云南工商学院《大学英语（跨境 ICT 商务）》2024-2025 学年第一学期期末试卷

班级学班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、单项选择题（本大题总共15小题，每题2分，共30分）1.Thecompanyisplanninganewmarketingcampaigntopromoteitslatestproduct.A.推进B.促进C.提升D.推销2.TheICTindustryisconstantlyevolvingwithnewtechnologiesemerging.A.发展B.演变C.旋转D.进化3.Weneedtoimproveourcross-bordercommunicationskillstosucceedininternationalbusiness.A.跨越边界的B.跨国的C.跨境的D.穿越边境的4.Thee-commerceplatformoffersawiderangeofproductsfromdifferentsuppliers.A.电子商务B.电子商业C.电子贸易D.网络商务5.Ourteamisresponsibleforhandlingcustomerinquiriespromptly.A.处理B.操控C.应对D.解决6.Theinternationalmarketpresentsmanyopportunitiesandchallengesforbusinesses.A.礼物B.呈现C.提出D.赠送7.Weneedtoupdateoursoftwaretokeepupwiththelatestsecurityrequirements.A.更新B.升级C.修正D.使现代化8.Theglobaleconomyhasasignificantimpactonourbusinessdecisions.A.全球的B.全世界的C.环球的D.国际的9.Themarketingdepartmentisworkingonanewstrategytoincreasebrandawareness.A.策略B.计划C.方法D.谋略10.TheICTinfrastructureinthisareaneedstobeenhancedforbetterconnectivity.A.基础设施B.基础建设C.基础架构D.基础体系11.Ourcompanyaimstoexpanditsbusinessoverseasinthecomingyear.A.扩张B.扩大C.拓展D.发展12.Thenewregulationswillaffectthewayweconductourbusinessoperations.A.进行B.实施C.处理D.执行13.Weneedtoanalyzethemarkettrendstomakeinformeddecisions.A.分析B.研究C.剖析D.分解14.Theonlinestoreprovidesaconvenientshoppingexperienceforcustomers.A.便利的B.方便的C.便捷的D.轻松的15.Thecompany'ssuccessisattributedtoitsinnovativeproductsandexcellentservice.A.归功于B.归因于C.由于D.因为二、词汇与短语匹配题（本大题总共5题，每题4分，共20分）1.matchthefollowingwordswiththeircorrespondingmeanings.(1)collaborateA.apersonwhostartsabusinessandiswillingtorisklossinordertomakemoney(2)entrepreneurB.worktogetherwithsomeoneinordertoachieveagoal(3)revenueC.theamountofmoneythatacompanyreceivesfromitsbusinessactivities(4)strategyD.aplanofactiondesignedtoachievealong-termoroverallaim(5)innovationE.theintroductionofnewideas,methods,orproducts2.matchthephrasesbelowwiththeircorrectdefinitions.(1)cross-bordertradeA.theactivityofsellingproductsorservicestocustomersinothercountries(2)e-paymentsystemB.asystemthatallowspeopletomakepaymentselectronically(3)marketshareC.thepercentageofthetotalmarketthatacompanycontrols(4)customerloyaltyD.thedegreetowhichacustomeriscommittedtoaparticularbrandorcompany(5)digitalmarketingE.theuseofdigitalchannelssuchastheinternettopromoteproductsorservices3.matchthewordsontheleftwiththeappropriateexplanationsontheright.(1)optimizeA.tomakesomethingasgoodoreffectiveaspossible(2)integrateB.tocombinetwoormorethingssothattheyworktogether(3)facilitateC.tomakeiteasierforaprocessoractivitytohappen(4)streamlineD.tomakeaprocessmoreefficientbyremovingunnecessarysteps(5)enhanceE.toimprovethequality,amount,orstrengthofsomething4.matchthefollowingtermswiththeirmeanings.(1)globaleconomyA.theeconomyofaparticularcountryorregion(2)domesticmarketB.theeconomyofthewholeworldconsideredasasingleentity(3)internationaltradeC.theexchangeofgoodsandservicesbetweencountries(4)competitiveadvantageD.asituationinwhichacompanyismoresuccessfulthanitscompetitors(5)brandvalueE.thevaluethatabrandaddstoaproductorservice5.matchthewordswiththeirdefinitions.(1)proficientA.havingagoodknowledgeoforskillinsomething(2)proficientB.abletodosomethingwellandefficiently(3)proficientC.havingthenecessaryability,knowledge,orskilltodosomething(4)proficientD.beingskilledorexpertatsomething(5)proficientE.havingahighlevelofcompetenceinaparticulararea三、阅读理解题（本大题总共6题，每题4分，共24分）Passage1Intheworldofcross-borderICTbusiness,communicationiskey.Effectivecommunicationhelpscompaniesbuildstrongrelationshipswiththeirinternationalpartners,customers,andsuppliers.Itenablesthesmoothflowofinformation,whichiscrucialformakingtimelydecisions.Forexample,inane-commercetransactionacrossborders,clearcommunicationbetweenthebuyer,seller,andpaymentgatewayensuresaseamlessshoppingexperience.Languagebarrierscanposechallenges,butwiththehelpoftranslationtoolsandlanguagetraining,businessescanovercometheseobstacles.Moreover,culturaldifferencesalsoneedtobeconsideredincommunication.Understandingtheculturalnormsandbusinessetiquetteofdifferentcountriescanpreventmisunderstandingsandenhancecooperation.1.Whatisthekeyincross-borderICTbusinessaccordingtothepassage?2.Whyiseffectivecommunicationimportantincross-borderICTbusiness?3.Howcanbusinessesovercomelanguagebarriersincross-bordercommunication?4.Whatelseneedstobeconsideredincross-bordercommunicationbesideslanguagebarriers?5.Whatdoesclearcommunicationensureinane-commercetransactionacrossborders?6.Whatcanunderstandingculturalnormsandbusinessetiquettedo?Passage2TheICTindustryisexperiencingrapidgrowthintheglobalmarket.Newtechnologiessuchasartificialintelligence,blockchain,andtheInternetofThingsaredrivingthisgrowth.Thesetechnologiesoffernewopportunitiesforbusinessestoimprovetheirefficiency,enhancecustomerexperiences,andgainacompetitiveadvantage.Forinstance,blockchaintechnologycanbeusedtoimprovethesecurityandtransparencyofcross-bordertransactions.Artificialintelligencecanhelpinanalyzingcustomerdatatoprovidepersonalizedservices.TheInternetofThingsenablestheconnectionofvariousdevices,whichcanleadtomoreintelligentbusinessprocesses.However,withthegrowthalsocomechallengessuchasdatasecurityandprivacyconcerns.Companiesneedtoinvestinrobustsecuritymeasurestoprotecttheirdataandcustomers'information.1.WhatisdrivingthegrowthoftheICTindustryintheglobalmarket?2.Howcannewtechn