Unit 10 E-Business大学商务英语课件

Unit10

E-Business所有教学资源，我们给；所有复杂操作，我们做；图书附赠，永久免费，只为老师用书更方便课件教案微课扫码题库建课互评考试平台

学习工具【LearningObjectives】Afterfinishingthisunit,studentsshouldbeabletotellsomeadvantagesofe-business.beabletotellsomedisadvantagesofe-business.knowhowtowriteabusinessletter.Warm-up

1.WhatdopeopleusetheInternetfor?Completethefollowingactivitieswithwordsfromthebox.

keeping researching shopping bookinggetting buying doing using(1)bookingairlinetickets(2)

booksandCDs(3)

forfoodbuyingshopping(4)__________chatrooms(5)__________intouchwithfamilyandfriends(6)__________newsandsportsresults(7)__________aproject(8)__________acourseusingkeepinggettingresearchingdoing2.Discussthefollowingquestions.Whatarethebenefitsofe-business?(2)Doese-businesshaveanydisadvantages?Whatarethey?Listening&Speaking

Task1:ListentothedialogueanddecideifthefollowingstatementsareTrue(T)orFalse(F).NewWordsandExpressionsPeonyCard

牡丹卡

transactionn.交易depositn.

存款withdrawaln.

取款issuingbank发卡行

annualcommission年费GoldCard金卡

renewaln.

更新，恢复()1.Thetransactions,suchasdeposits,withdrawalsandtransfersatlocalnetworkoftheissuingbank,arefreeofcharge.()2.Thereisnodifferenceinchargeswhetheryouacquiretheserviceatlocalbanksorinothercities’banks.()3.15yuanischargedforanannualcommissionofaGoldCard.()4.Ifacardislostordamaged,youcouldspend10yuantorenewit.()5.Themanisnotusedtomakingtransactionsonline.T

FF

T

TTask2:Listentothedialogueandfillintheblankswiththemissinginformation.NewWordsandExpressionsropein

用绳围起来，带来

smashingadj.

极好的Andy:Thenewwebpagedesignismuchmoreeffectivethanbefore.Ifeelconfidentitwillropeinalotmorebusinessbecauseofitsuser-friendlyformat.Mary:Whydoyouthinkthenewpage_____________________theoldpage?Ithoughttheoldpagewasn’thalfbad.Andy:TheoldpagewasOK.Buttherewasn’tabiginfluenceon

_______________,becausethissitewasn’tdevelopedwithaneyetowardsthemarketingaspect.Now,it’sdifferent.Wegotourmarketingdepartmenttomakethemostofthewebpage,andtheresultsaresmashing.Mary:Whatchangesweremadefromtheoldpagetothenewpage?

issomuchbetterthanoursalesvolumeAndy:First,thevisitorstothesite______________togivetheircontactinformation.Theycansignupforafreemonthlydrawing.Oncewe’vegottheirinformation,itgoesinto___________forfuturemarketingmailersandadvertisingtargeting.Also,thereareclearlinkstodescriptionsofourproductsandservices,soastogiveconfidencetonewcustomers.Wealsoaddedaspecificareafor___________________.Sofarwe’vegotatonof______________.Mary:Great!Thatmeansourconsumersarepurposefullyandactively________________________________andservicethroughthewebformat.Andy:Exactly.Mary:Theageoftechnologyhasarrived.areencouragedadatabaseonlinecustomerservicepositivefeedbackseekinginformationaboutourproductsSituationalDialogue

TwostaffarediscussinghowtodistributetheinformationaboutlastSunday’sconference.ThefollowinginformationisforyourreferenceTheotheronemaysay:1.sendabulke-mailtoallusesonourcorporation’sserve2.What/suggestion?3.Howtoattach/conferencebulletin/withnewe-mailprogramTheotheronemaysay:1.sendabulke-mailtoallusesonourcorporation’sserve2.What/suggestion?3.Howtoattach/conferencebulletin/withnewe-mailprogramPassageListentothepassageandthenfillintheblankswiththemissinginformation.NewWordsandExpressionscompilev.收集，编辑outperformv.做得比……好BelowarethetopfivecompaniesintheInternetRetailindustryasmeasuredbyrelativeperformance.Thisanalysiswascompiledbasedonyesterday’stradingactivityaswesearchforstocksthathavethepotentialtooutperform.Shutterflyranksfirstwithagainof______;rankssecondwithagainof______;andExpediaranksthirdwithagainof______.Afollowswithagainof_____andNetFlixroundsoutthetopfivewithalossof______.Overthepastyear,Shutterflyhastradedinarangeof$21.96to$66.70andisnowat$57.42,_______abovethatlow.Overthepastweek,the200-daymovingaverage(MA)hasgoneup_____whilethe50-dayMAhasadvanced______.2.35%1.60%1.40%0.15%0.85%161%1.6%0.6%

LanguageFocus

Theadvantagesofe-business

ForCompanies:1.Itincreasesprofits.2.Itincreasessales.3.Itdecreasescosts.4.Avirtualcommunityisformed,notinthephysicalworld,butontheInternet.5.Advertisingcanreachpotentialcustomersineverycountryintheworld.1.Increasespurchasingopportunities.2.Providescompetitivebidinformation.3.Increasesspeedandaccuracyofinformation.4.Awiderrangeofchoicesisavailable.5.Someproductssuchassoftware,audioclips,orimages,canbedeliveredviatheInternet.6.Societyderivesbenefits.7.Electronicpaymentoftaxrefunds,publicretirement,andwelfaresupportcostslesstoissue.8.Electronicpaymentismoresecureandfaster.9.E-paymentsareeasiertocontrolthanchecks,whichcanhelpprotectagainstfraudandtheftlosses.10.Youcanworkfromhome.ForBuyers:Somebusinessprocesses,suchasperishablefoods,andhigh-costitemssuchasjewelryorantiques,maybedifficulttoinspectfromaremotelocation.2.E-businessisnewandsomepeopleareslowtoadapttochange.3.Technologiesarechangingsorapidlythatkeepingpacewithchangewillultimatelybecometoocostly.4.Thereisemployeeturnover,asmanyskilledemployeesleavetostarttheirownbusinessesorforhighersalaries.Disadvantagesofe-business5.Manycompaniesfaceculturalandlegalimpedimentstoe-business.6.Thereisthedifficultyofintegratingexistingdatabasesintothesoftwarethatenablese-business.7.SomeconsumersarestillfearfulofsendingtheircreditcardnumbersontheInternet.8.Otherconsumersaresimplyresistanttochangeandareuncomfortableviewingmerchandiseonacomputerscreen.9.Internetlawsareconfusingandconflicting.EasyTime

Enjoythefollowingsong.WindofChangeReading

Lead-in

Discussinpairandtrytofigureouthowthebusinessmodelhaschangedsincee-businessappeared.InternetMarketingNewWordsandExpressionstransform/trænsˈfɔːm/v.改变，转换visible/ˈvɪzəbl/adj.可见的，可视的component/kəmˈpəunənt/n.组成部分，一部分artificially/ˌɑːtɪˈfɪʃlɪ/adv.人为地geographical/ˌdʒɪəˈgræfɪkl/adj.地理的retain/rɪˈteɪn/v.保持，保留comeup出现，发生stringent/ˈstrɪndʒənt/adj.严格的solicit/səˈlɪsɪt/v.征求，设法获得express/ɪkˈspres/adj.明确的adverse/ˈædvɜːs/adj.不利的，相反的complywith遵守transmission/trænzˈmɪʃn/n.传输confidential/ˌkɔnfɪˈdenʃl/adj.机密的substantial/səbˈstænʃl/adj.大量的，数目大的inhibit/ɪnˈhɪbɪt/v.抑制，阻止ensure/ɪnˈʃuər/v.确保，保证data-hidingtechnique数据隐藏技术digitalsignaturetechnology电子签名技术onthesidelines当旁观者，不直接参加generate/ˈdʒenəreɪt/v.产生clear-cut明确的，清楚的boom/buːm/v.突然增加Notes

Thechanges,suchasvisibletradechangedtobeinvisibletrade,andpapertradechangedtobethenon-papertrade,havegreatlychangedthewaysofworking,livingandthinking.

这种改变，例如从可视贸易变为不可视贸易、有纸贸易变为无纸贸易，已经极大改变了人们工作、生活和思维的方式。2.Mostsignificantly,theInternettrulyflattenstheworldandbringsopportunitiestomarketerswithinternationalcomponentstotheirbusinessesordesirestodobusinessglobally.

尤其有意义的是，因特网真正荡平了世界，为许多具有国际业务和希望在全球范围内从事商务活动的营销人员提供了机会。3.Itshouldbepointedout,however,thatdespitealltheapparentbenefitsofglobalInternetmarketing,marketerscannottakeothercountiesandtheirpopulationsforgranted.

然而应当指出，尽管全球网络营销有明显好处，营销人员不能把其他国家和他们的人口理所当然地当作顾客。

take...forgranted意思是“认为……理所当然”。

Example:Itistakenforgrantedthateveryoneisequalbeforethelaw.法律面前人人平等是被认为理所当然的。4.Accordingly,youcannotassumethatanInternetmarketingprogramthatworkssuccessfullyinonecountrywillautomaticallysucceedglobally.

因此，你不能认为一项在某个国家已经成功运作的网络营销计划，会自动在全球范围内成功。5.StringentprivacyregulationscoveringallofEurope,effectiveOctober2001,willmakeitillegaltosolicitconsumers’personalinformationviaemailwithouttheirexpresspermission.

2001年10月生效的涵盖所有欧洲国家的严格的保密法规，规定未经消费者明确授权通过电子邮件征集顾客信息的行为是违法的。6.Thesecuretransmissionofconfidentialinformationoverthenetworkisessentialinmaintainingconsumerandsupplierconfidenceintheonlineservice.

保证网络传递私人信息的安全性，对于保持消费者和供应方对网络服务的信心是非常必要的。7.Nevertheless,intoday’schangeabletradingenvironment,corporationshavetokeepmovingjusttostayaheadnomatterwhatthesizeofbusinessesis.

尽管如此，在如今不断变化的贸易环境中，企业无论规模怎样都必须勇往直前，以便使自己处于领先地位。ExercisesReadthetextanddecidewhetherthefollowingstatementsareTrue(T)orFalse(F).()

1.Withtheappearanceofe-commercecompanieshavestoppeddoingbusinesseswithinacountry’sborders.()

2.Marketingprogramthatworkssuccessfullyinonecountryislikelytosucceedinothercountries.FF()3.Amarketerhastodoalotofresearchonthetargetcountrybeforemakingamarketingstrategy.()4.Thegrowthofe-commercemaybeaffectedbylocallawsorregulations.()5.Firewalls,data-hidingtechniquesanddigitalsignaturetechnologiesaredevelopedtoensuretheprivacyandsecurityinonlinetransactions.TTTII.WritethefollowingwordsinColumnAaccordingtotheirexplanationinColumnB.ColumnA

ColumnB1._________ completelychange2._________ thatcanbeseen;insight3._________ madeorproducedtocopysthnatural4._________ tokeeporholdinaparticularcondition5._________thatmustbeobeyed;strictorsevere.6._________clearlyandopenlystated7._________ notfavourable;contrary8._________ tomakesurethatsthhappensorisdefinitetransformvisibleartificialretainstringentexpressadverseensureIII.Fillintheblankswiththewordsorphrasesgivenbelow.Changetheformsifnecessary.

Theyfoundabacterium___________tothehumaneye.2.Sheaccusedthemofleaking___________informationaboutherprivatelife.3.Please___________thatalllightsareswitchedoff.visibleconfidentialensureensure inhibit visibleconfidentialretain onthesidelines complywithcomeup4.Somethingurgent___________.CouldIpostponeourappointment?5.Thehouse___________muchofitsoriginalcharm.6.Notcontenttostand_____________duringherhusband’stwotermsaspresident,Hillaryearnedareputationasapoliticalpowerhouse.7.Wineorsugarydrinks__________digestion.8.Thisproductcontainsno___________preservatives.hascomeupretainsonthesidelinesinhibitartificialIV.TranslatethefollowingsentencesintoEnglish.

越来越多的非商业组织，例如学术机构、宗教组织、社会团体、非营利组织以及政府代理部门，正在使用不同类型的电子商务来减少费用，或改善它们的运作和客户服务。Anincreasednumberofnon-businessinstitutionsuchasacademicinstitutions,religiousorganizations,socialorganizations,nor-for-profitorganizations,andgovernmentagenciesareusingdifferenttypesofe-commercetoreducetheirexpensesortoimprovetheiroperationsandcustomerservices.2.这次会议以及整个的安排应该都是保密的。3.饮食摄取不均衡会对健康产生不良的影响。Thismeeting,andtheentirearrangement,aresupposedtobeconfidential.Anunbalanceddiethasanadverseeffectuponhealth.4.为了保护环境，大多数工业社会制定了严格的法律。5.她过去十分腼腆，但在国外呆了一年以后完全变了。Toprotecttheenvironment,mostindustrialsocietieshaveestablishedstringentlaws.

Sheusedtobeterriblyshy,butayearabroadhascompletelytransformedher.WritingBusinessLetterWhatisaBusinessLetter?Abusinessletteriswritteninformallanguage.Theletteriswrittenforofficialcorrespondencebetweentwoorganizationsandorganizationsandcustomers,clients,etc.Thestyleofthebusinessletterdependsontherelationshipthatissharedbetweenthetwoparties.Abusinessletterisusedforvariouspurposeslikeofferingabusinessdealtootherorganization,acceptinganoffer,denyinganoffer,newschemesforcustomer,extendingthecontractwithaclient.Abusinesslettershouldbeshortandtothepoint.Thecontentusedinthelettershouldbeclearanditshouldsufficetheobjectiveofwritingtheletter.Theletterhastogiveoutthemainmessagetobeconveyedrightinthebeginning.Thelettershouldnothaveanytypographicalandgrammaticalerror.RulesforWritingBusinessLettersBusinesslettersplayanimportantroleinthedevelopmentoffriendlytraderelationships.Themosteffectivelettershouldbeeasytoreadandeasytounderstand.Generallyspeaking,businessletterwritingfollowstherulesof7Cs,thatis,consideration,correctness,completeness,concreteness,conciseness,clarityandcourtesy.1.ConsiderationConsiderationmeanstryingtoputyourselfinhisorherplace,togiveconsiderationtohisorherwishes,demands,interestsanddifficulties.2.CorrectnessCorrectnessmeansgivingfactualinformation,accuratefiguresandexacttermsinwritingbusinessletters.Theruleofcorrectnessseemsespeciallyimportantwhenbusinesslettersinvolvetheright,thedutiesandtheinterestofbothsides.Thereforeweshouldnotunderstatenoroverstateasunderstatementmightleadtolessconfidenceandholdupthetradedevelopment,whileoverstatementthrowsyouintoanawkwardposition.3.CompletenessCompletenessmeansallthenecessaryinformationisconveyedinbusinesslettersandallthecomposingpartsareincluded.4.ConcretenessConcretenessmeanswhatthelettersaysshouldbespecific,definiteratherthanvague,abstractandgeneral,forvagueorgeneralinformationcancauseambiguityorevendisputes.5.ConcisenessConcisenessmeanscompletemessagebutbriefestexpressionwithnosacrificingclarityorcourtesy.Agoodbusinesslettershouldbepreciseandtothepoint.Generallyspeaking,singlewordsaremoreefficientthanphrases.6.ClarityClaritymeansyouexpressyourselfclearlyandlogicallyinthesimplestlanguage,forplain,simplewordsaremoreeasilyunderstoodandlogicalarrangementoftheinformationiseasytofollow.7.CourtesyCourtesymeanstoshowtactfullyinyourlettersthehonestfriendship,thoughtfulappreciation,sincerepoliteness,considerateunderstandingandheartfeltrespect.Sample1

DearMr.Edison,ThankyouforyourPurchaseOrderNo.20110728.Weareverygladtocometothefinalagreementandcanfinalizethisdealwithyou.

Weareemailingyouoursalese-contractNo.FNJ20110708112.Pleasesignandreturnitforourfile.

Weunderstandyoururgentneedofthegoodsandshalldeliverthemtoyouassoonaspossible.PleasetrytoissuetheirrevocableL/CbeforetheendofAugust.

Pleasefeelfreetocontactusifyouhaveanyquestion.

Yourstruly,_____________GeneralManagerSample2DearMissBaker,

FurthertoourletterofApril15,wehavenooptionbuttocancelorderNo.103foronehundredsetsofdigitalrecorder.

Weregretthisasmuchasyoudo,butcircumstancesmakeitunavoidableinthiscase.Wetrustthatourcordialrelationswillcontinueinspiteofthislossofbusiness,andthatweshallbeinthepositiontomakeafurtherorderintheverynearfuture.

Yoursfaithfully,____________Sample3DearSirs,

WeareinreceiptwiththanksofyourletterdatedMay15andthesalesConfirmationdulysignedandreturnedtoyou.

Incompliancewiththesalesconfirmationofthese4,000Cameras,wehavearrangedfordeliveryandhopetheshipmentwillbeduringthenextmonth,ifyourL/Carriveshereintime.

Todaywewritetoinviteyourattentiontothefactthatthedateofdeliveryisapproaching,butsofarwehavenotyetreceivedyourrelevantL/C.WeconsideritisnecessaryforyoutoexpeditetheestablishmentoftheL/C,soastoenableustocarryouttheordersmoothly.

Wearelookingforwardtoreceivingyourfavorablenewsintheshortestpossibletime.

Yoursfaithfully,____________UsefulExpressions

Wearepleasedtohavebookedwithyouanorderfor1,000metrictonssoybeans,firstgrade.

我们很高兴向贵方订购1000公吨的一级大豆。2.ThankyouforyourorderofMarch28,andwelcomeyouasoneofourcustomers.

贵方3月28日寄来的订单已收到，谢谢。欢迎你成为我们客户中的一员。3.Weareemailingyouoursalese-contractNo.FNJ20110708112.Pleasesignandreturnitforourfile.

现将我方第FNJ20110708112号电子销售合同电邮给贵方。请签字并退回供我方存档。4.Wearepleasedtoinformyouthatyourorderiscompletedandawaitshippingatourplant.

我们很高兴地通知你们货已备好，正在工厂等候运输。5.Inordertoeffectshipmentasrequired,pleasetrytoissuetherelativeL/CbeforetheendofAugust.

为如期交货，请在4月底前开出相关信用证。6.UponreceiptoftheL/C,pleasearrangeshipmentimmediatelyandadviseusofthenameofsteameranditssailingdate.

一俟收到信用证，请立即安排装运，并告知船名和开船日期。7.Wearepleasetoadviseyouthattheaboveorderhasnowbeendispatched.

我们很高兴地通知你方以上订单的货物已交付运输。8.Wetookdeliveryofthephotocopyingmachinesyesterdayandoncloserexamination,ourengineershavereported15%machinesdidnotwo