四川文理学院《商务英语精读》2024-2025 学年第一学期期末试卷（外国语学院特色课）

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、词汇与短语选择题，(本大题总共15小题，每题2分，共30分）1.Thecompanyisplanninganewmarketingtopromoteitsproducts.A.campaignB.championC.championedD.campaigning2.Herperformanceintheinterviewimpressedtheinterviewerdeeply.A.exceptionB.exceptionalC.exceptionallyD.except3.Themanagerisveryaboutthequalityoftheproducts.A.concernB.concernedC.concerningD.concerns4.Theyreachedanafterhoursofnegotiation.A.agreeB.agreementC.agreeableD.disagree5.Thenewpolicywillhaveagreatonthecompany'sfuturedevelopment.A.affectB.effectC.effectiveD.effectively6.Weneedtotheproblembeforeitgetsworse.A.solveB.solutionC.solubleD.solved7.Theofthemeetingistodiscussthenewproject.A.purposeB.proposeC.proposalD.proposed8.Shehasawideofbusinessknowledge.A.knowB.knownC.knowledgeD.knowledgeable9.Thecompanyislookingforawhocanmanagethesalesdepartment.A.manageB.managerC.managementD.manageable10.Hisskillshelpedhimtosucceedinthebusinessworld.A.communicateB.communicationC.communicativeD.communicated11.Weshouldourgoalsclearlyandworkhardtoachievethem.A.setB.settingC.setsD.setup12.Theofthemarketisconstantlychanging.A.conditionB.conditionsC.conditionalD.conditioned13.Thecompany'shasincreasedthisyearcomparedtolastyear.A.profitB.profitableC.profitablyD.profited14.Theyaretoexpandtheirbusinessoverseas.A.intentionB.intendC.intendingD.intentional15.Thebetweenthetwocompaniesisveryclose.A.cooperateB.cooperationC.cooperativeD.cooperated二、语法填空题，(本大题总共5题，每题4分，共20分)1.Thereport(submit)lastweekwasverycomprehensive.2.Theyareconsidering(open)anewbranchinanothercity.3.I'mlookingforwardto(hear)fromyousoon.4.Theproject(complete)bytheendofthismonth.5.She(work)inthiscompanyforfiveyearsbynextyear.三、阅读理解题，(本大题总共6题，每题4分，共24分)Passage1Inthebusinessworld,communicationiskey.Effectivecommunicationcanleadtobetterrelationshipswithcustomers,partners,andemployees.Itcanalsohelptoavoidmisunderstandingsandconflicts.Oneimportantaspectofcommunicationislistening.Bylisteningcarefullytoothers,wecanunderstandtheirneedsandperspectives.Anotherimportantaspectisclarity.Weshouldexpressourideasandopinionsclearlyandconcisely.Thiscanhelptoensurethatourmessageisunderstood.1.Whatiskeyinthebusinessworldaccordingtothepassage?A.MoneyB.CommunicationC.TechnologyD.Competition2.Whatcaneffectivecommunicationleadto?A.MoremisunderstandingsB.BetterrelationshipsC.FewercustomersD.Lessprofit3.Whatisanimportantaspectofcommunication?A.SpeakingloudlyB.WritingquicklyC.ListeningcarefullyD.Interruptingothers4.Whyshouldweexpressourideasclearly?A.TomakeotherslaughB.ToensureourmessageisunderstoodC.TowastetimeD.Toconfuseothers5.Whatcanhelptoavoidmisunderstandingsandconflicts?A.PoorcommunicationB.EffectivecommunicationC.IgnoringothersD.Arguingwithothers6.Whatisthemainideaofthepassage?A.TheimportanceofcommunicationinthebusinessworldB.HowtomakemoremoneyinbusinessC.ThehistoryofbusinesscommunicationD.ThedifferencesbetweenbusinessandotherfieldsPassage2Acompany'smarketingstrategyiscrucialforitssuccess.Itinvolvesidentifyingthetargetmarket,understandingthecustomers'needs,anddevelopingproductsorservicesthatmeetthoseneeds.Agoodmarketingstrategyalsoincludespromotingtheproductsorserviceseffectively.Thiscanbedonethroughvariouschannelssuchasadvertising,publicrelations,andsocialmedia.Anotherimportantaspectofamarketingstrategyispricing.Thepriceofaproductorserviceshouldbesetbasedonfactorssuchascost,competition,andcustomerdemand.1.Whatiscrucialforacompany'ssuccessaccordingtothepassage?A.ItslocationB.ItsmarketingstrategyC.Itsemployees'ageD.Itsofficesize2.Whatdoesamarketingstrategyinvolve?A.OnlysellingproductsB.IdentifyingthetargetmarketC.Ignoringcustomers'needsD.Developingproductsthatdon'tmeetcustomers'needs3.Howcanproductsorservicesbepromotedeffectively?A.ThroughsleepingB.ThroughvariouschannelsC.ByreducingqualityD.Byincreasingprice4.Whatshouldthepriceofaproductorservicebebasedon?A.OnlycostB.Cost,competition,andcustomerdemandC.OnlycompetitionD.Onlycustomerdemand5.Whatisanimportantaspectofamarketingstrategy?A.PricingB.ChangingproductsfrequentlyC.NotpromotingproductsD.Havingalotofemployees6.Whatisthemainideaofthepassage?A.Theimportanceofacompany'smarketingstrategyB.Howtomakeproductscheaper