Keys:Thedawnofcosmeticsarrivedinthesecondpartof19thcentury,thankstoindustrialrevolutionandgreatadvancesinchemistry.Thetime-lineofcosmeticshistory化妆品历史时间线No.YearImportantEvent9