商务英语函电（第二版）课件 2.2.1建交函的写法

外贸基础-函电与单证Step2找客户建交函的写法

如何写作建交函，建立商务关系？——张慧潍坊凯旋风筝厂外贸业务员CONTENTS建交函的内容信息来源123Step2找客户：建交函的写法写信目的公司、产品简介建交愿望４５联系方式信息来源online网络tradesfairs展销会friendintroduction朋友介绍embassy大使馆customsdata海关数据advertisement广告1信息来源get/obtain/cometoknow...fromWegotyournameandaddressontradefairs.Weobtainedyournameandaddressfromfriendintroduction.owe...toWeowedyournameandaddresstotheCommercialCounselor'sOfficeofourembassyinyourcountry.1信息来源在信息来源中，我们也可以简单说明了解到的买方情况。WeknowyouareawholesalerofkitesinEurope.1表示买方身份的词wholesaler批发商buyer买方importer进口方retailer零售商soleagent独家代理商distributor分销商写信目的2Wearewritingto

establishbusinessrelationswithyou.wouldliketo/bewillingto

establishbusinessrelationsinthehopeofestablishingbusinessrelations公司、产品简介3WearemanufacturerofChineseKitesintheKiteCapitalcity—Weifang.Wemayoffervarieddesignsofkitesindifferentcolorsandsizes.公司、产品简介3表示卖方身份的词seller卖方exporter出口商manufacturerproducer制造商makerprovidersupplier供应商factoryplant工厂在简单介绍公司情况时，我们可以用leading,leader,oftop10等词表示公司的地位。Wearetheleadingcompanyinthisfieldwithahistoryof15years.建交愿望4Wishyouhaveinterestsforfurthernegotiation.联系方式5ZhanghuiWeifangKaixuanKitePlantAdd:35,WeizhouRd,Weifang,ChinaTel:86-536-8881234Fax:86-536-8881235E-mail:wftrans@126.com

真实案例张慧信函DearSirs,Wegotyournameandaddressonline.Wearewritingtoestablishbusinessrelationswithyou.WeknowyouareawholesalerofkitesinEurope.WearethemanufacturerofChineseKitesintheKiteCapitalCity—Weifang.Wemayoffervarieddesignsofkitesindifferentcolorsandsizes.Detailsseeourwebsite.Wemaysendyousampleslater.

Wishyouhaveinterestsforfurthernegotiation.Waitingforyourresponse.BestregardsZhanghuiWeifangKaixuanKitePlantAdd:35,WeizhouRd,Weifang,ChinaTel:86-536-8881234Fax:86-536-8881235E-mai