2025年广电英语复试真题及答案

2025年广电英语复试真题及答案

一、单项选择题（每题2分，共10题）1.WhichofthefollowingisNOTacomponentofbroadcastmedia?A.TelevisionB.RadioC.PrintmediaD.InternetstreamingAnswer:C2.Theterm"broadcast"refersto:A.One-to-onecommunicationB.One-to-manycommunicationC.Many-to-onecommunicationD.Many-to-manycommunicationAnswer:B3.Whatistheprimarypurposeofabroadcastlicense?A.ToregulatetheinternetB.TocontrolthecontentofmediaC.TopromoteprivateownershipD.ToensurefreespeechAnswer:B4.Inbroadcastmedia,theterm"signal"refersto:A.ThephysicalmediumusedfortransmissionB.ThedatabeingtransmittedC.ThedevicereceivingthetransmissionD.ThepowersourceAnswer:B5.Whichofthefollowingisanexampleofabroadcastmedium?A.NewspaperB.MagazineC.TelevisionD.BookAnswer:C6.Theconceptof"publicservicebroadcasting"ismostcloselyassociatedwith:A.CommercialadvertisingB.Government-fundedmediaC.PrivatemediacompaniesD.CabletelevisionAnswer:B7.Theterm"broadcasting"wasfirstusedintheearly20thcenturytodescribe:A.RadiotransmissionB.TelevisiontransmissionC.InternetstreamingD.FilmproductionAnswer:A8.Theroleofabroadcastjournalistisprimarilyto:A.SellproductsB.InformthepublicC.EntertainviewersD.AdvertisebusinessesAnswer:B9.Theterm"broadcasting"ismostoftenassociatedwith:A.PrintmediaB.DigitalmediaC.ElectronicmediaD.CablemediaAnswer:C10.Theimpactofbroadcastmediaonsocietyisbestdescribedas:A.LimitedtospecificregionsB.PrimarilyeconomicC.PrimarilyculturalD.PrimarilypoliticalAnswer:C二、多项选择题（每题2分，共10题）1.Whichofthefollowingaretypesofbroadcastmedia?A.TelevisionB.RadioC.InternetstreamingD.PrintmediaAnswer:A,B,C2.Thefunctionsofbroadcastmediainclude:A.InformingthepublicB.EntertainingviewersC.AdvertisingproductsD.EducatingtheaudienceAnswer:A,B,C,D3.Thechallengesfacedbybroadcastmediainclude:A.CompetitionfromdigitalmediaB.GovernmentregulationsC.HighproductioncostsD.LimitedreachAnswer:A,B,C4.Thebenefitsofbroadcastmediainclude:A.WidereachB.ImmediatedisseminationofinformationC.HighproductionqualityD.InteractivecommunicationAnswer:A,B,C5.Thehistoryofbroadcastmediaincludes:A.TheinventionoftheradioB.ThedevelopmentoftelevisionC.TheriseoftheinternetD.TheintroductionofcabletelevisionAnswer:A,B,C,D6.Theroleofbroadcastmediainsocietyincludes:A.ShapingpublicopinionB.ProvidingnewsandinformationC.PromotingculturalvaluesD.FacilitatingpoliticaldiscourseAnswer:A,B,C,D7.Theimpactofbroadcastmediaoncultureincludes:A.ThespreadofpopularcultureB.ThepreservationoftraditionalcultureC.ThecreationofnewculturalformsD.ThehomogenizationofcultureAnswer:A,B,C,D8.Thechallengesofbroadcastmediainthedigitalageinclude:A.TheriseofstreamingservicesB.ThedeclineoftraditionalbroadcastC.TheneedfortechnologicalinnovationD.TheissueofcontentmonetizationAnswer:A,B,C,D9.Theroleofbroadcastmediaineducationincludes:A.ProvidingeducationalcontentB.FacilitatingdistancelearningC.PromotingliteracyD.EnhancingpublicawarenessAnswer:A,B,C,D10.Thefutureofbroadcastmediaincludes:A.TheintegrationofdigitalandtraditionalmediaB.TheriseofsocialmediaC.ThedevelopmentofnewtechnologiesD.ThecontinueddominanceoftraditionalbroadcastAnswer:A,B,C三、判断题（每题2分，共10题）1.Broadcastmediaisprimarilyusedforcommercialadvertising.Answer:False2.Theterm"broadcasting"referstoone-to-onecommunication.Answer:False3.Abroadcastlicenseisrequiredforallmediacompanies.Answer:True4.Theprimarypurposeofbroadcastmediaistoentertainviewers.Answer:False5.Theimpactofbroadcastmediaonsocietyisprimarilyeconomic.Answer:False6.Thehistoryofbroadcastmediabeganwiththeinventionofthetelevision.Answer:False7.Theroleofabroadcastjournalististosellproducts.Answer:False8.Thechallengesfacedbybroadcastmediaincludehighproductioncosts.Answer:True9.Thebenefitsofbroadcastmediaincludewidereach.Answer:True10.Thefutureofbroadcastmediaincludesthecontinueddominanceoftraditionalbroadcast.Answer:False四、简答题（每题5分，共4题）1.Whatarethemainfunctionsofbroadcastmedia?Answer:Themainfunctionsofbroadcastmediaincludeinformingthepublic,entertainingviewers,advertisingproducts,andeducatingtheaudience.Broadcastmediaplaysacrucialroleindisseminatingnewsandinformation,providingentertainment,promotingculturalvalues,andfacilitatingpoliticaldiscourse.Italsoservesasaplatformforadvertiserstoreachawideaudience,andforeducatorstoprovideeducationalcontenttothepublic.2.Howhasthedigitalageimpactedbroadcastmedia?Answer:Thedigitalagehassignificantlyimpactedbroadcastmediabyintroducingnewchallengesandopportunities.Theriseofstreamingservicesanddigitalplatformshascompetitiontraditionalbroadcastmedia,forcingthemtoadaptandinnovate.Theneedfortechnologicalinnovationhasbecomemorecritical,asbroadcastmediamustintegratedigitalandtraditionalmediatoremainrelevant.Additionally,theissueofcontentmonetizationhasbecomemorecomplex,asbroadcastmediamustfindnewwaystogeneraterevenueinthedigitalage.3.Whatarethekeychallengesfacedbybroadcastmedia?Answer:Thekeychallengesfacedbybroadcastmediaincludecompetitionfromdigitalmedia,governmentregulations,highproductioncosts,andlimitedreach.Theriseofstreamingservicesanddigitalplatformshascreatedintensecompetition,forcingbroadcastmediatoadaptandinnovate.Governmentregulationscanalsolimitthecontentandoperationsofbroadcastmedia,addingtothechallenges.Highproductioncostsandlimitedreachareadditionalchallengesthatbroadcastmediamustovercometoremaincompetitiveandeffective.4.Whatarethebenefitsofbroadcastmedia?Answer:Thebenefitsofbroadcastmediaincludewidereach,immediatedisseminationofinformation,highproductionquality,andinteractivecommunication.Broadcastmediacanreachalargeaudiencequickly,makingitaneffectiveplatformfordisseminatingnewsandinformation.Thehighproductionqualityofbroadcastmediaensuresthatcontentisengagingandprofessional.Whileinteractivecommunicationismorelimitedcomparedtodigitalmedia,broadcastmediastilloffersopportunitiesforaudienceengagementthroughcall-ins,socialmedia,andotherplatforms.五、讨论题（每题5分，共4题）1.Discusstheroleofbroadcastmediainshapingpublicopinion.Answer:Broadcastmediaplaysasignificantroleinshapingpublicopinionbyprovidingnewsandinformation,entertainingviewers,andpromotingculturalvalues.Throughnewsbroadcasts,documentaries,andtalkshows,broadcastmediacaninfluencehowpeopleperceiveevents,issues,andpersonalities.Thecontentandframingofnewsstoriescanshapepublicopinionbyhighlightingcertainperspectivesanddownplayingothers.Additionally,theentertainmentvalueofbroadcastmediacaninfluenceculturalnormsandvalues,furtherimpactingpublicopinion.However,theriseofdigitalmediaandsocialmediahaschallengedthetraditionalroleofbroadcastmediainshapingpublicopinion,asaudiencesnowhavemoreaccesstodiversesourcesofinformation.2.Howhastheriseofdigitalmediaimpactedthetraditionalbroadcastmediaindustry?Answer:Theriseofdigitalmediahassignificantlyimpactedthetraditionalbroadcastmediaindustrybycreatingcompetition,changingconsumerbehavior,andforcingindustryadaptation.Digitalmediaplatformssuchasstreamingservices,socialmedia,andonlinenewsoutletshaveprovidedaudienceswithalternativesourcesofinformationandentertainment,reducingtherelianceontraditionalbroadcastmedia.Consumerbehaviorhasalsoshifted,withaudiencesincreasinglypreferringon-demandcontentandinteractiveexperiences.Toremaincompetitive,traditionalbroadcastmediahashadtoadaptbyintegratingdigitalandtraditionalmedia,developingnewcontentformats,andexploringnewrevenuemodels.Theindustryhasalsoseenconsolidationandtheemergenceofnewplayers,asthedigitalagehasreshapedthemedialandscape.3.Discussthechallengesandopportunitiesforbroadcastmediainthedigitalage.Answer:Thedigitalagepresentsbothchallengesandopportunitiesforbroadcastmedia.Onthechallengeside,theriseofdigitalmediahascreatedintensecompetition,forcingbroadcastmediatoadaptandinnovatetoremainrelevant.Theneedfortechnologicalinnovationhasbecomemorecritical,asbroadcastmediamustintegratedigitalandtraditionalmediatomeetaudienceexpectations.Additionally,theissueofcontentmonetizationhasbecomemorecomplex,asbroadcastmediamustfindnewwaystogeneraterevenueinthedigitalage.Ontheopportunityside,thedigitalagehasopenedupnewavenuesforbroadcastmediatoreachandengageaudiences.Digitalplatformsprovideopportunitiesforinteractivecommunication,targetedadvertising,andthecreationofnewcontentformats.Theintegrationofdigitalandtraditionalmediacanalsoenhancethereachandimpactofbroadcastmedia,allowingforamorecomprehensiveandengagingmediaexperience.4.Whatarethekeytrendsshapingthefutureofbroadcastmedia?Answer:Thefutur