2026年研究生英语全国统考试题及答案

2026年研究生英语全国统考试题及答案考试时长：120分钟满分：100分班级：__________姓名：__________学号：__________得分：__________试卷名称：2026年研究生英语全国统考试卷考核对象：报考2026年全国硕士研究生入学统一考试英语（二）的考生题型分值分布-判断题（总共10题，每题2分）总分20分-单选题（总共10题，每题2分）总分20分-多选题（总共10题，每题2分）总分20分-案例分析（总共3题，每题6分）总分18分-论述题（总共2题，每题11分）总分22分总分：100分---一、判断题（每题2分，共20分）1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.3.Smallbusinessescanbenefitfromsocialmediamarketingwithoutsignificantfinancialinvestment.4.Theterm"influencer"referstoapersonwithalargenumberoffollowersonsocialmediaplatforms.5.Traditionalmarketingmethodsarenolongereffectiveintoday'sdigitalage.6.Thearticlesuggeststhatcontentqualityismoreimportantthanquantityinsocialmediamarketing.7.Socialmediaplatformsprovidebusinesseswithdirectaccesstotheirtargetaudience.8.Theriseofsocialmediahasmadetraditionaladvertisingobsolete.9.Theauthoremphasizestheimportanceofengagingwithfollowersonsocialmedia.10.Digitalmarketingstrategiesareuniversallyapplicabletoalltypesofbusinesses.二、单选题（每题2分，共20分）1.Whatisthemainpurposeofthepassage?A.Tocriticizetheeffectivenessofsocialmediamarketing.B.Tohighlightthebenefitsofsocialmediamarketingforbusinesses.C.Tocomparesocialmediawithtraditionalmarketingmethods.D.Toargueagainsttheuseofdigitaladvertising.2.Accordingtothepassage,whichofthefollowingisNOTabenefitofsocialmediamarketing?A.Cost-effectivenessB.WidereachC.ImmediatefeedbackD.Limitedtargetingoptions3.Theword"engagement"inthepassageisclosestinmeaningto:A.InteractionB.InvestmentC.ExpansionD.Elimination4.Whatdoesthepassagesuggestaboutsmallbusinesses?A.Theyshouldavoiddigitalmarketingduetohighcosts.B.Theycanleveragesocialmediawithoutadvancedtechnology.C.Theymustfocusonprintmediatoreachtheiraudience.D.Theyshouldonlyusetraditionaladvertisingmethods.5.Theterm"influencer"isbestdefinedas:A.Apersonwhocriticizesbusinessesonsocialmedia.B.Apersonwithasignificantfollowingandcredibilityonsocialmedia.C.Apersonwhopromotesproductsthroughtraditionalads.D.Apersonwhomanagessocialmediacampaignsforbrands.6.Accordingtothepassage,whyissocialmediamarketingpreferredovertraditionalmethods?A.Itismoreexpensive.B.Itofferslimitedreach.C.Itallowsfordirectaudienceinteraction.D.Itrequireslesscreativity.7.Whatistheauthor'sattitudetowarddigitaladvertising?A.SkepticalB.SupportiveC.NeutralD.Indifferent8.Thepassageimpliesthat:A.Printmediawillneverberelevantagain.B.Socialmediamarketingisonlyforlargecorporations.C.Smallbusinessesshoulddiversifytheirmarketingstrategies.D.Traditionaladvertisingissuperiortodigitaladvertising.9.Whatisthekeytakeawayfromthepassage?A.Digitalmarketingistoocomplexforsmallbusinesses.B.Socialmediamarketingisacost-effectivesolutionforbusinesses.C.Traditionalmarketingmethodsaremorereliable.D.Businessesshouldnotinvestindigitaladvertising.10.Thepassagesuggeststhat:A.Socialmediaplatformsarenotusefulforbusinesspromotion.B.Businessesshouldfocusonquantityoverqualityinsocialmediacontent.C.Engagingwithfollowersisessentialforsuccessfulmarketing.D.Digitaladvertisinghasnoimpactonconsumerbehavior.三、多选题（每题2分，共20分）1.Whichofthefollowingareadvantagesofsocialmediamarketing?A.Cost-effectivenessB.TargetedadvertisingC.ImmediatefeedbackD.LimitedreachE.Brandawareness2.Accordingtothepassage,whatfactorscontributetosuccessfulsocialmediamarketing?A.High-qualitycontentB.RegularpostingC.LackofengagementD.LargefollowercountE.Strategicplanning3.Thepassagementionswhichofthefollowingaschallengesofsocialmediamarketing?A.HighcostsB.NegativefeedbackC.LimitedtargetingD.ConstantcontentcreationE.Easyreach4.Whatdoesthepassagesuggestaboutinfluencers?A.Theycansignificantlyimpactbrandperception.B.Theyareonlyrelevantforlargebusinesses.C.Theymusthavealargenumberoffollowers.D.Theycanhelpbusinessesreachawideraudience.E.Theyarenotnecessaryformarketingsuccess.5.Accordingtothepassage,whyissocialmediamarketingpreferredovertraditionalmethods?A.Itallowsfordirectaudienceinteraction.B.Itismorecost-effective.C.Itoffersbettertargetingoptions.D.Itprovidesimmediatefeedback.E.Itismorereliable.6.Whatarethekeybenefitsofsocialmediamarketingforsmallbusinesses?A.Cost-effectivenessB.DirectaudienceaccessC.LimitedreachD.BrandbuildingE.Immediatefeedback7.Thepassageimpliesthat:A.Printmediaiscompletelyobsolete.B.Smallbusinessescanbenefitfromsocialmediamarketing.C.Digitaladvertisingisonlyforlargecorporations.D.Traditionalmarketingmethodsaremoreeffective.E.Socialmediamarketingrequiresminimaleffort.8.Whatdoesthepassagesuggestaboutcontentqualityinsocialmediamarketing?A.Quantityismoreimportantthanquality.B.High-qualitycontentisessentialforengagement.C.Contentdoesnotneedtoberelevant.D.Regularpostingismoreimportantthancontentquality.E.Contentshouldbevisuallyappealing.9.Accordingtothepassage,whatarethechallengesofsocialmediamarketing?A.HighcostsB.NegativefeedbackC.LimitedtargetingD.ConstantcontentcreationE.Easyreach10.Whatdoesthepassagesuggestaboutthefutureofdigitalmarketing?A.Itwillbecomemoreexpensive.B.Itwillcontinuetogrowinimportance.C.Itwillbecomelesseffective.D.Itwillrequiremoreadvancedtechnology.E.Itwillreplacetraditionalmarketingmethodsentirely.四、案例分析（每题6分，共18分）1.CaseStudy1:Asmalllocalbakerywantstoincreaseitsonlinepresenceandattractmorecustomers.Theyhavealimitedbudgetbutwanttoleveragesocialmediaeffectively.Thebakeryownerhasheardaboutthebenefitsofsocialmediamarketingbutisunsurehowtogetstarted.Questions:a.Whatspecificsocialmediaplatformsshouldthebakeryfocuson?b.Howcanthebakerycreateengagingcontentwithoutspendingalotofmoney?c.Whatmetricsshouldthebakerytracktomeasurethesuccessofitssocialmediaefforts?2.CaseStudy2:Alargeelectronicscompanyisplanningamarketingcampaignforitsnewsmartphone.Thecompanywantstousesocialmediatoreachawideaudienceandgeneratebuzzaroundtheproduct.Theyhaveasignificantbudgetandwanttocollaboratewithinfluencers.Questions:a.Howcanthecompanyidentifytherightinfluencerstocollaboratewith?b.Whattypesofcontentshouldthecompanycreateforitssocialmediacampaign?c.HowcanthecompanymeasuretheROIofitssocialmediamarketingefforts?3.CaseStudy3:Afitnessbrandislookingtoexpanditsreachandattractnewcustomersthroughsocialmedia.ThebrandhasastrongpresenceonInstagrambutwantstoexploreotherplatforms.Theyareconcernedaboutthetimeandeffortrequiredtomanagemultipleaccounts.Questions:a.Whichsocialmediaplatformsshouldthefitnessbrandconsiderexpandingto?b.Howcanthebrandcreateaconsistentandengagingcontentstrategyacrossmultipleplatforms?c.Whattoolsorresourcescanthebrandusetostreamlineitssocialmediamanagement?五、论述题（每题11分，共22分）1.Discusstheimportanceofsocialmediamarketingintoday'sdigitalage.Provideexamplesofhowbusinessescanleveragesocialmediatoachievetheirmarketinggoals.2.Analyzethechallengesandopportunitiesofsocialmediamarketingforsmallbusinesses.Providerecommendationsonhowsmallbusinessescanovercomethesechallengesandsucceedinthedigitalspace.---标准答案及解析一、判断题1.√2.×3.√4.√5.×6.√7.√8.×9.√10.×解析：1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.-Correct.Thepassagefocusesonhowsocialmediahaschangedmarketingapproaches.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.-Incorrect.Thepassagesuggeststhatdigitaladvertisingcomplementstraditionalmethods,notreplacesthementirely.3.Smallbusinessescanbenefitfromsocialmediamarketingwithoutsignificantfinancialinvestment.-Correct.Thepassagehighlightscost-effectivenessasakeyadvantageofsocialmediamarketing.4.Theterm"influencer"referstoapersonwithalargenumberoffollowersonsocialmediaplatforms.-Correct.Thepassagedefinesinfluencersasindividualswithsignificantfollowingsandcredibility.5.Traditionalmarketingmethodsarenolongereffectiveintoday'sdigitalage.-Incorrect.Thepassagesuggeststhattraditionalmethodscanstillbeeffectivewhencombinedwithdigitalstrategies.6.Thearticlesuggeststhatcontentqualityismoreimportantthanquantityinsocialmediamarketing.-Correct.Thepassageemphasizestheimportanceofhigh-qualitycontentforengagement.7.Socialmediaplatformsprovidebusinesseswithdirectaccesstotheirtargetaudience.-Correct.Thepassagehighlightstheabilitytoreachatargetedaudiencedirectly.8.Theriseofsocialmediahasmadetraditionaladvertisingobsolete.-Incorrect.Thepassagesuggeststhattraditionaladvertisingremainsrelevant.9.Theauthoremphasizestheimportanceofengagingwithfollowersonsocialmedia.-Correct.Thepassagestressestheneedforinteractionwithfollowers.10.Digitalmarketingstrategiesareuniversallyapplicabletoalltypesofbusinesses.-Incorrect.Thepassageimpliesthatstrategiesmayneedtobetailoredtospecificbusinesstypes.二、单选题1.B2.D3.A4.B5.B6.C7.B8.C9.B10.C解析：1.Whatisthemainpurposeofthepassage?-B.Tohighlightthebenefitsofsocialmediamarketingforbusinesses.-Thepassagefocusesontheadvantagesofsocialmediamarketing.2.Accordingtothepassage,whichofthefollowingisNOTabenefitofsocialmediamarketing?-D.Limitedtargetingoptions-Thepassagementionsthatsocialmediaallowsfortargetedadvertising.3.Theword"engagement"inthepassageisclosestinmeaningto:-A.Interaction-Engagementreferstohowactivelyfollowersinteractwithcontent.4.Whatdoesthepassagesuggestaboutsmallbusinesses?-B.Theycanleveragesocialmediawithoutadvancedtechnology.-Thepassagehighlightsthatsmallbusinessescanbenefitfromsocialmediawithlimitedresources.5.Theterm"influencer"isbestdefinedas:-B.Apersonwithasignificantfollowingandcredibilityonsocialmedia.-Thepassagedefinesinfluencersbasedontheirfollowingsandinfluence.6.Accordingtothepassage,whyissocialmediamarketingpreferredovertraditionalmethods?-C.Itallowsfordirectaudienceinteraction.-Thepassageemphasizestheabilitytointeractdirectlywiththeaudience.7.Whatistheauthor'sattitudetowarddigitaladvertising?-B.Supportive-Thepassagepositivelydiscussesthebenefitsofdigitaladvertising.8.Thepassageimpliesthat:-C.Smallbusinessesshoulddiversifytheirmarketingstrategies.-Thepassagesuggeststhatsmallbusinessescanbenefitfromcombiningsocialmediawithothermethods.9.Whatisthekeytakeawayfromthepassage?-B.Socialmediamarketingisacost-effectivesolutionforbusinesses.-Thepassagehighlightsthecost-effectivenessofsocialmediamarketing.10.Thepassagesuggeststhat:-C.Engagingwithfollowersisessentialforsuccessfulmarketing.-Thepassageemphasizestheimportanceofengagementwithfollowers.三、多选题1.A,B,C,E2.A,B,E3.B,C,D4.A,D5.A,B,C,D6.A,B,D,E7.B,C8.B,E9.A,B,C,D10.B,D解析：1.Whichofthefollowingareadvantagesofsocialmediamarketing?-A.Cost-effectiveness-B.Targetedadvertising-C.Immediatefeedback-E.Brandawareness-Thepassagementionsalltheseasbenefits.2.Accordingtothepassage,whatfactorscontributetosuccessfulsocialmediamarketing?-A.High-qualitycontent-B.Regularposting-E.Strategicplanning-Thepassagehighlightsthesefactors.3.Thepassagementionswhichofthefollowingaschallengesofsocialmediamarketing?-B.Negativefeedback-C.Limitedtargeting-D.Constantcontentcreation-Thepassagediscussesthesechallenges.4.Whatdoesthepassagesuggestaboutinfluencers?-A.Theycansignificantlyimpactbrandperception.-D.Theycanhelpbusinessesreachawideraudience.-Thepassageemphasizestheroleofinfluencersinmarketing.5.Accordingtothepassage,whyissocialmediamarketingpreferredovertraditionalmethods?-A.Itallowsfordirectaudienceinteraction.-B.Itismorecost-effective.-C.Itoffersbettertargetingoptions.-D.Itprovidesimmediatefeedback.-Thepassagementionsthesereasons.6.Whatarethekeybenefitsofsocialmediamarketingforsmallbusinesses?-A.Cost-effectiveness-B.Directaudienceaccess-D.Brandbuilding-E.Immediatefeedback-Thepassagehighlightsthesebenefits.7.Thepassageimpliesthat:-B.Smallbusinessescanbenefitfromsocialmediamarketing.-C.Digitaladvertisingisonlyforlargecorporations.-Thepassagesuggeststhatsmallbusinessescanleveragesocialmedia.8.Whatdoesthepassagesuggestaboutcontentqualityinsocialmediamarketing?-B.High-qualitycontentisessentialforengagement.-E.Contentshouldbevisuallyappealing.-Thepassageemphasizestheimportanceofcontentquality.9.Accordingtothepassage,whatarethechallengesofsocialmediamarketing?-A.Highcosts-B.Negativefeedback-C.Limitedtargeting-D.Constantcontentcreation-Thepassagediscussesthesechallenges.10.Whatdoesthepassagesuggestaboutthefutureofdigitalmarketing?-B.Itwillcontinuetogrowinimportance.-D.Itwillrequiremoreadvancedtechnology.-Thepassageimpliescontinuedgrowthandtechnologicaladvancement.四、案例分析1.CaseStudy1:a.ThebakeryshouldfocusonInstagramandFacebook,astheseplatformsarepopularforfood-relatedcontent.b.Thebakerycancreateengagingcontentbysharinghigh-qualityphotosoftheirproducts,customertestimonials,andbehind-the-sceneslooks.Theycanalsoruncontestsandpromotionstoencourageengagement.c.Thebakeryshouldtrackmetricssuchasengagementrate,followergrowth,andwebsitetraffictomeasurethesuccessoftheirsocialmediaefforts.2.CaseStudy2:a.Thecompanyshouldidentifyinfluencerswhohaveastrongfollowingintheelectronicsindustryandwhoseaudiencealignswiththeirtargetmarket.b.Thecompanyshouldcreatehigh-qualityproductvideos,influencercollaborations,anduser-generatedcontenttogeneratebuzz.c.ThecompanycanmeasuretheROIofitssocialmediamarketingeffortsbytrackingsales