商务英语口译第11章上课讲义

第十一章旅游与文化Chapter11TravelandCultureEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.

第三章旅游与文化（CeremonialSpeech）

Culturehasalwaysbeenthesymbleofnationalspirit.Itisthesourceofnationalpowerandcreativity,representingtheimageoftheentirenation.Today,drivenbytheglobalizationprocessandtechnologicaladvancement,culturehasbecomeanindustryandbringseconomicbenefitstoanation.Cross-borderproductionanddistributionofculturalproductsbeingareality,culturaltradehasbecomeanimportantaspectofinternationaltrade.Alargeshareofeconomicprofitsinculturalindustryisrealizedbywayoftourism.

TravelprovidesforeignvisitorsconvieniantaccesstoChineseculturalproductsandabetterunderstandingofChinesecultureandhistory.Requirments:Inthisprocessoftourismandculturaltradedevelopment,aninterpreterperformsthedispensablefunctionofaspokesperson.Thedepth,varietyandbeautyofChinesecultureallcountonyoutobesharedwithforeignfriends.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.VocabularyWorksumptuousfoodfairs丰盛的美食节market-savvy了解市场leading-edgemuseums顶级博物馆atremendousedepthandvariety巨大的内涵和多样性specialtyshopping专业商品购物acontinuumofproducts不断发展的旅游产业aboriginaltourism原住民旅游resource-basedindustries资源产品商业Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.VocabularyWork文化经济culturaleconomy市场主体marketparticipants复合增长率compoundgrowthrate信息发布平台authoritativeplatform品牌策略brandingstrategy经济增长的驱动力drivingforceoftheeconomygrowth品牌文化产品brandingculturalproducts实质性的增长substantiallygrowthEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.SightInterpretation（1）maintainandpromotethehighestquality保持和推广最高质量的服务aboriginaltourism原住民旅游AboriginalTourismBritishColumbia不列颠哥伦比亚省原住民旅游局haveahotelexperience下榻酒店thestandardandexperienceareconsistent旅游服务和行业标准相一致embracethestandard遵守行业标准建议：旅游翻译中特定词汇的专用翻译如standard行业标准Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.SightInterpretation（2）市场化水平低lowparticipationofmarketeconomy海内外营销投入overseasmarketinginput海外营销机构和机制overseassaleschannelsandoffices抓住营销制高点getholdofthehigh-endsaleschannels营销阵地前移movethesalesteamforward主流人群与高端平台mainstreamcustomersandhigh-endplatforms推广中国文化的品牌产品promoteChina'sbrandedculturalproducts建议：注意一些常用的词例如市场化，海内外，营销，主流Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Note-taking（1）variedandimpressive千姿百态gothiccarvings哥特式建筑giganticmedievalmasterpieces宏伟的中世纪杰作historictransatlanticcruiseliners古老的远洋海轮maritimenation海上强国建议：注意描述性词语的翻译Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Note-taking（2）coveranareaof占地theremoteandsparsely-populatedplace地僻人稀enjoythereputation有...之誉displaymultiplecolors色彩斑斓注意：中文旅游文本通常用词华丽，译文应化繁为简。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.SentencesinFocus(E-C)UNWTO(WorldTourismOrganization)世界旅游组织UnitedNationsMillenniumDevelopmentGoals联合国千年发展目标culturaldiversity文化多样性Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.SentencesinFocus(C-E)netexporterofculturalproducts文化产品净出口国geographicalfeature地域分布ICIFInternationalCultrualIndustriesFair文博会goglobal走出去intermediaryorganizations中介组织establishamaturesalesnetworkanddistributionchannels建立和完善销售网络和发行渠道Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.E-CInterpretation(Passage1)It'shardtoknowwheretostartforsightseeinganddaysoutinBritain.陈述句改为设问句，将不定式whereto灵活处理为"从哪里开始您的英伦观光之旅呢"，符合旅游文本吸引游客的特点。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.Whynottakeafacinatingguidedwalk.Discovereverythingfromsceniccoastalexperiencesandnaturetrailstofascinatingcitywalksandundergroundtunnelexplorations.语序调整添加动词：漫步，悠游，穿行描述性词语运用四字结构，用词优美E-CInterpretation(Passage1)Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.E-CInterpretation(Passage1)Withthousandsofuniqueandexceptinalorganizationstochoosefrom,you'llfindsomethingfunandfacinating,whateveryourageorinterests.删去choosefrom，补充organization的"博物馆、美术馆等艺术机构"之意Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.E-CInterpretation(Passage1)Britishfashionhasaninternationalreputationforbeingeccentic,thoughtprovokingandboldlyinnovative.原句中的三个形容词eccentic,provokinginnovative本质意义相近，都为创新，大胆，独特，因此翻译为三个意思相近的形容词短语hasaninternationalreputation则需将international转为副词，译为在国际上享有....的名誉Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.注释AboriginalTourismTeamCanada加拿大原住民旅游协会是一个国家级协会，由政府和旅游企业合作组成，其宗旨是制定和影响旅游行业政策和项目，从而使加拿大原住民受益。AboriginalTourismBritishColumbia加拿大大不列颠哥伦比亚省原住民旅游局theFirstNations加拿大境内共有三大原住民部落群——原住民（theFirstNations）、梅蒂斯人（Métis）、和因纽特人（Inuit），他们彼此独立，世代传承各具特色的历史、传统、语言、民俗习惯和宗教信仰，形成了加拿大丰富的原住民文化Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.E-CInterpretation(Passage2)trianedsatff训练有素的工作人员financingandalltheothertourismbusinesstools融资工具及其它旅游业商业工具linearprocess线性过程Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.E-CInterpretation(Passage2)We'replayingonamuchmorelevelplayingfieldthanweeverhaveinthehistoryofourpeople.本句直译难度大，因此采用意译，playingfield暗指旅游业，level在此用作形容词，平坦的。联系上下文可以得出意为原住民终于有了参与竞争的机会。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.E-CInterpretation(Passage2)Whentheterm"AboriginalTourism"isunbundled,itreavelsatremendousdepthandvariety：drivenbytheFirstNations,MétisandInuitpeoples,expressedwithinliterallyhundredsofculturesanddistinctcommunitiesacrossthecountry.本句翻译时须进行多个分句的被动便主动转换以符合中文用语习惯。冒号之后的两个过去分词短语也应当补全转换为主动句。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.

C-EInterpretation(Passage1)跻身世界贸易三强belistedamongtheworld'stopthree品牌策略brandingstrategy贸易逆差tradedeficit渠道策略channelstrategy国际贸易体系internationalmarketingsystem全球垄断地位marketmonopoly国际市场的推广和营销策略stategiesforinternationalpromotionandmarketing前沿据点frontierstations主题策略keyplayersstrategy发挥的淋漓尽致functiontotheirutmostEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage1)正如美国学者沃尔夫所言，“文化、娱乐——而不是那些看上去更实在的汽车制造、钢铁、金融服务业——正在迅速成为新的全球经济增长的驱动力。”本句中需要把引言重新译回英文，译文要符合英文的语言习惯，可使用强调句结构“It’scultureandentertainment——not....thathavequicklybecomethedrivingforceforglobaleconomicdevelopment.句中更实在的是指有形的，应译为tangible，驱动力应译为drivingforceEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage1)要战胜挑战，赢得机遇，就要讲究策略选择，在此我谈一下中国文化走出去的三个策略问题本剧翻译需要转换词性，并作删减。“就要讲究策略选择”中的选择在翻译时可以直接译成动词，wehavetochoosetherightstrategies。最后一句的问题可省去不译。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage1)渠道在今天，既具有产品的传输功能，更要起到拉动消费、创造市场、创造需求的作用。原句中具有...功能和起到...作用可省去不译，而直接将动词译出来Distributionchannelsnowdaysarenotonlytransportingproducts,butalsostimulatingconsumputionandcreatingnewmarketneeds.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage1)塑造中国为世界所认可的品牌文化产品，这对扩大中国文化的影响力，提升中国的软实力，实现国际间文化贸易的平衡发展，意义重大。原句汉语比较复杂，翻译时应注意词语关系的处理中国为世界所认可的品牌文化产品应译为internationalrecognizedChinesebrands注意原文定语和中心词之间的逻辑关系软实力应当译为softpowerEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage2)报告显示，全球核心文化产品的贸易集中度较高，被限定在有限的国家中。高收入国家是文化产品最大的生产和消费国，只有一个例外就是中国。注意将相同意义的意群合并翻译翻译时注意灵活理解，生产和消费国应翻译为producersandconsumers。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage2)人均收入与文化产品进出口的相关度高，中国发展机遇重大。本句翻译应进行词性转换，相关性高应理解为紧密相关，即closelyrelated，机遇重大应为重大机遇，即agreatopportunityEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage2)其中出口增长最大，导致高收入经济体从1994年出口值是所有其他国家的11倍，降低到2003年大约是其他国家的五倍。本句翻译仍需进行词性转换，出口增长最大可译为exporthasseenthegreatestincrease，后面两个分句中涉及到倍数关系，译成英文时应避免使用复杂的从句，因此导致最好译为asaresult，两个分句之间可用对照状语从句连词while连接。Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.C-EInterpretation(Passage2)itineray旅程行程multilingualguide会多种语言的导游peakseason旺季off-peakseason淡季shoulderseason平季receivingcountry旅游接待国touristdestinationcountry旅游目的国internationalterminal国际航站楼domesticterminal国内航站楼Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.VocabularyDevelopment（1）loadingbridge候机室至飞机的连接通路shuttlebus机场内来往的班车theworldmapofculturalindustries文化产业在全球的分布worldculturalheritage世界文化遗产intangibleculturalheritage非物质文化遗产creativeindusties创意产业culturaldiversity文化多样性Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.VocabularyDevelopment（2）文化体制改革reformofculturaladministrativesystem文化单位culturalenterprises经济性文艺演出commercialartandculturalperformance国家一级保护文物Class-Aculturalpropertyunderstateprotection策划executiveproducer顾问advisor主办hostedby,sponsoredby承办presentedbyEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.VocabularyDevelopment（2）监制supervisedby小额文化援助small-fundaidforcultrualdevepment公益文化活动non-profitcultrualprogrammes民族凝聚力和创造力nationalcohesionandcreativity园林建筑gardenarchitecture景色如花picturesqueviews湖光山色landscapeoflakesandhills工艺精湛，独具匠心exquisiteworkmanshipwithanoriginaldesignEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile.Copyright2004-2011AsposePtyLtd.口译技巧—习语口译在口译中，想把成语、谚语、歇后语、典故等翻译的达意、生动并非是一件容易的事。汉语和英语中的习语都很丰富，习语表达简练、有力、形象、生动，能起到普通语言达不到的效果。口译时，习语翻译处理的得当，既能使译文生辉，又能增加听众对译员的信任和钦佩（张清平，1999:113）。习