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HOUZZ
UK
2024
Ho zz
&Home
UKHomeownersspendmoreonrenovationsdespitesligfit
dipin
activityRenovationspendhassígedinthelastthíeeyeaís,asmedianspend*incíeased13%fíom£15,000in2020
to£17,000in2023.Thetop90thpeícentileofspend
alsodobledto£200,000,fíom£100,000in2020.Whileíenovationactivityíemainsconsistentwith48%
ofhomeowneíshavingtakenonaíenovationpíojectin
2023,thisisdownapeícentagepointfíomlast
yeaí.GenXersleadinmedianspend,wfiileBabyBoomersdriverenovation
activityGen
Xeís**
spent
the
most
on
íenovation
píojects
foí
thesecondconsectiveyeaí,withtheiímedianspend
at£22,000,compaíedwithMillennialsandBabyBoomeís
at£15,000and£16,000,íespectively.Thetop10%of
spendeísinthesegíopsallocatedsbstantialbdgets,withGenXeísat£200,000andBabyBoomeísat£180,000.WhileGenXleadsinspend,BabyBoomeíscontinetodíiveíenovationactivity(54%),followedbyXeís(34%)andMillennials
(12%).Homeownersfiireprosforfielpwitfitfieir
projectsNeaílyallíenovatinghomeowneísenlistedthehelpofa
homepíofessionalin2023(93%),withspecialtyseívice
píovideísschaselectíicians(59%),andplmbeís(52%),hiíedmostfíeq
ently.Casfiisking,butcreditcardusage
jumpedCashfíomsavingscontinestobethemostcommonfoímoffndingfoííenovationpíojects(86%),followedbycíeditcaídsandcashfíomapíevio
shomesale(18%each).Cíeditcaíd sagejmped7peícentagepointsin2023(10%in2022).Batfiroomsleadinproject
activityBathíoomscontinetoleadasthemostcommonlyíenovatedinteíioííoom(29%),closelyfollowedbykitchensandlivingíooms(26%each).Followinglastyeaí’s
significantjmpinmedianspendfoíbathandkitchenpíojects,theseíenovationssawincíeasesof39%and16%íespectively,íeaching£7,300foíbathíoomsand£15,100foíkitchensin2023.Outdoorprojectsbackintfie
spotligfitFollowingabíiefdíop,otdooípíojectactivityíose17peícentagepointsin2023(51%,compaíedwith34%
in2022).
O
tdooí
lighting
is
the
most
commonly
pdatedotdooísystem(28%).Secíitysystems
follow(15%, pneaíly2peícentagepointsfíom
lastyeaí),ashomeowneísinstallcameíasandsensoísaíondtheií
píopeíties.Big
Ideas*Medianspendisthemidpointlevel,meaninghalfofíenovatinghomeowneísonHozzspentmoíeandhalfspent
less.**GeneíationalcategoíiesfollowPewReseaíchCenteí’sageíanges:Millennials(25-39),GenXeís(40-54)andBabyBoomeís
(55-74).2024UKHozz&HomeStdy|©Ho
zzInc.2PLANNEDACTIVITIESINTHEHOMEIN
2024Chaítandtablesshowthefíeqencyofplannedactivitiesandplannedspendin2024,íelatedtothepíimaíyhome,asíepoítedbyhomeowneísonHozz
UK.What
We
Aíe
Planning
foí2024Decoíate
oí
f
ínishRenovateRepaiíSellMove
inP íchase4%4%6%32%49%59%*Thetop10peícentofhomeíenovationpíojectsby
spend.PLANNEDANNUALRENOVATIONSPEND(GBP£)IN
2024Median£15,00090th
Peícentile*£91,0002024HOUZZ&HOME
UK
2024UKHozz&HomeStdy|©Ho
zzInc.3Chaítsandtablesshowthefíeqencyofactivitiesíelatedtothepíimaíyhomein2021,2022and
2023.WhatWeAíe
Doingin
O í
HomesACTIVITIESINTHEHOMEBY
YEARDecoíated
oí
f
ínishedRenovatedRepaiíedP íchasedMoved
inSold9%9%8%6%14%13%16%13%11%40%37%39%53%49%48%57%57%57%20212024UKHozz&HomeStdy|©Ho
zzInc.4202220232024HOUZZ&HOME
UK
WhatWeAíeDoingin
O íHomes
(Con.)2024HOUZZ&HOME
UK
MEDIANANNUALRENOVATIONSPEND(GBP£)BY
GENERATION25-3940-5455-74£16,000£22,000£15,000ANNUALRENOVATIONSPEND(GBP£)Median
spend90th
Peícentile£200,000£128,000£120,000£18,000£16,250£17,000202120222023*Thetop10peícentofhomeíenovationpíojectsby
spend.Chaítsandtablesshowthemedianíenovationspendpeííenovatinghomeowneíin2021,2022and2023,oveíalland
byage,asíepoítedbyhomeowneísonHozz
UK.2024UKHozz&HomeStdy|©Ho
zzInc.5Chaítsshowthefíeqencyoftopfivefndingsoícesfoíhomeíenovations,oveíallandbyage,asíepoítedbyhomeowneíswhoíenovatedtheiípíimaíyhomesin
2023.How
We
Aíe
F
nding
O
íHome
Renovations2024HOUZZ&HOME
UK
RENOVATINGHOMEOWNERSBY
AGECash/savingsCíeditcaídthatcan
besed
anywheíeGift/inheíitanceLoannsec íed
by
home
val
eCash
fíom
píevio shome
sale7%4%10%8%26%15%16%19%17%14%29%34%88%87%85%25-3940-5455-74TOPFIVERENOVATIONFUNDINGSOURCESIN
2023Cash/savingsCíeditcaídthat
can
be sed
anywheíeCash
fíom
píevio shome
saleGift/inheíitanceCashfíomhomemoítgage
íefinance8%2024UKHozz&HomeStdy|©Ho
zzInc.69%18%18%86%Chaítandtablesshowthefíeqencyoftopfiveíeasonsfoístaítingíenovations,oveíallandbyage,asíepoítedbyhomeowneíswhoíenovatedtheiípíimaíyhomesin2021,
2022and
2023.TOPFIVEREASONFORSTARTINGRENOVATIONSBY
YEARWhyWeAíeRenovating
Now19%34%34%19% 19%29% 30%24% 23%16%25%38% 38%37% 37%202120222023WANTEDTODOITALLALONGAND
FINALLYHAVETHE
TIME25-3912%40-5440%55-7433%2024HOUZZ&HOME
UK
Wanted
to
do
it
allalongandfinallyhavethe
meansWanted
to
do
it
allandfinallyhavethe
timePíchased
home/movedin
íecentlyandwant
tocstomise
itdiscoveíeddeteíioíation/damageAddíessingíecentlyAdaptingto
íecentchangesin
familyand/oí
lifestyleWANTED
TO
DO
IT
ALL
ALONG
AND
FINALLY
HAVE
THEFINANCIAL
MEANS25-3941%40-5449%55-7428%2024UKHozz&HomeStdy|©Ho
zzInc.7Chaítbelowshowsthefíeqencyofpíojectplanningandconstíctionlengthsinmonthsasíepoítedbyhomeowneíswhoíenovatedtheiípíimaíyhomesin
2023.How
Long
Does
a
RenovationPíojectTake
Us2024HOUZZ&HOME
UK
KitchenBathíoomWaídíobeBedíoomDining
íoomEntíance,halloíboot
íoomGaíageHome
officeUtility
íoomLiving/family
íoomLoftoífinished
attic3.73.23.53.92.43.33.93.44.95.96.79.48.86.17.17.93.85.33.05.38.6AVERAGELENGTHOFPROJECTS,INMONTHS,AMONGRENOVATINGHOMEOWNERSIN
2023Aveíageplanninglength,inmonthsAveíageconstíctionlength,in
months11.12024UKHozz&HomeStdy|©Ho
zzInc.8Chaítsandtablesshowthefíeqencyofmostpoplaíinteíioííoomíenovationsin2021,2022and2023,aswellas2023pgíadesofhomesystems,exteíioíbildingfeatíes,
andotdooífeatíes,asíepoítedbyhomeowneíswho
íenovatedtheiípíimaíy
homes.NUMBEROFOVERALLUPGRADEDFEATURESBY
YEARWheíe
We
Foc
sO í
Effoíts2024HOUZZ&HOME
UK
TOPHOMESYSTEMUPGRADESIN
2023Heating42%Pl
mbing39%Electíical36%TOPEXTERIORFEATUREUPGRADESIN
2023Windowsoí
skylights35%G
tteís/downpipes29%Roofing27%TOPOUTDOORFEATUREUPGRADESIN
2023Beds&
boídeís29%Patiooí
teííace27%Planteísoíplanteí
boxes25%BathíoomKitchenLiving/family
íoomBedíoomDining
íoom17%17%27%27%29%25%19%23%28%28%26%29%27%26%21%20212024UKHozz&HomeStdy|©Ho
zzInc.9202220232024UKHozz&HomeStdy|©Ho
zzInc.HowMany
FeaturesWe
Upgrade102024HOUZZ&HOME
UK
NUMBEROFOVERALLUPGRADEDFEATURESBY
YEARInteíioí
íoomsHome
systemsExteíioí
feat
íes1.62.22.52.72.82.42.72.42.7202120222023INTERIOR
ROOMS25-393.240-542.755-742.7HOME
SYSTEMS25-393.340-542.955-742.8EXTERIOR
FEATURES25-392.040-541.455-741.7RENOVATINGHOMEOWNERSBY
AGEChaítsandtablesshowtheaveíagen
mbeí
of pgíadesdíinghomeíenovationsin2021,2022and2023,asíepoítedhomeowneíswhoíenovatedtheiípíimaíy
homes.userid:549683,docid:166834,date:2024-08-01,2024HOUZZ&HOME
UK
HowWe
Plan
O í
HomeRenovationsChaítsandtablesshowthefíeqencyofpíofessionalhiíingin2021,2022and2023,oveíallandbyage,asíepoítedbyhomeowneíswhoíenovatedtheiípíimaíy
homes.SPECIFICPROHIRINGIN
2023Electíician59%Pl mbeí52%Caípenteí42%Caípetand
Flooíing42%Painteí36%Home
B ildeí35%Windowsand
Dooís32%Roofing26%OVERALLPRO
HIRING202393%202293%202192%OVERALLPROHIRINGBY
AGE25-3991%40-5498%55-7494%2024UKHozz&HomeStdy|©Ho
zzInc.11ApproacfiHozzisanall-in-oneíesoícefoíhomeowneíswoíkingonahomeíenovationoídecoíatingpíoject.Oílaígeandengaged seícommnityisable
to
píovide npíecedentedinsightsonthelatestmaíkettíends
based
on seís’homeimpíovementactivity.Weaggíegateandshaíethese
insightswiththecommnitytogivepeoplegíeateíconfidenceinthechoicestheymakefoítheiíhomes,andtogivehomepíofessionalsgíeateíinsightsintotheiíclients’wantsandneeds.Withthesegoalsinmind,Hozzcondctedanonlineqantitativesíveyofíegisteíed
Ho
zz seísíegaídingtíendsinhomeimpíovementanddesign,fieldedbetween20thJanaíy,2024and5thApíil,2024.TheannalHozz&Homestdyisthelaígestsíveyofíesidential
íenovating,bildinganddecoíatingactivitycondcted.Thissíveycoveíseveíyaspectofhomeíenovationin2023,fíominteíioííenovationsandextensionstohomesystems,
exteíioípgíadesandotdooípíojects.Thisincldesthehistoíicalandplannedspends,píofessionalinvolvementandmotivationsbehindthesepíojects,aswellasactivitiesplannedfoí
2024.MethodologySamplingand
WeigfitingThe160-qestionsíveygatheíedinfoímationfíomHozzseíswhoidentifiedthemselvesas18yeaísoldoíoldeíandhomeowneís.Thefinalsampleconsistsof1,848
íespondentsintheUK.Thecííentíepoítíeliesonasbsetofíesponses,i.e.,UKhomeowneísonHozz(n=1,799)andUKhomeowneísonHozzwhoíenovatedtheiípíimaíyíesidencein2023
(n=838).Completenessand
QualificationsDatawasgatheíedviaanemailsenttoíegisteíedHozzseís.Thelinkinvitedhomeowneís
to
tell sabottheiíhomes.Respondentsweíenotifiedthataggíegate
finding
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