2026马年限定（马上有钱市主题）活动策划方案

马上有钱市CHINESE马上有钱市CHINESEHAPPYNEWYEAR年轻人玄学过年抽签、祈愿、拜财神活动主体活动概述01.活动概述活动传播思考！COMMUCOMMUNICATIONTHINKING2026请发财HAPPYNEWYEARGETRICHHAPPYNEWYEAR活动概述活动时间：马上有钱市活动形式：马上发财打卡、马上有钱集市、抱富互动演绎马年游园会全新开启！四大主题打卡点，从祈福到互动，快来集章打卡，和马年来一场妙会。上GAI，一起去吹发财的风。发财市集售卖发财年货、文创、美食，更有年轻人超爱的神仙办事处玄学摊位 SPRINGFESTIVAL马力全开马上有钱SPRINGFESTIVALHORSEHORSE国乐奏响，民俗巡游，才是新年该有的热闹。唢呐一响，舞狮登场，感受最纯粹最热闹的中国年。Jan.Jan.马力全开马上有钱马力全开马上有钱SPRING.FESTIVAL.FESTIVALHORSEHORSE02.活动主体SPRING马力全开马上有钱SPRING马力全开马上有钱Jan..FESTIVAL SPRINGFESTIVALHORSE活动排浦计划活动排浦计划【马上发财】-妙趣游园开放【马上友喜市】-发财集市开放【抱富大会】NCP整点巡游演绎【非遗打铁花】或【烟花秀】NEWYEARYEARYEAROF入口美陈处搭【建神仙办事处】摊位，游客领取游园集章卡，完成4个游园打卡任务。分享活动打卡到社交平台即可兑换领取市集代金券/或新年文创一份。此处与财神NCP进行石头剪刀布比赛，三局两胜即可获得印章一枚。钱市TOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH马上发财园区商业街布置【钱来】打卡点、【让财运追着你跑~】【摸金祈福墙】手摸上去，金光闪烁，仿佛摸到了财神爷的小金库，心里默默许愿，财运商业街区发财打卡点商业街区发财打卡点就会悄悄降临哦。留影拍照得印章就会悄悄降临哦。留影拍照得印章马上发财钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH马上发财马上发财打卡点-马上有钱市照，即可领取印章一枚，并获得烟花一朵。打卡点-马上有钱市NEWYEAR有钱市YEARYEAROF钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH马上有喜市集-好运加【马市集-好运加【马】钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH马上有喜马上发财主打一个把好运焊在身上~钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH马上有喜NEWYEARNCP沉浸式互动巡游EQ\*jc3\*hps31\o\al(\s\up12(Y),2)EQ\*jc3\*hps31\o\al(\s\up12(E),0)EQ\*jc3\*hps31\o\al(\s\up12(A),26)RTEQ\*jc3\*hps31\o\al(\s\up12(OF),HE)HORSE钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH抱富大会金狮欢腾起舞，在锣鼓声中腾挪跳跃，开启巡游之旅展现传统民俗的力与美。在热闹欢腾中迎接新年。暴富大会钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH抱富大会国风小姐姐NCP，嬉鱼灯祈福巡游，祈求平安顺遂，现场巡游期间2-3组国风舞蹈、乐队演绎（园区定点美陈区域表演）。新年烟火以铁为墨，以火为光。这漫天铁花，胜过人间万家灯火。是中国年里最硬核的浪漫。03.宣传策略 SPRINGFESTIVAL马力全开马上有钱SPRINGFESTIVALHORSE钱市TOBECOMERICHTO钱市TOBECOMERICHTOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH吹吹发财的风钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH六六六六04.活动执行 SPRINGFESTIVAL马力全开马上有钱SPRINGFESTIVALHORSE钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH集章打卡文创礼推荐钱市TOBECOMERICH钱市TOBECOMERICHTOBECOMERICH发财市集龙门推荐发财市集龙门推荐发财市集摊位布置发财市集摊位布置钱市TOBECOMERICHTO钱市TOBECOMERICHTOBECOMERICH钱市TOBECOMERICHTO钱市TOBECOMERICHTOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICH钱市TOBECOMERICH