雨课堂学堂云在线《BEC（高级）阅读技巧与实践（北方民族大学 ）》单元测试考核答案

注：不含主观题第1题填空题(1分)Whoarethetargetexaminees?____正确答案：:["Englishlearnersinorabouttoentertheworkplace"]第2题填空题(1分)WhatisBECexaminationdesignedfor?____正确答案：:["Itaimstotestthecandidates'Englishcommunicationabilityintherealworkingenvironment."]第3题填空题(2分)3ThetermBECistherepresentationof____

or____.

正确答案：:["workplaceEnglish"]正确答案：:["businessEnglish"]第4题填空题(4分)BECtestsassesyourabilityfromfouraspects:________________.

正确答案：:["listening"]正确答案：:["reading"]正确答案：:["writing"]正确答案：:["speaking"]第5题填空题(3分)BECtestshavethreelevels:____________.正确答案：:["preliminary"]正确答案：:["vantage"]正确答案：:["higher"]第6题填空题(1分)BECtestsheld____ayear,inMayandNovember.正确答案：:["twice"]第7题填空题(1分)ThetesttimeofBEChigherwrittentestis____.正确答案：:["2hour40minutes"]2.1作业第1题填空题(8分)PARTONEQuestions1-8Lookatthestatementsbelowandatthefivenewspaperitemsaboutdifferentcompaniesontheoppositepage.l

Whichcompany(A,B,C,DorE)doeseachstatement(1-8)referto?l

Foreachstatement(1-8),markoneletter(A,B,C,DorE)onyourAnswerSheet.l

Youwillneedtousesomeoftheselettersmorethanonce.l

Thereisanexampleatthebeginning(0)

1

Sharesinthiscompanyhavestoppedrisinginvalue.2

Thiscompanyhasagainreviseditsgrowthtargetsdownwards.3

Aproblemexperiencedbythiscompanyhasledtoachangeofpersonnel.4

Suppliersmayrefusetochargethiscompanylessfortheirgoods.5

Aperiodofrapidgrowthimmediatelyprecededafallinthiscompany'sshareprice.6

Thiscompany'sreputationdiffersfromthatofitscompetitors.7

Thiscompanyisplanningtooperatefromfewersites.8Ariseinthevalueofthiscompany'ssharesappearstodependonthesuccessofitspresentstrategy.

AAngusSincecomingtothemarketfiveyearsago,Angushasenjoyedgreatrespect,considerablymorethanitspeersinconstructionandbuildingmaterials.This

hasbeenwelldeserved,withitsinitialprofitsnowfourtimesasgreat.However,thecompany'srecentwarningthatsuchgrowthisunlikelytobemaintainedhascausedalevelingoffinitsshareprice.InvestorsapparentlywanttoseeevidencethatthecurrentexpansionintoNorthAmericaispayingoffandpayingforthelargeworkforce,beforepushingAngussharesanyhigher.

BJohnson'sStevenGreen,chairmanoftheailingfurnituremanufacturerJohnson's,hasproducedhislong-awaitedturnaroundplanforthecompany,comprisingaggressivecostsavingstargetsandsomeoptimistic-lookingprofitforecasts.Furtherreducingthecostofrawmaterialsby15%isperhapsover-ambitious,giventheresistancetothe5%cutthecompanyimposedlastyear.Remainingsavingsshouldbemoreeasilyachievablethroughimprovingmanufacturingefficiency,includingjobcutsandplantclosures.ShouldJohnson'smissthosetargets,includingreturningtoanoperatingprofitasearlyasnextyear,Green'sjobcouldrapidlybeindanger.

CHoraProductsFouryearsago,thesharesofHoraProducts,thewatchesandhandbagsdistributorandretailer,stoodat405p.Atthattime,Horarevealedprofitsupbyathirdto£22m,butwarnedthatgrowthwasunlikelytocontinueatsuchapace.Thesharesimmediatelydropped11%andkeptonfalling,untiltheyhitatroughof

64p.LastyearHoradecidedtoconcentrateonitsvolumedivisions,whichincludetheLagoonandHoratowatchbrands,anddisposedofallitsluxurymarques,astrategythatwillbewatchedwithinterestbyitsrivals.

DForyouA2%dropinUKlike-for-likesalesinthelast3monthshasforcedhealthcareretailersForYoutoissueaprofitwarning,withasuggestionthatearningsfortheyeararelikelytobecutby10-15%.Managementhasbeenaccusedofover-optimisminbelievingitcoulddeliver40%newproductgrowthannually.Theturmoilresultingfromthisstrategywillincreasestock-carryingcostsby£3m,andhasresultedintheresignationofthedirectorresponsibleforproductandmarketing.ThesharesclosedonFridayat76p,down29%inthelastyear.

ED&KConsumergoodsgiantD&Khasalreadyabandonedthetargetsitsetonlysixmonthsago.Atthetime,thenewchiefexecutiveGeraldLansburymademuchofhismoveawayfromhispredecessor'sgoalsforgrowthinsalesandearningstomorerealisticfigures.Clearly,though,hismoremodestambitionsarestillnotmodestenough:D&Khasrealproblemswithlossesinmarketshare,andfacesstagnatingsales.Yesterday,sureenough,Lansburysethissightsevenlower,blamingmarketconditionsforthecompany'spoorperformance.1.____2.____3.____4.____5.____6.____7.____8____正确答案：:["A"]正确答案：:["E"]正确答案：:["D"]正确答案：:["B"]正确答案：:["C"]正确答案：:["A"]正确答案：:["B"]正确答案：:["A"]2.4作业第1题填空题(1分)第一大题Skimmingaschoolprospectus选择题

Istheprospectusaimedat____A.

childrenB.parents?正确答案：:["A"]第2题判断题(1分)Theprospectusgivedetailsofthecurriculum.

第3题判断题(1分)Youcanfindoutaboutschoolclubsfromthisprospectus.

第4题判断题(1分)Theprospectustellparentshowtopurchasesecond-handuniform.3.1作业第1题填空题(6分)Question9-14Readthisarticleaboutmanagementbuyouts.l

Choosethebestsentencefromtheoppositepagetofilleachofthegapsl

Foreachgap,markoneletter(A-H)onyourAnswerSheet.l

Donotuseanylettermorethanonce.l

Thereisanexampleatthebeginning(0).

Howtolaunchamanagementbuyout(MBO)Thebusinessyou’rerunninghashugepotentialbuttheparentcompanydoesn’tseeminterested,andtherearerumoursthattheyarelookingtosell.Ifeverthere’satimeforyouandyourseniorcolleaguestomountamanagementbuyout(thatis,takeoverthecompanybypurchasing

its

shares)

it’s

now.

(0)

H

.

That’s

why

it’scrucialtoexamineyourmotivescarefullybeforedoinganything.

AccordingtoMarkPerchetti,privateequitypartneratMYTAccountants,onemotiveforlaunchinganMBOistobuildsomecapital.(9).Andthislistisfarfrom

exhaustive.Beforedoinganythingelse,checkthefeasibilityofabuyout.MBOsareinvariablyfinancedexternallybyborrowingmoneybasedonthecompany’ssharevalue(aleveragedbuyout).That’swhyyowillneedtoadoptstrategiestosharplyincreaseprofits,bycuttingcostsorexpanding,forexample.Thisshouldenableyoutosignificantlyboostthevalueofthesharesafewyearsdowntheline.

Approachtheownersorparentcompanywithyourproposalandaskforpermissionbeforeyoudiscloseanyconfidentialinformationtoventure

capitalists

or

banks.(10)

.Andwhatyoudefinitelydon’twantistofindyourselfoutofajobjustyet!So,whenshouldyouact?Well,itmaybeeasiertoraisethecapitalwhenbusinessisbooming,butpayingovertheoddsisoneofthebiggestrisksyouface.(11)

.Inotherwords,becarefulnottopaytoomuch.Alsobecarefulwhoyouchooseforyourteam;thiswilltypicallyconsistofaCEOand3-4directors,butlargerdealsmaybringinlowertiers.There’snoroomforsentiment.Youmayhavesomeonewhowasfineastheaccountantofanoperatingdivision,butwhoyouthenfindisnotuptobeingMDofanindependentcompany.

(12).To

avoidthisproblemyoushouldthereforeconsiderbringinginexternaltalentrightfromthestart.

It’sbestto

keepa

lowprofileuntil

yourMBOis

prettymuchsignedandsealed.

(13).Thismightalsomeanthatyourcustomers,

employees

and

other

stakeholdersbecomenervous,especiallyifthere’saprolongedperiodofuncertainty.Iftherearekeycustomersorsupplierswhoseongoingcommitmentyourequire,waituntilthelastminutetotalktothem.Andremember,ifyouMBOfails,orwhateverreason,youmayfindyourselfworkingwiththesamecolleaguesandthecurrentownersofthebusiness.(14)

.Dodon’tburnyourbridgesjustyet!AOthercommonreasonsarewherethebusinesshasbecomenon-coretoitsparent,orwhereaprivateownerofafamilybusinessisretiring.BIfyouareunfortunateenoughtohavetodothis,theywon’tthankyouifyouhavecriticisedtheirabilitiesorcommitmentCIfyoubuyatthepeakofthemarket,youmayfinditdifficultevertomakemoney.DFinancierswantyoutoputinenoughthatitwouldhurtyouifyoulostit,butnotsomuchthatyou’dbeconstantlyworryingaboutit.EIfyourfinancierscometothesameconclusion,youmaylosecredibility.FIfyourinterestbecomesmorewidelyknown,youriskstartinganauction,inwhichcasethepricewillgoup.GOtherwiseyouriskbeingturneddownatalaterstage-andgettingyourmarchingorders.HButthestakesarehigh:getitwrongandyoucouldbankruptyourself.

9.____10.____11.____12.____13.____14.____正确答案：:["A"]正确答案：:["G"]正确答案：:["C"]正确答案：:["E"]正确答案：:["F"]正确答案：:["B"]3.4作业第1题4.1作业第1题填空题(6分)PARTTHREEl

ReadStephenOverell’sreviewofabookbyFrancesCairncrosscalledTheInsidiousTechRevolution,andthequestionsontheoppositepage.l

Foreachquestion(15-20),markoneletter(A,B,CorD)onyourAnswerSheet

Firstitrevolutionisedeverything,thenitchangednothingandnownooneknowswhattothink.Predictionsabouthowthecommunicationsrevolutionwouldtransformmanagementhavefollowedatrajectoryjustaswildanderraticashigh-technologystockprices.Itistimely,then,toreadacalm,temperateanalysisarguingthatwehaveunderestimatedthecapacityoftheinternettotransformcompaniesandbusinesses.

Despitethehighexpectationsofthetime,thedotcombusinessmodelwasneverlikelytobequeathanenduringlegacyoflightninggrowthandquickcash.FrancesCairncross’scontentionisthatnowthefranticenergyhasbeendissipated,therealrevolutionaryeffectofthatmodelonthestructures,functionsandactivitiesofestablishedbusinessesandmarketscanstarttobecomeclear.Discerningitcanbeasubtleaffair:“Themostwidespreadrevolutionintheworkplacewillcomefromtheriseincollaborationandthedeclineofhierarchy,”shewrites.

Bothofthese,ofcourse,weretrends-in-progressbeforethewidespreadadoptionofinternettechnology.Buttheyaretheareaswherethechangecannowbeperceivedasmostprofound,preciselybecausedevelopmentsincommunicationstechnologyhaveworkedwiththegrainofre-existingmovements,acceleratingwhatwasalreadyhappening.Inpreviousgenerations,communicationsflowedfromthetopofcompaniesdownwards.Butasmorefirmsbegantostripoutlayersofhierarchy,theinternetallowedtheflattercorporatearchitectureandweb-likestructuresofmodernorganisationstofunctioneffectively.Multifunctionalteams,themuch-pamperedchildof1990smanagementtheory,wouldbesomuchtrickiertorunwithouttheinternet.Inaddition,theinternetenablesefficientoutsourcingandmanagementofexternalsuppliers.Highlymarketableworkersnowhaveachoice.Theycanworkflexiblyiftheywanttoauctiontheirskillstowell-payingclients,andmoveonwhentheygetrestless.Fromacompanyperspective,thetransformedfeelingsaboutworkamongdesirableexternalpersonnelcarrytheirowndifficulties.Manycompaniesarefindingthatsquadsoffreeagentscanbedifficulttomanageandreward.Humanresourcesdirectorsinsomesectorsarehavingtobehaveliketheatricalcastingagents:theystaffwork,notjobs.

AsMsCairncrosssuggests,newinformationtechnologyleadstoorganisationalchange.Everyaspectofrunningacompany,whetherbuildingabrand(downtofiveyearsfrom50),managingan‘ecosystem’ofsuppliers,innovation,orleadingandmotivatingseniorexecutives,hasundergone-andcontinuestoundergo-atransformation.Thisisnotalwaysinpredictableways,though.Whowouldhaveguessedthatthewidespreadadoptionofemailwouldmeanthatturningupinpersonwouldactuallycarrygreaterweightthanbefore?

Predictingthemanagerialconsequencesofthecommunicationsrevolutioninevitablyrisksbeingahostagetofortune,especiallyastherevolutionisstillinitsinfancy.Thespeedofinnovationisenoughtomakemostofusfeelbewildered.Thetelephone

wasinventedinthe1870sbutitwasnotuntilthe1980sthatthetelephonebankingindustrytoooff.Dotcomcompanieswentfromboomtobustinjustsevenyears,fragmentingoldmarketsandcreatingnewonesastheywent.Insuchanatmosphere,fortunereadingneedstobetemperedbyprudentvigilance.

15Inthefirstparagraph,OverellnotesthatviewsregardingtheimpactoftheinternetonbusinesshaveAadverselyaffectedthestockmarketBignoredcertainimportantfactsCatlastbeenprovedwrong.Dfluctuatedovertime.

16

WhatpointdoesFrancesCairncrossmakeaboutdotcombusiness?AItsreallong-termeffectswerenotimmediatelyapparent.BItwasconsideredirrelevantbyestablishedcompanies.CItsarrivalhadnotbeenanticipated.DItdelayedotherdevelopmentsthatprovedmorebeneficial

17

OverellreferstomultifunctionalteamsbecausetheyAblossomeddespiteaninternet-ledcorporatecultureBtriggeredthebreakdownoforganisationalhierarchies.CexemplifyaninternalsystemthatoperatesbetterwiththeinternetDcontradictawidelyheldtheoryabouttheinternet

18OverellcompareshumanresourcesdirectorstocastingagentstoillustratehispointthatAcompaniesarestrugglingtokeeptheirlabourcostsdown.BtheconceptofemploymenthaschangedsignificantlyCtoomanyexternalpersonnelapplyforeachavailablejobDthefeesdemandedforoutsourcedworkareconstantlychanging.

19

Accordingtothefifthparagraph,whatunexpectedeffecthastheinternethad?AIthasraisedtheprofileofpoorcommunicators.BIthaschangedthefunctionofbusinessmeetingsCIthasincreasedthevalueplacedonface-to-faceinteraction.DIthasenabledcompaniestousealargernumberofsuppliers

20

HowdoesOverellendhisreview?AbytakingapositiveviewofthefutureBbyrecommendingcautioninpredictingthefutureCbyshowinghowluckinfluencesfuturesuccessDbydrawingparallelsbetweenthepastandthefuture

15.____16.____17.____18.____19.____20.____

正确答案：:["D"]正确答案：:["A"]正确答案：:["C"]正确答案：:["B"]正确答案：:["C"]正确答案：:["B"]5.1作业第1题填空题(10分)PARTFOURQuestions21-30l

Readtheextractbelowfromabank’sadvicetobusinessesaboutfindingandkeepingcustomers.l

ChoosethecorrectwordtofilleachgapfromA,B,CorDontheoppositepages.l

Foreachquestions(21-30),markoneletter(A,B,CorD)onyourAnswerSheet.l

Thereisanexampleatthebeginning(0).

Findingandkeepingcustomers

Customersandbuyersarethelifebloodofanybusiness.Theconstantchallengeistofirstfindyourcustomersandthenselltothem.

Forbusinesseswhicharejust0

up,marketingprofessionalssuggestworkingoutaSWOTanalysis-asystematicreviewofyourStrengths,Weaknesses,Opportunities

andThreats-

to

clarify

your

business

thinking

and

21realisticsalestargets.

Onceyou’vegainedcustomersit’simportanttorememberthattheycan

22

or

breakyourbusiness.Afterall,ifyougiveexcellentservice,theywillfreelyadvertiseyourcompanytocolleaguesandfriends,givingyouacompetitive23

overyour

rivals.

Whenyou’replanningtopayforadvertising,businessdirectories,localnewspapersandtheinternetcanbeverycost-effective.Tradeexhibitionscanalso24youto

awiderangeofusefulcontactsandlucrativenewmarkets.

Youmay

also

be

able

to

25

company

news

into

free

PR

by

sending

press26tomagazinesandnewspapers.Buteditorshavevery27space,soyour

storymustbeunusuallyinterestingandentertainingto28inprint.

AtJSBankwespecialiseinhelpingnewbusinesses29

offtoapromisingstart.

Wecanhelpyoudevelopyourbusiness,andour

free

bookHow

to30

your

businesspotentialisadetailed,practicalguidetoadvertising,endorsedbytheInstituteofDirectMarketing.ContactyourlocalJSBankforacopy.

Example:AstartingBcomingCgrowingDbringing21AformBplaceCsetDshape22AdoBmakeCtakeDput23AbenefitBbonusCmarginDedge24AintroduceBinitiateCencounterDpresent25AdirectBturnCpointDsteer26AleafletsBcampaignsCshotsDreleases27AshortBsmallClimitedDlacking28AappearBdisplayCshowDrepresent29AstandBgetCgoDmove30AadvantageBpractiseCemployDexploit

21.____22.____23.____24.____25.____

26.____27.____28.____29.____30.____正确答案：:["C"]正确答案：:["B"]正确答案：:["D"]正确答案：:["A"]正确答案：:["B"]正确答案：:["D"]正确答案：:["C"]正确答案：:["A"]正确答案：:["B"]正确答案：:["D"]6.1作业第1题填空题(10分)PARTFIVEQuestions31-40l

Readthearticlebelowaboutamanufacturingcompany.l

Foreachquestion(31-40)writeonewordinCAPITALLETTERSonyourAnswerSheet.l

Thereisanexampleatthebeginning(0).

Companyfocus-PWT

WithintheTelcargroup,PWTmakerofenergymanagementsystems,isasmallplayerandas

(0)

haslittleinfluenceoverbroadgroupstrategicdirectionandresourcesallocation.(31)this,thecompanycanpointtoahistoryofoperationalexcellenceon

(32)ithasbuiltupa30%marketshareunderthenoseofcompetitorBlacktons.

Successhasbeenhardwon.Before1990,themainplant,whichaccounts(33)three-quartersofcompanyturnover,madeitsproductsintraditionalmass-productionpush-mode-buildingbatchesforstocktocomplexschedulesandforecasts.Leadtimeswerelong,even(34)

thewarehousewasalwaysbulgingwithstock,andcustomersatisfactionwaslow.

Asubstantiallossin1995finallyresultedinPWTmakingfundamentalchangesinordertosurvive.Takingacollectivedeepbreath,itmovedtostocklessproductionusingJIT(just-in-time)principlesandproductioncellsin

place

of

the

previous

assembly

line.

(35)soonerhaditdonesothan

it

beganto

see

dramaticresults,

e.g.

lead

timesslashedfromsixweekstothreedays.Withoutforecastingandschedulingmaterialscontrolbecamemassivelysimplified.

(36)reallyenabledPWTtocompete(37)equaltermsanywhereintheworldwereitsunbeatableleadtimesandconsistentquality.Soefficienthadthecompany’spracticesbecome(38)in2004itmovedproductiontoanewsitewithnodowntime,meaningthat(39)evenasingleorderwasmissed.

Thenextphase?Thecompanyisnowengaged(40)introducingaredesignedrange.Inthegroupcontext,it’sasacentreofmanufacturingexcellencethatPWTcankeeponpunchingaboveitsweight.

31.____32.____33.____34.____35.____

36.____37.____38.____39.____40.____正确答案：:["DESPITE"]正确答案：:["WHICH"]正确答案：:["FOR"]正确答案：:["IF或THOUGH"]正确答案：:["NO"]正确答案：:["WHAT"]正确答案：:["ON"]正确答案：:["THAT"]正确答案：:["NOT"]正确答案：:["IN"]7.1作业第1题填空题(12分)PARTSIXQuestions41-52l

Readthetextbelowaboutthelifecycleofaproduct.l

Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticalincorrectordoesnotfitinwiththemeaningofthetext.Somelines,however,arecorrect.l

Ifalineiscorrect,writeCORRECTonyouAnswerSheet.l

Ifthereisanextrawordintheline,writetheextrawordinCAPITALLETTERSonyourAnswerSheet.l

Theyexercisebeginswithtwoexamples,(0)and(00).

Theproductlifecycle

0Productshavealimitedlife,notonlyfromtheconsumer’sviewpoint,butalso00whenasfarastheproducerisconcerned.Forexample,aparticularmodel41ofcarmightlast5yearsbeforeproductionisstoppedanditisreplaced42forbyacompletelynewmod