商务英语视听说（第2册）（第二版）课件 Unit 10 Promotion

Unit10

Promotion商务英语视听说（第2册）（第二版）新视界商务英语系列教材中国人民大学出版社PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkTipsforPromotingYourNewBusiness1.Watchthefollowingvideoclipandanswerthequestions.PartVIOralPracticecoupon/'kuːpɒn/n.asmallpieceofprintedpaperthatgivesyoutherighttopaylessforsth.orgetsth.free优惠券，折价券；赠券(TEM-4,CET-6)eg.Youcangetasurprisewithacouponinthefollowingstores.letterhead/'letəhed/n.paperthathasthenameandaddressofapersonorbusinessprintedatthetopofit印有抬头的信纸(CET-4)eg.Colleaguesatworkenjoyhavingaletterheadwiththeirnameatthetop.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkTipsforPromotingYourNewBusiness1.Watchthefollowingvideoclipandanswerthequestions.PartVIOralPracticehighlight/'haɪlaɪt/v.tomarkwrittenwordswithaspecialcolouredpen,orinadifferentcolouronacomputer（用色笔）标出；（在计算机上用不同颜色）突出显示(TEM-4,CET-4)eg.Thesurveyor'sreportdidn'thighlightanythinguntoward.venture/'ventʃə(r)/n.anewbusinessactivitythatinvolvestakingrisks风险项目；风险投资；冒险事业(TEM-4,CET-4)eg.Successfulventurecapitalinvestmentisalotharderthanitsometimeslooks.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkTipsforPromotingYourNewBusiness1.Watchthefollowingvideoclipandanswerthequestions.PartVIOralPractice(1)Whatisthepurposeofmarketingyourcompany?(2)Whatshouldyoudoifyouplantosellproductsonline?(3)Whatisthebestwaytogetrepeatcustomerbusiness?

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkGlobalMarketing--Oreos(Kraft)2.Readthefollowingpassageanddiscussthequestions.PartVIOralPracticeunique /juˈniːk/ adj.beingtheonlyoneofitskind独一无二的，独特的(TEM-4,CET-4)eg.Shewasawomanofuniquetalentanddetermination.adjustment/ə'dʒʌstmənt/n.asmallchangemadetoamachine,system,orcalculation调整，调节(TEM-4)

eg.Thedynamicofthemarketdemandsconstantchangeandadjustment.predominant/prɪ'dɒmɪnənt/adj.morepowerful,morecommon,ormoreeasily

noticedthanothers占优势的；占主导地位的；最普遍的；最突出的(TEM-4,CET-6)

eg.Yellowisthepredominantcolourthisspringinthefashionworld.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkGlobalMarketing--Oreos(Kraft)2.Readthefollowingpassageanddiscussthequestions.PartVIOralPracticepantry/'pæntri/n.averysmallroominahousewherefoodiskept食品储藏室eg.Hismotherusedcardboardtosectionoffasmallpantry.kiosk/'kiːɒsk/n.asmallbuildinginthestreet,wherenewspapers,sweets,etc.aresold（街上出售报纸、糖果等的）小亭，售货亭(TEM-4)

eg.Iamheadingtothekiosk,canIgetyoubeverage?foil/fɔɪl/n.metalsheetsthatareasthinaspaper,usedforwrappingfood（包裹食物用的）箔(CET-6)eg.Wrapthemeatinfoilbeforeyoucookit.affiliation/əˌfɪlI'eɪʃ(ə)n/n.asmallergroupororganizationjoiningalargerone加盟；加入(CET-6)eg.Anewstudysuggeststhattheysubconsciouslypromoteculturalaffiliation.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkGlobalMarketing--Oreos(Kraft)2.Readthefollowingpassageanddiscussthequestions.PartVIOralPractice

OreoIt’sanAmericancookiebrandthatwasbornin1912.Theoutsideischocolatechipcookies,andtheinsideismixedwithvariousflavorsofcream.ItisoneofKraft’smosticonicproducts.奥利奥（商标名）是一个诞生于1912年的美国饼干品牌。其外面为巧克力饼干，内部夹杂着各种口味的奶油。奥利奥是卡夫食品最具代表性的产品之一。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkGlobalMarketing--Oreos(Kraft)2.Readthefollowingpassageanddiscussthequestions.PartVIOralPractice

KraftKraftFoodsInc.isthelargestfoodgiantintheUnitedStates.Foundedin1852,thecompanyisthelargestfoodandbeverageenterpriseintheUS.It’sthesecondlargestfoodcompanyintheworldandthelargestfoodproducerinNorthAmerica.卡夫食品公司是美国最大的食品巨头。公司成立于1852年，是美国最大的食品和饮料企业，世界第二大食品公司，北美最大的食品生产商。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkGlobalMarketing--Oreos(Kraft)2.Readthefollowingpassageanddiscussthequestions.PartVIOralPractice

VenezuelaBolivarianRepublicofVenezuelaorVenezuelaforshort,isacountrylocatedinthenorthernpartofSouthAmerica,withanareaof916,400squarekilometers.It’sborderingtheCaribbeanSeatothenorth,Colombiatothewest,Braziltothesouth,andGuyanatotheeast.ThecapitalofthiscountryisCaracas.委内瑞拉玻利瓦尔共和国，简称委内瑞拉，是位于南美洲北部的国家，国土面积916400平方千米。北临加勒比海，西与哥伦比亚相邻，南与巴西交界，东与圭亚那接壤。首都是加拉加斯。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPartVIOralPractice

GlobalMarketing--Oreos(Kraft)2.Readthefollowingpassageanddiscussthequestions.(1)WhyisitsaidthattheOreocookie’satrulyglobalproduct?(2)WhatdoesOreodotomatchconsumertastesandexpectationsineachcountry?(3)WhatisthefeatureofOreo’spackagingadjustments?PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOnePartVIOralPracticeConversationOneConversationTwoConversationThree

indication/ˌɪndɪ'keɪʃn/n.asign,remark,event,etc.thatshowswhatishappening,whatsomeoneisthinkingorfeeling,orwhatistrue迹象；标示(TEM-4,CET-4)eg.HesearchedHill’simpassivefaceforsomeindicationthatheunderstood.confirmation/ˌkɒnfə'meɪʃ(ə)n/n.astatement,document,etc.thatsaysthatsth.isdefinitelytrue证实；证明(TEM-4,CET-4)eg.Theytookherresignationasconfirmationoftheirsuspicions.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOnePartVIOralPractice(1)WhydoesSpeakerAwanttoseethemanager?A.Tohavealookattheadvertisementofthemanager’scompany.B.Toinvitethemanagertodinner.C.Totalkaboutthecataloguesofmachinetoolswiththemanager.D.Toaskthemanagertodeliveraspeechtotheemployees.

(2)WhatdoesSpeakerAdo?A.Heisasupplierofmachinetoolsofvarioustypes.B.Heisasupplierofmachinetoolsofoneparticulartype.C.Heisadistributorofmachinetoolsofdifferenttypes.D.Heisanadvertiserofmachinetoolsofmanytypes.(3)HowlongwouldittakeSpeakerAtodelivertheorders?A.Twomonthsatmost.B.Threeweeksatmost.C.Threemonthsatleast.D.Threemonthsatmost.(4)Whichstatementistrueaccordingtothepassage?A.SpeakerBwantstoordersomespecialkindsofmachines.B.SpeakerAalsotakesordersformachinetoolsmadeaccordingtospecifications.C.SpeakerAdoesn’thavethepricesheetwithhim.D.Thepricesaresubjecttomarketquotation.ConversationOneConversationTwoConversationThree

CADBPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPartVIOralPracticeConversationOneConversationTwoConversationThree

subscription/səb'skrɪpʃ(ə)n/n.anamountofmoneyyoupay,usuallyonceayear,toreceivecopiesofanewspaperormagazine,orreceiveaservice,ortheactofpayingmoneyforthis订阅费；用户费(CET-6)eg.Althoughthislibrarywasopentoeveryone,allreadershadtopayamembershiporsubscriptionfeeinordertoborrowbooks.database/'deɪtəbeɪs/n.alargeamountofdatastoredinacomputersystemsothatyoucanfindanduseiteasily数据库，资料库(TEM-4,CET-4)eg.Thedatabasecouldbeusedasateachingresourceincolleges.ConversationTwoPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationTwoPartVIOralPracticeConversationOneConversationTwoConversationThree

FlamencodanceAsthemostpopulardanceintheworldtoday,itisacombinationofGypsycultureandAndalusianfolkcultureofSpain.TraditionalFlamencoisusuallyimprovisedbydancersaccompaniedbysingingandguitar.弗拉明戈舞，作为当今世界最富感染力的流行舞种，是吉普赛文化和西班牙的安达卢西亚民间文化的结合。传统的弗拉明戈舞通常是由舞者在歌唱与吉他伴奏下进行即兴表演。ConversationTwoPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationTwoPartVIOralPractice

M:Hello.W:Goodevening,Sir.IsthisMr.CharlesPhilips?M:Yes,itis.W:Well,Mr.Phillips.Thisevening,I’mcallingto___________________________on...M:Ah,no,___________.YouwanttooffermeasubscriptiontothenewspaperoragreatdealonairfaretoHawaii,right?Or,youwanttoofferme______________________onflamencodancelessons.W:No,no,actually...Mr.Jones.Oh,sorry.Thatwasthelastguy.Uh,wewanttoofferyou_______________________tooursportsclubdowntownattheintroductorypriceof$39.95...M:Thirty-nineninety-five?!Ithoughtyousaidfree!Uh,listen.I’mnotinterested.W:Well,itincludes__________________allourfacilities,includingthegym,weightroom,racketballcourts,andswimmingpool.M:Again,I’mnotinterested.IhavemyownfitnessprogramIdoaroundthehouseanyway.W:Well,thisisanonce-in-a-lifetimedeal.M:Nah.LikeIsaid,__________________.Andpleaseputmeonyour“don’tcall”list.W:Okay.It’lltakebetweenfourandsixmonthsbeforeyournamewillbe__________________________.Youmightbecalledbyanotherrepresentativeduringthattime.M:Ah,great.W:Haveaniceevening,Mr.Williams.M:Ah,man.ConversationOneConversationTwoConversationThree

offeryouaspecialdiscountletmeguessanunbelievablebargainafreetrialmembershipunlimitedaccessto

I’llpassthistime

removedfromourdatabasePartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreePartVIOralPracticeConversationOneConversationTwoConversationThree

encyclopedia/ɪnˌsaɪkləˈpiːdiə/n.abookorsetofbooksgivinginformationaboutallareasofknowledgeoraboutdifferentareasofoneparticularsubject,usuallyarrangedinalphabeticalorder百科全书(TEM-4,CET-6)eg.Theencyclopediaispackedwithclearillustrationsandover250recipes.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreePartVIOralPractice

A:Goodmorning.MynameisJohnBlack.I’mwithNewCenturyLimited.MayIhaveafewminutesofyoutoletyouknow_____________weareofferingthismonth?B:WhatistheNewCenturyLimited?A:Weareanindependentsellingclub.Wesellalltypesofbooks,everythingrangingfromnovelstoencyclopedias,______________.Weactuallydoalmostallofoursellingthroughdirectmarketingsales,andwe_________________________.B:DoIhavetopaysomekindof_______________tobuybooks?A:No,anyonecanbuyourbooks.Wedohaveamembershipplanthatyoumaywishtojoin,especiallyifyou_______________________.Membershipcosttwohundreddollarsandlastforaperiodofoneyear.Ifyouareamember,yougetevenbiggerdiscountsofbooks.B:Whattypesofbooksandmagazinesdoyousell?Doyouhaveanyintroductions?A:Wehave_____________ofalltypesofdifferentmagazines.Hereisacopyofourcatalogues.I’llleavemycardandoneofourcatalogues.Ifthereare___________________________,youcancontactme.ConversationOneConversationTwoConversationThree

thespecialdealsatdiscountpricesdeliverthebooksrighttodoormembershipfeeintendtobuyalotofbooksanextensivelineanybooksthatmightinterestyouPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkBBCWorldNews—MediaPadPartVIOralPracticeNewsOne

NewsTwo

correlated/'kɒrəleɪtɪd/adj.connectedwitheachother相互关联的(TEM-8,CET-6)eg.Optimismishighlycorrelatedwithsuccess.x-ray/'eksˌreɪ/n.apicturemadebysendingX-raysthroughsth.,usuallysomeone’sbodyX光片(TEM-4,CET-4)eg.TheX-rayshowedtherewasnobreakinhisleg.onthemove在活动中，在进行中eg.Thewideplain,withthousandsofanimalsonthemove,wasanawesomespectacle.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkBBCWorldNews—MediaPadPartVIOralPracticeNewsOne

NewsTwo

MRIMRI(MagneticResonanceImaging)isamedicalimagingtechniqueusedinradiologytoformpicturesoftheanatomyandthephysiologicalprocessesofthebodyinbothhealthanddisease.MRIscannersusestrongmagneticfields,radiowaves,andfieldgradientstogenerateimagesoftheorgansinthebody.核磁共振成像是一种医学成像技术，主要应用于放射学，用以形成反映身体健康和疾病状况的解剖和生理过程的图像。核磁共振扫描仪使用强磁场、无线电波和磁场梯度来生成身体器官的图像。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkBBCWorldNews—MediaPadPartVIOralPracticeNewsOne

NewsTwo

TelemedicineandE-healthattheRoyalSocietyofMedicineTheRoyalSocietyofMedicine(RSM)isoneofthemajorprovidersofaccreditedpostgraduatemedicaleducationintheUnitedKingdom.TelemedicineandE-healthisoneoftheSociety’sdepartmentwhichfocusesontelemedicineande-health.英国皇家医学会（RSM）是英国认可的研究生医学教育的主要提供者之一。远程医疗和电子卫生是协会的一个部门，其工作重点是远程医疗和电子卫生。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkBBCWorldNews—MediaPadPartVIOralPracticeNewsOne

NewsTwo

Write“T”fortrueand“F”forfalse.(1)Hospitalsarepackedfullofvaluableinformationaboutpatients.(2)Oneoldcompanywantstomakeitpossiblefordoctorstousethepatients’informationeffectively.(3)Anewmachineisdesignedtodeliverapatient’scorrelatedrecordsatthetouchofaniPad.(4)Boththedoctorsandpatientsmayhavealotofquestionsaboutthisnewproduct.(5)Thetwointervieweesarebothexecutivesofthecompany.(6)It’ssaidthatthenewproductcanhelpdoctorsreduceerrorsandmakebetterdecisions.

TFFTFTPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkProductPromotionforWebPartVIOralPractice

NewsOneNewsTwo

encryption //ɪnˈkrɪpʃn/ n.protectinginformationbyputtingitintoaspecialcodethatonlysomepeoplecanread,especiallyinformationthatisonacomputer加密(CET-4)eg.Itiscurrentlyillegaltoexportthisencryptiontechnology.substantially/səbˈstænʃəli/adv.verymuchoralot大量地，可观地(CET-4)eg.Thepercentageofgirlsinengineeringhasincreasedsubstantially.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkProductPromotionforWebPartVIOralPractice

NewsOneNewsTwo

AESAES(AdvancedEncryptionStandard)isaspecificationfortheencryptionofelectronicdataestablishedbytheU.S.NationalInstituteofStandardsandTechnology(NIST)in2001.高级加密标准是美国国家标准与技术研究院于2001年制定的电子数据加规范。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkProductPromotionforWebPartVIOralPractice

NewsOneNewsTwo

(1)Whatkindofproductaretheypromoting?A.Acellphone.B.Asmartphone.C.Anapp.D.Atablet.(2)Whatdotheysayabouthackersandothercriminals?A.Hackersandothercriminalshaveproducednewcellphones.B.Hackersandothercriminalshavedevelopedtheabilitytolisteninoncellphones.C.Hackersandothercriminalshavedevelopedtheabilitytousecellphonesforfree.D.Hackersandothercriminalshavedevelopedtheabilitytostealcellphones.(3)Whatisthemainfunctionoftheproduct?A.Tosecureconversation.B.Tolisteninonwhatisbeingsaid.C.Todiscussthesolution.D.Tomakeapositiveimpactonfinancialfuture.

CBA(4)Whatkindofencryptiondoestheproductuse?A.Scientificencryption.B.Businessencryption.C.Home-madeencryption.D.Military-gradeencryption.DPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkProductPromotionforWebPartVIOralPractice

NewsOneNewsTwo

(5)WhichofthefollowingisNOTtrue?A.Cellphoneprivacyreallyisahottopicinthenewstoday.B.Kryptosutilizes256-bitAESencryptiontosecureconversationsoncellphones.C.Kryptoscanmakeapositiveimpactonourhealthcarefuture.D.KryptoshasteamedwithQxStarttodevelopanetworkmarketingopportunityforindividuals.

CPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageOnePartVIOralPractice

PassageOnePassageTwo

distributor/dɪ'strɪbjətə(r)/n.acompanyorpersonthatsuppliesshopsandcompanieswithgoods分销商；经销商；批发商(CET-4)eg.Contractsareoftendraftedbythemanufacturerandpresentedtothedistributorasafinisheddeal.register/'redʒɪstə(r)/v.torecordyour/sb.’s/sth.’snameonanofficiallist登记，注册(TEM-4,CET-4)eg.Welearnedhowtocreateandregisteranewwebpage.searchengineacomputerprogramthathelpsyoufindinformationontheInternet计算机的搜索引擎eg.Thesearchenginejustgavemesomebriefintroductionratherthanthewholecontentofthebook.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageOnePartVIOralPractice

PassageOnePassageTwo

Listentothepassageandanswerthequestions.(1)Whatkindofwebpagedidthespeakerlookfor?(2)Whatkeywordsdidthespeakerusetolookforthewebpage?(3)Whatcanthespeakerdoafterregisteringonthewebpage?(4)Wherecantheinformationofone’sownpromotionalproductsbefound?(5)Whatisthespeaker’sadviceonhowtoincreasethesalesofpromotionalproducts?

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageTwoPartVIOralPractice

PassageOnePassageTwo

drastic/'dræstɪk/adj.extremeandsudden激烈的；严厉的；突然的(CET-4)eg.Drasticmeasuresareneededtocleanuptheprofession.receptive/rɪ'septɪv/adj.willingtoconsidernewideasorlistentosomeoneelse’sopinions（对新思想或他人意见）乐于接受的；愿意倾听的(TEM-4,CET-6)eg.Thisisanareawheretheaudienceisfarmorereceptiveandstillwillingtopayattention.freeby/'friːbi/n.giftgivenbyfree免费赠品(CET-4)eg.Customerswillreceivefreebiesforparticipatingintheevent.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageTwoPartVIOralPractice

PassageOnePassageTwo

affiliated/ə'fɪlIeɪtɪd/adj.closelyconnectedtoorcontrolledbyagrouporanorganization附属的；隶属的(CET-4)eg.Hewillremainaffiliatedwiththefirmasaspecialassociatedirector.flock/flɒk/v.togoorgathertogethersomewhereinlargenumbers成群结队地去；蜂拥而至(TEM-4,CET-4)eg.

Thecriticismswillnotstoppeopleflockingtoseethefilm.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageTwoPartVIOralPractice

PassageOnePassageTwo

(1)WhyisFridaypreferabletomakethesidewalksale?A.BecausepeopleallwanttobuythingsonFriday.B.Becausewecanhavetwotothreerepresentativesmanningitatalltimes.C.Becausepeopletendtobemorerelaxedandreceptive.D.Becausewecantakethatgiantleapandstarthavingfunsellingproducts.(2)Whatisthefirststeptosellyourproductinthesupermarket?A.Tosetupasmalltableinanout-of-the-wayplace.B.Totieballoonstotheendofyourtable.C.Togiveoutfreebiessuchaspens,andpostitnotes.D.Toasktospeakwiththemanager.(3)Whenwillthetownsusuallyhaveblockparties?A.Alotoftimesduringthespring.B.Alotoftimesduringthespringorsummer.C.Usuallyonsummerweekends.D.Inbothsummerandautumn.(4)Whichstatementistrueaccordingtothepassage?A.Weshoulddosomethingdifferentanddrastictosellourproducts.B.Thesidewalksaleiswhenyoutakeahalfdayoutoftheweekandsellproducts.C.Youcansellyourproductsinthesupermarketwithoutspeakingtothemanager.D.Duringtheblockparties,allofthevendorswillflocktoselltheirproductsoutonthestreet.

CDBDPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkMini-TalkPartVIOralPractice

You’resomethingyoualreadyknow.Peoplelikefreestuff.Whatkindofpeople?Well,(1)_____________whoneedtobecomeawareofyourcompanyorservices,loyalcustomerswhodeservetobeappreciated,andemployeeswhohavegonetheextramile.Howaboutothers?Well,(2)______________loveadvertisingspecialties.Andsodothemorethansixoutoftenpeoplewhoenjoyreceivingtheirmaileveryday.Infact,theDirectMarketingAssociationsaysyoucandoubleyour(3)_______________withlumpyenvelopescontainingsmallitems.Becausetheymakepeoplecuriousandlikewesaid,everyonelikesfreestuff.(1)newprospects(2)tradeshowvisitors(3)responseratesPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkMini-TalkPartVIOralPractice

HereatAllegrawe(4)___________thousandsofpromotionalproductsto(5)___________orcompany.Betterstillwecanshowyouhowtosavetimeandmoneybyhelpingyoumatchtherightthingstotherightpeoplefortherightoccas