2026年研究生考试英语试题及答案

2026年研究生考试英语试题及答案考试时长：120分钟满分：100分班级：__________姓名：__________学号：__________得分：__________试卷名称：2026年研究生考试英语试题及答案考核对象：报考研究生英语（二）的考生题型分值分布：-判断题（总共10题，每题2分）总分20分-单选题（总共10题，每题2分）总分20分-多选题（总共10题，每题2分）总分20分-案例分析（总共3题，每题6分）总分18分-论述题（总共2题，每题11分）总分22分总分：100分---一、判断题（每题2分，共20分）1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.2.Accordingtotheauthor,digitaladvertisingismoreeffectivethanprintmediainreachingyoungeraudiences.3.Theword"ubiquitous"inthesecondparagraphisclosestinmeaningto"rare."4.Thestudycitedinthetextsuggeststhat70%ofconsumerstrustonlinereviewsfromstrangers.5.Theauthorimpliesthatsmallbusinessesshouldavoiddigitalmarketingduetohighcosts.6.Thephrase"adouble-edgedsword"inthethirdparagraphreferstothebenefitsanddrawbacksofsocialmedia.7.Thearticlearguesthatemailmarketingisobsoleteinthemodernbusinessenvironment.8.Theauthorsuggeststhatcompaniesshouldfocussolelyonvisualcontentforsocialmediacampaigns.9.Thestatisticmentionedinthefourthparagraphindicatesthat85%ofmarketingbudgetsareallocatedtodigitalchannels.10.Theconclusionemphasizestheneedforbusinessestoadapttochangingconsumerpreferences.二、单选题（每题2分，共20分）1.Whatisthemainpurposeofthepassage?A.Tocriticizetheeffectivenessoftraditionalmarketing.B.Tocomparedigitalandprintmedia.C.Toanalyzetheroleofsocialmediainmodernmarketing.D.Topromotesocialmediaadvertisingservices.2.Theword"albeit"inthesecondparagraphisclosestinmeaningto:A.howeverB.thereforeC.moreoverD.consequently3.Accordingtothetext,whichofthefollowingisNOTabenefitofsocialmediamarketing?A.Cost-effectivenessB.ImmediatefeedbackC.LimitedreachD.Targetedadvertising4.Theauthorusesthephrase"adouble-edgedsword"tosuggest:A.Digitalmarketingisalwaysbeneficial.B.Socialmediahasbothadvantagesanddisadvantages.C.Traditionalmarketingismorereliable.D.Digitaladvertisingistoorisky.5.Whatdoesthepassageimplyaboutsmallbusinesses?A.Theyshouldnotusedigitalmarketing.B.Theycanbenefitfromsocialmediaifmanagedproperly.C.Theyshouldfocusonprintmediaonly.D.Theylacktheresourcesfordigitalcampaigns.6.Thestatisticinthefourthparagraphindicatesthat:A.Emailmarketingismoreeffectivethansocialmedia.B.Digitalchannelsdominatemarketingbudgets.C.Printmediaisstillwidelyused.D.Traditionaladvertisingisobsolete.7.Theauthorconcludesthatbusinessesshould:A.Ignoreconsumerpreferences.B.Adapttonewtrends.C.Sticktooldmethods.D.Reducemarketingspending.8.Theword"ubiquitous"inthesecondparagraphrefersto:A.Therarityofsocialmedia.B.Thewidespreaduseofdigitaltechnology.C.Thelimitedreachofprintmedia.D.Thehighcostofonlineadvertising.9.Accordingtothetext,whichofthefollowingisachallengeofsocialmediamarketing?A.LackofengagementB.HighROIC.LimitedtargetingD.Immediateresults10.Thepassagesuggeststhat:A.Digitalmarketingisunnecessary.B.Traditionalmethodsaresuperior.C.Businessesshoulddiversifytheirmarketingstrategies.D.Socialmediaistheonlyeffectiveplatform.三、多选题（每题2分，共20分）1.Accordingtothepassage,whatarethebenefitsofsocialmediamarketing?A.Cost-effectivenessB.WiderreachC.ImmediatefeedbackD.LimitedtargetingE.Brandloyalty2.Theauthormentionsseveralchallengesofdigitaladvertising,including:A.HighcompetitionB.ChangingalgorithmsC.LimitedreachD.HighROIE.Consumerprivacyconcerns3.Thepassagediscussesthefollowingtypesofcontentinsocialmediacampaigns:A.TextpostsB.VideosC.ImagesD.PodcastsE.Infographics4.Accordingtothestudycitedinthetext,whichofthefollowingistrue?A.70%ofconsumerstrustonlinereviews.B.Emailmarketingismoreeffectivethansocialmedia.C.Printmediaisstillrelevant.D.85%ofmarketingbudgetsaredigital.E.Traditionaladvertisingisobsolete.5.Theauthorsuggeststhatbusinessesshould:A.Adapttochangingtrends.B.Focussolelyonvisualcontent.C.Avoiddigitalmarketing.D.Engagewithconsumersregularly.E.Prioritizehigh-coststrategies.6.Theword"albeit"inthesecondparagraphimplies:A.Despitethelimitations.B.Therefore.C.Moreover.D.Consequently.E.However.7.Thepassagementionsthefollowingaschallengesofsocialmediamarketing:A.HighcostsB.LimitedreachC.ImmediateresultsD.ConsumerengagementE.Changingalgorithms8.Accordingtothetext,whichofthefollowingistrueaboutdigitaladvertising?A.Itismoreeffectivethanprintmedia.B.Itrequiresasignificantbudget.C.Itislimitedtovisualcontent.D.Itoffersimmediatefeedback.E.Itisnotsuitableforsmallbusinesses.9.Theauthorconcludesthatbusinessesshould:A.Focusontraditionalmethods.B.Adapttonewtrends.C.Prioritizeconsumerpreferences.D.Ignoredigitalmarketing.E.Diversifytheirstrategies.10.Thepassagesuggeststhat:A.Digitalmarketingisunnecessary.B.Socialmediaistheonlyeffectiveplatform.C.Businessesshoulddiversifytheirmarketingstrategies.D.Traditionalmethodsaresuperior.E.Companiesshouldfocussolelyonvisualcontent.四、案例分析（每题6分，共18分）1.Asmallbusinessownerisconsideringwhethertoinvestinsocialmediamarketing.Thebusinesshasalimitedbudgetbutwantstoreachayoungeraudience.Theownerisunsureiftheeffortwillbeworthit.Required:Analyzethepotentialbenefitsanddrawbacksofsocialmediamarketingforthisbusiness.Providearecommendationbasedonthepassage.2.Alargecorporationhasbeenusingtraditionaladvertisingmethods(printmedia,TVads)foryears.However,saleshavebeendeclining.Thecompanyisconsideringshiftingitsfocustodigitalmarketingbutisconcernedaboutthehighcostsandcompetition.Required:Discusshowthecompanycanleveragedigitalmarketingtoimproveitssales.Refertothepassageforsupport.3.Amarketingmanagerispreparingacampaignforanewproductlaunch.Theproductisaimedatayoungerdemographic,andthebudgetissignificant.Themanagerisdecidingbetweenasocialmediacampaignandatraditionalprintad.Required:Compareandcontrasttheeffectivenessofsocialmediamarketingandprintadvertisingforthiscampaign.Providearecommendationbasedonthepassage.五、论述题（每题11分，共22分）1.Discusstheimpactofsocialmediaontraditionalmarketingstrategies.Provideexamplesandevidencefromthepassagetosupportyouranswer.2.Analyzethechallengesandopportunitiesofdigitaladvertisinginthemodernbusinessenvironment.Explainhowbusinessescanovercomethesechallengestoachievesuccess.---标准答案及解析一、判断题1.×（Thepassagediscussestheroleofsocialmedia,notitsimpactontraditionalmarketingstrategies.）2.√（Theauthorstatesthatdigitaladvertisingismoreeffectiveforyoungeraudiences.）3.×（"Ubiquitous"meanswidespread,notrare.）4.√（Thestudymentions70%trustonlinereviews.）5.×（Theauthorsuggeststhatsmallbusinessescanbenefitfromsocialmediaifmanagedproperly.）6.√（Thephrasereferstobothbenefitsanddrawbacks.）7.×（Theauthorimpliesthatemailmarketingstillhasarole.）8.×（Theauthorsuggestsdiversifyingcontenttypes.）9.√（Thestatisticindicates85%ofmarketingbudgetsaredigital.）10.√（Theconclusionemphasizesadaptingtochangingpreferences.）二、单选题1.C（Thepassagefocusesontheroleofsocialmediainmodernmarketing.）2.A（"Albeit"means"however."）3.C（Limitedreachisnotabenefit.）4.B（Thephrasesuggestsbothadvantagesanddisadvantages.）5.B（Theauthorimpliesthatsmallbusinessescanbenefitfromsocialmedia.）6.B（Thestatisticindicatesdigitalchannelsdominatebudgets.）7.B（Theauthorconcludesthatbusinessesshouldadapttonewtrends.）8.B（"Ubiquitous"meanswidespreaduseofdigitaltechnology.）9.A（Lackofengagementisachallenge.）10.C（Thepassagesuggestsdiversifyingmarketingstrategies.）三、多选题1.A,B,C,E（Cost-effectiveness,widerreach,immediatefeedback,brandloyaltyarebenefits.）2.A,B,E（Highcompetition,changingalgorithms,consumerprivacyconcernsarechallenges.）3.A,B,C,E（Textposts,videos,images,infographicsarementioned.）4.A,D（70%trustonlinereviews,85%ofbudgetsaredigital.）5.A,D,E（Adapttotrends,engagewithconsumers,prioritizehighROI.）6.A,E（"Albeit"implies"however."）7.A,B,E（Highcosts,limitedreach,changingalgorithmsarechallenges.）8.A,B,D（Digitaladvertisingismoreeffective,requiresabudget,offersimmediatefeedback.）9.B,C,E（Adapttotrends,prioritizeconsumerpreferences,diversifystrategies.）10.C（Thepassagesuggestsdiversifyingmarketingstrategies.）四、案例分析1.Benefits:Cost-effective,widerreach,immediatefeedback,brandloyalty.Drawbacks:Highcompetition,changingalgorithms,limitedtargeting.Recommendation:Thebusinessshouldinvestinsocialmediamarketing,focusingoncost-effectivestrategieslikeorganiccontentandinfluencerpartnershipstoreachayoungeraudience.2.LeveragingDigitalMarketing:Thecompanycanshifttodigitaladvertisingbyusingtargetedsocialmediacampaigns,SEO,andcontentmarketingtoreachayoungerdemographic.DigitalmarketingoffersbetterROIandallowsforreal-timeadjustments.3.Comparison:Socialmediaallowsfortargetedadver