智慧树知到《电子商务英语（山东交通学院）》章节测试附答案

智慧树知到《电子商务英语(山东交通学院)》章节测试附答案第一章单元测试1、单选题：WhichofthefollowingreferstoanydisparthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?3、单选题：Whichofthefollofe-commercetechnology?4、单选题：E-commerceisavailablejustabouteverywhereersindustrystructurebyf正确答案：对6、判断题：Costtransparencyrefconsumerscanfindoutthevarietyof正确答案：错7、多选题：Theuniquefeaturesofe-commercetechnologybyproducts,services,and正确答案：Facebook10、单选题：Whichtypeofe-commercegeneratedthe正确答案：B2Bcompetitive|Informationasymmetrywouldbegreatlyofaperfectcompetitivemarket?expressedduringtheearlyyearsofe正确答案：fastfolloweradvimplementationoffirstmoveradvantransactioncostspWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyeare-commercetransactionsperyearby18、多选题：Economistsearlyvisionsaboute-comB、Informationasymmetrywouldbegrbegreatlyreduced|anearlyperfectcompetitiveby 正确答案：viralmarketibysign-on|sharingofproducts,services,21、多选题：Theuniquefeaturesofe-commercetechnologyreduced|disintermediation|anearlyperfectcom23、多选题：TheReinventibybythefreesharingofresourcesbetweenthecompan正确答案：错coordinatetheflowofcommunications正确答案：privateindustrialnetworkofindustryconsortia?C、monitortheactualinventorynetworksintheworld|oneofthenetworksintheworld|monitortheactualinventoryleveloftheirgoods|monitorthesalesoftheirgoodsofe-tailers?ofindustryconsortia?D、monitortheactual正确答案：monitorthesalesoftheirgoods|oneofthelargestprivateindustrialnetworksintheworld|Itisoneofthelargestprivateindustrialnetworksintheworld|monitortheactualinventoryleveloftheirgoodsofe-tailers?正确答案：对individuals,groups,正确答案：Select|Disposeof|Use|Buy正确答案：Culturalfactors|Socialfactors|PsychologicalD、Carefullychoosekeywords正确答案：updatecontentfrequently|designthesitetobeeasilyrecognizedandreadbythes19、多选题：Bothandarethemainthatdetermineyourperformancein正确答案：Buy|Use|Select|Disposeofindependentdemograph漫崛起”,“东方神话IP”whicharousedaudience’spatrioticthatweredeeplyresonant.|GoodqualityofthemovieledtopositivecommentsonDoubanrecommendationsforcustomers|pricediscountforloyalty|freeothertechniquesC、therearenumerousmomD、createdpostsonWeibowit崛起”,“东方神话IP”whicharousedaudience'spatrioticandevencosplayedNeZha.|Goodqualityofthemovieledtokeyswordssuchas“国漫崛起”,“东方神话IP”whicharousedaudience’spatrioti25、多选题：MarketershaveanumberD、guidanceandbringinginnewmembers.|pricediscountandrecommendationsforcustomers26、多选题：TheGPSreceiversinthesmartphonesalongwithothertechniquewellknownby崛起”,“东方神话IP”whicharousedaudience'spatriotic漫崛起”,“东方神话IP”whicharousedaudience'spatrioticonDouban|Manystarsalsoforwarde28、多选题：Marketershaveanumberoftacticstobuildothertechniques,meantthatauser'swellknownbymanufacturers|serviceproviders|M第五章单元测试1、单选题：Virtualmerchantsfacepotential正确答案：错正确答案：givethefirmdatabase|simplifythecompany'soperations|eliminaD、makepossiblepredispenders|recommendproductsbeforetheyask|tosendpersonalizedmessagestocustomers|makepossiblepr第六章单元测试正确答案：payforwhatyouuse2、多选题：WhichoneistrueforFreemadvancedfeaturesmus3、判断题：There'snothingcontradictoryaboutallthree正确答案：对production,anddistributionofthecoB、Verizon'sacquisitionofYahooD、Amazon’screationofAmazonBooksPub正确答案：Apple'sdevelopmentoftheiPad6、单选题：WhichofthefollowingtypesofonisconsumedbythelowestpercentageofInternetusers?7、单选题：WhichoftpuredigitalnewssiteshaveoverprintnewspapA、TheycantakeadvantageofD、TheyofferhigherqualityjournaddedmoreinteD、Thetechnologyplatfointeractions|Thetechnologyplatformwasthedesktcontentprovidesagoldenopportunityto正确答案：对10、判断题：Inthetraditionalprocess,pricesdeter正确答案：错unprecedentedchangetoonlinebooki正确答案：Publishing|Content|Authorship|Readershipengage”experienceintoa“leanbackandenjoy”e 正确答案：对programmatically|Commercialsarebasedonherlocation,interestanddemographics|Itaprint-centricperiod?addedmoreinteractiveelementslikecross正确答案：Thetechnologyplatformwasthedesktoporlaptopplatform|Therewerenochanceforthemtohaveanyinteractionsunprecedentedchangetoonlinebo正确答案：Readership|Authorship|Publishinprogrammatically|Itallowstheadvertiserstoreachtherightunprecedentedchangetoonlinebookintermsof正确答案：Content|Authorship|Publishaudienceattherighlocation,interestanddemographics|OTTadunprecedentedchangetoonlinebookintermsof正确答案：Authorship|Content|Publishing|Readershipaudienceattherighttime|OTTadvertisingissoldprogrammatically|Commer23、多选题：Whichoneisservicesareprovidedfr第七章单元测试 2、单选题：Doubanisanexampleofa(n)platformandgivesotherapps正确答案：对4、多选题：WhichofthefollowingaretrueforgeneralA、Facebookisworld'smostpopuwiththelargestnumberofmonthlyactiveusersC、ThepurposeofthegeneralcoD、Thebusinessmodelofgeneralcommunitiesnetworkwiththelargestnumberofmonthlyactiveuserspurposeofthegeneralcommunityiswhoself-identifywithadparentsbyoffercommunitiesforthepurposeofpursuingorganizationalgoals.正确答案：错D、水木社区gifts|directingtheirfC、Themediahasdubbedhimthe“LipstickKing”正确答案：Hegivesasubjectivecommentontheproductnotjustbragging.Hisfansreallyappreciatehimediahasdubbedhimthe“LipstickKing”正确答案：对15、多选题：WhichofthefollowingaretrueCambridgeAnalyticadataA、Facebookpaidarecord-breaking5violatingconsumers'privaB、FacebookhadeverdemandedthatC、CambridgeAnalyticafine,byfarviolatingconsumers'privacyrighdemandedthattheydeleteallofthedatathattheyhadobtainedinviolationofFacebook’srules|CambridgeAnalyticawasable16、多选题：Socialnetwor17、多选题：Whichofthefollowingaregoals19、多选题：WhichofthefollowiB、Themediahasdubbedhimthe“LipstickKing”bragging.Hisfansreallyappreciatehissincerity正确答案：Themediahasdubbedhimgivesasubjectivecommentontheproducts,notjustbragging.20、多选题：WhichofthefollowingaretrueforFacebookCambridgeAnalyticadataA、FacebookhadeverdemandedthattheydatathattheyhadobtainB、CambridgeAnalyticainformationofpeoplewhviolatingconsumers'privaofthedatathattheyhadobtainedinviolatiorules|Facebookpaidarecord-breakingviolatingconsumers'privacyrights|Cambridgeabletogetaccesstoinformationofasmanyas5022、多选题：WhichofthefollowingA、TypicalexamplwiththelargestnumberofmonthlyactiveusersD、Thebusinessmodelofgeneralcoadvertisingsupportedbylargeenoughaudience|Facebookisworld’ssocialnetworkwiththelargestnumberofmonthlyactive23、多选题：WhichofthefollowingaregoalsofsponsoredA、Toincreasethe24、多选题：InwhatwaysA、postingviralvideoson25、多选题：Whichofthefollowingaregoalsofsponsoredtheinformationavail26、多选题：WhichofthefollowingaretrCambridgeAnalyticadataviolatingconsumers'privaC、Facebookhadeverdemanviolatingconsumers'pripeople|Facebookhadeverdemandedthattheydeleteallofthe27、多选题：WhichofthefollowingaretrueforFacebookCambridgeAnalyticadataB、FacebookhaddatathattheyhadobtainC、Facebookpaidviolatingconsumers'privacyD、CambridgeAnalyticaonlycollectedinformationofpeoplewhoagreedtotakethesurvey正确答案：CambridgeAnalyticainformationofasmanyas50millionpeopleFacebookhadeverdemandedthattheydeleteallofthedatathattheyhadrecord-breaking5billiondollarsfi第八章单元测试1、单选题：AllofthefollowingC、Increaseopportunities正确答案：VisibilitycanbefullyrealizedandsociallyandenvironmentallyunenvironmentallyunsustainableCrgoodsbasedonimmediateinvolvemanysandmaintenanceproducts.OftenthesegoodsaresuppliersandpurchasD、bringcustomersintothepwithsuppliersandpurchasers7、单选题：isdefinedastheutechnologiestopermitdevelop,build,andmanageproductsthroughtheirlifecyc