2025年高职第一学年（应用英语）跨境电商英语试题及答案

2025年高职第一学年（应用英语）跨境电商英语试题及答案

（考试时间：90分钟满分100分）班级______姓名______第I卷（选择题，共40分）答题要求：本卷共20小题，每小题2分。在每小题给出的四个选项中，只有一项是符合题目要求的。请将正确答案的序号填在题后的括号内。1.Whichofthefollowingisthemostimportantfactorincross-bordere-commerce?A.ProductqualityB.ShippingspeedC.LanguagecommunicationD.Culturaldifferences2.Whatdoes"B2B"incross-bordere-commercereferto?A.Business-to-BusinessB.Business-to-CustomerC.Customer-to-CustomerD.Business-to-Government3.WhencommunicatingwithoverseascustomersinEnglishforcross-bordere-commerce,weshouldavoidusing______.A.simpleandclearexpressionsB.technicaljargonC.politelanguageD.contractionslike"I'm","you're"4.Whichofthefollowingplatformsiswell-knownforcross-bordere-commerce?A.TaobaoB.AmazonC.JD.comD.Douyin5.Incross-bordere-commerce,ifacustomercomplainsaboutaproduct,weshouldfirst______.A.apologizesincerelyB.explainthereasonsfortheproblemC.offerasolutionimmediatelyD.ignorethecomplaint6.Theterm"productlisting"incross-bordere-commercemeans______.A.alistofallproductsinastoreB.thedescriptionanddetailsofasingleproductforsaleC.alistofproductsrecommendedbytheplatformD.alistofproductsthatareoutofstock7.WhatisthemainfunctionofSEOincross-bordere-commerce?A.TomakethewebsitelookmorebeautifulB.ToincreasethevisibilityofproductsinsearchenginesC.TooptimizethepaymentprocessD.Toimprovethecustomerservicequality8.Whichofthefollowingisanimportantdocumentforcross-bordershipping?A.InvoiceB.ResumeC.BirthcertificateD.Driver'slicense9.WhenwritingproductdescriptionsinEnglishforcross-bordere-commerce,weshouldfocuson______.A.thefeaturesandbenefitsoftheproductB.ourownfeelingsabouttheproductC.thehistoryoftheproductbrandD.theproductionprocessoftheproduct10.Incross-bordere-commerce,"currencyconversion"isrelatedto______.A.changingtheproductpriceaccordingtodifferentmarketsB.convertingtheweightoftheproductC.translatingtheproductnameD.adjustingtheshippingcost11.Whatkindofpaymentmethodiswidelyusedincross-bordere-commerce?A.CashondeliveryB.BanktransferC.CreditcardD.Mobilepayment12.Whichofthefollowingcanhelptobuildtrustwithoverseascustomersincross-bordere-commerce?A.ProvidingfalseproductinformationB.Offeringgoodafter-salesserviceC.IgnoringcustomerfeedbackD.Delayingtheshippingtime13.The"customerretention"incross-bordere-commercerefersto______.A.attractingnewcustomersB.keepingexistingcustomerscomingbackC.reducingthenumberofcustomersD.changingthecustomer'sbuyinghabits14.Whendealingwithinternationalshippingregulationsincross-bordere-commerce,weneedtobeawareof______.A.localtrafficrulesB.customsdutiesandrestrictionsC.internationalfashiontrendsD.foreignexchangerates15.Whichofthefollowingisakeyelementincreatinganattractiveproductimageforcross-bordere-commerce?A.High-qualityproductphotosB.FancypackagingdesignC.ExpensiveadvertisingD.Usingfamousmodelsinphotos16.Incross-bordere-commerce,"marketsegmentation"means______.A.dividingthemarketintodifferentgroupsbasedoncertaincriteriaB.mergingdifferentmarketstogetherC.ignoringsomemarketsegmentsD.onlytargetinghigh-endmarkets17.Whatshouldwedowhenrespondingtocustomerinquiriesincross-bordere-commerce?A.ReplyasquicklyaspossiblewithclearandaccurateanswersB.ReplyafterafewdaystoshowourimportanceC.ReplywithambiguousanswersD.Ignoretheinquiriesifwearebusy18.Whichofthefollowingisanexampleofacross-bordere-commercemarketingstrategy?A.OfferingdiscountsonlytodomesticcustomersB.RunningsocialmediaadstargetingoverseasaudiencesC.SellingproductsonlyinlocalmarketsD.UsingtraditionalTVcommercialsinforeigncountries19.Incross-bordere-commerce,the"productlifecycle"includes______.A.introduction,growth,maturityanddeclineB.design,production,salesandafter-salesC.planning,implementation,monitoringandevaluationD.research,development,testingandlaunch20.Whatisthesignificanceofculturaladaptationincross-bordere-commerce?A.IthelpstoavoidmisunderstandingsandimprovecustomersatisfactionB.ItmakestheproductsmoreexpensiveC.ItreducestheefficiencyofbusinessoperationsD.Ithasnorealimpactoncross-bordere-commerce第II卷（非选择题，共60分）（一）完形填空（共10小题，每小题2分，共20分）答题要求：阅读下面短文，从短文后各题所给的A、B、C和D四个选项中，选出可以填入空白处的最佳选项。Cross-bordere-commercehasbecomeaglobalphenomenoninrecentyears.Itoffersbusinessesagreatopportunitytoexpandtheirmarkets21theworld.However,italsobringssomechallenges,especiallyintermsoflanguageandculturaldifferences.Whencommunicatingwithoverseascustomers,it'scrucialtouse22English.Avoidusingjargonoroverlycomplexlanguagethatmightbedifficultforthemtounderstand.Provideclearandconciseproductdescriptions,23includeallthenecessarydetailssuchasfeatures,dimensions,andusageinstructions.Shippingisanotherimportantaspect.Makesuretochoosereliableshippingmethodsandprovideaccurateshippingtimes.Keepcustomersinformedaboutthe24oftheirorders.Culturaladaptationisalsokey.Differentcultureshavedifferentshopping25andexpectations.Forexample,someculturesvaluefastdeliverymorethanothers,whilesomemightpaymoreattentiontoproductpackaging.Understandingthesedifferencescanhelpbusinessesbettermeetcustomerneedsandbuildstrongerrelationships.21.A.acrossB.throughC.overD.above22.A.simpleB.complexC.technicalD.formal23.A.whichB.thatC.whoD.what24.A.statusB.priceC.colorD.size25.A.habitsB.stylesC.designsD.trends（二）阅读理解（共2篇，每篇5小题，每小题4分，共40分）答题要求：阅读下列短文，从每题所给的A、B、C和D四个选项中，选出最佳选项。Passage1Cross-bordere-commerceplatformslikeAmazonandeBayhaverevolutionizedthewaybusinessessellproductsglobally.Theseplatformsprovideavastmarketplacewheresellerscanlisttheirproductsandreachmillionsofpotentialcustomersaroundtheworld.Oneoftheadvantagesofusingcross-bordere-commerceplatformsistheabilitytoaccessalargecustomerbasewithouttheneedforaphysicalstoreineachcountry.Sellerscansetupanonlinestoreontheplatformandstartsellingimmediately.Theplatformsalsooffervarioustoolsandfeaturestohelpsellersmanagetheirinventory,processorders,andcommunicatewithcustomers.However,therearealsosomechallenges.Competitionontheseplatformsisfierce,withthousandsofsellersofferingsimilarproducts.Sellersneedtofindwaystodifferentiatetheirproductsandprovidebettercustomerservicetostandout.Additionally,differentcountrieshavedifferentregulationsandtaxrequirements,whichcanbecomplexforsellerstonavigate.26.Whatisthemainideaofthispassage?A.Thebenefitsofcross-bordere-commerceplatformsB.Thechallengesofcross-bordere-commerceplatformsC.Boththeadvantagesandchallengesofcross-bordere-commerceplatformsD.Howtosetupanonlinestoreoncross-bordere-commerceplatforms27.Accordingtothepassage,whatcancross-bordere-commerceplatformsoffertosellers?A.AphysicalstoreineachcountryB.ToolstomanageinventoryandprocessordersC.LimitedcustomeraccessD.High-costmarketingstrategies28.Whatisoneofthechallengesforsellersoncross-bordere-commerceplatforms?A.LackofproductvarietyB.EasyaccesstocustomerinformationC.IntensecompetitionD.Simpletaxrequirements29.Whydosellersneedtofindwaystodifferentiatetheirproducts?A.ToattractmorecustomersB.ToincreaseproductioncostsC.TofollowtheregulationsD.Toreducecompetition30.Whatdoestheword"navigate"inthelastsentencemean?A.TodrawamapB.TofindawaythroughC.ToavoidD.TocreatePassage2Incross-bordere-commerce,languageisnotjustaboutspeakingandwritinginEnglish.It'salsoaboutunderstandingthelanguageofbusiness.Forexample,termslike"FOB"(FreeonBoard)and"CIF"(Cost,InsuranceandFreight)areimportantininternationaltrade.Sellersneedtobefamiliarwiththesetermstoaccuratelypricetheirproductsandcalculateshippingcosts.Culturaldifferencesalsoplayasignificantrole.Colors,symbols,andimagescanhavedifferentmeaningsindifferentcultures.Aproductimagethatisappealinginoneculturemightbeoffensiveinanother.Sellersneedtobeawareofthesedifferenceswhendesigningtheirproductlistingsandmarketingmaterials.Anotheraspectiscustomerservice.Respondingpromptlyandprofessionallytocustomerinquiriesisessential.Usingappropriatelanguageandtonecanhelpbuildtrustwithcustomers.Forexample,usingpoliteexpressionslike"please"and"thankyou"canmakeabigdifference.31.Whatistheimportanceofunderstandingbusinesstermsincross-bordere-commerce?A.TocommunicatewithcustomersbetterB.TosetaccurateproductpricesandcalculateshippingcostsC.TodesignbetterproductlistingsD.Toimprovecustomerservice32.Howdoculturaldifferencesaffectcross-bordere-commerce?A.TheyhavenoimpactonproductimagesB.TheymakeiteasiertodesignmarketingmaterialsC.Theyrequiresellerstobeawareofdifferentmeaningsofcolors,symbols,etc.D.Theyonlyaffectthechoiceoflanguagesused33.Whyispromptandprofessionalcustomerserviceimportantincross-bordere-commerce?A.ToincreaseproductpricesB.ToreduceshippingcostsC.TobuildtrustwithcustomersD.Tochangeculturaldifferences34.Whatkindoflanguageshouldbeusedincustomerserviceincross-bordere-commerce?A.ImpoliteanddirectlanguageB.TechnicaljargonC.PoliteandappropriatelanguageD.Ambiguouslanguage35.Whatcanbeinferredfromthepassageaboutcross-bordere-commerce?A.ItonlyfocusesonlanguageskillsB.ItismainlyaboutculturaldifferencesC.Itrequiresacombinationofbusinessknowledge,awarenessofculturaldifferencesandgoodcustomerserviceskillsD.Itiseasytooper