雨课堂学堂在线学堂云Internet Economics(东北财经大学)单元测试考核答案

第1题第1题Inthenarrowsense,e-Commercemeans____AtheuseofcomputernetworkstoimproveorganizationalperformanceBtheuseofcomputernetworkstoincreaseprofitabilityCtransactionsthatareconductedviacomputernetworksystemsusingInternettechnologies第2题Verticale-Commercereferstoabusinessmodel

____A

A.thatsellsproductsfromfromalargenumberofcategoriesBB.thatlimitsto

specificproductcategoryandiswithrelativelynarrowconsumeraudienceC

C.thatdevelopsasinglemarketingsystemandapplystrategiesinaconsistentandstep-by-stepmanner第3题Inthe1980s,industryoftransportationiscalled“NetworkEconomy”,because____AItisanemergingtypeofeconomicenvironmentarisingfromthedigitizationBthatlimitstoaspecificproductcategoryandiswithrelativelynarrowconsumeraudienceCitsharesthestructuralattributesof“network”第4题DigitalEconomydescribestheeconomicsituationfromtheperspectiveof____AinformationBproductcategoryCstructuralattributes第5题多选题Basedonthecriteriaofoperationalentities,E-Commercecanbeclassifiedinto()AB2BBB2CCC2CDO2O正确答案：ABC第6题Basedonthecriteriaofoperationandprofitmodel,e-Commerceisperformed()AinverticaloperationBinhorizontaloperationCasonlinestoresona3rdpartyPlatformDasanindependenceonlinestore正确答案：CD第7题InternetEconomyreferstobusinessconductedthroughmarketswhoseinfrastructureisbasedon()AtheInternetBelectricityCtransportationDWorldWideWeb正确答案：AD第8题ThecombinationoftheInternetande-Commerceimprovesmarketefficiencyby()AreducingthecostofinformationsearchBchangingproductionmethodCwideningthescopeofthesearchprocessDpromotingthereverseallocationofresources正确答案：AC第9题Searchingcostisthetimeandmoneyexpendedbyaconsumerwhoisresearchingaproductorserviceforpurchase.()第10题Lock-ineffectisdefinedasthatuserisunwillingorunabletoswitchtoothernewproductsorservicesduetocertainfactors.()第11题InternetPlusreferstotheintegrationoftheInternetwithtraditionalindustriesrelyingonInternetinformationtechnology.()第12题Fore-Commerce,themainreasonforthedecreaseofdependenceonbrandsisthevariousinteractions()单元2章节测试第1题DemandSideEconomiesofScaleexistsinthoseindustrieswhere____AthevalueofusersincreasesinaccordancewiththenumberofproductsorserviceBthevalueofaproductorserviceincreasesinaccordancewiththenumberofusersofthatproductorserviceCthevalueofnetworksincreasesinaccordancewiththenumberofproductsorservice第2题IntheInterneteconomy,therationalexpectationisgreatlyenhanced,whichismainlydueto____Atheeliminationofthespace-timegapviaInternetBthecompletenessofinformationandtherapidityofdisseminationCthepromotionoftheeconomicliberalization第3题Supplycreatesdemandautomatically,andsavingandinvestmentkeepbalance.Thissituationreflectstheforceof____AgovernmentinterventionsBinterventionsfromunnaturalpatternsCmarketmechanism第4题Moore'sLawstatesthat____Awecanexpectthespeedandcapabilityofourcomputerstoincreaseeverycoupleofyears,andwewillpaylessforthemBthenetworkbandwidthwillbecomesufficient,andthecostofaccessingCthevalueofanetworkgrowsbythesquareofthenetwork'ssize第5题Gilder'slawstatesthat____AA．thenetworkbandwidthwillbecomesufficient,andthecostofaccessingtheInternetwillbegreatlyreducedBB．thevalueofanetworkgrowsbythesquareofthenetwork'ssizeCC．wecanexpectthespeedandcapabilityofourcomputerstoincreaseeverycoupleofyears,andwewillpaylessforthem

第6题Forthesaying“Themoretheuserbaseis,themorevaluableitis”,themostappropriatelawtoexplainitasfollowsis____AMetcalfe'slawBNewThiel'slawCGilder'slaw第7题Whichofthefollowingstatement(s)aboutthetheoryofscarcityis/areincorrect?()AItbasicallydiscussesthatthereislimitedavailabilityofcertainresourcesatanypointintimeBThepremiseofthetheoryisbasedontheresourcesofinformationCItisfullyadaptedtotheInterneteconomyDIntheInterneteconomy,resourceallocationmethodhaslowerenergyconsumptionandlowercost正确答案：BC第8题Thecharacteristicsofinformationresourcesallocationaremainlymanifestedinthat()AinformationhasnoenergyconsumptionBeveryoneisequalininformationsharingandreceivingCinformationenablespeopletorealizetheirexpectationsDinformationhelpsachieveresourceallocationoptimization正确答案：BCD第9题ToachieveDavidow’sLaw,theprerequisiteistocreatenewproductsconstantly.()第10题IntheInterneteconomy,DemandSideEconomiesofScaleexistandthemonopolistcannotmakepricebycontrollingsupply.(

)第11题Economiesofscopemeansproducingavarietyofdifferentproductstogethertoreducecost.()第12题IntheInterneteconomy,Mattheweffectisusedtoreflectthosewhohavemorehaveadisadvantagetoacquiremore.()单元3章节测试第1题Externalitiesarespillovereffectsthat____A

A.fallonpartiesnotinvolvedinamarketasaproduceroraconsumerofagoodBfallonpartieswhohaveachoiceintheeventCfallonpartieswhoseinterestsweretakenintoaccount第2题Indirectnetworkexternalityexistswhen____AthenumberofbuyerswhoconsumethesameproductincreasesBthenumberoftherelevantproductsavailabletotheusersincreasesCthevalueofaproductincreaseswiththegreateravailabilityofcompatiblecomplementaryproducts第3题InthedurationoftheFIFAWorldCup,theusersofthevideomaybedistressedbecauseoftheslowspeed.Therewillbe____ApositivenetworkexternalitiesBnegativenetworkexternalitiesCcrossnetworkexternalities第4题Inthemarketswithnetworkexternalities,marketSUPPLYcurveis____AaparabolathatopensdownwardBaparabolathatopensupwardCastraightlineparalleltothehorizontalaxis第5题Prerequisitesforpositivefeedbackinclude()AcriticalmassBmarketdemandCpathdependenceDmarketsupply正确答案：AC第6题Causesofnetworkexternalitiesinclude()AinteractivityofthenetworksystemBpositivefeedbackfromthenetworksystemCpathdependenceonthenetworksystemDcriticalmass正确答案：AB第7题Characteristicsofnetworkexternalitiesinclude()AinteractivityBinterdependenceCnonmarketabilityDpathdependence正确答案：BC第8题Thenetworkeconomyischaracterizedbyincreasingmarginalrevenue.Whichofthefollowingstatement()aboutthereasonsis/arecorrect?()AtheproductioncostofnetworkeconomyisdecreasingwiththeexpansionofnetworksizeBthevalueofinformationhascumulativeaddedvalueandtransmissioneffectCtheleveloftechnologyremainsconstantDtheproductioncostofnetworkeconomyisincreasingwiththesalesvolume正确答案：AB第9题Ahighmarketsharemeanshighswitchcost,andmeansthatusershavebeenlockedin.()第10题Generallyspeaking,networkexternalitiesrefertoakindofexternalityproducedbyconsumptionactivities.()第11题Generallyspeaking,networkexternalitiesarenotprovidedbythevalueoftheproductitself,butareproducedbyotherusers'consumptionofthesameproduct.()第12题Pathdependenceistheinitialcauseofnetworkexternalities.()单元4作业第1题单元4章节测试第1题Ineconomics,conceptually,equilibriumindicate____Aastatewithoutaninherent"tendencytochange"BastateofmoveCthebalancebetweentwofunctions第2题Ineconomics,whichofthefollowingstatementsaboutSCP(Structure-Conduct-Performance)isincorrect?____ASCPistheabbreviationofstructure,conductandperformanceBTheSCPmodelisananalyticalframeworkthatexplainstheconnectionbetweenmarketstructure,marketconductanditsperformanceCTheSCPparadigmstatesthatfirmconductwoulddeterminemarketstructure第3题Atshort-RunEquilibriuminPureCompetition,ifAR<AVC,thefirmwould____AcontinuetoproducedespitethelossBmakeaneconomicprofitCshutdownandproducenothing第4题Monopolyproductionisalsoallocativelyinefficient,because____Athepricechargedfortheproductsisabovethelowestlong-runproductioncostBthepricechargedforthelastunitsoldisabovethemarginalcostofproducingitCthefirmisreluctantonitsowntointroducenewtechnologies第5题Animportantandfrequentcriticismofmonopolisticcompetitionis____AfirmscannotdifferentiatetheirproductsBitsupportsasurplusoffirmsthatmostlyunderutilizetheircapacityCthemajorityoffirmsarewithclosetonormalprofits第6题AccordingtotheTheoryofContestableMarkets,whatincreasescompetitioninthemarket?____Aaconstantthreatofpotentialentry.BafewlargerivalsCnonpricecompetitions第7题Whichofthefollowingstatement()aboutcharacteristicsofmonopolyis/arecorrect?()AThemarketiseasiertoachieveeconomiesofscaleBOnefirmproducesagoodwithoutclosesubstitutesCTherearesignificantbarrierstoentryDThemarketiswithfreedomofentryandexit正确答案：BC第8题Whichofthefollowingstatementsarethelimitationsassociatedwithpurecompetition?()ApurelycompetitivemarketsmayignorespillovercostsBsocietycannotachievesthemostefficientdistributionofscarceresourcesCfirmswithsmallsizecannotcarryoutlarge-scaleproductiontoimprovetheproductionefficiencyDitsupportsasurplusoffirmsthatmostlyunderutilizetheircapacity正确答案：AC第9题Oligopolywillreducetheallocativeefficiencyinevitably.()第10题InPureCompetition,aslongastheARexceedsitsAVC,thefirmcouldcontinuetoproduceintheshortrundespitetheloss.()第11题Undertheconditionofmarketequilibrium,thequantitydemandedforaproductisequaltothequantitysupplied.()第12题TheSCP(Structure-Conduct-Performance)approachstartedfromthecompetitivebehaviorofthefirms.()单元5章节测试第1题ThemarketpowerormonopolyintheInterneteconomyismostlytemporarydueto____AtheadvantagesofcompetitionBtheknowledgeortechnologyinnovationCfiercecompetitionfrompotentialcompetitors第2题Thefollowingstatementsaboutstructuralbarrierstoentryareincorrectexcept____AStructuralentrybarriersaremainlythosefactorsassociatedwiththesupplyoftheproductormarketdemandpreferenceBStructuralentrybarriersmainlyrefertothebarrierscreatedbygovernmentpowerCStructuralentrybarriersreferstothestrategiesthattheexistingfirmstaketopreventpotentialentrants第3题Themainsourcesofabsolutecostadvantageofincumbentmanufacturersgenerallyincludeexcept____ATheincumbentmanufacturercontrolsexcellentproductiontechnologyBPotentialentrantscannotobtainproductionfactorsCTheincumbentmanufacturerhastheresourcesneededforthebestqualityproductionexclusively第4题Keystosuccessfullyenjoyingtheentrybarrierresultfromeconomiesofscaleareasfollowsexcept____AthescaleeconomiesmustbequicklyexhaustedatalowoutputvolumeBthelevelofdemandmustbelimitedtotheextentthatsharingthemarketwouldresultinamutuallossCthescaleeconomiesmustexistoveranextendedvolumeofoutput第5题Partofthereasonfortheget-big-fastine-Commercemayliein____AtheexistenceofsupplysideeconomiesofscaleBtheexistenceofdemandsideeconomiesofscaleCtheexistenceofdemandsideeconomiesofscope第6题Whichofthefollowingstatement()aboutentrybarriersis/arecorrect?()AIthasobviousfeatureofstagesBEntrybarrierscaninfluencemarketstructureCItisaneconomicsandbusinesstermdescribingfactorsthatcanpreventorimpedenewcomersintoamarketDEntrybarriersareobstaclesthatallowexistingfirmstoearneconomicprofits,whilekeepingpotentialcompetitionatbay.正确答案：BCD第7题Threebroadsourcesofentryobstaclesexistandtheyare()AstructuralbarriersBstrategicbarriersCinstitutionalbarriersDcompetitivebarriers正确答案：ABC第8题Themainsourcesofabsolutecostadvantageofincumbentmanufacturersgenerallyinclude()ATheincumbentmanufacturercontrolsexcellentproductiontechnologyBTheincumbentmanufacturerhastheresourcesneededforthebestqualityproductionexclusivelyCPotentialentrantscannotobtainproductionfactorsofthesamequalityandcostasincumbentsDEntrantsmaybeatadisadvantagecomparedwithincumbentswhenraisingnecessaryfunds正确答案：ABCD第9题IntheInterneteconomy,monopolynecessarilyinhibitsandexcludescompetition.()第10题IntheInterneteconomy,marketpowerormonopolyisinevitableduetonetworkexternalities.()第11题Thepatentsystemisnotnecessarilyanunquestionableeconomicbenefittosociety.Becausecompetitionisapowerfulforceandpatentsstiflecompetitionforalongperiodoftime.()第12题Inmostcases，thenewentrantcanoftenonlyraisefundsathigherinterestratesthantheexistingfirm,whichcreatecapitalcostbarriers.

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单元6章节测试第1题Themergerbetweenthetwowell-knownChinesevideowebsitesYandTwouldexemplify____AahorizontalmergerBaverticalmergerCaconglomeratemerger第2题Whichofthefollowingstatementsontheeffectsofahorizontalmergerisincorrect?____AtoeliminateacompetitorBtoraisethelevelofindustryconcentrationCtoreducetheintensityofcompetition第3题Averticalmergeroccursbetweentwofirmsthat____Astandinabuyer-supplierrelationshiptooneanotherBselleitherthesameproductorproductsthatareclosesubstitutesforeachotherCsellunrelatedproducts第4题Afterthesuccessfulacquisition,Baidu'smainsupportforNuomiistousesearchenginetoguidetrafficrelatedtogroupbuytoNuomi.Whatimpactofmergerdoesthiscasetypicallyshows?____AmarketshareBforeclosureCleverage第5题Aftermerger,whenonelevelofaverticallyintegratedfirmpurchasesgoodsorservicesfromanindependentfirmontheconditionthattheindependentbuyaportionofitssuppliesfromanotherdivisionoftheverticalfirm,whatarises?____ACollusionBCross-subsidizationCReciprocity第6题Mergerscanbegroupedintothreebroadtypesandinclude()AahorizontalmergerBaverticalmergerCacrossmergerDaconglomeratemerger正确答案：ABD第7题Withaverticalmerger,whatwillcoordinationwithinasinglefirmleadtothannegotiationsandtransactionsamongindependentfirms?()AgreaterefficienciesBenhancedsynergiesChigherprofitsDlargersize正确答案：ABC第8题Whichofthefollowingstatementsabouttheeffectsofahorizontalmergerarecorrect?()AtoeliminateacompetitorBtoraisethelevelofindustryconcentrationCtoreducetheintensityofcompetitionDtoenhancesynergies正确答案：AB第9题Themergerisfriendlyinmostcases,involvingmutualconsent.()第10题Verticalmergersoccuralongthesupplychainbetweenpreviouslyindependentsuppliersandbuyers.()第11题Themostcommontriggerformergerisfromtheappearanceoftechnicaleconomicsofscale.()第12题Theeffectofahorizontalmergeristoreducetheintensityofcompetition.()单元7章节测试第1题Acompanywithsubstantialmarketpowerhastheabilityto____AmanipulatethemarketpriceBcontroltheconsumptionCcontrolinnovation第2题AmarketwithtwoequallysizedfirmswouldhaveanHHIof____A2500B3333C5000第3题Thedisadvantageoftheconcentrationratioisthat____Aitcannotreflecttheinfluenceofenterprisesizedistributiononmarketconcentration.Binpractice,dataisnoteasytoobtainCit’snoteasytocalculate第4题Pricediscriminationariseswhen____AtheproductsthathavedifferentcostaresoldtotwoormoreconsumersatthesamepriceBtheproductsthathavesamecostaresoldtotwoormoreconsumersatdifferentpricesinthesamemarketCtheproductsthathavedifferentcostaresoldtotwoormoreconsumersatdifferentpricesindifferentmarkets第5题Marketpowermainlycontainssomemeaningsincluding()AMarketpoweronlyexistsinanimperfectlycompetitivemarket.BEnterpriseswithmarketpowercancontrolmarketvariablessuchaspricesandoutputCEnterpriseswithmarketpowercancontrolthedemandinthemarketDEnterpriseswithmarketpowercancontrolthesupplyinthemarket正确答案：AB第6题Whichofthefollowingstatementsaboutadvantagesoffastsecondmoversaretrue?()AlearningfromthemistakesofthemarketpioneersandavoidingtrialerrorsBraisingthepsychologicalbarrierassociatedwithbuyerswitchingcostsCenjoyingthe"Freeride"effectfromthemarketpioneersDcultivatingthemostcreativetalentthatisentrepreneurial,imaginative,andforward-looking正确答案：AC第7题Avarietyofcompetitiveforcecanariseovertimeandgraduallyerodethedominantposition.Theseforcesinclude()AChangesindemandBGovernmentinterventionCChangesintechnologyDChangesinsupply正确答案：AC第8题Governmentinterventiononmarketdominancecomesinsomeformsincluding()AtheimpositionofforeclosureBtheenforcementoftheAntitrustlawsCtheimpositionofregulatorycontrolsDtheimpositionofleverage正确答案：BC第9题Forfirstmovers,sincethereisnocompetitors,theyneednotofferfreeservicestostimulateariseincustomerdemand.()第10题Foracompanytoexertmarketpower,itmustbefacedwithanelasticdemandfromitscustomers.()第11题Ifanindustryenjoysaperfectflowofinformationandthereisnomismatchbetweenfactsandinformationavailabletosellers,playerswillnotachievemarketpower.()第12题Ifanindustryhashighbarrierstoentry,theplayerstypicallyholdmarketpower.()单元8作业第1题单元8章节测试第1题Xiaomi（abrandformobilephone）developsmultiplelevelsofthemobilephoneswithdifferentcomponentsandsetdifferentprices.Xiaomiadoptsthepricingstrategyof____ATwo-PartTariffsBBundlingCVersioning第2题Thesamenetworkinformationcommoditycanbepriceddifferentlyaccordingtodifferentproductimportplatforms.Thiscasereflectsthestrategyof____AdiscriminatingpricingBpenetrationPricingCversioningpricing第3题Mediacompaniesthatprovidefreecontenttothepublicandrelyonadvertisementstogeneraterevenue.Thisprofitmodelis____AsalesmodelBadvertisingmodelC“value-added”model第4题Forprofitmodel,theelementofprofitobjectis____AtargetcustomerBcustomervalueCcorecompetence第5题Value-of-servicepricinginvolvessettingthepricefortheproductbasedupon____Athestandard-costBalloftheexplicitcostsCtheworthoftheproducttotheconsumer第6题Whichofthefollowingfactorsplay()importantrolesinbothapproachestothepricing()AthedegreeandqualityofcompetitionBtheelasticityofbuyerdemandCtheworthoftheproducttotheconsumerDthestandard-cost正确答案：AB第7题Whichofthefollowingstatement()aboutcost-of-servicepricingis/arecorrect?()AItisabottom-upmethodtoestablishaproductpricebaseduponcoveringtheindividualcostsofproductionBItinvolvestallyingupalloftheexplicitcostsassociatedwithproducingatargetedvolumeofoutputandthentackingonaper-unitchargeabovethesecostsCItignoresconsumerdemandandcompetitorpricesDItreflectstheworthoftheproducttotheconsumer正确答案：ABC第8题Whichofthefollowingstatement()aboutaccountingandeconomicprofitis/arecorrect?()AAccountingprofitshowstheamountofmoneyleftoverafterdeductingtheexplicitcostsofrunningthebusiness.BEconomicprofitreferstothedifferencebetweenthetotalrevenueandtheopportunitycostassociatedwiththerevenuegeneratedCAccountingprofitistheresultofsubtractingbothexplicitandopportunitycostsfromrevenueDEconomicprofitrepresentsthedifferencebetweentheperceivedbenefitsandthecostsincurredtoobtainthebenefitsofaproduct正确答案：AB第9题arealfirmhassufficientknowledgeaboutitscostsandrevenuesatanoutputlevel,soitusuallydeterminespricebasedontheoutputlevelwheremarginalcostisequaltomarginalrevenue.()第10题Ingeneral,acost-pluspricingstrategyignoresconsumerdemandandcompetitorprices.()第11题Iftheconsumerhasarelativelystrongresponsetoapricechange,thentheconsumersresponseissaidtobeelastic.()第12题Ingeneral,withoutaworkableoperatingstructurethataddressesproduction,salesgeneration,anddelivery,thereisnoworkingprofitmodel.()单元9章节测试第1题Aboutcustomervalue,thefollowingstatementsarecorrectexcept____ACustomervalueisobviouslydynamicBCustomervalueisbasedoncomparisonCCustomervalueisdeterminedbyfirms第2题Whenassessingcustomervalue,wecan’tfocusonlyonpricebecause____AcustomersspendalotofcashBcustomersspendalotmorethanjusttheircash,suchastimeandeffortCcustomersbenefitfrompurchasecannotbevalued第3题Thedrivingfactorsofvaluecreationinnetworkeconomydon’tinclude____AcapitalBcomplementaritiesCefficiency第4题Thevalueofcommodityliesin___AthepurposeofcustomersBitsvalueinuserecognizedbycustomersCthesituationofcustomers第5题Whichofthefollowingstatement(s)aboutcustomervalueis/arecorrect?()AItisalsoknownascustomer-perceivedvalueBTheideaofcreatingvalueforcustomersisrelatedtothefactthattherearesensibledifferencesbetweenwhatcustomerswantandwhattheygetafterhavingboughttheproductCItrepresentsthedifferencebetweentotalcustomerbenefitandtotalcustomercostDItismonetaryvalueofthebundleofeconomicbenefitscustomersget正确答案：ABC第6题Whichofthefollowingstatement(s)reflect(s)thevaluecreationlogicofInterneteconomy?()AThebusinessmodelofanenterpriseBThebreakthroughofenterprise'sresourcelimitationCThetransferofinformationDTheenterprise'svaluepositioning正确答案：BD第7题Whichofthefollowingstatement(s)is/arekeypoint()oftheconceptofvaluechain?()AAvaluechainisastep-by-stepbusinessmodelfortransformingaproductorservicefromideatorealityBThevalue-chaintheoryanalyzesafirm'sfiveprimaryactivitiesandfoursupportactivitiesCValuechainshelpincreaseabusiness'sefficiencyincostreduction

DThevaluecreationlogicisincreasingbusiness'sefficiency正确答案：AB第8题Whichofthefollowingstatement(s)show(s)theinfluenceofInterneteconomyonvaluechain?()AInformationtechnologybecomesthesourceofvalueBValueactivitiesareconnectedtightlyCThevaluechainchangesfrom"linear"to"network"DInformationincreaseabusiness'sefficiency正确答案：AC第9题TotalCustomerBenefitisdeterminedbyevaluatingtheproductbenefit.()第10题Consumersurplusisthedifferencebetweenthepricethataconsumeriswillingtopayforandthemonetarypriceofgoods.()第11题Customervaluereferstohowworthaproductistoacustomer.()第12题TotalCustomerCostiscomprisedofmonetarycostandtimecost.()单元10作业第1题单元10章节测试第1题ThetransactionefficiencyofB2Cliesinthefactexceptthat____Aonlineretailerscanrealizelow-costreal-timecommunicationwithcustomersthroughtheInte