雨课堂学堂在线学堂云《New Media Marketing（广西机电工程学校）》单元测试考核答案

第1题CommonWeMediamarketingplatformsinclude().ABaijiahaoBToutiaohaoCSouhuhaoDWeChatOfficialAccount正确答案：ABC第2题ThecorrectstatementsaboutthefuturedevelopmenttrendsofInternetmarketingare()AInternetmarketingcaneasilytriggerpricewarsBDiversifieddevelopmentofInternetmarketingtoolsCCross-bordermarketingmethodswilldemonstratevigorousvitalityDInternetmarketinghascertainsecurityissues正确答案：BC第3题Thewidelyusedaudiomarketingtoolscurrentlyinclude().AXimalayaFMBXiaohongshuCLizhiFMDHuya正确答案：AC第4题ThegreatdevelopmentpotentialofInternetmarketingismainlyreflectedin().AThepaceofcorporatewebsiteconstructionwillaccelerateBE-commerceplatformswillbecometheprimarytoolsforonlinemarketingCCross-bordermarketingmethodswilldemonstratevigorousvitalityDTheInternetmarketingsystemwillbecomefullydevelopedandmature正确答案：ABCD第5题ThecharacteristicsofInternetmarketingareprimarilyinclude().ANarrowmarketcoverageBAbundantmediaresourcesCAdvancedmarketingcapabilitiesDPersonalizedmarketingexperience正确答案：BCD第6题WhichofthefollowingisnotanIMmarketingtool?()AForumBDingTalkCAliTMDQQgroupII.MultipleChoice第7题TherearestillsomeproblemsinthedevelopmentofInternetmarketing,buttheydonotinclude().AInternetmarketingcaneasilytriggerpricewarsBLiveStreamingSalesRepresentativeCExcessofhigh-techtalentsDVideoCreatorandPromoterEInternetmarketingsecurityissuesFPlatformAdministratorGLackofintegrityinInternetmarketingWhichpositionisinvolvedinproductselection,refiningsellingpoints,businessnegotiations,implementationandmanagementoflivestreamingprocesses?(D)HProductSelector第8题WhichofthefollowingoptionsisincorrectabouttheconceptofInternetmarketing?()A"Internetmarketing"isalsoknownas"onlinemarketing"BInternetmarketingisthemarketingactivitiescarriedoutbyenterprisesorindividualsmainlythroughtheInternettoachievecertainmarketingobjectivesCInternetmarketingismerelyonlinesalesDInternetmarketingreferstovariousmarketmarketingactivitiesconductedbyenterprisesusingInternetmedia,whichisanextensionanddevelopmentoftraditionalmarketingactivitiesintheInternetera第1题Researchmethodsincludedirectandindirectmethods.

第2题Whendesigningaresearchsurvey,it'sokaytoaskquestionsthatmayinfringeuponpersonalprivacyofrespondents.第3题Maintainaneutralstancewhensettingquestions.Nohintsareallowed.Avoidsuggestivelanguage,bias,orleadingquestionsthatmayinfluenceparticipants'responses.第4题Organizequestionsinalogicalorder,progressingfromspecifictogeneralandfromcomplextosimple.第5题Thetextpresentsquestionstotherespondentsinastructuredformat,comprisingquestionsandansweroptions.第6题Thetitleshouldbeconciseandtothepoint.Itshouldarousetheinterestoftherespondentsandattracttheirattention.

第7题Theworkflowforonlinemarketresearchcomprisesfourmainsteps:definingresearchobjectives,designingamarketresearchplan,collectingmarketresearchinformation,andanalyzingthecollectedmarketresearchinformation.

第8题

Themainmethodsforcollectingonlinemarketresearchinformationincludeonlinesurvey,onlineobservation,andonlineresearch.第9题Quantitativeanalysismethodsinclude.A

TimeseriesforecastingB

GroupanalysisC

DescriptivestatisticalanalysisDSWOTanalysis正确答案：ABC第10题Quantitativeanalysismethodsinclude().ATimeseriesforecastingBGroupanalysisCDescriptivestatisticalanalysisDSWOTanalysisIII.True/False正确答案：ABC第11题Commononlineresearchtoolsinclude().ATencentSurveyBMikeCRMCWenjuanxingDSurveyPie正确答案：ABCD第12题Commonqualitativeanalysismethodsinclude().ASWOTanalysisBDescriptivestatisticalanalysisCGroupanalysisDPESTanalysis正确答案：AD第13题Commondataanalysistoolsinclude().AExcelBSPSSCPythonDWord正确答案：ABC第14题Stepsinthedatacleaningprocessinclude().ARemovinginvaliddataBHandlingmissingvaluesCRemovingduplicatedataDDatacoding正确答案：ABCD第15题Acompletemarketresearchsurveyincludes().ATitleBPrefaceCTextDConclusion正确答案：ABCD第16题Marketresearchsubjectsgenerallyinclude().AConsumersoftheenterprise'sproductsBTheenterprise'scompetitorsCPotentialconsumersDIndustryregulators正确答案：ABCD第17题Whendeterminingmarketresearchobjectives,thefollowingaspectscanbeconsidered().AMarkettrendsBMarketdemandsCCompetitionDConsumerbehavior正确答案：ABCD第18题Whendesigningamarketresearchsurvey,attentionshouldbepaidto().ALogicalquestionsequenceBSpecificquestionsettingCThemoreoptions,thebetterDQuestionsrelyingoneachother正确答案：AB第19题Acompleteresearchsurveybasicallyincludes().ATitleBPrefaceCTextDConclusion正确答案：ABCD第20题ThecorrectstatementsaboutTencentSurveyare().AItisacompletelyfree,professionalonlinesurveyplatformlaunchedbyTencentBCreatingandeditingacompleteonlinesurveyiseasywithdrag-and-dropandpoint-and-clickmethodsCInformationfromvariousindustriescanbecollectedthroughasimpleformDMessagescanbeconveyedtimelythroughemailsorvarioustypesofSMS正确答案：AB第21题ThecharacteristicsofMikeCRMinclude().ARedefininginformationcollectionwith"forms"BBuildingacontactmanagementsystemcenteredaround"userbehaviortracking"CTimelyconveyingmessagesthroughphonecallsDDirectloginwithaQQaccount正确答案：AB第22题Theelementsthatanonlinemarketresearchplanshouldincludeare().AResearchsubjectsBResearchtimeframeCResearchcontentDResearchmethods正确答案：ABC第23题Whichofthefollowingisnotamarketresearchanalysissoftware?()AEXCELBSPSSCSpreadsheetsoftwareDDOU+II.MultipleChoice第24题Whichofthefollowingoptionsiscorrectabouttheunderstandingofthesurveytitle?()AThetitleshouldbeconciseandtothepoint.ItshouldarousetheinterestoftherespondentsBIt’sokaytodirectlyuse"Survey"asthetitleCSensitiveorbiasedwordscanoccasionallyappearinthetitleDThetitlegenerallyneedstobemorethan15words第25题Whichofthefollowingisnotanonlinemarketresearchtool?()AWenjuanxingBTencentSurveyCBaiduZhidaoDMikeCRM第26题Whichofthefollowingoptionsiscorrectaboutthesummaryofanonlinemarketresearchreport?()AItisabriefintroductionoftheresearchsituation,simplyBItincludesthetitleofthereport,thenamesandaffiliationsoftheresearchers,theresearchcompany,thedateofcompletionandsubmission,etc.CItmainlyincludessupplementaryorextendedmaterialstodemonstrate,explain,orfurtherelaborateontherelatedsituationsinthemaintextItcoverstheresearchobjectives,methods,steps,thedistributionofsamples,contentofresearchsurveys,statisticalmethodsanddata,researchresults,conclusions,andrecommendations.Project3test第1题Reasonswhyemailscannoteffectivelyreachusers'mailboxesinclude().AUser'smailboxisfullBReceivingemailsisrestrictedCUser'smailboxisinvalidDSpam,interceptedbytheplatform3正确答案：ABCD第2题EDMeffectivenessmonitoringcanbeanalyzedfromthefollowingaspects().ADeliveryrateBOpenrateCClick-throughrateDConversionrate正确答案：ABCD第3题CommontoolsforEDMinclude().AijianjiBifaxinCMailpandaDWebpower正确答案：BCD第4题ThemainstepstocarryoutEDMusingcommontoolsinclude().AEmaillistacquisitionBEmaildesignCEmaileditingDEmailsending正确答案：ABCD第5题AccordingtothefunctionalclassificationofEDM,EDMcanbedividedinto().AOnlinesurveyEDMBProductpromotionEDMCUserserviceEDMDUnpermittedEDM正确答案：ABC第6题Whendesigningthecontentofmarketingemails,focusonthesubscribers'orrecipients'interestsandpainpoints,andrelatethemtothepromotedproductsorbrands.Thisisthe()inemailcontentoptimization.ACombinationoftextandimagesBValuablecontentCNeatlayoutDClearthemeII.MultipleChoice第7题Whichofthefollowingstatementsaboutifaxinisincorrect?()AIntermsofemailcontentediting,ifaxinprovidesfreeservices,allowinguserstochoosesuitableemailtemplates.Emailcontenteditingcanbedonequicklybyadrag-and-dropoperation.BForemailsending,differentsendingstrategiesareadoptedfordifferentemailtypestomaximizetheeffectivenessofemailsending.CIntermsofemailcontentediting,ifaxinprovidespaidservices,allowinguserstochoosesuitableemailtemplatesandquicklycompleteemailcontenteditingafterpaymentDRegardingdatastatistics,ifaxincansummarizeamassiveamountofusertrackingdataandquicklyoutputvisualizedstatisticalreportsthroughadata第8题WhichofthefollowingisnotatoolforEDM?()AQQMailBifaxinCWebpowerDPremiere第9题Emailispoint-to-pointcommunicationandcanachievetargetedandhighlyaccuratedissemination.ThisfeatureofEDMis().ASimpleoperation,highefficiencyBBroadcoverageCHighprecisionDHighfeedbackrate第10题WhichofthefollowingdoesnotdescribeEDMcorrectly?()AEDMstandsforEmailDirectMarketingBEDMisalsoknownasemailmarketingCEDMmustincludeuserpermissionandinformationvaluabletotheuserThecontentofEDMincludeselectronicadvertisements,informationaboutproductsandsales,marketresearch,etc.Project4test第1题WhenresearchingthetargetaudienceforWeChat,itisimportanttounderstandtheirneeds,including().AWhatkindofcontentthetargetaudiencelikesBWhatactivitiesthetargetaudiencelikesCWhattimethetargetaudiencepreferstoreceivemessagesDHowthetargetaudiencelikestoparticipateinactivities3正确答案：ABCD第2题CharacteristicsofWeChatmarketinginclude().AStrongrelationshipnetworkBLowerinteractionrateCPrecisedisseminationDFlexibleanddiversemarketingmethods正确答案：ACD第3题CharacteristicsofXiaohongshumarketinginclude().AHighproportionofyoungusersBRecommendationthroughusernotesCHighproportionofmiddle-agedandelderlyusersDContentisreal,beautiful,anddiverse正确答案：ABD第4题WhichofthefollowingstatementsabouttopicsonWeiboiscorrect?()AFormedbyaddingkeywordsbetweentwo“#”symbolsBCanbesetbytheoperatororchosenfromexistingtopicsCTrytousepopular,eye-catching,friendly,andinterestingwordsorphrasesastopicsDSettingatopiconWeiboallowsspecifictargetstoseethepostedmessages正确答案：ABC第5题CommonWeibomarketingactivitiesinclude().AWheelofFortuneBGoldenEggSmashingCPrize-WinningRepostsDOfflinepromotion正确答案：ABC第6题WhichofthefollowingstatementsaboutXiaohongshuisincorrect?()AThesloganis"MarkMyLife"BThesloganis"Everyday'sspiritualfood"CMaoWenchaoandQuFangFoundeditinShanghaiin2013DYoungusersworldwiderecordlifemomentsthroughshortvideos,text,andimagesII.MultipleChoice第7题()indicatesthenumberofuserslostwithinacertainperiod.ANewfollowersBUnfollowsCNetincreaseinfollowersDCumulativefollowers第8题()isamarketingorganizationcreatedbasedontheWeChatplatformwithdistinctcharacteristics,mainlyfocusedonaverticalfield.AWeChatCommunityBWeChatMomentsCWeChatOfficialAccountDWeChatChannels第9题Weibo'sdisseminationisnetwork-likeandcanachieveone-to-one,one-to-many,many-to-one,andmany-to-manyinformationdissemination.ThisreflectswhichcharacteristicofWeibomarketing?()ALowentrybarriersBReal-timenatureCHighaggregationDStrongvirality第10题WhichofthefollowingisnotacharacteristicofWeibomarketing?()AHighentrybarriers:ThesubjectofdisseminationismorenicheBReal-timenature:MoreefficientdisseminationCHighaggregation:HottopicsaremoreaggregatedDStrongvirality:ContentinteractionismorediverseProject5test第1题Intelligentsubtitles,therearetwowaystorecognizesubtitlesandmatchmanuscripts.

第2题Wecanusetheeditingtooltoperform()andotheroperationsonexistingvideos.ASeparationBSplicingCVariablespeedDAddfiltersIII.True/False正确答案：ABCD第3题Amongthefollowingoptions,thevideoeditingtoolis().AMiaoPaiBPremiereCMeituXiuxiuDJianying(CapCut)正确答案：ABCD第4题TherearemultipleoptionsatthebottomofthetextfunctioninterfaceofJianying(),including().ANewtextBIdentifyinglyricsCCanvasblurDSoundeffects正确答案：CAB第5题ThefunctionsofJianying()arevarious,including().AEditingfunctionBAudiofunctionCTextfunctionDBackgroundfunction正确答案：CABD第6题Amongthefollowingoptions,thecorrectstatementabouttheuseofspecialeffectsis().ADifferentspecialeffectscanbesuperimposedonthesamevideoBThesamespecialeffectcanbesuperimposedandusedonthesamevideoCAfteraddingaspecialeffect,youcannotaddanotherspecialeffectDSuperimposingthesamespecialeffectcanweakentheeffectofthespecialeffect正确答案：AB第7题()aremainlyusedtoenhancethevisualeffectsinvideos,helpingustobetterengageincreativedesignandenhancethevisualappealofvideocontent.AStickersBSpecialeffectsCTransitionDFiltersII.MultipleChoice第8题Amongthefollowingoptions,theonethatdoesnotbelongtothescreeneffectofJianying()is().ADynamicBRetroCNatureDEmotions正确答案：CD第9题ThefollowingoptionsthatdonotbelongtotheaudiofunctioninterfaceofJianying()are().AExtractingmusicBTikTokcollectionCIdentifylyricsDRecording第10题Segmentation,speedchange,volume,animation,filter,specialeffects,soundchange,reverseplayandfreezemotion,whichfunctionbelongstoJianying()?()AAudiofunctionBTextfunctionCBackgroundfunctionDEditingfunction正确答案：CDProject6test第1题TosettleintheTaobaolivestreamingplatformandopenthelivestreamingfunction,oneoftheconditionsthatTaobaomerchantsneedtomeetisthat"thereisnoillegalactofsellingcounterfeitproductsinthisfiscalyear."

第2题Ifyoustartstreamingfirstandthenaddgoodsoneafteranother,youneedtoprepareapagebeforestreaming,click"Goods"first,andaddgoodsneededforlivestreaminginthe"GoodsWindow".

第3题WhichconditionsmustTaobaomerchantsmeettoopenlivestreamingfunctions?()AMaincategoryonlineproductcount≥1,andstoresales≥1inthelast30days,andstoretransactionamount≥500yuaninthelast90daysBSellersmustcomplywiththe"TaobaoMarketingActivityRules"CThereisnoillegalactofsellingcounterfeitproductsinthisfiscalyearDTaobaostoresmusthaveadiamondratingofoneorhigher(enterprisestoresarenotrestricted)III.True/False正确答案：BCD第4题CommonTaobaoLiveon-sitepromotiontoolsinclude().ASuperLiveBMatrixLiveCSuperInteractiveCityDOff-siteTrafficAcquisition正确答案：ABC第5题TikTokisaplatformthatallocatestrafficbasedonalgorithms.Whatfactorsinfluencegainingplatformrecommendations?()ACumulativelivedurationBLiveroombouncerateCLiveroomactivityDShortvideopreheatingability正确答案：ABCD第6题Accordingtotheemphasisoflivecontent,liv