雨课堂学堂在线学堂云International Business Management(中国海洋大学)单元测试考核答案

目录：1.GlobalizationContextforMulti-NationalCorporations2.CorporateSocialResponsibility3.Culture4.Communication5.Negotiation6.InternationalMarketing7.Branding8.ReasonsandWaysofGoingGlobal9.ModelsofGoingGlobal10.EntryModesofGoingGlobal11.StrategicAlliancesofGoingGlobal第1题Themanagersofaglobalfirmneedtoinvestigatethe(

)riskstowhichtheyexposetheircompanyincertaincountries—andtheimplicationsofthoserisksfortheeconomicsuccessofthefirm.ApoliticalBeconomicalCculturalDtechnological第2题WhichisNOTtheeconomicriskfactor?AUnemploymentBForeignexchangeriskCFiscalcrisesDPoorhousing第3题Ofallthedevelopmentspropellingglobalbusinesstoday,theonethatistransformingtheinternationalmanager’sagendamorethananyotheristherapidadvancein(

).ACultureBMedicineCInformatontechnologyDEducation第4题WhichisNOTincludedinculturalglobalization?AIdeasBConnotationCValuesDMeanings第5题Whichofthefollowingisthemanifestationofanti-globalization?AInternational5GTelecommunicationTechnologyBBrexitCFordmovesitsfactorytoothercountriesDChina-NetherlandsRailway第6题WhichofthefollowingisNOTasupranationalinstitution?AAsia-PacificEconomicCooperationBWorldTradeOrganizationCInternationalLabourOrganizationDInternationalMonetaryFund第7题WhichofthefollowingisNOTthebenefitofglobalizationforcorporations?ABeingfreeoftariffsandexportsfeesBLowercostsforproductsCDevelopmentofnewproductsandservicesDAccesstonewmarkets第8题WhichisNOTthechallengesofglobalization?AInternationalrecruitingBPayrollandcompliancechallengesCLossofculturalidentityDSpreadoftechnologyandinnovation第9题WhyTescofinallyfailedintheUSmarket?ABecauseitoverestimatedcompetitionfromexistingplayersintheUSmarket.BBecauseitsUSventureFresh&Easyresultedingreatlosses.CBecauseitdidn't

considertheshoppinghabitsandpreferencesofUScustomers.DBecauseitenteredtheUSmarkettooearly.第10题Whichofthefollowingcountrieshasthemosttop500companies?AUSABFranceCUKDChina第11题Closelyconnectedtoacountry’spoliticalstabilityisitsinformationtechnology—andtherelativeriskthatitmayposetoforeigncompanies.第12题ForeignExchangeRiskreferstothepossibilitythatchangesinmacroeconomicconditionswillnegativelyimpactacompanyorinvestment.第13题Prolongedperiodsofunemployment–andofunemployedcitizensstrugglingtoreturntotheworkforce–makethisamassiveglobaleconomicrisk.第14题FiscalCrisestendtohaveahugeimpactonthefinancialandsocioeconomicwell-beinginacountrysinceitcouldmeandrasticcutsonbenefitsandincreasedtaxesonitscitizens.第15题Theexplosivegrowthofeconomyisbothacauseandaneffectofglobalism.第16题CulturalglobalizationismarkedbythecommonconsumptionofculturesthathavebeendiffusedbytheInternet,popularculturemedia,andinternationaltravel.第17题TheNorthAmericanFreeTradeAgreementestablishedinordertopromotethecommunicationbetweendevelopedanddevelopingcountries.第18题Lyingattheheartofregionaleconomy,ChinawillundoubtedlyplayacentralroleintheAsianCentury.第19题China-drivenflowsofgoods,expertiseandcapitalwillcreateopportunitiesforlocalcommunitiesandproducersandhelpbringtheThirdIndustrialRevolutiontoallcornersofworld.第20题SmallandMediumEnterpriseshasresultedinintegrationofmarketsandproductionacrosscountries.第21题Inthecontextofglobalization,theglobalenvironmentincludeselementsforMNCsasfollows.APoliticsBEconomyCTechnologyDLaw正确答案：ABCD第1题WhichcasereflectssustainabilitystrategiesforNATURE?AFreecovid-19treatmenttoemployeesprovidedbyDisneyBApple’scorevaluesCTheLearnAnytimeEducationAlliancelaunchedbyHuaweiDMcDonald’sPracticesinWasteRecycling第2题Whicharetheobjectivesoftheprivatesector?ASurvivalBProfitCGrowthandwealthcreationDSocialresponsibility正确答案：ABCD第3题Issuesof“___”havecometotheforefrontasfirmsconsidertheirlong-termrelationshipswithhostcountries.ASustainabilityBContinuityCRecyclabilityDCircularity第4题Theconceptofinternationalsocialresponsibilityincludestheexpectationthat___concernthemselveswiththesocialandeconomiceffectsoftheirdecisions.AMNCsBMNEsCCSRDMNE第5题WhatideadoesPorterandKramer’sarticle,“CreatingSharedValue,”reflect?AAcompany’ssuccessandsocialconductareinterdependent.BAcompany’ssuccessandsocialconductaredependent.CAcompany’ssuccessandsocialprogressareinterdependent.DAcompany’ssuccessandsocialprogressareindependent.第6题Whichstrategiescanbecalledsustainabilitystrategiesofabusiness?ACorporateGovernanceBEmployeeDevelopmentCInnovationDSystematicimprovements正确答案：ABCD第7题WhatareHuawei’sapproachandpracticesfornature?AReducingcarbonemissionwithnewequipmentBRecyclingwastegeneratedbybusinessactivitiesCUsingrenewablesourceDMakingphoneswithcircularmaterials第8题SustainableDevelopmentGoalsattachesgreatimportancetothesustainabledevelopmentofAMulti-nationalCorporationsBHumanandNatureCSmallandMediumEnterprisesDAnimals,PlantandResources第9题Whichcountryputforwardtheconceptof“aCommunitywithaSharedFutureforMankind”?AGermanBUSCUKDChina第10题WhichofthefollowingworksisNOTasustainablestrategyforhuman?ADisneyprovidedfreeDisney+toaudiencesotheywillbemoreliketostayhomeduringtheCovid-19pandemic.BHuaweihelpedschoolmovetotheInternetintheperiodofCovid-19.CTomaximizeprofit,Fordchosetobepunishedbyfederalcourtfortheirdeadlypintocarproblemsinsteadofcallingthemback.DMerckdonatedmedicinetoAfricainordertorestraintheepidemicofriverblindness.第11题Whichofthefollowingsisexternalstakeholders?ASuppliersBEmployeesCManagerDOwners第12题Allprivateenterprisesprovidegoodqualityservices.第13题ComparedwithCSR,Sharedvalueisnotcorporatesocialresponsibilityorphilanthropy—creatingsharedvalueisatthecoreofthebusinessstrategy.第14题TheUnitedNationsSustainableDevelopmentGoals(SDGs)promotedin2015representaglobalagendatoaddressthemostpressingchallengesfacingourworld.第15题Sustainabledevelopmentisthemanagementofrenewableresourcesforthegoodofpartialhumanandnaturalcommunity.第16题Stakeholdertheorystatesthatthepurposeofabusinessistocreatevalueforshareholders.第17题Sharedvaluefocusescompaniesontherightkindofprofits—profitsthatcreatesocietalbenefitsratherthandiminishthem.第18题Creatingsocialresponsibilityisthepracticeofcreatingeconomicvalueinawaythatalsocreatesvalueforsocietybyaddressingitsneedsandchallenges.第19题MNCsmusttaketheleadindealingwithecologicalinterdependencebyintegratinggoalsofsustainabilityintostrategicplanning.第20题SustainableDevelopmentGoalsattachesnoimportancetothesustainabledevelopmentofhumansociety.第21题Non-profitmakingorganizationsaimtomeettheneedandwantsoftheirmembers,orthosewhichtheyaimtosupport.第22题Whichofthefollowingsarestakeholders?AEmployeesBSuppliers

CCustomersDManagers正确答案：ABCD第23题Whichofthefollowingwayscancreatesharedvalue?AreconceiveproductsandmarketsBredefineproductivityinthevaluechainCcreatevalueforsocietybyaddressingitsneedsandchallengesDenablelocalclusterdevelopment正确答案：ABCD第三章第1题WhatarethecharacteristicsofCulture?ACultureismulti-layered.BCultureislargelybelowthesurface.CCultureisconstantlyinflux.DCultureiselastic.正确答案：ABCD第2题Whichofthefollowingstatementsaboutculturalidentityiswrong?ACulturalidentityistheidentityorfeelingofbelongingtoagroup.BCulturalidentityispartofaperson’sself-conceptionandself-perception.CCulturalidentityisrelatedtoanykindofsocialgroupthathasitsowndistinctculture.DCulturalidentityisanexpectationthatpeoplemighthaveabouteverypersonofaparticular.第3题Sarahhasmovedtoanothercountryfor12monthsandgrowsaccustomedtothenewculture.Whichstageofthecultureshockisshemostlikelyin?AMasteryphaseBAdjustmentphaseCHoneymoonphaseDNegotiationphase第4题CulturaldistancecanNOTreflectdifferencesin().APoliticsBLanguageCReligionsDValues.正确答案：A第5题Whichofthefollowingtwocountriesbelongtothesameculturecluster?AChinaandIndiaBSwitzerlandandFinlandCAustraliaandUSDGermanyandSaudiArabia第6题Aboutsocietalcultureandcorporateculture,whichofthefollowingstatementsisincorrect?AThecultureofasocietyislearnedfromearliergenerations.BThecultureofasocietyisimposedbypresentmembersofasociety.CCorporatecultureisbasedonaninterlockingofsixelements.DCorporateculturetendstobestrongerthansocietalculture.第7题Aboutdecisionmaking,whichofthefollowingstatementsiscorrect?ACulturecanaffectdecisionmakingthroughthebroadercontextofthenation’sinstitutionalculture.BCulturecanaffectdecisionmakingthroughculturallybasedvaluesystems.CCulturallybasedvaluesystemsproducecollectivepatternsofdecisionmakingDThebroadercontextofthenation’sinstitutionalcultureaffectseachindividualdecisionmaker’sperceptionorinterpretationofasituation.正确答案：AB第8题WhatdoweknowfromthecaseofIkinariSteak?A“Standingwhileeating”isauniquefoodcultureofJapan.BJapanesehavefast-pacedlifestyle.CTherearesomedifferncesabouttablemannersbetweenJapanandUS.DIkinariSteakfailedintheUSmarketbecauseofself-referencecriterion.正确答案：ABCD第9题Whichthefollowingcountryhavethehighestuncertaintyavoidance?AJapanBFranceCUKDChina第10题Whichofthefollowingoptionsbelongstomasculinity?AGenderrolesshouldnotbeclearlydistinguishedBGoodatmosphereatworkisimportantCWorktakespriorityoverotherdutiesDPrivatelifeisimportant第11题Culturalmessages“shapeourunderstandings”.第12题Insocialpsychology,cultureidentityisageneralizedbeliefaboutaparticularcategoryofpeople.第13题Globalization,inallitsformsofpersonalandbusinesscontactsandinformationcrossingborders,bringsaboutchangesthatresultinculturaldiffusion.第14题Aboutcultureshock,themostcommonproblemsinclude:informationoverload,languagebarrier,technologygap,homesickness,etc.第15题Ifwelearnaboutthenewcultureinadvance,wecanentirelypreventcultureshock.第16题Culturaldiscountreferstothataparticularcultureproductrootedinoneculture,andthusattractiveinthatenvironment,willhaveadiminishedappealelsewhereasviewersfinditdifficulttoidentifywiththestyle,values,beliefs,institutionsandbehaviouralpatternsofthematerialinquestion.第17题Cultureclashreferstothattherewillbepricingdifferencesbetweenthesameproductsofdifferentculturesbecausesomeculturefactorsundertheconditionofthespecificmarketinsomeindustries.第18题Eachculturalclusterreflectssomesharedfactors,sothecountriesinthesameculturalclusterhavenodifference.第19题Culturalconflictsaredifficulttoresolveaspartiestotheconflicthavedifferentbeliefs.第20题Oneisborninto,notwith,agivenculture,andgraduallyinternalizesitssubtleeffectsthroughthesocializationprocess.第21题Oneofthemajorculturalvariablesaffectingdecisionmakingiswhetherapersontendtoassumeanobjectiveapproachorasubjectiveapproach.第22题Themanager’sperceptionofthelocusofcontroloveroutcomesisanoften-overlookedvariableinthedecision-makingprocessbecauseitisnotimportant.第23题Culturalsensitivityistheknowledge,awareness,andacceptanceofotherculturesandothers’culturalidentities.第24题Ethnocentrismisthestateofmind,wherebyonefocusesonsmallsectionsofanissueratherthanconsideringitswidercontext.第25题Themanager’sfirststeptowardestablishingeffectivecross-culturalrelationsistodevelopculturalsensitivity.第26题Hofstede’sculturaldimensionstheoryisaframeworkforcross-culturalcommunication.第27题Theextenttowhichsubordinatesacceptunequalpowerisdeterminedbythemanagers.第28题Thelowersocialpowerdistanceaculturehas,thegreaterinfluencethepoweradvantageoftheaddresseeoverthespeakerwilldo.第29题Uncertaintyavoidancereferstotheextenttowhichpeopleinasocietyfeelthreatenedbyambiguoussituations.第30题Collectivismreferstothetendencyofpeopletolookafterthemselvesandtheirimmediatefamilieswithlessemphasisontheneedsofsociety;theprimaryfocusisontheindividualorthenuclearfamily.第四章第1题WhichofthefollowingisNOTthenoiseincommunication?APhysicalnoiseBPsychologicalnoiseCCulturenoiseDEconomicalnoise第2题WhatcanweknowfromthecaseofWalmartandP&G?AThecooperationwithouttrustwilldoheavydamagetobothsides.BSamWaltonwasthedeputygeneralmanagerofProcter&Gamble.CP&Gisafamousfortischainsupermarketbusiness.DOnceacooperativerelationshipissoured,itcannotberestored.第3题Whichofthefollowingsaretheverbalvariablesincommunication?ALanguageBSubculturesCKinesicBehaviorDProxemics正确答案：AB第4题WhichsentencedoesNOThavedifferentmeaningindifferentcountry?AWhatawagon!BIhavetheperfectgiftforyou.CHaveagoodday!DWherecanwekiss?第5题Whichexamplereflectstheinfluenceofproxemicsoncommunication?AInGraham’sstudy,JapanesefeeluncomfortablewhenfacedwiththeAmericans’eye-to-eyeposture.BAmericansexpectofficelayoutstoprovideprivatespaceforeachperson,andusuallyalargerandmoreprivatespaceasonegoesupthehierarchy.CThereare6,000differentArabicwordsusedtodescribecamels.DTheEskimopeopleofCanadahave50ormoreclassificationsofsnow.第6题Whichofthefollowingcountriesbelongtohigh-contextcultures?AGermanBChinaCAmericaDArab正确答案：BD第7题Whichstatementabouthigh-contextcultureandlow-contextcultureiscorrect?AInhigh-contextcultures,feelingsandthoughtsarenotexplicitlyexpressed.BInlow-contextcultures,keyinformationisembeddedinthecontextratherthanmadeexplicit.CInhigh-contextcultures,wherepersonalandbusinessrelationshipsaremorecompartmentalized,communicationmediahavetobemoreexplicit.DInlow-contextcultures,informationspreadsmorerapidlyandfreelythaninhigh-contextcultures.第8题Whatwillaffectthenatureofanorganization’sinformationsystem?AThetypeoforganizationalstructureBThestaffingpoliciesCTheleadershipstyleDThemanagers’perception正确答案：ABC第9题WhichisNOTtypicalmedia?AInstantmessaging(IM),suchasQQandWeChatBFace-to-faceconversationsCLettersormemosDNewspaper第10题Thetermcommunicationdescribestheprocessofsharingmeaningbytransmittingmessagesthroughmediasuchaswords,behavior,ormaterialartifacts.第11题Anythingthatservestofacilitatethecommunicationoftheintendedmeaningistypicallyreferredtoasnoise.第12题Physicalnoiseistheculturalvariablecausenoiseinthecommunicationprocess.Itunderminethecommunicationofintendedmeaning.第13题Theprimarycauseofnoisestemsfromthefactthatthesenderandthereceivereachexistinaunique,privateworldthoughtofasherorhislifespace.第14题Themeaningoftrust,andhowitisdevelopedandcommunicated,arethesameacrosssocieties.第15题InChinaandJapanbusinesstransactionsarebasedonnetworksoflong-standingrelationshipswithtrustratherthanontheformalcontractsandarm’s-lengthrelationshipstypicaloftheUnitedStates.第16题Whenthereistrustbetweenparties,communicatorswilladjusttounforeseencircumstanceswithlessconflict,anditfacilitatesopencommunicationinexchangingideasandinformation.第17题Morethanjustconveyingobjectiveinformation,languagealsoconveysculturalandsocialunderstandingsfromonegenerationtothenext.第18题Behaviorthatcommunicateswithoutwords(althoughitoftenisaccompaniedbywords)iscalledverbalcommunication.第19题Thetermkinesicbehaviorreferstocommunicationthroughbodymovements—posture,gestures,facialexpressions,andeyecontact.第20题Proxemicsdealswiththeinfluenceofproximityandspaceoncommunication—bothpersonalspaceandofficespaceorlayout.第21题Thetermobjectlanguagereferstohowsomethingissaidratherthanthecontent—i.e.,therateofspeech,thetoneandinflectionofvoice,othernoises,laughing,oryawning.第22题Amajordifferentiatingfactorthatisaprimarycauseofnoiseinthecommunicationprocessisthatofcontext.第23题Asaninternationalmanager,itisusefultoknowwhereandhowinformationoriginatesandthespeedatwhichitflows,bothinternallyandexternally.第24题Incross-culturalcommunicationbetweenhighandlow-contextpeople,alackofunderstandingwillnotprecludereachingasolution.第25题Whenactingasasender,amanagermustmakeitapointtoknowthereceiverandtoencodethemessageinaformthatwillmostlikelybeunderstoodasintended.第26题Allofthemessagesareexpressedinverballanguage.第27题Forthemostpart,itisbesttouseonlineinteractionforrelationshipbuildingorforotherimportanttransactions,particularlyininterculturalcommunications.第28题Themanagementofcross-culturalcommunicationdependslargelyonamanager’spersonalabilitiesandbehavior.第29题Tokeepopenthelinesofcommunication,feedback,andtrust,managersmustfollowthroughwithactiononwhathasbeendiscussedandthenagreedupon—typicallyacontract,whichisprobablythemostimportantformalbusinesscommunication.第30题Whichofthefollowingcommunicationsisnotanon-verbalvariable?Akinesic

behaviorBtranslated

languageprintedonpackageCproxemicsDpara-language第31题Steps

towardeffectiveinterculturalcommunicationdoesNOTincludeADevelop

culturalsensitivityBCareful

encodinganddecodingCSelective

translationDCompletely

followtheotherside’sculture第32题ManagerscancultivatetrustbyACreateaclearandcalculatedbasisformutualbenefit.BImprovepredictabilityCDevelopmutualbodingthroughregularsocializingandfriendlycontact.DGivethecounterpartssomebeneficialconcessions.正确答案：ABC第33题WhenamanisgreetingaMalaysianwoman,heshouldnotdoahandshakewithher.

第五章第1题Relationshipbuildingmayhappen

_____AbeforetheactualnegotiationmeetingBbeforeexchangingtask-relatedinformationCduringthewholenegotiationprocessDalloftheabove第2题WhatareNOTtheoperationaldetailsglobalmanagersshouldconsiderininternationalnegotiations?AMakingspecificplansforexportingBStaffingofkeypositionsCSourcingofrawmaterialsorcomponentpartsDRepatriatingofprofits第3题Priortothemeetings,managersshouldfindoutasmuchaspossibleabout().AThekindsofdemandsthatmightbemadeBThecompositionofthe“opposing”teamCTherelativeauthoritythatthememberspossessDTheprivateinformationofthe“opposing”team正确答案：ABC第4题Ifanegotiatordelaysreachinganagreementbyclaimingthathisorherauthorityislimited.Whichofthefollowingdirtytrickdoeshemostlikelyuse?AHigherAuthorityBPhonyFactsCAdd-onsDGoodGuyandBadGuy第5题Whichstatementaboutconcessionsstageisincorrect?AConcessionsarealmostalwaysnecessarytocompleteanysuccessfultransaction.BOftenconcessionsgounappreciatedandunreciprocated.CAdapteyourdemandstotheothersidequickly.DYourcounterpartstendtooverlook,ignoreordownplayyourconcessions.第6题A___iscontingentwhenyoustatethatyoucanmakeitonlyiftheotherpartyagreestomakeaspecifiedoneinreturn.ACooperationBConcessionCAgreementDCompromise第7题Whichofthefollowingnegotiatingstylesisregardedasthebest?ACompeteBCollaborateCAvoidDAccommodate第8题Whichstatementaboutcompetitivenegotiatorsisincorrect?ATheyareresults-orientedandfocusedonachievingshort-termgoalsquickly.BTheyworkbestinahighlycompetitiveindustryorforonce-offsales.CTheyusealltoolspossibletoboosttheirnegotiationsuccess.DTheyalwaysfollowsa“Ilose,youwin”model.第9题___meansthatifalossoccurs,theeconomicentitywillpaywithanyfundsavailableatthetime.Itcanbeactiveorpassive;itcanbeunconsciousorconscious.ARisk-takingBRiskavoidanceCTransferriskDThecontrolofriskloss第10题Forshort-termpositiverelations,thegoalshouldbetosetupacompetitivesituation.第11题Comparetointernationalnegotiations,theprocessofnegotiationismoredifficultwhenittakesplaceamongpeopleofsimilarbackgrounds.第12题Strategicnegotiationisaboutthemiddle-to-long-termstrategicobjectivesinwhichthetacticalskillsetsofnegotiationarebestapplied.第13题Anegotiatorisasinfluencedbyhisowncultureashiscounterpartsareinfluencedbytheirownculture.第14题Respectforculturaldifferenceswillgetanegotiatoralotfartherthanignorance,soit’simportanttodosomeresearchwhenenteringintonegotiationswithunfamiliarcounterparts.第15题Foralldealmakers,thegoalofabusinessnegotiation,firstandforemost,isasignedcontractbetweentheparties.第16题Personalstyleconcernsthewayanegotiatortalkstoothers,usestitles,dresses,speaks,andinteractswithotherpersons.第17题Asageneralrule,itisalwayssafertoadoptaninformalpostureandmovetoaninformalstance,ifthesituationwarrantsit,thantoassumeaninformalstyletooquickly.第18题Inaculturethatvaluesindirectness,suchastheGerman,youcanexpecttoreceiveaclearanddefiniteresponsetoyourproposalsandquestions.第19题Relationshipbuildingistheprocessofgettingtoknowone’scontactsinahostcountryandbuildingmutualtrustbeforeembarkingonbusinessdiscussionsandtransactions.第20题Inanynegotiation,itisimportanttoknowhowtheothersideisorganized,whohastheauthoritytomakecommitments,andhowdecisionsaremade.第21题Inmanycountries,thelegalsystem,ratherthanpersonalcommitmentstoindividuals,formthebasisfortheenforcementofcontracts第22题Negotiatorsmustusewordslike“respect”and“mutualbenefit”ratherthanlanguagethatwouldsuggestarrogance,superiority,orurgency.第23题Thesameconcessionwillbemorenegativelyreceivedifitisbrokenintoinstallments.第24题Whenfacingpersonalattacksinanegotiationprocess,itissuggestedtogotoyourbalconyandcalmdown.第25题Acollaborativenegotiationstylefollowsthe“Iwin,youwin”model.第26题Collaborativenegotiatorssplittheagreement’svaluebetweenthetwopartiesversusfindingasolutionsothateveryonebenefitsfromanagreement’sfullvalue.第27题Negotiatorsofavoidingnegotiationstylehighlydislikeconflictandtendtotalkinvaguetermsabouttheissueathandratherthantheissueitself.第28题Inconflictresolution,avoidnegotiatorsworkbestinsituationswheretheoutcomeofthediscussionoutweighstheinvestmentoftimetoresolvetheissue.第29题Riskavoidanceistodealwithrisksbyreducingthechanceoflossandreducingtheseverityofloss.第30题ThefivestagesofthenegotiationprocessdoesNOTincludeAIce-breakingBRelationship

buildingCPersuasionDConcessions

andAgreements第31题ComplexityofinternationalnegotiationsincludesAcorevaluesBverbalandnonverballanguageCexpectationsDproblem-solving

techniques正确答案：ABCD第32题Negotiationistheprocessofdiscussionbywhichtwoormorepartiesaimtoreachamutuallyacceptableagreement.

第33题ZOPAmeanstheoverlapzoneofthebuyer’sandseller’stargetprices.

第六章第1题TheSTPtheoryproposedbyWendellR.Smithconstitutesthreeelementsofmarketingstrategy.WhichofthefollowingmarketingstrategyisNOTincluded?ASegmentationstrategyBTargetingstrategyCPositioningstrategyDPricingstrategy第2题Whataretheconditionsofmarketsegmentation?AMeasurabilityBAccessibilityCScaleDStability正确答案：ABCD第3题WhichkindofmarketsegmentationdoesfilmclassificationandratingorganizationinJapanreflect?AGeographicSegmentationBDemographicSegmentationCPsychographicSegmentationDBehavioralSegmentation第4题WhichkindofmarketsegmentationdoesYouTube’recommendationenginereflect?AGeographicSegmentationBDemographicSegmentationCPsychographicSegmentationDBehavioralSegmentation第5题Whentherearenostrongdifferencesincustomercharacteristics,whatkindofmarkettargetingstrategy

isthebestforaMNCcompanytodevelop?AUndifferentiatedmarketingBDifferentiatedmarketingCConcentratedmarketingDDistributedmarketing第6题L’Oréalhasdifferentbrandsfordifferenttargetgroups.Whichkindofmarkettargetingstrategydoesitadopt?AUndifferentiatedmarketingBDifferentiatedmarketingCConcentratedmarketingDDistributedmarketing第7题Whatofthefollowingisnotincludedinthemarketingtheoryof4Ps?AProductBPriceCPublicationDPlace第8题Whatdoestheunifiedstandardforplugsreflect?AProductstandardizationBProductcustomizationCProductdifferentiationDProductpersonalization第9题WhichtypeofpackagingstrategydoesKinderJoyadopt?AUnifiedpackagingstrategyBDifferentialCWith-giftDSupporting第10题Whichofthefollowingstatementaboutproductsinthegrowthstageiscorrect?AProductsinthisstagearecalledcowproducts.BProductsinthisstagearecalledstarproducts.CProductsinthisstagearecalledquestionmarkproducts.DProductsinthisstagearecalleddogproducts.第11题Whichpricingstrategyisverycommoninthetourismandpassengertransportindustries?APerceived-ValuePricingBSeasonalPricingStrategyCPsychologicalPricingStrategyDDiscriminatoryPricingStrategy第12题WhichnewproductpricingstrategydoesDeBeersusetoselldiamonds?APremiumPricingBPriceSkimmingCPenetrationpricingDEconomypricing第13题Targetingcomprisesidentifyingthemarkettobesegmented,identification,selection,andapplicationofbasestobeusedinthatsegmentationanddevelopmentofprofiles.第14题Positioningistheprocessofidentifyingthemostattractivesegmentsfromthesegmentationstage,usuallytheonesmostprofitableforthebusiness.第15题Thesegmentedmarketshouldbeofsufficientsizesothatcompaniescanchangeoradjusttheirmarketingmethodstoenterthesesegmentsandensurethatthecompanyachievesprofitgoals.第16题Psychographicsegmentationreferstosplittingupaudiencesbasedonobservable,people-baseddifferences.第17题Behavioralsegmentationistheprocessofsortingandgroupingcustomersbasedonthebehaviorstheyexhibit.第18题Themarkettargetingstrategiescanbeidentifiedunderthreemaintypes:undifferentiated,differentiatedandconcentrated.第19题Aundifferentiatedmarketingstrategyexploitsthedifferencesbetweenmarketingsegments