BFT（阅读）模拟试卷37

BFT(阅读)模拟试卷37

一、第一部分(本题共8题，每题1.0分，共8分。)

Readthearticlebelow.Choosethebestsentencefromthelistonthenextpagetofilleach

ofthegaps.Foreachgap(l-8)markoneletter(A-H)onyourAnswerSheet.Donotmark

anylettertwice.Coca-ColaClassicInMay1985,Coca-ColachairmanRobertGoizueta

announcedoneoftheboldestgamblesinmarketinghistory:Coca-Colawouldmakea

significantflavorchangeinCoke,theworld'sbest-sellingsoftdrink.[RI]The

idea,accordingtooneofCoke'sleadingstrategists,"wastotakeallthepositivequalities

associatedwiththecurrentproduct,itsheritageandsoon,andtransferthattoan

improvedtastingproduct."[R2]SupermarketsalesofCokehadslippedbehind

Pepsibyalmosttwopercentagepoints,andPepsiwasconsistentlywinningblindtaste

tests.TheadvertisingcampaignforNewCokeemphasizedimprovedflavor.Coca-Cola

spentnearly$4milliontotaste-testitsnewproducton200,000consumers.[R3]

Whenthebrandswerenotidentified,thetastetestsof40,000peopledonein30

communitiesshowedthat55percentchosethenewCokeovertheold,and52percent

choseitoverPepsi.Subjectswerenottoldduringanyoftheteststhattheproductbeing

testedwouldtaketheplaceofthetraditionalCoke.DuringthefirstmonthofNewCoke's

introduction,shipmentstoCokebottlerssetarecord,andmorepeopletriedthenew

productthanhaseversampledanynewproduct.[R4]Consumersbeganto

demandtheoldCoke.Salesweredroppingrapidly.Therewaseventalkofaclass-action

suitbyaSeattle-basedorganization,OldCokeDrinkersofAmerica.Coca-Cola

headquartersreceivedthousandsofprotestletterssuchas,"DearChiefDodo:what

ignoramusdecidedtochangetheformulaofCoke?"Coca-ColabottlersmeetinginDallas

signedapetitiondemandingthatthecompanyrestorethetraditionalformula.[R5]

OnJuly10,Coca-Colaannouncedthatitwouldreintroducetheoriginalformula

underthenameCoca-ColaClassic.Withinhoursoftheannouncement,anationalphone

surveyindicatedthat68percentofthepeoplewereawareofthatmoveand66percent

approvedofit.TheCoca-ColaClassicpackagewasdesignedonlytwodaysbeforethe

announcement.[R6]ABCNewscoveredthestoryonits"WorldNews

Tonight,'report,againon"Nightline",andon"20/20".ABC-TValsointerruptedits

"GeneralHospital"soapoperatotellthepublicthattheoldCokewascomingback.

[R7]Pepsi'sfirstadvertisingcampaigninresponsetoitscompetitor'smove

statedthatPepsi'sownbettertastehadforcedCoca-Cola'smove.Thesecondcampaign

talkedabouttheconfusionofCokeproducts,emphasizingthesplitbetweennewCoke

andoldCoke.[R8]BySeptember,Coca-Coladecidedtochangeitsapproach

oncemorebybringingbackthekindoftraditionalsoft-drinkadvertisingthatithadbeen

tryinghardtogetawayfrom.Thenewadsdidnotaddressthedifferencesbetweenthe

newCokeandCoca-ColaClassicbutrather,focusedonareturntotraditionalvalues.A.

Coca-Colaintroduced"NewCoke"tothemarketinanattempttowinbackmarketshare

fromPepsi.B.Coke's99-year-oldformulawouldbemodifiedtomakeitslightlysweeter

andlessfilling.C.Themediahadgivenalotofcoveragetowhathadbeenlabeledthe

"newCokefailure".D.PepsiCo,bottlersofPepsi-Cola,couldn'tresistthetemptationto

pokefunatCoca-Cola'smisfortuneinitsadvertising.E.Theconfusionandcontroversy

betweenthetwocolamarketleadersgrew.F.OnJuly5,Coca-Colaannouncedthatit

wouldbringbacktheoldformula.G.Someofthetastetestswereblind,andothershad

brandnamesassociatedwiththem.H.However,theentirepicturechangedsuddenly.

1、[RI]

标准答案：B

知识点解析：空格前一句说Coca-Cola将会在口感上做出重大改变。B句紧接前一

句说明将从哪方面进行改变。注意空格前一句里的“change”和B句里的“modified”

属于近义词。

2、[R2]

标准答案：A

知识点解析：空格后一句指出Coca-Cola比Pepsi在超市的销售额落后了近2个

点，并且Pepsi在口感盲试比赛中不断获胜。A句意思是“Coca-Cola试图通过向市

场投入新的Coke来赢回Pepsi（夺取的）市场份额”，符合此处逻辑。前后句里的

“slippedbehind”和“winback”呼应，Pepsi在两句都出现，也把两句紧密联系在一

起。

3、[R3]

标准答案：G

知识点解析：空格前一句说Coca-Cola花费巨资让20万消费者品尝新可乐。G句

说明这些品尝有的是盲品，有的是产品本身有相关的品牌名。G句里的“thetaste

tests”指的就是上句里的"taste-test”。

4、[R4]

标准答案：H

知识点解析：空格前一句说在最初阶段，新可乐很受欢迎，H句一转折，表明新可

乐的前景不是一直光明的。

5、[R5]

标准答案：F

知识点解析：空格后一句里的"announcedthatitwouldreintroduced”和F句里的

"announcedthatitwouldbringback”意思相近。

6、[R6]

标准答案：C

知识点解析：C句意思是“媒体对所谓的新可乐失败大肆报道。”空格后的句子给出

几家媒体的报道作为例子说明C句。

7、[R7]

标准答案：D

知识点解析：D句说PepsiCo忍不住对Coca-Cola的不幸在它的广告里进行嘲

讽。后面的句子列出两个广告作为例子证明。

8、[R8]

标准答案：E

知识点解析：空格后的两句话指出Coca-Cola一改往日的“避旧推新”广告策略，转

而回归到传统广告宣传上来，并且在新广告里不再强调新旧两款可乐的差异。反推

回去，E句合乎逻辑。

二、第二部分(本题共10题，每题1.0分，共70分。)

Readthefollowingpassageandanswerquestions9-18.1.Ifsustainablecompetitive

advantagedependsonwork-forceskills,Americanfirmshaveaproblem.Human­

resourcemanagementisnottraditionallyseenasacentraltothecompetitivesurvivalof

thefirmoftheUnitedStates.Skillacquisitionisconsideredanindividualresponsibility.

Laborissimplyanotherfactorofproductiontorentatthelowestpossiblecost—as

muchasonebuysrowmaterialsorequipment.2.Thelackoftheimportanceattachedto

human-resourcemanagementcanbeseeninthecooperationhierarchy.InanAmerican

firmthechieffinancialofficerisalmostalwayssecondincommand.Thepostofheadof

human-resourcemanagementisusuallyaspecializedjob,offatedgeofcorporate

hierarchy.Theexecutivewhoholdsitisneverconsultedonmajorstrategicdecisionsand

hasnochancetomoveuptoChiefExecutiveOfficer.Bywayofcontrast,inJapanthe

headofhuman-resourcemanagementiscentral-usuallythesecondmostimportant

executive,aftertheCEO,inthefirm'shierarchy.3.WhileAmericanfirmsoftentalk

aboutthevastamountsspentontrainingtheirworkforces,infacttheyinvestlessinthe

skillsoftheiremployeesthandoeitherJapaneseorGermanfirms.Themoneytheydois

alsomorehighlyconcentratedonprofessionalandmanagerialemployees.Andthe

limitedinvestmentsonmoderntrainingworkersaremuchmorenarrowlyfocusedonthe

specificskillsnecessarytodothenextjobratherthanonthebasicbackgroundskillsthat

makeitpossibletoabsorbnewtechnologies.4.Asaresult,problemsemergewhennew

breakthroughtechnologiesarrived.IfAmericanworkers,forexample,takemuchlonger

tolearnhowtooperatenewflexiblemanufacturingstationsthanworkersinGermany

do(astheydo),theeffectivecostofthosestationsislowerinGermanythanitisinUnited

States.Moretimesisrequiredbeforeequipmentisupandrunningatcapacity,andthe

needforextensiveretraininggeneratescostsandcreatesbottlenecksthatlimitthespeed,

withwhichnewequipmentcanbeemployed.5.Theresultisaslowerpaceof

technologicalchanges.Andintheendtheskillsofthebottomhalfofthepopulation

affectthewagesofthetophalf.Ifthebottomhalfcannoteffectivelystafftheprocesses

thathavetooperated,themanagementandprofessionaljobsthatgowiththeseprocesses

willdisappear.Questions9-13Forquestions9-13,choosethebesttitleforeach

paragraphfrombelow.Foreachnumberedparagraph(l-5),markoneletter(A-G)or)the

AnswerSheet.Donotmarkanylettertwice.A.Thebadeffectofpoormanagementon

newtechnologies.B.Thepositionofhuman-resourcemanagementincorporation

hierarchy.C.Theworkforce-traininginAmericanfirms.D.Human-resource

managementisnotimportantforAmericanfirms.E.HowtomakeAmericanfirms

becomemorccompletive.F.Theimportanceofworker'sskill.G.Problemsexitin

American'scompanies.

9、Paragraph1:

标准答案：D

知识点解析：文章第1段第1句说如果保持持续的竞争优势取决于工人的技术水平

的话，那么，公司面临的问题就大了。接着解释了原因。所以可以得出在美国公司

看来，人力资源的管理对公司并不重要。因此答案是D。

10、Paragraph2:

标准答案：B

知识点解析：由第2段第1句可知答案是B。

11、Paragraph3:

标准答案：C

知识点解析：第3段讲美国公司在工人培训方面的资金的用量和去向，可知答案是

Co

12、Paragraph4:

标准答案：A

知识点解析：段意为美国对人力资源的不重视对公司的发展有不利的影响。

13、Paragraph5:

标准答案：F

知识点解析：本段讲工人技术的影响。因此答案是F。

Usingtheinformationinthetext,completeeachsentence14-18,withawordorphrase

fromthelistbelow.Foreachsentence。4-18),markoneletter(A-G)ontheAnswerSheet.

Donotmarkanylettertwice.A.professionalandmanagerialemployeesB.workstaffC.

human-resourcemanagementD.workforceskillsE.importantpostF.theimprovement

ofworker'sbasicskillsG.moremoneyshouldbeinvested

14、Americanfirmsdon'tattachmuchimportanceto.

标准答案：C

知识点解析：参照第2段第1句美国公司的等级制度看出人力资源管理地位低下，

因此答案是C。

15、ThesustainablecompetitiveadvantageofAmericanfirmsdoesnotdependon

标准答案：D

知识点解析：由第1段第1句的条件句：“如果美国公司的竞争优势依赖于工人的

技术，问题就大了。推出：美国公司的竞争并不靠工人技术。因此答案是D。

16、Theheadofhumanresourcemanagementisa/an.

标准答案：E

知识点解析：参照文章第2段第2句，因此答案是E。

17、ThemoneytheAmericanfirmsputinwork-forcetraininggoesto______.

标准答案：A…

知识点解析：根据文章第3段第2句，因此答案是A。

18、Thedecisivefactorinmaintainingafirm'scompetitiveadvantageis______.

标准答案：F」「

知识点解析：由文章最后一段最后两句，因此答案是F。

三、第三部分（本题共7题，每题1.0分，共7分。）

ReadthefollowingpassageandchoosethecorrectanswerfromA,B,CorD.Chris

Baildon,tallandlean,wasinhisearlythirties,andtheendproductofanolddecayed

islandfamily.Chrissharedthetoolargehousewithhisfather,anarthriticanddifficult

man,andawasp-tonguedaunt,whosecomplaintsendedwhensheslept.Thefatherand

hissister,Chris'sAuntAgatha,engagedinshrill-voicedargumentovernothing.The

continuousexchangefurtherconfusedtheirfoolishwits,andyetheldoffanendurable

loneliness.TheyheldacommongrievanceagainstChris,openlyholdinghimtoblame

fortheirmiserableexistence.Heshouldlongagoliftthemfrompoverty,torhadtheynot

sacrificedeverythingtosendhimtoEnglandandOxfordUniversity.Drivenbycreditors

orpressingdesires,earlierBaildonshadlongagocheaplydisposedofvaluable

properties.Brotherandsisterneverceasedtoremindeachotherofthedepressingfact

thattheirancestorshadwastedtheirinheritance.This,infact,wastheironlyotherpoint

ofagreement.AfewyearsearlierAgathahadannouncedthatsheintendeddoing

somethingaboutrepairingthefamilyfortunes.Themanyemptyroomscouldberentedto

selectedguests.Shewouldestablish,notaboardinghouse,buthomeforladiesand

gentlemen,andmakeatidyprofit.Withthisambitioninmind,shethrowsherselfintoa

venturewithnoisyfury.Oldfurniturewaspolished;rugsandcarpetswerebeaten,floors

painted,longstoredmattress,pillowsandbedlinenairedinthesun.Thehugeketchwas

attacked.Agatha,withafineairofdefiance,tookacopyofmodestadvertisementtothe

press.Twoguestswereluredbythepromiseofbeautifulgourmetmeals,home

atmosphereinahistoricmansion,andthecompanyofwe-brought-upladiesand

gentlemen.Thetwo,oneabank-clerkandtheotheramaidenemployedinthebookshop,

arrivedsimultaneously,whereuponAgathacondescendedtoshowtheirrooms,and

promptlyforgotaboutthem.Therewasnohotwater.DinnertimefoundBaildonand

Agathasharinghalfcoldchickenandafewboiledpotatoesinthediningroom'sgloomy

vastness.Whentheguestscametimidlytoinquireaboutthedininghours,andtopoint

outthattherewerenosheetsonthebeds,nowaterinthepitchersandnotowelsintheir

racks,AgatharemindedthemthattheBaildonwerenotinnkeepers,andtheytreated

themtoanaccountofthefamily'spastglories.

19、HisfatherandauntblamedChrisfor.

A、notrestoringtheirproperty

B、notsucceedingatOxfordUniversity

C、neglectingthefamilyproperty

D^takingnointerestinfamilyhistory

标准答案：A

知识点解析：本题是细节题。问Chris的父亲和姑妈责备他的原因，对应的原文是

第3段中的："…openlyholdinghimtoblamefbrtheirmiserableexistence.Heshould

longagoliftthemfrompoverty,forhadtheynotsacrificedeverythingtosendhimto

EnglandandOxfordUniversity.”由上下文可知，他们的家庭是不富裕的，Chris应

该使他们摆脱贫困，过上富裕的生活。

20、WhatdowclearnabouttheBaildon'sancestors?

A、Theywerebadmanagers.

Theyhadbeentreatedunfairly.

C、Theyhadalwaysbeenpoor.

D、Theydidn'tmaintaintheirpropertyproperly.

标准答案：A

知识点解析：本题是推理理解题。要求读者根据文章提示推断出有关这家人先辈们

的事，关键信息为：t4Drivenbycreditorsorpressingdesires,earlierBaildonshad

longagocheaplydisposedofvolubleproperties.”由此可见,先辈们曾经富有，但不

善理财，被债务所迫，变卖家产。

21、Agatha'sventurewasunlikelytosucceedbecause.

A、thehousewastooisolated

BNshehadwastedtheirinheritance

C、theguestsdidn'tlikethefood

D、shelackedexperienceofdomesticwork.

标准答案：D

知识点解析：本题是推理题。询问为什么Aga【ha的计划不可能成功。A是说房子

太偏僻：R是说因为她浪费了所有的财产：C说客人不太喜欢那儿的食物：D是说

她缺乏理财做家务的经验。真正的原因是房子条件太差，她不善理家。

22、Fromthesentence"...wasp-tonguedaunt,whosecomplaintsendedwhensheslept."

weknowthat.

A、shecomplainedwhenhereyeswereopen

B>shecomplainedalldayonend

C^shecomplainedbeforeshewenttobed

D^shewouldn'tcomplainatnight

标准答案：B

知识点解析：本题是理解题。句子意思为：“只有当他的姑妈在睡觉的时候才停止

抱怨。”由此可知答案为B。

23、Agathawantedherrooms.

A^rented

B>tobegiventosomeladiesandgentlemen

C^clean

D^tomakefortunes

标准答案：A

知识点解析：本题是理解题。从文章第5段可以看出，Agatha是想把自己的房子

租出去挣钱。细节在文章第5段第3句：“Themanyemptyroomscouldberentedto

selectedguests.Shewouldestablish,notaboardinghouse,buthomeforladiesand

gentlemen,andmakeatidyprofit.“虽然是profit也不至于用它发财，所以D项不

合适。

24、Twoguestscametotheirhome,because.

A、theypromisedalotontheiradvertisement

B、theywantedtovisitAgatha'sfamily

C、theyforgotsomething

D、theyweremisguided

标准答案：A

知识点解析：本题是细节题。从第6段第2句：“Twoguestswereluredbythe

promiseofbeautifulgourmetmeals,andhomeatmosphereinanhistoricmansion.“可

知，那两个客人是被他们所做出的承诺吸引来的。

25、Whentheguestscame,theyfound.

A、thingswerenotassameastheypromised

B、nowater

C、nomeal

D、theyhadnothingtoeatbuthalfcoldchicken

标准答案：A

知识点解析：本题是理解题。第6段第3句开始讲客人来到Agalha家后，他们做

出的承诺都没有兑现°B没水：C没饭.都片面：D错误,所以只有A：”事情并

不是他们想象的那样。”最恰当。

四、第四部分（本题共20题，每题7.0分，共20分。）

Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-

45,markoneletterA,B,CorDonyourAnswerSheet.Lesseducation,incomelinkedto

obesityinwomen,notmenWomenwhoarebettereducatedandliveinhouseholdsthat

aremiddle-incomeorabovearelesslikelytobeobesethanwomenwhoarelesseducated

andliveinthelowestincomehouseholds,newgovernmentresearchshows.Amongmen,

thereisnotastatisticallysignificant[Cl]inobesitybasedonincomeandvery

[C2]differencebasedoneducation,thedatashow.[C3],aboutone

inthreeU.S.adults-almost73millionpeople-areobese,whichis[C4]30or

morepoundsovera[C5]weight.Extraweightraisesthe[C6]of

diabetes,heartdisease,sometypesofcancerandother[C7]."Thereisa

relationshipbetweenobesityandincome,butit'snota[C8]story,"saysCynthia

Ogden,anepidemiologistwiththeNationalCenterforHealthStatistics,partofthe

CentersforDiseaseControlandPrevention."Whenlookingatthesetwo[C9]

ofsocioeconomicstatus-incomeandeducation-their[CIO]isgreateron

womenthanmen,"shesays.JenniferLovejoy,presidentoftheObesitySociety,saysthat

[Cl1]-incomewomenmaybemorelikelytobecomeobesebecauseof

environmental[C12]suchaslackofaccesstosafeplacestodophysicalactivity

andeasyaccesstofastfood.Amongthefindings:29%ofwomenwholiveinhouseholds

withanannualincomeof$77,000ormoreforafamilyoffourareobeseinopposition

[C13]一_42%ofwomenwholiveinhouseholdswithanannualincomebelow

$29,000forafamilyoffour.23%ofwomenwithacollegedegreeareobese,

significantlylessthanthe42%ofwomenwith[C14]thanahighschool

education.33%ofmenwholiveinhouseholdswithanannualincomeof$77,000or

moreforafamilyoffourareobe