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INTRODUCTION
INTRODUCTION
DENTSUCREATIVETRENDS2026
INTRODUCTION
DENTSUCREATIVETRENDS2026INTRODUCTION03
KEYTRENDSFOR2026
ESCAPEVELOCITY
ELECTRICDREAMSTRADLIVES
ALONETOGETHER
ANALOGFUTURES
DENTSUCREATIVETRENDS2026INTRODUCTION04
IMAGECREATEDWITHADOBEFIREFLY05
OURSUBTRENDS
1.ESCAPEVELOCITY
ADVENTURESINTOYLAND
THERISEOFADULTCOLLECTIBLES
FANTASTICALFANDOMS
THEPOWEROFIMMERSIVEFICTIONALUNIVERSES
ll.THECULTOFCUTE
THEUNSTOPPABLECUTEIFICATIONOFCULTURE
DENTSUCREATIVETRENDS2026TREND1ESCAPEVELOCITY06
1.ADVENTURESINTOYLAND
OURWORK:7-ELEVENIHOTWHEELS
DENTSUCREATIVETRENDS2026TREND1ESCAPEVELOCITY07
I1.FANTASTICALFANDOMS
OURWORK:FANTOUCHIEIGENERATIVEHAPTICAl
DENTSUCREATIVETRENDS2026TREND1ESCAPEVELOCITY08
DENTSUCREATIVETRENDS2026TREND1ESCAPEVELOCITY09
WHATTHENUMBERSSAY
SOURCE:DENTSUCREATIVEQUANTITATIVERESEARCH,2025
WHATTHENUMBERSSAY
GLOBALGENZ
GLOBALTOTAL
TREND1ESCAPEVELOCITY10
Il.THECULTOFCUTE
TRENDTRAJECTORIES
TRENDING
TIMELY
TIMELESS
→TOMORROW
DENTSUCREATIVETRENDS2026TREND1ESCAPEVELOCITY11
CHARMOFFENSIVE
BUILDBRANDIP
FINDGOODFRICTION
DENTSUCREATIVETRENDS2026TREND1ESCAPEVELOCITY12
DENTSUCREATIVETRENDS2026
DENTSUCREATIVETRENDS2026TREND2ELECTRICDREAMS14
1.THEAISITUATIONSHIP
SOURCE:DENTSUCREATIVEQUANTITATIVERESEARCH,2025
46%
42%
26%
14%
BoomersGenxMillennialsGenz
DENTSUCREATIVETRENDS2026TREND2ELECTRICDREAMS15
I1.SLOWINGTHESLOP
DENTSUCREATIVETRENDS2026TREND2ELECTRICDREAMS16
TREND2ELECTRICDREAMS17
WHATTHENUMBERSSAY
SOURCE:DENTSUCREATIVEQUANTITATIVERESEARCH,2025
WHATTHENUMBERSSAY
FORWHICHOFTHEFOLLOWING,IFANY,DOYOUMOSTOFTENUSEAIPLATFORMS?
practicalsupportEmotionalsupportcreativesupport
TREND2ELECTRICDREAMS18
Ill.AI-INFLUENCERSASSEMBLE
TRENDTRAJECTORIES
TRENDING
TIMELY
TIMELESS
Thedesiretofeelconnected,evenifthroughartificialmeans.
DENTSUCREATIVETRENDS2026TREND2ELECTRICDREAMS19
DENTSUCREATIVETRENDS2026TREND2ELECTRICDREAMS20
DENTSUCREATIVETRENDS2026TREND3TRADLIVES22
1.THELANDGRAB
TREND3—TRADLIVES23
DENTSUCREATIVETRENDS2026
I1.NOPLACELIKEHOME
TREND3—TRADLIVES24
BoomersGenxMillennialsGenz
SOURCE:DENTSUCREATIVEQUANTITATIVERESEARCH,2025
WHATTHENUMBERSSAY
SOURCE:DENTSUCREATIVEQUANTITATIVERESEARCH,2025
TREND3TRADLIVES25
WHATTHENUMBERSSAY
CONSUMERSARESEEKINGCERTAINTYINUNCERTAINTIMES
TREND3TRADLIVES26
Ill.SPIRITUALQUESTS
TRENDTRAJECTORIES
TRENDING
TIMELY
Aneedforrespitefrommodernurbanliving.TIMELESS
Alongingforcertaintyandasenseofbelonging.
DENTSUCREATIVETRENDS2026TREND3TRADLIVES27
DENTSUCREATIVETRENDS2026TREND3TRADLIVES28
DENTSUCREATIVETRENDS2026
IMAGECREATEDWITHADOBEFIREFLY
DENTSUCREATIVETRENDS2026TREND4ALONETOGETHER30
1.VILLAGEPEOPLE
TRENDTRAJECTORIES
TRENDING
TIMELY
TIMELESS
Thedesireforhumanconnectionandbelonging.
DENTSUCREATIVETRENDS2026TREND4ALONETOGETHER31
ll.NATURALHIGHS
DENTSUCREATIVETRENDS2026TREND4ALONETOGETHER32
TREND4ALONETOGETHER33
WHATTHENUMBERSSAY
SOURCE:DENTSUCREATIVEQUANTITATIVERESEARCH,2025
WHATTHENUMBERSSAY
YOUNGERGENERATIONSARESEEKINGNEWWAYSTOCONNECT
TREND4ALONETOGETHER34
I川I.ISLANDSINTHESTREAM
DENTSUCREATIVETRENDS2026TREND4ALONETOGETHER35
DENTSUCREATIVETRENDS2026TREND4ALONETOGETHER36
IMAGECREATEDWITHADOBEFIREFLY37
DENTSUCREATIVETRENDS2026
OURSUBTRENDS
5.ANALOGFUTURES
NEO-LUDDITES
THEDESIRETODISCONNECTFROMOURDEVICES
THEANTI-ALGORITHM
ASEARCHFORTASTE,INDIVIDUALITY,SERENDIPITY
ll.THEWAYWEWERE
NOSTALGIAFORSIMPLER,MORECONNECTEDTIMES
DENTSUCREATIVETRENDS2026
TREND5—ANALOGFUTURES
1.NEO-LUDDITES
OURWORK:IKEAlBONDINGINSTRUCTION
DENTSUCREATIVETRENDS2026TREND5ANALOGFUTURES39
ll.THEANTI-ALGORITHM
TRENDTRAJECTORIES
TRENDING
Analogtechnologiesandtechniques,fromthewalkmantothepolaroid.TIMELY
TIMELESS
Theemotionalappealofallthingstactileandhand-crafted.
→TOMORROW
DENTSUCREATIVETRENDS2026TREND5ANALOGFUTURES40
DENTSUCREATIVETRENDS2026TREND5ANALOGFUTURES41
WHATTHENUMBERSSAY
WHATTHENUMBERSSAY
NOTALLNOSTALGIAISHEALTHY
52%
50%
41%
37%
65%
55%
53%
BoomersGenxMillennialsGenz
TREND5ANALOGFUTURES42
IlI.THEWAYWEWERE
OURWORK:SUBWAYIHAPPYGILMORE
DENTSUCREATIVETRENDS2026
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