云南大学《大学英语（数字经济国际传播方向）》2024-2025 学年第一学期期末试卷（国际合作与交流处配套课）

班级班级学号姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．线．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．试卷说明：1、试卷满分100分，120分钟完成试卷；2、钢笔或圆珠笔直接答在试题中（除题目有特殊规定外）；3、答卷前将密封线内的项目填写清楚。题号一二三四五总分合分人复核人满分100得分一、单项选择题（本大题总共15小题，每题2分，共30分）1.Thedigitaleconomyhasbroughtaboutalotofchangesinthewaywecommunicate,withnewtechnologiesenablingustoconnectwithpeoplearoundtheworldmoreeasily.Whichofthefollowingwordsisclosestinmeaningto“enabling”inthiscontext?A.AllowingB.PreventingC.ForcingD.Limiting2.Inthefieldofdigitaleconomyinternationalcommunication,understandingculturaldifferencesiscrucial.Whichofthefollowingisanimportantaspectofculturaldifferences?A.SimilaritiesinvaluesB.SharedcommunicationstylesC.DifferentbeliefsandcustomsD.Identicalwaysofthinking3.Thedevelopmentofdigitaltechnologieshasmadeitpossibletoreachaglobalaudienceinstantly.Whatdoes“reach”meaninthissentence?A.ArriveatB.ContactC.ExtendtoD.Understand4.Whencommunicatinginthedigitaleconomyinternationalcontext,weneedtoconsidertheimpactoflanguagebarriers.Whichofthefollowingisacommonwaytoovercomelanguagebarriers?A.UsingcomplexjargonB.AvoidingtranslationtoolsC.SimplifyinglanguageD.Speakingveryfast5.Thedigitaleconomyoffersnewopportunitiesforbusinessestoexpandglobally.Whichofthefollowingisanexampleofadigitalplatformthathelpsbusinessesexpandinternationally?A.Alocalbrick-and-mortarstoreB.AtraditionaladvertisingagencyC.Ane-commercewebsiteD.Alocalcommunitycenter6.Ininternationaldigitalcommunication,adaptingtodifferenttimezonesisessential.Whatdoes“adaptingto”mean?A.IgnoringB.AdjustingtoC.ResistingD.Changingrandomly7.Thedigitaleconomyhasledtoanincreaseincross-culturalexchanges.Whichofthefollowingbestdescribescross-culturalexchanges?A.ExchangeswithinthesameculturalgroupB.ExchangesbetweendifferentculturalgroupsC.ExchangesthatonlyinvolvetechnologyD.Exchangesthatarelimitedtoonecountry8.Whenpromotingdigitalproductsintheinternationalmarket,weneedtofocusontheiruniquesellingpoints.Whatdoes“uniquesellingpoints”referto?A.CommonfeaturesofallproductsB.FeaturesthataredifficulttofindinotherproductsC.FeaturesthatarenotimportantD.Featuresthatareonlyavailableinoneregion9.Thedigitaleconomyhastransformedthewayweconsumemedia.Whichofthefollowingisanewformofmediaconsumptioninthedigitalage?A.ReadingnewspapersonlyB.WatchingTVshowsonafixedscheduleC.StreamingvideosonlineD.Listeningtotheradioonly10.Indigitaleconomyinternationalcommunication,buildingtrustwithinternationalpartnersisvital.Whichofthefollowingactionscanhelpbuildtrust?A.MakingfalsepromisesB.DelayingresponsesC.BeinghonestandreliableD.Avoidingsharinginformation11.Thegrowthofthedigitaleconomyhascreatedademandforprofessionalswithskillsindigitalmarketing.Whatisdigitalmarketing?A.MarketingproductsonlyinthedomesticmarketB.MarketingproductsusingtraditionalmethodsonlyC.MarketingproductsthroughdigitalchannelsD.Marketingproductswithoutanypromotion12.Whencommunicatingwithinternationalclientsinthedigitaleconomy,usingappropriatebodylanguageinonlineinteractionsisalsoimportant.Whichofthefollowingisconsideredappropriatebodylanguageinavideocall?A.SlouchingB.MaintaininggoodpostureC.LookingawayfrequentlyD.Frowningconstantly13.Thedigitaleconomyhasmadeiteasiertoaccessinformationfromdifferentcountries.Whatdoes“access”meaninthiscontext?A.HideB.ProtectC.ObtainD.Destroy14.Inthecontextofdigitaleconomyinternationalcommunication,understandinginternationallawsregardingdataprivacyisnecessary.Whichofthefollowingisakeyaspectofdataprivacylaws?A.AllowingunlimiteddatasharingB.Protectingindividuals'datafromunauthorizeduseC.IgnoringdatasecurityD.Sharingdatawithoutconsent15.Thedigitaleconomyhasgivenrisetonewbusinessmodels.Whichofthefollowingisanexampleofanewbusinessmodelinthedigitaleconomy?A.AbusinessthatonlysellsphysicalproductsB.Abusinessthatreliessolelyonword-of-mouthadvertisingC.Asubscription-basedserviceD.Abusinessthathasbeenoperatingfordecadeswithoutchange二、词汇与短语匹配题（本大题总共5题，每题4分，共20分）1.Matchtheword“innovation”withitscorrectdefinition.A.TheprocessofcreatingsomethingnewandusefulB.TheactofrepeatingthesamethingC.TheactofdestroyingsomethingD.Theprocessofmakingsomethingmoreexpensive2.Matchthephrase“cross-bordertrade”withitsmeaning.A.TradewithinasinglecountryB.TradebetweendifferentregionswithinacountryC.TradebetweendifferentcountriesD.Tradethatonlyinvolvesservices3.Matchtheword“synergy”withitsappropriatedescription.A.ThecooperationofdifferentelementsthatproducesacombinedeffectgreaterthanthesumoftheirseparateeffectsB.ThecompetitionbetweendifferentelementsthatleadstoanegativeoutcomeC.TheisolationofdifferentelementsD.Theseparationofdifferentelements4.Matchtheterm“digitaldivide”withitsexplanation.A.Thedifferenceinaccesstodigitaltechnologiesbetweendifferentgroups,suchasdifferentregionsorsocialclassesB.TheequalityinaccesstodigitaltechnologiesamongallpeopleC.ThelackofdigitalproductsinthemarketD.Theover-supplyofdigitaltechnologiesinsomeareas5.Matchtheword“amplify”withitsclosestmeaning.A.TomakesomethinglouderormoreintenseB.TomakesomethingsmallerorlessintenseC.ToignoresomethingD.Toreplacesomething三、阅读理解题（本大题总共6题，每题4分，共24分）Passage1:Thedigitaleconomyhasbeenagame-changerininternationalcommunication.Ithasbrokendownbarriersthatoncelimitedourabilitytoconnectwithpeoplefromdifferentcountries.Withtheriseofsocialmediaplatforms,businessescannowpromotetheirproductsandservicesgloballyinacost-effectiveway.Smallandmedium-sizedenterprises(SMEs)arenolongeratadisadvantagewhenitcomestocompetingintheinternationalmarket.Digitalmarketingallowsthemtotargetspecificinternationalaudiencesbasedondemographics,interests,andbehaviors.However,alongwiththeseopportunities,therearealsochallenges.Oneofthemainchallengesistheissueofdatasecurity.Asmoreandmorebusinesstransactionsandpersonalinformationarestoredandtransmitteddigitally,theriskofdatabreachesandcyber-attacksincreases.Anotherchallengeistheneedtoadapttodifferentculturalnormsindigitalcommunication.Whatmaybeacceptableinoneculturemaynotbeinanother.1.WhatadvantagedoesthedigitaleconomybringtoSMEsininternationalcompetition?A.Itmakesthemmoreexpensivetooperate.B.Itgivesthemanequalfootingwithlargeenterprises.C.Itlimitstheiraccesstointernationalmarkets.D.Itmakesthemlesscompetitive.2.Whatarethechallengesassociatedwiththedigitaleconomyininternationalcommunication?A.OnlydatasecurityissuesB.OnlytheneedtoadapttodifferentculturalnormsC.BothdatasecurityandtheneedtoadapttoculturalnormsD.Neitherdatasecuritynortheneedtoadapttoculturalnorms3.Howcanbusinessespromotetheirproductsgloballyinacost-effectivewayinthedigitaleconomy?A.ByusingtraditionaladvertisingmethodsB.Byrelyingonword-of-mouthC.ByusingsocialmediaplatformsD.ByincreasingtheirpricesPassage2:Digitaleconomyinternationalcommunicationalsohasanimpactoneducation.Onlinecoursesandeducationalplatformsarenowavailabletostudentsaroundtheworld.Thisallowsforamorediverserangeoflearningopportunities.Studentscanaccesscoursesfromtopuniversitiesindifferentcountries,regardlessoftheirgeographicallocation.Moreover,digitalcommunicationtoolsineducation,suchasvideoconferencingandonlinediscussionforums,enablebetterinteractionbetweenstudentsandteachers.Italsopromotescollaborationamongstudentsfromdifferentcultures.However,thereareconcernsaboutthequalityofonlineeducationandthedigitaldivideinaccesstoeducationalresources.4.Whatbenefitdoesdigitaleconomybringtoeducation?A.Itlimitslearningopportunities.B.Itprovidesamorediverserangeoflearningopportunities.C.Itmakeseducationmoreexpensive.D.Itreducesinteractionbetweenstudentsandteachers.5.Whataretheconcernsregardingdigitaleconomyineducation?A.OnlythequalityofonlineeducationB.Onlythe