BEC剑桥商务英语高级真题集听力原文

BEC剑桥商务英语高级真题集听力原文

为了让大家更好的预备商务英语BEC考试，我给大家整理一下剑

桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。

剑桥商务英语高级真题集听力原文1

ThisistheBusinessEnglishCertificateHigher3,

ListeningTest1.

PartOne.Questions1to12.

YouwillhearthefounderofacompanycalledManshee

talkingtobusinessstudentsaboutitsdevelopment.

Asyoulisten,forquestions1to12,completethenotes,

usinguptothreewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

Nowlisten,andcompletethenotes.

[pause]

Man:Goodmorning,ladiesandgentlemen.I'mhonouredto

havethisopportunitytotalktoyou.

千里之行，始于足下。

Eightyearsago,Iboughtmyfirstcomputer,butIsoon

discoveredthatwhereIlived,itwasdifficulttofind

accessoriesforthatparticularmake.%atmademerealisethat

otherpeoplemusthavethesameproblem.

ThenIfoundthatforeignmagazinescontainedplentyof

advertisementsofmailordercompanies,soIstartedbuying

sparepartsandthingsthatwayandsellingthemontomyfriends

atasmallprofit.Thatwashowmycompany,Manshee,wasbcrn.

Fouryearslater,Mansheewasmakingaprofitandhad

reachedaturnoverofsixmillionpounds.Wehadfourdirectors

-myselfandthreeofmyfriends-plusastaffofseventeen.

Theculturewasyoungandtheworkingenvironmentdidn'thave

anystructure.Thecompanyjustgrewandgrewwithitsown

momentum,andeverythingwedidseemedtostrikelucky.Ifwe

neededtobuysomeequipmentorredecoratethesalesoffice,

wedecidedyesornoinisolation,onlytakingtheshortterm

-usuallythecashflowforthatmonth-intoaccount.

However,themarketbecameincreasinglycutthroat,and

thatledtofallingmargins.Werealised,ratherunwillingly,

thatthetimehadcometostructureourfuture,butwedidn,t

reallyhavemuchideahowtosetaboutit.Sowewenttoafirm

ofconsultantswhospecialiseinhelpingsmallbusinesses,and

itprovedaturningpoint.Theyinsistedthatwefourdirectors

sitdownandrankourinvestmentsinorderofimportancefor

thecomingyears.Itseemsobviousnow,butwe'dneverrealised

thevalueofdoingitbefore.

第2页/共11页

Initially,wesetoutstrategicandfinancialtargetsfor

thenextthreeyears,andnowwe'repleasedwithjusthowmany

ofthoseobjectiveswe'vemet.

Thevalueofbringinginoutsideexpertisewasthatitgave

usobjectivity.It'ssoeasytotakethingsforgranted,and

togooninthesamemindset.Usingconsultantsmeantwe

receivedinvaluableadviceonourbusinesspriorities.

剑桥商务英语高级真题集听力原文2

PartOne.Questions1to12.

YouwillbeartheopeningoftheFactoriesoftheYear

awardsceremony.

Asyoulisten,forquestions1to12,completethenotes,

usinguptothreewordsoranumber.

Afteryoubarelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

Nowlisten,endcompletethenotes.

[pause]

Man:Goodmorning,ladiesandgentlemen,andwelcometothe

FactoriesoftheYearaward.MynameisJonathanHargreaves,

千里之行，始于足下。

andI'inChiefExecutiveoftheInstituteofProduction

Research,whichorganisedtheseawards,inassociationwith

BarringtonBusinessSchool.I'mdelightedtointroducetoyou

theschool?sprofessorofmanufacturingscience,Jacqueline

Allen,whoagainchairedthepanelofjudges.Jacqueline.

Woman:Thankyou,Jonathan,andgoodmorning,everyone.

ThisyearJssearchfortheFactoriesoftheYearhasproduced

abumpercropofoutstandingwinners,whichisverywelcome

proofthattheoldeconomyisn'tdead,butisemerging

revitalisedfromitsrecentproblems.

Asever,weinitiatedoursearchforthebestbysending

eachparticipatingfactoryaquestionnaire.Thisconsistedof

fourteenpagesandprobablymorequestionsthantherecipients

wouldhaveliked.Fromtheiranswers,eachfactorywasassessed

onabasketofperformancecriteria.Someofthesewere

immediatelymeasurable,likehandovertimes,whichofcourse

canhaveabigimpactonproductivityandwhichareshowinga

healthytendencytowardsbeingshortened.Anotherwasdelivery

reliability,ahighscoreinwhichisessentialforany

customer-ledorganisation.

Othercriteriawhichweconsideredwerelesstangible,but

nolessimportantforthat.Wetookstaffmoraleveryseriously,

becauseifit'spooritcanhavemeasurableresultssuckas

highstaffturnoverandahighaccidentrate.Andifabusiness

can,teasilyhandlechange,itmaywellcreatemoreproblems

thanitsolves,2nditsfutureisunlikelytobesecure.

Thenextstepwasforthepanelofjudgestoassessthe

第4页/共11页

resultsanddeviseashortlist.Wethenvisitedthesefactories.

Imustsay,Ifounditfascinatingtoseesomanyfactoriesin

action.Asaresultofthesevisits,wecameupwiththethree

winnersineachcategory.

Thefactoriesthatemergedfromthisprocesssharedsome

familiarcharacteristics.Impressivepeople-management

practices,forastart.Adeterminationamongthefactory's

managementteamnottobesecondbest,foranother.Andacting

ontherealisationthatcleverinitiativesdon'tcountifthey

don,tfurtherafactory'smission.Nosuccessfulfactorycan,

foramoment,forgetitscustomers,whetherthey'reinternal

tothecompanyorexternal.

Asever,newtrendsemerged:anoutstandinglevelof

competenceinsupply-chainmanagement,aswellasin

manufacturing,isincreasinglyimportant.Thelinksbetweena

factory,itssuppliersanditscustomerscanmakeorbreakan

operation.

Thisyear'swinnersalsodemonstratetheimportanceof

optimisingthemovementofgoodsandpeoplearoundthefactcry.

Confused,muddled-lookingfactoriesunderperform,while

successfulonesusesignstohelpstaffandvisitorsfindthe

bestroutetotheirdestination.Andallowinggoodsor

materialstogetlostinsomedustycornerofthewarehouseis

unacceptable:theproblemoftrackingcomponentsastheyir.ove

throughproductionhasledtoanumberofdevelopments,ofwhich

electronictaggingisoneofthemostexciting

剑桥商务英语高级真题集听力原文3

千里之行，始于足下。

PartOne.Questions1to12.

Youwillhearpartofatalktoagroupofbusinessstudents

abouttheroleoffreegiftsinproductpromotion.

Asyoulisten,forquestions1to12,completethenotes,

usinguptothreewordsoranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

Nowlisten,endcompletethenotes.

[pause]

Woman:Hello.Myname'sSueBarnard.I'vecometotalk

toyouthisafternoonaboutthatoldmarketingperennial,the

freegift.Iworkasamarketingconsultant,onafreelance

basis,andIthoughtthatIwouldbeginwithananecdote.One

ofthecompaniesTworkwithisamajormanufacturerofconsumer

durables,andsoIneedtokeepintouchwiththelatest

campaignsbeinglaunchedbyrivalgroups,aswellasseeinghow

ourowneffortsarelooking.SoI'makeenreaderofweekly

magazines.

第6页/共11页

AlthoughFmactuallybasedinManchester,lastweekI

happenedtobewithsomeclientsattheirsalesconference,

whichwasbeingheldinWales.Onthewaythere,waitingatthe

station,Ipoppedintoanewsagentsforabrowse,topassthe

time.TheMarchissueofPrimemagazineimmediatelycaughtmy

eyebecausethecoversaid'FreeGiftthisIssue:FreeDiary'.

AnditpuzzledmebecauseIhadseenthesameissueonsalein

Manchesterwithoutanygift.Clearly,peopleinWaleswere

gettingthesamemagazine,butallpackagedupinaspecial

plasticjacketwiththisgiftinside.Why,Iwondered,were

peopleinmyarealosingout?

Well,ofcourse,theanswerliesinthemarketingpolicy

ofthemagazineitself.Nousegivingeveryoneafreebiebecause

thenthereJdbenowayofgauginghowsuccessfulit'dbeen

indrummingupextrasales.Inotherwords,it'sacontrolled

experiment.Inthiscase,flatsalesofPrimeinManchester,

coupledwithstrongsalesinWales,wouldindicatethatthegift

haddonethetrick,andthistypeofstrategyisvitalfor

magazinesasmoreandmore,titlescrowdtheracks.

Justlookingroundthenewsagentsthisweek,you'11find

onemagazinegivingawayabookworthsixninety-nine,whenthe

magazineitselfonlycoststwoninety-nine.Anditdoesn,t

stopthere.OnerivalisofferingaCD,anotheracalculator.

Andsoitgoeson.Youknow,itreallyisa'readers'market

atthemoment.

But,Icanseeyou'reaskingyourselves,ifthegiftsare

actuallyfarmoreexpensivethanthemagazines...?Well,

clearly,themagazinesarefacinggreatercompetitionandit's

千里之行，始于足下。

allaboutofferingyourreaderthebestpossiblevalue.Ifyour

competitor'sgotsomethingout,thenyoudon,twanttobeseen

tobelaggingbehind.Andonceyou'vestarted,inasense,

you'vegottokeepon-youdogetlockedintoaicirculation

war'wheretheonlywaytostayontopseemstobethroughthe

freegifts.Andremember,itdoesn,tmatterifthegiftccsts

morethanthemagazinebecausetherealprofitscomenotfrom

thecoverprice,butfromtheadvertisingrevenues.Tokeep

thoseflowingin,youneedgoodfigures,andthat'swherethe

freegiftscomein.

And,ofcourse,itcan'tbeanyoldgift.Aninappropriate

choicewoulddomoreharmthangood.Thegiftmustreinforce

thetruebrandvaluesofthemagazine.Thespecialisttitles

areparticularlygoodatthis.Andit'salsoagoodopportunity

forpeopletosampleyourmagazine;itmaybringinnewreaders.

Withtherightgift,youcouldevenbelookingatasmuchas

fifteenpercentupliftonyoursales,particularlyintheteen

market,wherepopfashionscomeandgoandit'sveryimportant

toencouragereaderloyalty.

[pause]

Nowlistentotherecordingagain.

[pause]

ThatistheendofPartOne.Younowhave20secondstocheck

youranswers.

[pause]

第8页/共11页

PartTwo.Questions13to22.

Youwillhearfivedifferentpeopletalkingaboutworkshops

theyhaverecentlyattended.

Foreachextracttherearetwotasks.LookatTaskOne.For

eachquestion13-17,choosetheaimoftheworkshop,fromthe

listA-H.NowlookatTaskTwo.Foreachquestion18to22,

choosetheoutcomeoftheworkshop,fromthelistA-H.

Afteryouhavelistenedonce,replaytherecording.

Younowhavethirtysecondstoreadthetwolists.

剑桥商务英语高级真题集听力原文4

4.

PartOne.Questions1to12.

Youwillhearacollegelecturertalkingtoaclassof

businessstudentsaboutasupermarketchain.Asyoulisten,for

questions1to12,completethenotes,usinguptothreewords

oranumber.

Afteryouhavelistenedonce,replaytherecording.

Younowhaveforty-fivesecondstoreadthroughthenotes.

[pause]

千里之行，始于足下。

Nowlisten,andcompletethenotes.

[pause]

Man:Goodmorning.Intoday'sclasswe'11becomparing

twosupermarketchainswhosefuturesarelookingverydifferent

atthemoment.Firstofall,theWilliamschain.

SharonTuckerjoinedWilliamstwoyearsagoasSales

Director,takingoverasChiefExecutivethreemonthslater.

Thecompanywasstruggling.Salesgrowthwasfadingaway,and

profitswerefalling.Itsstrategyoffocusingonredesigning

storeswasdoingnothingtoboostsales.Inshort,Williamshad

lostitsway.

AfterjustoneyearunderTucker,sleadership,it's

regaineditsconfidence,andwithgoodreason.Saleshavebeen

risingforfifteenmonths,startingalmostassoonasshewalked

inthedoor.They'reupbyfivepercentinthelastsixmonths,

excludingnewspace,withprofitsoverthesameperiodrising

bytenpercent.Andthecompanyclaimstohaveattracteda

millionnewcustomers.

TuckercamefromtheAmericanchainHurst?s,andher

experiencetherepersuadedherthateverydaylowpricing,the

strategypursuedbythatgiantandbymostoftheBritish

supermarketgroups,wouldn,tworkforasmallplayerlike

Williams.Itslargerrivalscouldtooeasilyundercutit.

Instead,shedecidedtouseahigh-lowstrategy,whichis