云南师范大学商学院《商务英语》2024-2025 学年第一学期期末试卷

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、商务英语词汇与短语选择,(本大题总共15小题，每题2分，共30分）1.Whichofthefollowingwordsmeans"apersonororganizationthatbuysgoodsorservicesfromaseller"?A.SupplierB.CustomerC.CompetitorD.Partner2.WhatistheEnglishtermfor"商业机会"?A.BusinessopportunityB.BusinesschanceC.CommercialopportunityD.Alloftheabove3.Theword"negotiation"means:A.协商B.合作C.竞争D.创新4.Whichphraseisclosestinmeaningto"市场份额"?A.MarketshareB.MarketportionC.MarketpercentageD.Marketratio5."SWOTanalysis"refersto:A.优势、劣势、机会、威胁分析B.战略、战术、运营、技术分析C.销售、营销、运营、财务分析D.产品、价格、渠道、促销分析6.WhatistheEnglishfor"供应链"?A.SupplychainB.DistributionchainC.ProductionchainD.Logisticchain7.Theterm"brandloyalty"means:A.品牌知名度B.品牌忠诚度C.品牌形象D.品牌价值8.Whichwordcanbeusedtodescribeaproductthatisnewanddifferent?A.InnovativeB.TraditionalC.CommonD.Ordinary9."Returnoninvestment"isabbreviatedas:A.ROIB.ROEC.ROSD.ROC10.Whatdoes"export"mean?A.进口B.出口C.运输D.储存11.Thephrase"customerservice"refersto:A.客户关系B.客户反馈C.客户服务D.客户投诉12.Whichofthefollowingwordsisrelatedto"finance"?A.BankB.FactoryC.StoreD.Restaurant13."Marketingstrategy"means:A.营销策略B.销售策略C.运营策略D.财务策略14.WhatistheEnglishfor"人力资源"?A.HumanresourcesB.PersonnelresourcesC.WorkforceresourcesD.Alloftheabove15.Theword"entrepreneur"means:A.企业家B.经理C.员工D.投资者二、商务英语句子翻译,(本大题总共5题，每题4分，共20分)1.我们需要拓展海外市场。2.这家公司专注于提供高品质的产品。3.有效的沟通是商务成功的关键。4.我们的目标是满足客户的需求。5.团队合作对于实现目标至关重要。三、商务英语情景对话填空,(本大题总共6题，每题4分，共24分)A:Goodmorning.CanIhelpyou?B:Goodmorning.I'minterestedinyourcompany'sproducts.(1)______________________A:Sure.Wehaveawiderangeofproducts,includingelectronics,clothing,andhomeappliances.B:I'mparticularlyinterestedinyourelectronicsproducts.(2)______________________A:Ourelectronicsproductsareknownfortheirhighqualityandinnovativefeatures.Theyaredesignedtomeettheneedsofmodernconsumers.B:Thatsoundsgreat.(3)______________________A:Weoffercompetitivepricesandflexiblepaymentterms.Youcanchoosetopaybycreditcard,banktransfer,orothermethods.B:Howaboutthedeliverytime?(4)______________________A:Weusuallydeliverwithin3-5businessdays,dependingonthequantityanddestination.B:Okay.Ialsowanttoknowaboutyourafter-salesservice.(5)______________________A:Wehaveaprofessionalafter-salesteamthatcanprovidetechnicalsupportandrepairservices.Wealsoofferawarrantyforourproducts.B:Thankyou.(6)______________________A:You'rewelcome.Ifyouhaveanyfurtherquestions,pleasefeelfreetocontactme.四、商务英语阅读理解,(本大题总共2题，每题6分，共12分)Passage1:Inthebusinessworld,brandingisofgreatimportance.Astrongbrandcandifferentiateacompany'sproductsorservicesfromthoseofitscompetitors.Ithelpsbuildcustomerloyaltyandcanincreasetheperceivedvalueoftheofferings.Awell-knownbrandoftencommandsahigherpriceinthemarket.Brandsarenotonlyaboutthelogoandnamebutalsoabouttheoverallexperienceassociatedwiththecompany.Thisincludesthequalityoftheproducts,thelevelofcustomerservice,andthebrand'sreputation.Forexample,Appleisabrandthatishighlyregardedforitsinnovativeproducts,sleekdesign,andexcellentcustomerexperience.1.Whatisthemainideaofthispassage?2.Whyisbrandingimportantinthebusines